新宣传法手册：怎么写最牛逼的文案？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/8bMSr06oNiaBNI5ACQ3iaGFsRkd2vpmLwwx9Zsl6Yr3Yw1ggyhoTzNLoW2qB4l83qlJQOicfhrUxlUHicZlZ0f8YDg/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span><strong style="color: blue;"><span style="color: black;">【故事课报名最后1天】</span></strong><span style="color: black;">有人教你写标题、做排版、做美化以及措辞的技巧，但还没人教你写一个好故事！馒头商学院故事课，6周，<span style="color: black;">一块</span>上哈佛大学故事课，学写1个好故事！点击</span><span style="color: black;"><strong style="color: blue;">文末“阅读原文”</strong></span><span style="color: black;">，<span style="color: black;">就可</span>直接报名噢~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文长度为<strong style="color: blue;"><span style="color: black;">2000字</span></strong>，<span style="color: black;">意见</span>阅读<span style="color: black;"><strong style="color: blue;">4分钟</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>，本文会帮你<span style="color: black;">处理</span>文案工作中最重要的1个问题：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新<span style="color: black;">宣传</span>出来后，<span style="color: black;">怎么样</span>不触碰<span style="color: black;">宣传</span>词，<span style="color: black;">亦</span>能写出牛逼效果的文案？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/8bMSr06oNiaBqBNoibSiaR1Jhk4wiaqzQETrUJHIR9puprG0l3J7ubgPPodJAJFKBsZxDc0Hm74ZVfN3O26dFiaXfIg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文 / 黑小指，馒头商学院专栏作家</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span> / <span style="color: black;">微X</span>公众号 休克文案</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《新<span style="color: black;">宣传</span>法》一出来，<span style="color: black;">咱们</span>对文案的敬佩又多了一分。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这明摆着是要赶尽杀绝啊，文案们纷纷<span style="color: black;">暗示</span>日子没法过了。但上对政策下有对策，有<span style="color: black;">非常多</span>种说法<span style="color: black;">能够</span>取代<span style="color: black;">宣传</span>法里的违禁词。下面是新<span style="color: black;">宣传</span>法<span style="color: black;">有些</span>手册，让你写出合法的最牛逼的文案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>说<span style="color: black;">第1</span>，<span style="color: black;">这儿</span>就<span style="color: black;">能够</span>用<span style="color: black;">非常多</span>种说法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、最便宜：找了三天三夜，<span style="color: black;">无</span>比<span style="color: black;">咱们</span>便宜的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、首例：你们肯定<span style="color: black;">无</span>见过这个。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、销量<span style="color: black;">第1</span>：销量是第二名的3倍。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<span style="color: black;">独一</span>：<span style="color: black;">咱们</span><span style="color: black;">无</span>同伴。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、<span style="color: black;">全世界</span><span style="color: black;">第1</span>：在<span style="color: black;">咱们</span>前头的，一个人都<span style="color: black;">无</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、遥遥领先：就算<span style="color: black;">咱们</span>原地不动，<span style="color: black;">亦</span><span style="color: black;">必须</span>花很长的时间等候对手。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/8bMSr06oNiaCicBX92YfwUbKALFZHOm1mTxiaA9Lmkk4LXZsWIEibf17vYkyWacwnHsfoZat8MKFKibIk213W7dAnPA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来<span style="color: black;">咱们</span>举三个实例，来<span style="color: black;">瞧瞧</span><span style="color: black;">哪些</span>牛逼的<span style="color: black;">宣传</span>文案，是怎么做到不<span style="color: black;">运用</span>违禁词，却达到了比<span style="color: black;">运用</span>违禁词还好的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">劳斯莱斯</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.最低噪音</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这辆新型劳斯莱斯在时速六十英里时，最大噪音是来自电钟。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是奥格威给劳斯莱斯写的一则经典文案，<span style="color: black;">无</span><span style="color: black;">运用</span>“静无止静”“最低噪音”等词，却很好说明了车的噪音处理技术。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>新<span style="color: black;">宣传</span>法手册，我来模仿写一写，<span style="color: black;">怎样</span>完美避开<span style="color: black;">宣传</span>雷区。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.最奢侈</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我要是中了500万，<span style="color: black;">第1</span>件事<span style="color: black;">便是</span>去劳斯莱斯4S店。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.最舒适</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">坐在劳斯莱斯的后座上那一刻，我才明白了什么叫做舒适。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.独一无二</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这款车是劳斯莱斯的独生子，<span style="color: black;">无</span>兄弟姐妹。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">房地产</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.首例</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宜春人什么都见过，除了空中花园。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.