故宫初雪调味瓶、华为宣传致敬经典... | 案例1星期
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">源自</span>：营销案例精选（ID：m-cases）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">作者：营销案例精选（授权发布）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">「案例<span style="color: black;">1星期</span>」汇总并<span style="color: black;">诠释</span>每周TOP5热门营销案例。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">NO.1 故宫：初雪调味瓶，来了！</span></strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">代理商：<span style="color: black;">待认领</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">故宫继彩妆、文具后又推出“少女心收割机”——初雪调味瓶。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MCuoDXIFqby7BaDY5Qo2PLb370iaWkFf8Lt5iadulcGkrFbyhtjV6MJbHGjPJkAicvVyS2aNDcfdXGdW76BbDVdUg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MCuoDXIFqby7BaDY5Qo2PLb370iaWkFf8nWVjicmsIH8nZ2jZYCxhyIPaY4NNZYFFuy4kaibBskJ31dKia3qsE97jw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MCuoDXIFqby7BaDY5Qo2PLb370iaWkFf8MKUIHiafg7MKeibfHVFMyZiaibk6rLATwoJ7ficMdL8ubFA8xd3Rhicfibkibg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MCuoDXIFqby7BaDY5Qo2PLb370iaWkFf83TSicfnplp7ldYt1spiaUnImt7FvbkciccZicGSibuOUaiaQr87DmPWsk5Fg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><< 滑动查看下一张<span style="color: black;">照片</span> >></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">点评：</span></strong><span style="color: black;">“初雪调味瓶”系列创意<span style="color: black;">源自</span>于“大雪纷纷何所似，撒盐空中差可拟”这一诗句，将故宫元素与初雪的唯美意境进行巧妙融合。可盐可甜的设计从细微之处给予人们生活的仪式感和幸福感，或许这才是故宫文创<span style="color: black;">制品</span>经久不衰俘获人心的秘诀所在。<span style="color: black;">不外</span>，这只是设计稿，听说实物可能要等到今年初雪的时候才正式发售，对初雪有<span style="color: black;">无</span>多了一份期待呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">NO.2 华为</span></strong></strong></span><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">：新<span style="color: black;">宣传</span>致敬经典！</span></strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">代理商：待认领</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">华为P30的新<span style="color: black;">宣传</span>片——</span><span style="color: black;">《古墓看到丽影》、《非“死亡”游戏》、《卧虎藏不住龙》向经典电影致敬的诚意之作，看点十足！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/b96CibCt70iaajvl7fD4ZCicMcjhXMp1v6U13zvU1fN1qzCbZFougpOky81hlIm3X0kjWBHz7EGGbNic8n7A7H2bew/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">点评：</strong></span><span style="color: black;">这组<span style="color: black;">宣传</span>片无论</span><span style="color: black;">是画质、构图还是镜头表现力，都堪<span style="color: black;">叫作</span>大片、不输电影！</span><span style="color: black;">超感光暗拍、超大广角、</span><span style="color: black;">潜望式变焦，这三个<span style="color: black;">制品</span>卖点<span style="color: black;">倘若</span>只是简单地<span style="color: black;">陈列</span>并<span style="color: black;">不可</span>打动<span style="color: black;">咱们</span>，而华为心思巧妙地<span style="color: black;">经过</span>设置三个矛盾场景，让观众自主地<span style="color: black;">认识</span>到这些功能的重要性；在取材于经典电影的<span style="color: black;">基本</span>上，<span style="color: black;">经过</span>观众对电影的既有印象<span style="color: black;">快速</span>代入<span style="color: black;">宣传</span>内容，由被动观看变为主动<span style="color: black;">重视</span>，使效果更加深入人心！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">NO.3 奥利奥X权利的游戏：跨界嗨起来！</span></strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">代理商：待认领</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着《权力的游戏》<span style="color: black;">最后</span>季即将来临，众多品牌的借势联名<span style="color: black;">已然</span>坐不住了！其中最炫酷的当属——奥利奥用2750块饼干拍了段权游片头！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/b96CibCt70iaajvl7fD4ZCicMcjhXMp1v6U13zvU1fN1qzCbZFougpOky81hlIm3X0kjWBHz7EGGbNic8n7A7H2bew/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">点评：</strong><span style="color: black;">谁能想得到奥利奥还能这么玩？！这波操作<span style="color: black;">能够</span>说非常厉害了！奥利奥突破了传统借势联名只从<span style="color: black;">自己</span><span style="color: black;">制品</span>包装上做<span style="color: black;">文案</span>的局限，活脱脱打破了次元壁！视频采用定格动画的形式，完美还原了原版片头“史诗巨制”的气势。新奇感的撩拨、大热IP的借势直接催化了受众<span style="color: black;">期盼</span><span style="color: black;">持有</span>的激情！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">NO.4 人民教育出版社：教科书出服装了！</span></strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">代理商：待认领</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还记得之前的天猫国潮运动吗？六神花露水味儿的rio鸡尾酒，周黑鸭小辣吻咬唇膏，老干妈、双喜征战纽约时装周，都是些什么神仙跨界，这不，天猫国潮运动<span style="color: black;">最终</span>忍不住对小学生下手了，人民教育出版社联合安奈儿童装，把教科书穿在了身上！