ikkhksvu 发表于 2024-8-9 12:52:54

传播学方向重点新书举荐 | 创意宣传概念与文案


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">点击蓝字 关注<span style="color: black;">咱们</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/3rqIjHQnLvrku29EONOjUaCzXWZfibibVVOtcIleJDXUexIEVAhZg1uX0OOLa8ibMNicoG59FoGiboX9AHE5U58CicTQ/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Creative Advertising Concept and Copy&nbsp;</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A Practical, Multidisciplinary Approach</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">&nbsp;1st&nbsp;Edition</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">ISBN&nbsp;</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">9781032362045</span></span></span></strong></span></p>By Georgia-Zozeta Miliopoulou<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">212&nbsp;Pages&nbsp;Published 2024&nbsp;by Routledge</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">内容简介</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本书以独特的传播学视角审视创意<span style="color: black;">宣传</span>，<span style="color: black;">包括</span>了理解<span style="color: black;">宣传</span>创意所需的理论和实用工具。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《创意<span style="color: black;">宣传</span>概念与文案》从社会人类学、叙事理论、消费心理学、符号学和文化<span style="color: black;">科研</span>等<span style="color: black;">区别</span>学科汲取养分，摆脱了传统<span style="color: black;">商场</span>和营销文案的<span style="color: black;">捆绑</span>，为新颖的<span style="color: black;">宣传</span>创意<span style="color: black;">供给</span>了坚实基础。尽管好的<span style="color: black;">宣传</span><span style="color: black;">必须</span>灵感和原创性，但作者试图引导读者完成<span style="color: black;">全部</span><span style="color: black;">宣传</span>策划过程，从战略到创意构思再到成品，运用了与 “设计思维 ”<span style="color: black;">关联</span>的概念和原则。<span style="color: black;">经过</span>本书，读者将全面<span style="color: black;">认识</span><span style="color: black;">宣传</span>能做什么（以及<span style="color: black;">不可</span>做什么），并<span style="color: black;">认识</span><span style="color: black;">怎样</span>使<span style="color: black;">宣传</span>达到最佳的效果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本书专为从事创意<span style="color: black;">宣传</span>的<span style="color: black;">科研</span>与实践的学生和从业者而写，<span style="color: black;">针对</span><span style="color: black;">期盼</span>从全新视角审视自己工作的<span style="color: black;">宣传</span>专业人士<span style="color: black;">来讲</span>，本书将极具参考价值。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关于作者</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Georgia-Zozeta Miliopoulou</span><span style="color: black;">is Associate Professor in the Department of Communication at Deree, The American College of Greece. She has over 25 years of experience in creative advertising and holds a Ph.D. in brand communication. She has been teaching creative advertising and new media since 2003 and still offers workshops for communication professionals. Her research interests include creativity, strategic content &amp; storytelling, and the managerial aspects of creative agency work.</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">更加多</span>信息</strong></p>
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星☆雨 发表于 2024-9-3 12:55:06

楼主的文章非常有意义，提升了我的知识水平。

1fy07h 发表于 2024-10-2 12:03:33

期待更新、坐等、迫不及待等。

1fy07h 发表于 2024-10-5 00:13:17

你的见解独到，让我受益匪浅，期待更多交流。
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