【学习网页电商设计】你的详情页合格吗？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>详情页上的内容<span style="color: black;">能够</span><span style="color: black;">包含</span>，品牌介绍、<span style="color: black;">制品</span>整体展示图、<span style="color: black;">制品</span>细节图、与其他<span style="color: black;">制品</span>的对比图、质检报告、尺码/<span style="color: black;">运用</span>说明、保养方式、支付与运输问题、售后服务说明、生产实力展示图、买家好评秀、FAQ(<span style="color: black;">平常</span>问题与回答)等。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌简介<span style="color: black;">能够</span>让买家觉得品牌质量<span style="color: black;">靠谱</span>，使得<span style="color: black;">制品</span><span style="color: black;">更易</span>得到认可。此部分<span style="color: black;">能够</span>加入业简介、主营品类和<span style="color: black;">优良</span>介绍等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q6.itc.cn/images01/20240711/7bd113f3dd034bffa0c0eb0a269db68f.png" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">整体展示可分为摆拍图和场景图两种类型。场景图最<span style="color: black;">广泛</span>的<span style="color: black;">便是</span>模特展示图，适合衣服等物品；摆拍图比较适合家居、数码、鞋、包等小件物品，<span style="color: black;">一般</span><span style="color: black;">必须</span><span style="color: black;">明显</span>主体,采用模特拍摄的话反而喧宾夺主。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/images01/20240711/f492d60bf6c7461ea0b77d33fbee26f5.png" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">细节图需用实拍图加上简短的文字描述，尽可能地展示商品细节、材质、功能、特点等。在详情页上的细节图要<span style="color: black;">尽可能</span><span style="color: black;">保准</span><span style="color: black;">照片</span>的清晰度，且同一模块<span style="color: black;">选择</span><span style="color: black;">类似</span>风格的<span style="color: black;">照片</span>，可将<span style="color: black;">照片</span>设计成图文并茂的形式以达到最佳页面效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/images01/20240711/ea6acdcb84d9447f80d38d52c495321a.png" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在详情页添加该<span style="color: black;">制品</span>与同类<span style="color: black;">制品</span>的对比图，加上少量的文字说明，有助于<span style="color: black;">明显</span><span style="color: black;">制品</span>的<span style="color: black;">优良</span>和卖点。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>亲肤型<span style="color: black;">制品</span>、食品或珠宝手表等<span style="color: black;">制品</span>而言，质检报告更大程度地<span style="color: black;">提高</span><span style="color: black;">制品</span>在消费者心目中的<span style="color: black;">靠谱</span>性与安全感，只要有，都应该加入到<span style="color: black;">制品</span>详情描述之中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q6.itc.cn/images01/20240711/1824c90fe3cc43e98d989fb1cac002ff.png" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>详情页上,应该列出<span style="color: black;">制品</span>的尺码，尤其是衣服，尺码表既有衣服的<span style="color: black;">详细</span>尺码展示，又列出一个尺码表，方便买家查看。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/images01/20240711/6186d2b486174ad4b59da619baae07fb.png" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>详情页上加上保养方式的说明和图示，<span style="color: black;">能够</span>给消费者更为专业和贴心的印象，<span style="color: black;">加强</span>消费者对<span style="color: black;">制品</span>的信赖感，有助于转化率的<span style="color: black;">提高</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q0.itc.cn/images01/20240711/26eabdb9bc1c42cf94ad3d206c3d94c1.png" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">买家在选定商品后，<span style="color: black;">通常</span>都很关心<span style="color: black;">制品</span>的电子支付方式和收货时长等问题。<span style="color: black;">那样</span>，卖家最好能在买家提问前就做好说明，<span style="color: black;">这般</span><span style="color: black;">能够</span><span style="color: black;">海量</span>节省<span style="color: black;">有些</span>回复此类<span style="color: black;">平常</span>询盘问题的时间。此类问題可多用缩略图和列表说明，便于买家一目了然地<span style="color: black;">认识</span><span style="color: black;">状况</span>。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">预先将售后服务承诺说明清楚，<span style="color: black;">亦</span><span style="color: black;">一样</span><span style="color: black;">能够</span>打消消费者的<span style="color: black;">非常多</span>疑虑，<span style="color: black;">提高</span>买家对产信赖的<span style="color: black;">同期</span>，<span style="color: black;">亦</span>为卖家节省<span style="color: black;">有些</span>回复询盘的时间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在商品详情页的后面<span style="color: black;">能够</span>把店铺实力展示出来，<span style="color: black;">重点</span>指实体店、工厂和生产线的<span style="color: black;">照片</span>展示等，还<span style="color: black;">能够</span>将<span style="color: black;">制品</span>包装加入其中，这些都有助于<span style="color: black;">加强</span>买家对<span style="color: black;">制品</span>的认可度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">消费者更愿意相信消费者，将买家的好评进行截图展示出来，有助于<span style="color: black;">加强</span>买家对商品的进一步认同感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在详情页的末尾<span style="color: black;">必须</span>列出<span style="color: black;">有些</span>FAQ( Frequently Asked Questions<span style="color: black;">平常</span>问题)及其回答，<span style="color: black;">这般</span>做的目的除了<span style="color: black;">能够</span>省去<span style="color: black;">有些</span>回复询盘的时间外，还有助于<span style="color: black;">提高</span>卖家的专业性和在买家心中的<span style="color: black;">靠谱</span>程度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在商品详情页中，<span style="color: black;">倘若</span>不做<span style="color: black;">相关</span>搭配的话，<span style="color: black;">那样</span>就等于白白浪费了展现和<span style="color: black;">营销</span>该店铺其他<span style="color: black;">制品</span>的机会，故<span style="color: black;">意见</span>尽可能把店内其他宝贝<span style="color: black;">恰当</span>地展现给买家浏览，<span style="color: black;">这般</span><span style="color: black;">才可</span>达到更好的营销效果。</p>
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