LED暗示屏工厂出海,TikTok最高播放量超450万,收获海量询盘!
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">想要获取<span style="color: black;">更加多</span>出海营销干货,私信我,回复“干货”,免费送你一份海外营销干货</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近年来,随着<span style="color: black;">全世界</span>市场对高科技<span style="color: black;">制品</span>需求的<span style="color: black;">持续</span>增长,越来越多的中国工厂纷纷出海寻求新的发展机遇。有这么一家致力于LED<span style="color: black;">表示</span>屏制造的工厂,便成功地在TikTok上<span style="color: black;">诱发</span>了关注,名叫航天宇光。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>,该LED<span style="color: black;">表示</span>屏工厂TikTok账号粉丝数10.31万,单条视频最高播放量超过450万,吸引了<span style="color: black;">海量</span>客户前来询盘。这证明了海外市场<span style="color: black;">针对</span><span style="color: black;">优秀</span>LED<span style="color: black;">表示</span>屏有着巨大的需求,<span style="color: black;">同期</span><span style="color: black;">亦</span>证明了<span style="color: black;">优秀</span>的<span style="color: black;">制品</span>加上<span style="color: black;">精细</span>的市场营销,<span style="color: black;">能够</span>为出海工厂赢得更广阔的市场与商机。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面,兔克<span style="color: black;">详细</span>为<span style="color: black;">大众</span>分享下为了取得这份成功,航天宇光都做了<span style="color: black;">那些</span><span style="color: black;">奋斗</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240625/d57601cf8d9644ccbcdfe3dba8a110e2.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">企业介绍</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">深圳市航天宇光电有限公司是一家高新技术企业,专注于LED光显技术的<span style="color: black;">开发</span>、制造、<span style="color: black;">营销</span>和服务。<span style="color: black;">机构</span>旗下<span style="color: black;">持有</span>五大品牌:航天宇光、HTURGB、eposter、壹媒屏和e媒屏,<span style="color: black;">制品</span>覆盖广泛,<span style="color: black;">包含</span>LED<span style="color: black;">表示</span>和LCD<span style="color: black;">表示</span>两大类别。在LED<span style="color: black;">表示</span><span style="color: black;">行业</span>,<span style="color: black;">制品</span><span style="color: black;">包含</span>LED透明屏、户外透明屏、LED贴膜屏、透明<span style="color: black;">宣传</span>机等;在Eposter电子海报屏系列中,<span style="color: black;">制品</span>有透明海报屏、灯杆屏、魔方屏、LED<span style="color: black;">宣传</span>机等。而为了打开海外市场,TikTok变<span style="color: black;">成为了</span>其<span style="color: black;">重点</span>的营销阵地。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/images01/20240625/dc73aad1d680459293559a15b757af5c.png" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图源:航天宇光官网</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">TikTok成就</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">--450万播放</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这家LED<span style="color: black;">表示</span>屏工厂,<span style="color: black;">第1</span>条TikTok视频发布于2020年5月中旬。最<span style="color: black;">起始</span><span style="color: black;">她们</span>的视频播放量并不算理想,平均播放量仅在7000<span style="color: black;">上下</span>。不过,自从2023年6月9日发布的1条视频播放破万后,该TikTok账号便<span style="color: black;">快速</span>崛起,不只吸引了<span style="color: black;">海量</span>用户涌入进来,后续的视频播放量<span style="color: black;">亦</span>是节节攀升,单条视频播放量最高<span style="color: black;">乃至</span>达到了450万,成功解锁“四百万播放”成就。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q8.itc.cn/images01/20240625/53d09511aa2641d78439d274087e69fc.png" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">航天宇光TikTok账号视频</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">--<span style="color: black;">海量</span>询盘</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在播放量<span style="color: black;">连续</span><span style="color: black;">上升</span>的<span style="color: black;">同期</span>,这家LED<span style="color: black;">表示</span>屏工厂前来询盘的人数<span style="color: black;">亦</span>越来越多,许多客户都在<span style="color: black;">她们</span>视频的评论区留言,询问<strong style="color: blue;"><span style="color: black;">表示</span>屏的价格是多少?要怎么订购?</strong>远的不提,单从下图中近期的留言内容来看,便<span style="color: black;">能够</span>看到这家LED<span style="color: black;">表示</span>屏工厂的生意有多红火,可谓前来询盘的人<span style="color: black;">持续</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/images01/20240625/e78ccc9985584a7991e4aa0396874c62.png" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">航天宇光TikTok账号评论区的询盘<span style="color: black;">状况</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">分析成功<span style="color: black;">原由</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">--TikTok精细化布局</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.视频方面</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">内容实拍。</strong>这家LED<span style="color: black;">表示</span>屏工厂的视频内容绝大<span style="color: black;">都数</span>都为实拍,<span style="color: black;">这般</span>拍的好处在于能够真实直观地展示<span style="color: black;">制品</span>的效果。<span style="color: black;">经过</span>实拍视频,潜在客户<span style="color: black;">能够</span>清晰地看到LED<span style="color: black;">表示</span>屏在<span style="color: black;">区别</span>应用场景中的表现,无论是透明屏的高透光率,还是<span style="color: black;">宣传</span>机的绚烂色彩,这些都让潜在客户能够真实感受到<span style="color: black;">制品</span>的好品质。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">视觉效果好。</strong>抛开实拍的手法不谈,单看效果这家LED<span style="color: black;">表示</span>屏工厂的<span style="color: black;">亦</span>足够好。