硬知识 | 电台宣传文案怎么写？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">点击上方</span><span style="color: black;">蓝字</span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/nfIBQG2HHS6SYjCu1nCuEseyeYKWngUMq2Y5GYs2GQnOoaHm2xQxa1yLMHG6HubsYicaF70NWU38NbTHoHHPxHw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">关注星标</span><span style="color: black;">★</span><span style="color: black;">不迷路</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/MRhkBG5Csv5j77ZoJc02WSlNdy6znudYHbbmzy8V3f12CtgpY3u1hV723VnwAicklbbx6Ab99RMicPN5eibKAKOcA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/uN1LIav7oJ9qofnqDzkcxuPDibhXiaUnyyd67qicCBvvANZfFC7H8y3DRCfdybia9fPWPcceJhPG1eAPSuQv1TYEFw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">大众</span>坐车的时候，经常听到<span style="color: black;">有些</span>电台<span style="color: black;">宣传</span>，有些电台<span style="color: black;">宣传</span>文案播的<span style="color: black;">特别有</span>意思，有些<span style="color: black;">宣传</span>听到了就像换台<span style="color: black;">或</span>调小音量。<span style="color: black;">那样</span>，<span style="color: black;">做为</span><span style="color: black;">宣传</span>主，文案策划等<span style="color: black;">必须</span>撰写电台<span style="color: black;">宣传</span>文案的专业人士，到底电台<span style="color: black;">宣传</span>文案要怎么写呢？<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">电台<span style="color: black;">宣传</span>是一种线性传播，听众<span style="color: black;">没法</span>回头思考、<span style="color: black;">查找</span>、要使听众一听就能明白，一听就懂。</span></strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC7rcIPiaOpGhxC0LicZoAT7vX9vXicvL86eYMxClIadcXxMJ6YrZHMkVAeu0QFJgnFsJqHm0Ohn1ZVbg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">✔<img src="https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC7rcIPiaOpGhxC0LicZoAT7vXP4kmnG0ITetrvpfxbsHWClNnbEDw4YnibREnpzCP0k1XAKeLqCZDGTg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、与业务人员，客服人员交流沟通，<span style="color: black;">瞧瞧</span>客户关心<span style="color: black;">制品</span>的<span style="color: black;">那些</span>卖点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、直接了当，说出<span style="color: black;">制品</span>的亮点和优惠。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、内容简洁明了，不拐弯抹角，少让听众去“猜”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、重要的信息重复<span style="color: black;">表现</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、情景类的<span style="color: black;">宣传</span>要编写的有趣有料，能<span style="color: black;">导致</span>共鸣。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、<span style="color: black;">能够</span>向电台<span style="color: black;">宣传</span>文案制作专业人士咨询<span style="color: black;">认识</span><span style="color: black;">有没有</span>更好的<span style="color: black;">意见</span>。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC7rcIPiaOpGhxC0LicZoAT7vX9vXicvL86eYMxClIadcXxMJ6YrZHMkVAeu0QFJgnFsJqHm0Ohn1ZVbg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">✘<img src="https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC7rcIPiaOpGhxC0LicZoAT7vXP4kmnG0ITetrvpfxbsHWClNnbEDw4YnibREnpzCP0k1XAKeLqCZDGTg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、电台<span style="color: black;">宣传</span>应该避免内容空洞和抽象化、概念化、要善于运用<span style="color: black;">白话</span>化的语言进行表述。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、字数不要太多，否则语速太快，听众<span style="color: black;">基本</span>听不清<span style="color: black;">宣传</span>语，<span style="color: black;">那样</span>再好的电台<span style="color: black;">宣传</span>文案<span style="color: black;">亦</span>会大打折扣。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">15秒电台<span style="color: black;">宣传</span>文案案例</strong></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文<span style="color: black;">源自</span>：湖南广播<span style="color: black;">宣传</span>网</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">END</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/MRhkBG5Csv5j77ZoJc02WSlNdy6znudYWdgf1FRKz9uwIhadzJ2mNr8eGTPxicDY13KkaqF7rbEXN6VMNGKR5UQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">觉得不错 点亮</span><span style="color: black;"><strong style="color: blue;">“在看<span style="color: black;">”</span></strong></span><span style="color: black;"> 让我<span style="color: black;">晓得</span><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/KsTDicSOQPKKfrXGLcicraf7HN7LsHf6ibQ7x9RRpeC4uiayibKydBhCqPbpUnDyJ9sEuPTcyD7zAVydEuoqk1c6JVQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></strong></span></p>
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