首选</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过深思熟虑的人，都会<span style="color: black;">选取</span>我家的房子。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.黄金位置</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个房子，进可攻，退可守。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.离机场近</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“驱车20分钟到机场”这种文案<span style="color: black;">不可</span>用了，那<span style="color: black;">能够</span>换一种说法形容时间短速度快。不得不提一下，《三国》有一个很经典的桥段<span style="color: black;">便是</span>《关羽温酒斩华雄》，<span style="color: black;">便是</span>吹嘘关羽非常厉害，一杯酒还没凉，就砍了华雄的首级。<span style="color: black;">因此</span><span style="color: black;">亦</span>就有<span style="color: black;">这般</span>的文案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咖啡未凉，我已到达机场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">手机</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.最好看</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">美丽</span>的不像实力派。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这应该是锤子手机传播最大的文案吧，能火的<span style="color: black;">原由</span>跟这句话是<span style="color: black;">同样</span>的道理。明明<span style="color: black;">能够</span>靠脸吃饭，偏偏要靠才华。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.最好用</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“东半球最好用的手机”，这句<span style="color: black;">宣传</span>语不仅违法<span style="color: black;">宣传</span>法，还差点把牛逼吹到外太空去了。<span style="color: black;">倘若</span>真要说自己的手机好用，不如<span style="color: black;">这般</span>说。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">很保守地说，这是一款非常好用的手机。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.臻品</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">像极致、完美、无可挑剔等等词<span style="color: black;">不可</span>再用了，其实<span style="color: black;">亦</span>没好可惜的，本来<span style="color: black;">便是</span><span style="color: black;">有些</span>空洞无物的东西。<span style="color: black;">宣传</span>还得继续做，文案<span style="color: black;">必要</span>写下去。更何况，的确有<span style="color: black;">有些</span><span style="color: black;">制品</span>配得上［臻品］这个词呢。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">找<span style="color: black;">咱们</span>的毛病，等于鸡蛋里挑骨头。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.最早</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">运用</span>某个技术，<span style="color: black;">怎样</span>含蓄地表达［最早］呢？先看一个奔驰宝马撕逼的片段。在宝马100周岁生日的时候，奔驰送来了一条祝福。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">感谢100年来的竞争！<span style="color: black;">无</span>你的那30年，是有点儿无聊！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常含蓄地表述了，奔驰才是汽车的鼻祖，比宝马早了足足30年。<span style="color: black;">一样</span>的<span style="color: black;">招数</span>，华为用在了苹果身上。今年苹果发布了iPhone 7，苹果7plus采用了双摄像头技术，这个时候华为出手了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/1rUf44mj1kfvjZjiblia1dOe4QibYxYP6VfZ7tktiaMUFVUbEwyACKYCZDWdtjuVLia2yric9drZf6Y8W7LzuL5JO9vw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">恭喜苹果进入双摄像头时代，<span style="color: black;">咱们</span><span style="color: black;">已然</span><span style="color: black;">这里</span>等候了631天。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后，<span style="color: black;">尤其</span>提醒一下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“好到违法<span style="color: black;">宣传</span>法”，这种说法<span style="color: black;">亦</span>是违反了<span style="color: black;">宣传</span>法的。<span style="color: black;">倘若</span><span style="color: black;">必定</span>要用这个<span style="color: black;">招数</span>，试试<span style="color: black;">这般</span>写吧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了新<span style="color: black;">宣传</span>法的违禁词，<span style="color: black;">无</span>语言能形容这款手机的好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这跟OPPO手机的苍白体有着异曲同工之处。再美的文字赞美这部手机都是苍白的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">话说回来，新<span style="color: black;">宣传</span>法其实很合情合法。一方面，避免<span style="color: black;">宣传</span>虚假信息引诱消费者。另一方面，让<span style="color: black;">咱们</span>文案少一点自嗨，多<span style="color: black;">有些</span>实在。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>，<span style="color: black;">最终</span>明白了《新<span style="color: black;">宣传</span>法》的良苦用心。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/8bMSr06oNiaBqBNoibSiaR1Jhk4wiaqzQETrUJHIR9puprG0l3J7ubgPPodJAJFKBsZxDc0Hm74ZVfN3O26dFiaXfIg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><strong style="color: blue;"><span style="color: black;">【故事课报名最后1天】</span></strong><span style="color: black;">有人教你写标题、做排版、做美化以及措辞的技巧，但还没人教你写一个好故事！馒头商学院故事课，6周，<span style="color: black;">一块</span>上哈佛大学故事课，拆读12本书，学写1个好故事！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击</span><span style="color: black;"><strong style="color: blue;">文末“阅读原文”</strong></span><span style="color: black;">，<span style="color: black;">就可</span>直接报名噢~</span></p>
我深受你的启发，你的话语是我前进的动力。 可以发布外链的网站 http://www.fok120.com/ 期待你更多的精彩评论，一起交流学习。 楼主发的这篇帖子，我觉得非常有道理。 谢谢、感谢、感恩、辛苦了、有你真好等。 你的话语如春风拂面，让我感到无比温暖。 你字句如珍珠，我珍藏这份情。
页:
[1]