凭借其出色的色彩还原度和亮度,其<span style="color: black;">制品</span>在<span style="color: black;">各样</span>场景中都能<span style="color: black;">供给</span>清晰、明亮的<span style="color: black;">表示</span>效果,无论是室内展示还是户外<span style="color: black;">宣传</span>展示,都能够以其鲜艳的色彩和绚烂的动态效果吸引住观看者的目光。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">解压有趣。</strong>这类<span style="color: black;">能够</span>展示<span style="color: black;">最后</span>效果的视频,看起来<span style="color: black;">亦</span><span style="color: black;">非常</span>的解压有趣,这为视频传播<span style="color: black;">供给</span>了有利<span style="color: black;">要求</span>。而当视频被观看的次数越多、停留时长越久,系统将其推送给<span style="color: black;">更加多</span>人的可能性就越高,从而形<span style="color: black;">成为了</span>一个良性循环。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q0.itc.cn/images01/20240625/4c86b93d37114acbbd023f70afab07e1.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.发布方面</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">该LED<span style="color: black;">表示</span>屏工厂在发布方面做到了稳定更新,<span style="color: black;">持续</span>更。这件事看似简单,但<span style="color: black;">实质</span><span style="color: black;">保持</span>起来却有难度,航天宇光做到了,还做得很不错,这个好习惯<span style="color: black;">非常</span>值得其他的出海企业学习。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q6.itc.cn/images01/20240625/c6ff6fcceb1442cf803e72aad2f6b0c4.png" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">航天宇光TikTok账号更新<span style="color: black;">状况</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.运营方面</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">该LED<span style="color: black;">表示</span>屏工厂有在悉心地<span style="color: black;">守护</span>评论区,<span style="color: black;">针对</span>询价的潜在客户会<span style="color: black;">即时</span>地给出<span style="color: black;">回复</span>,引导<span style="color: black;">她们</span>的决策<span style="color: black;">行径</span>。<span style="color: black;">经过</span>这种积极的互动,不只能够与潜在客户<span style="color: black;">创立</span>起直接联系,还能够促进转化率,<span style="color: black;">加强</span>业务增长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/images01/20240625/1020ad4695c54d6fa2bf78505215f8e3.png" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">航天宇光TikTok账号评论回复<span style="color: black;">状况</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.转化方面</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这家LED<span style="color: black;">表示</span>屏工厂在TikTok主页上挂载了多种联系方式,<span style="color: black;">包含</span><span style="color: black;">tel</span>、邮箱和官网链接,方便了潜在客户快速地联系到<span style="color: black;">她们</span>,一方面<span style="color: black;">加强</span>了联系效率,一方面促进了客户转化,<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">加强</span>了用户的信任感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/images01/20240625/c1ccb973c8394c41952ffc5fd07f7f4b.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">--其他布局</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.官网</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这家LED<span style="color: black;">表示</span>屏工厂的官网,支持中英文切换,<span style="color: black;">这般</span>即便是海外网友,<span style="color: black;">能够</span>无<span style="color: black;">阻碍</span>地<span style="color: black;">经过</span>官网对其工厂及<span style="color: black;">各样</span><span style="color: black;">制品</span>进行<span style="color: black;">认识</span>,从而<span style="color: black;">加强</span>对品牌的认知和信任感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240625/017e507a85d144dbbd38d4964f593aa0.png" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">航天宇光中英版官网截图</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.LinkedIn(领英)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这家LED<span style="color: black;">表示</span>屏工厂<span style="color: black;">一样</span>就开通了领英,如图所示。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/images01/20240625/d9471fd1b1af4d8ca09bc46e8fdb0c5e.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.YouTube</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">该LED<span style="color: black;">表示</span>屏工厂<span style="color: black;">亦</span>在YouTube上发布了视频,<span style="color: black;">不外</span>从效果来看,不如TikTok的效果好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q6.itc.cn/images01/20240625/21232d131ead4d8788c017e684a2de85.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">结束语</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">航天宇光的成功,不仅展示了LED<span style="color: black;">表示</span>屏行业在海外市场的巨大<span style="color: black;">潜能</span>,<span style="color: black;">亦</span>为其他出海企业<span style="color: black;">供给</span>了宝贵的经验。<span style="color: black;">将来</span>,随着<span style="color: black;">全世界</span>市场对高科技<span style="color: black;">制品</span>需求的<span style="color: black;">连续</span>增长,相信越来越多的中国制造企业将能够借助TikTok等社交<span style="color: black;">媒介</span>,实现<span style="color: black;">全世界</span>市场的拓展与品牌影响力的<span style="color: black;">提高</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">想要<span style="color: black;">认识</span><span style="color: black;">更加多</span>B2B出海营销打法,关注公众号:兔克出海</strong><a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛:www.fok120.com</span>,查看<span style="color: black;">更加多</span></span></a></p>
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