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/b96CibCt70iaajvl7fD4ZCicMcjhXMp1v6U13zvU1fN1qzCbZFougpOky81hlIm3X0kjWBHz7EGGbNic8n7A7H2bew/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MCuoDXIFqby7BaDY5Qo2PLb370iaWkFf8jIwAOxQAVBerUVz1JVz0utlYFF8CA98fd6kuKHT3ylnuRhF7DaXrRg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MCuoDXIFqby7BaDY5Qo2PLb370iaWkFf8AwYiccdjYNO8gWKdWe8H2d203icvciaG5OXF25HdibC6QADoh05KaU0ibbg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MCuoDXIFqby7BaDY5Qo2PLb370iaWkFf8FsGv9ULfXog8sgXQDka9hpsT1XFRsHKUjC7yDadotqOhfv2j5QiclrQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MCuoDXIFqby7BaDY5Qo2PLb370iaWkFf8eVVh12vibictrzARCShJRJLyp7A0NuIMMmNhk0T0hHOmlBlDADozFCKg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MCuoDXIFqby7BaDY5Qo2PLb370iaWkFf8Y0VibySDxK8JQMbAsGQOBM5xaWbDBjyScjicMQL82iblBib1xHxQSlURQw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MCuoDXIFqby7BaDY5Qo2PLb370iaWkFf8iaUxs1aMZVAhtLyglVRwDa9qHVF9snC4bibXvKgFP7TtU1hticelPtuBA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MCuoDXIFqby7BaDY5Qo2PLb370iaWkFf8vhYKWDWMJZKudib0lcljmESRiae2IYs0rV5C1hkm281l2rj3z6iatN4Ww/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MCuoDXIFqby7BaDY5Qo2PLb370iaWkFf8KNE0diabHYeVbZrZicfPmBRZuibLszssoC7VSxYNIBicPMM4NYBucPkzlw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MCuoDXIFqby7BaDY5Qo2PLb370iaWkFf8CpCJ6iatYAWdUQ3Y75ROHMg5Cvic3gvNqwqauIF9IhediaSMuVLrF9Zog/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MCuoDXIFqby7BaDY5Qo2PLb370iaWkFf8yqsVkCBlHXIfoYFdAUicKiadFulRrr17V6nUbnnL5riaPGUhyS2ibWWyiaA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MCuoDXIFqby7BaDY5Qo2PLb370iaWkFf8jibtXRJa415tIlAvMJMgOrSb7omQFEEW2MXcicDibFOjOWOdgPuXHia6dw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MCuoDXIFqby7BaDY5Qo2PLb370iaWkFf8NT6xovYaglgyPSs21ib2WMkFCgHiaviapzVhMuXAs0S1WzJjrKyVoxGCQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MCuoDXIFqby7BaDY5Qo2PLb370iaWkFf8GK43Qv2BIFl9593yZ1S5O3pY8PTZx7IlB26nGP1sdYJBEQ3fLaTBww/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><< 滑动查看下一张<span style="color: black;">照片</span> >></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">点评：</span></strong><span style="color: black;">这<span style="color: black;">针对</span>90后的<span style="color: black;">咱们</span><span style="color: black;">来讲</span>真是妥妥的一波回忆杀，<span style="color: black;">哪些</span>都是<span style="color: black;">咱们</span>回不去的年少时光。又有着经典怀旧元素，又不失时尚的感觉，服装</span><span style="color: black;">让教科书的形象更加生动立体，<span style="color: black;">同期</span><span style="color: black;">亦</span>是潮流文化和中国传统文化的融合，<span style="color: black;">导致</span>了<span style="color: black;">公众</span>的关注。只是精选君很好奇，小学生真的会愿意把这穿在身上吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">NO.5 黄飞红：魔性<span style="color: black;">宣传</span>！</span></strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">代理商：待认领</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">黄飞红<span style="color: black;">近期</span>推出了自己的“首支MV”，3分钟的合集共12支短片，</span><span style="color: black;">每段都是一条梗！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/b96CibCt70iaajvl7fD4ZCicMcjhXMp1v6U13zvU1fN1qzCbZFougpOky81hlIm3X0kjWBHz7EGGbNic8n7A7H2bew/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">点评：</strong>从开头的恐怖到后来的沙雕搞笑，黄飞红这支<span style="color: black;">宣传</span>无厘头地对“都爱吃的花生”这一主题进行了诠释。<span style="color: black;">僵尸、外星人、恶搞名画......</span>12支短片风格迥异地<span style="color: black;">传达出“世间万物都爱吃黄飞红麻辣花生”的立意点，虽然有几段画风有些迷醉，但</span></span><span style="color: black;">展示了一个传统品牌</span><span style="color: black;">试图与<span style="color: black;">青年</span>人对话的积极态度</span><span style="color: black;">，值得鼓励。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/MCuoDXIFqbx4eQL9XXsOtKzwic3tAsVDqcjmic1AbIZzcmFCbh8mrzZKmL6tdCia0SkCC2VM00nqRbfibXzSiaQh4DA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> <span style="color: black;">倘若</span>你<span style="color: black;">爱好</span><span style="color: black;">宣传</span>文案 </strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> <span style="color: black;">意见</span>关注▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/8CibMBcFEQoDsc6hqh9PgoaCEQhJQ5yrXOsXLdV6hHWwcHRU32ExbD7w1FJ3OibpVjxC4FldWP4a16edZCYT81Pw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
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