TikTokShop：跨境电商官方综合运营手册-直播篇
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天分享的是：TikTokShop：跨境电商官方综合运营手册-直播篇</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">报告共计：45页</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《TikTok Shop跨境电商官方综合运营手册 - 直播篇》介绍了TikTok Shop跨境电商的成交公式、直播运营全攻略和官方资料大全。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">成交公式为GMV=PV×GPM，其中PV为流量/<span style="color: black;">揭发</span>，GPM为每千次<span style="color: black;">揭发</span>产生的<span style="color: black;">营销</span>额，影响GPM的核心<span style="color: black;">原因</span><span style="color: black;">包含</span>CTR、C_O和AOV。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播运营全攻略<span style="color: black;">包含</span>直播前的准备、直播中的技巧和直播后的复盘。直播前需获取权限和挑选设备，<span style="color: black;">认识</span>直播间<span style="color: black;">制品</span>功能，如设置封面、标题、评论和分享等，还需组建团队、设计内容、组货排品、进行账号定位和场景<span style="color: black;">部署</span>，并做好开播前预热。直播中可运用多种<span style="color: black;">营销</span>玩法和节奏运营技巧，带着<span style="color: black;">目的</span>设定玩法，<span style="color: black;">提高</span>人气、互动、停留和转化。直播后要关注成交驱动和关键指标，进行复盘和<span style="color: black;">连续</span>传播。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">官方资料大全<span style="color: black;">包含</span>市场百科、<span style="color: black;">制品</span>工具百科、跨境超级月报、运营百科、<span style="color: black;">商场</span>化投流、大促、商品报名、直播间报名、<span style="color: black;">全世界</span>卖、直播、数据、东南亚、规则百科、新人商家须知等方面的内容，涵盖了跨境电商运营的各个环节和<span style="color: black;">关联</span>工具、政策的介绍。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总之，该手册为TikTok Shop跨境电商的直播运营<span style="color: black;">供给</span>了全面的<span style="color: black;">指点</span>，<span style="color: black;">帮忙</span>商家从0到1搭建<span style="color: black;">优秀</span>直播间，<span style="color: black;">提高</span>直播效果和<span style="color: black;">营销</span>业绩。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下为报告节选内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/q_70/images01/20240805/6d91cc039d834381beeafb8afaff0303.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/q_70/images01/20240805/06bcbb46d7b0477e8ff6a3b5c24459ed.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/q_70/images01/20240805/d64ab31f187540b79a1cd81f8527a484.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/q_70/images01/20240805/b98da9b81714483493c2e6fa803ce3b2.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/q_70/images01/20240805/71ad5b249faa45a0b7f43fa22a8b6263.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/q_70/images01/20240805/1662b4827c38474d98c29f131f695e02.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q0.itc.cn/q_70/images01/20240805/1afdb2a2e3e74ad4a91cf59771a85dd3.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/q_70/images01/20240805/c95aaf3c8fcd486da2d0948431225bec.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/q_70/images01/20240805/ae5f31c3bc4648cda0b78eeba442ebbc.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/q_70/images01/20240805/1da1c2a5650841b892dcd74f720507b6.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q0.itc.cn/q_70/images01/20240805/cb7ae89d40ba4ad385fd307980ec4fe3.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/q_70/images01/20240805/1af2c86b7a84439d9c15ea9523915da2.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q6.itc.cn/q_70/images01/20240805/00474f8d573c4d3285d2f004f0f31d83.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/q_70/images01/20240805/dfef4e06055c4956b9a796125000100f.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/q_70/images01/20240805/ea241e160a7d4e4a93de42b16a54b460.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q8.itc.cn/q_70/images01/20240805/7fe6e9e7e1144d49944c8193aa08e266.png" style="width: 50%; margin-bottom: 20px;"><a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">责任编辑：网友投稿</span></p>
可以发布外链的网站 http://www.fok120.com/
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