最强TikTok引流工具 | 紧追初夏爆款风向！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">TikTok Shop跨境电商官方近期发布了“初夏内容&商品超级榜单”，<span style="color: black;">包含</span>衣、食、住、行等多个类目的趋势关键词总结与内容解析，详情可滑动查看下方<span style="color: black;">照片</span>，<span style="color: black;">关联</span>内容可<span style="color: black;">做为</span>TikTok引流工具型的内容来发布~</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5dd2dbdde6bf42f18bb0e8f60c65525b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723618033&x-signature=hE7qjyQngcxko2%2FoesQF14Eb3d0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（图源：TikTok官方）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">诚然，<span style="color: black;">针对</span>想<span style="color: black;">运用</span>TikTok引流的运营者而言，内容精彩很重要，但在自然流量越来越<span style="color: black;">宝贵</span>的当下，光有精彩的内容是<span style="color: black;">不足</span>的，<span style="color: black;">或</span>说，见效<span style="color: black;">不足</span>快。<span style="color: black;">因此呢</span>，TikTok推出了Promote工具，对应国内抖音的DOU+工具，让运营者<span style="color: black;">能够</span>借助Promote让自己的视频/直播间能够突破原来的流量池，去到更大的池子，被<span style="color: black;">更加多</span>人看见，<span style="color: black;">得到</span>更大的流量。<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>将Promote看作一个引流、涨粉的<span style="color: black;">方便</span>工具，<span style="color: black;">恰当</span><span style="color: black;">运用</span>Promote<span style="color: black;">亦</span>是<span style="color: black;">咱们</span>运营TikTok的技巧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天这篇<span style="color: black;">文案</span>就跟<span style="color: black;">大众</span>分享关于Promote的一切，它是什么？怎么用？<span style="color: black;">第1</span>次用有<span style="color: black;">那些</span><span style="color: black;">重视</span>事项？<span style="color: black;">一块</span>来看~</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">怎么理解<span style="color: black;">做为</span>TikTok引流工具的Promote？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Promote对应国内抖音的DOU+功能，它本质上是一个付费<span style="color: black;">宣传</span>工具。<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>Promote直接在TikTok上购买流量。官网描述它是为TikTok创作者<span style="color: black;">供给</span>的视频“加热”工具，用于加热视频和直播间都<span style="color: black;">能够</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c36935d7821b4c5abe458eeb750621f9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723618033&x-signature=TAhz3J%2BtMdJ8w7aU39FXaL2Ej20%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（图源：TikTok官方）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Promote<span style="color: black;">运用</span>起来会比DOU+简单<span style="color: black;">有些</span>，<span style="color: black;">目的</span><span style="color: black;">选取</span>项和筛选<span style="color: black;">要求</span>都较少，这对新手<span style="color: black;">来讲</span>会比较方便，但<span style="color: black;">针对</span>习惯<span style="color: black;">运用</span>DOU+的运营者而言，<span style="color: black;">亦</span>会感受到Promote获取的粉丝<span style="color: black;">无</span>DOU+<span style="color: black;">那样</span><span style="color: black;">精细</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Promote本身<span style="color: black;">做为</span>一个工具，不像<span style="color: black;">宣传</span>投放那样<span style="color: black;">必须</span>有开通<span style="color: black;">宣传</span>账户等多个繁琐的程序和设置，它的<span style="color: black;">运用</span><span style="color: black;">无</span>任何的门槛<span style="color: black;">需求</span>，即使<span style="color: black;">咱们</span>的账号是新注册的，只要它是正常状态，这个账号就<span style="color: black;">能够</span><span style="color: black;">运用</span>Promote进行购买投放。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Promote特征总结：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">● 为TikTok创作者提供的付费流量工具</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">● 筛选<span style="color: black;">要求</span>少，粉丝<span style="color: black;">精细</span>度相对较低</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">● 无<span style="color: black;">运用</span>门槛，新注册账号<span style="color: black;">亦</span>可用</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对Promote<span style="color: black;">做为</span>工具的内在<span style="color: black;">规律</span>有所<span style="color: black;">认识</span>之后，接下来是正式<span style="color: black;">运用</span>它的<span style="color: black;">第1</span>步：充值。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">怎样</span>充值TikTok引流工具Promote</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Promote充值在手机端和电脑端都<span style="color: black;">能够</span>操作，有的教程会<span style="color: black;">举荐</span>用手机，有的会<span style="color: black;">举荐</span>用电脑，<span style="color: black;">咱们</span><span style="color: black;">这儿</span>不做优先级<span style="color: black;">举荐</span>，<span style="color: black;">大众</span>所在区域和设备<span style="color: black;">要求</span><span style="color: black;">区别</span>，<span style="color: black;">按照</span>自己的<span style="color: black;">实质</span><span style="color: black;">状况</span>再对比价格进行<span style="color: black;">选取</span>就好。<span style="color: black;">这儿</span>以电脑网页版操作充值来举例：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1. <span style="color: black;">首要</span>，电脑网络所在的地区<span style="color: black;">必要</span>和<span style="color: black;">咱们</span>账号的所属地区是一致的，否则可能会<span style="color: black;">显现</span>操作错误提示；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. <span style="color: black;">运用</span>电脑浏览器打开TikTok.com，登录账号，在右上角点击头像，<span style="color: black;">能够</span>看到获取金币的按钮；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3. 点击充值金币，进行购买；<span style="color: black;">倘若</span><span style="color: black;">选取</span>购买粉丝的话，会看到最低消耗是400个金币；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4. 在购买页面中，填写支付卡信息；卡片<span style="color: black;">是不是</span>支持支付，上传<span style="color: black;">瞧瞧</span>就<span style="color: black;">晓得</span>了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>次充值该充多少钱？大概能用多久？<span style="color: black;">这儿</span><span style="color: black;">咱们</span>有几组实测数据供参考：在日区花500日元（约合人民币30元）<span style="color: black;">能够</span>购买大约5.3K浏览量；美区一位创作者测试了<span style="color: black;">每日</span>花费400TikTok币（即12.3美元），两天后的测试结果是得到11.5K的播放量增长；<span style="color: black;">亦</span>有人用比较直观的一万次播放做标准，测试数据是花费约人民币68.25元。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0a71680f49044a95a948719d3b801b64~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723618033&x-signature=BYwl1yYt2GBraquD9Ik%2Fgbbs0tU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（图源：TikTok官方）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">钱都充好了，下一步就<span style="color: black;">能够</span>去“加热”视频，收割粉丝和浏览量了。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">怎样</span>“加热”视频</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“加热”的操作<span style="color: black;">过程</span>非常简单：在手机端打开TikTok，<span style="color: black;">选取</span><span style="color: black;">咱们</span>要推广的视频，点击右上角分享，再点击Promote。<span style="color: black;">倘若</span>要<span style="color: black;">运用</span>系统智能<span style="color: black;">举荐</span>，操作<span style="color: black;">过程</span>是点击<span style="color: black;">得到</span><span style="color: black;">更加多</span>浏览量→默认系统智能<span style="color: black;">举荐</span>→<span style="color: black;">选取</span>投放金币数量和时长；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要<span style="color: black;">运用</span>自定义定向<span style="color: black;">举荐</span>的话，<span style="color: black;">选取</span>达成<span style="color: black;">目的</span>（<span style="color: black;">增多</span>观看量、<span style="color: black;">增多</span>粉丝数量<span style="color: black;">或</span><span style="color: black;">增多</span>网址点击量）→<span style="color: black;">选取</span>用户人群（设置性别、年龄、兴趣）一→设置预算和投放周期→支付，支付完成后系统会进行审核，审核<span style="color: black;">经过</span>后就自动<span style="color: black;">起始</span>投放了。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/02b05616d4154528ab5ff087651aaddf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723618033&x-signature=zQg74A2ofHvSBTGd24%2FsWCawcvk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（图源：TikTok官方）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>值得<span style="color: black;">重视</span>的是，Promote有个很友善的功能，它的投放过程是<span style="color: black;">能够</span>暂停或终止的，<span style="color: black;">那样</span><span style="color: black;">咱们</span>就<span style="color: black;">能够</span>在设置投放时间时<span style="color: black;">尽可能</span>拉长，<span style="color: black;">例如</span>投放设置7天，<span style="color: black;">倘若</span>前2天投放效果好，就继续投放；如果效果差，<span style="color: black;">能够</span><span style="color: black;">选取</span>暂停<span style="color: black;">或</span>终止，<span style="color: black;">即时</span>止损。但<span style="color: black;">倘若</span><span style="color: black;">咱们</span>在投放时<span style="color: black;">运用</span>了优惠券，<span style="color: black;">半途</span>终止了投放，优惠券是不会退还的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前两步准备好了，<span style="color: black;">便是</span>万事俱备，只欠东风。平台审核<span style="color: black;">便是</span>这波东风，<span style="color: black;">倘若</span>在最后关头被审核拒绝，前面白费功夫，确实非常影响<span style="color: black;">咱们</span>的积极性，<span style="color: black;">因此</span>事先<span style="color: black;">认识</span>Promote的审核规则非常有必要。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">Promote审核规则</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直接搬上规则：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1. <span style="color: black;">不可</span><span style="color: black;">包括</span><span style="color: black;">太多</span>的宣传推广内容；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. <span style="color: black;">非常多</span>用户举报该视频，或视频内容<span style="color: black;">导致</span>观众反感；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3. 不符合TikTok社区公约和”Promote”服务协议视频；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4. 文案有违禁词的；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5. 视频清晰度<span style="color: black;">不足</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6. <span style="color: black;">触及</span>到音乐版权问题；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7. 被检测到视频为搬运，原创度<span style="color: black;">不足</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平台给出的通用的审核标准是以上几条，但<span style="color: black;">详细</span>到<span style="color: black;">每一个</span>地区会有所区别，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>在过程中遇到审核不<span style="color: black;">经过</span>的问题，<span style="color: black;">详细</span><span style="color: black;">原由</span><span style="color: black;">必须</span>卖家对照地区规则去进行排查。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>，对视频清晰度的<span style="color: black;">需求</span>，除了<span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>的上传视频要比普通短视频更高清之外，还要<span style="color: black;">重视</span>画面千万不要<span style="color: black;">显现</span>局部马赛克的<span style="color: black;">状况</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在音乐版权问题上，个人账号<span style="color: black;">能够</span><span style="color: black;">运用</span>非<span style="color: black;">商场</span>性质的音乐，但在Promote投放时是不被<span style="color: black;">准许</span><span style="color: black;">运用</span>的。<span style="color: black;">倘若</span>想检测音乐<span style="color: black;">是不是</span>能<span style="color: black;">运用</span>，<span style="color: black;">能够</span>把个人账号转为<span style="color: black;">商场</span>号，<span style="color: black;">而后</span>进行音乐检测。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>投大大为TikTok运营人员准备的TikTok引流工具内容的详解，<span style="color: black;">期盼</span>能为各位在TikTok营销战役中<span style="color: black;">供给</span>有效的<span style="color: black;">帮忙</span>。若有任何关于TikTok<span style="color: black;">宣传</span>政策、投放问题与<span style="color: black;">宣传</span>素材<span style="color: black;">关联</span>内容，欢迎在留言交流～</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（<span style="color: black;">源自</span>：雨果跨境电商笔记本）</span></strong></p>
我完全同意你的观点，说得太对了。
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