论坛 › 澳门 › 【干货】照模板抄！这般写宣传文案，客户追着买…

qzmjef 发表于 2024-8-9 11:01:29

【干货】照模板抄！这般写宣传文案，客户追着买…

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">——</strong></span></strong></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">&nbsp;前言：<span style="color: black;">怎样</span>用好这篇文&nbsp;</span></strong></span></span></p>
    </h1><span style="color: black;">Hello<span style="color: black;">大众</span>好，我是你们骚气与才华齐飞的沙小姐~</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">这篇是干货工具文，<span style="color: black;">意见</span>先<span style="color: black;">保藏</span>后欣赏。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">去年底，沙小姐的</span><span style="color: black;"><strong style="color: blue;">【文案代写救星】</strong></span><span style="color: black;">服务在<span style="color: black;">伴侣</span>圈上线了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&lt;点击可查看大图&gt;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/fdAl9lmzbbVBg96MCC3fNic71PaV1C4pTGq7eFUeMG7KlxnmXLrjtNO93kenOg3a02jutkRo6tnoIwtUht1Pnww/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这项服务缘起于我的“自由职业个人变现”1对1咨询。·</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好些完成咨询的伙伴反馈：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“个人变现方式梳理出来了，宣传<span style="color: black;">宣传</span>我不会写，咋整？”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了助力<span style="color: black;">大众</span>快速上手变现，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个</span><span style="color: black;"><strong style="color: blue;">【文案代写救星】</strong></span><span style="color: black;">服务应运而生。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>收到的反馈是酱紫的：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&lt;点击可查看大图&gt;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/fdAl9lmzbbVBg96MCC3fNic71PaV1C4pTtuLXkricGwTzUTfJyyvXSZTu3OzKucibpqKNHHVKvwRzma1SPeFnnuAA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&lt;<span style="color: black;">仔细</span>的文案代写成果案例，在<span style="color: black;">文案</span>末尾<span style="color: black;">能够</span>看到&gt;</span></p><span style="color: black;"><span style="color: black;">你们的沙有一个特长是</span></span><span style="color: black;"><span style="color: black;">“把别人以为要靠感觉<span style="color: black;">才可</span>做好的事，拆解成通用流程123，</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">而后</span>让<span style="color: black;">大众</span>照做<span style="color: black;">亦</span>能学个八九不离十。”</span></span><span style="color: black;"><span style="color: black;">实不相瞒，在为<span style="color: black;">大众</span>设计<span style="color: black;">制品</span><span style="color: black;">宣传</span>文案的时候，</span></span><span style="color: black;"><span style="color: black;">我<span style="color: black;">亦</span>是有自己的标准流程的。</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>今天就聊聊</span><span style="color: black;"><strong style="color: blue;">“<span style="color: black;">怎样</span>用万能模板，写出<span style="color: black;">制品</span>服务介绍文案，<span style="color: black;">有效</span>率成交”</strong></span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">记得先点<span style="color: black;">保藏</span>，下次再为文案挠头，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>拿它激活一下思路哦～</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">本文内容预告：</strong><strong style="color: blue;">沙小姐的<span style="color: black;">制品</span>介绍文案SOP（标准操作程序）</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>规整信息，厘清重点；</strong></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>有效修改，来自用户；</strong></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span>个性<span style="color: black;">调节</span>，综合润色。</strong></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">稍后<span style="color: black;">文案</span>中举的客户案例，<span style="color: black;">能够</span>在文末看到完整版~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">——</strong></span></strong></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">&nbsp;<span style="color: black;">第1</span>步&nbsp;</span></strong></span></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">&nbsp;规整信息，厘清重点&nbsp;</span></strong></span></p>
    </h1><strong style="color: blue;">√ 先分享一个观点：</strong><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">倘若</span>你是初创业的中小商家或自由职业者，</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">制品</span>服务的宣传文案，<span style="color: black;">不必</span>追求多么炫酷<span style="color: black;">高挑</span>上。</strong></span><span style="color: black;"><span style="color: black;">由于</span>这个<span style="color: black;">周期</span>，<span style="color: black;">咱们</span>的<span style="color: black;">重点</span><span style="color: black;">目的</span>是让经营上轨<span style="color: black;">得到</span>利润。</span><span style="color: black;">好的经营，来自“客户愿意买单”。</span><span style="color: black;">“客户愿意买单”，来自</span><span style="color: black;">“有<span style="color: black;">实质</span>需求”+“看得懂你能提供的价值”+“有意愿尝试”。</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">因此</span>，对初创业者<span style="color: black;">来讲</span>，</strong></span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">好文案的标准<span style="color: black;">首要</span>是“容易读”+“看得懂”，</strong></span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">其次是“吸引客户下单”。</strong></span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">文采斐然，比不上一目了然。</strong></span></span></span></span></span></span></span><span style="color: black;">共识完毕。</span><span style="color: black;"><span style="color: black;">那样</span>“容易读”的<span style="color: black;">制品</span>介绍文，应该怎么写呢？</span>
            <h3 style="color: black; text-align: left; margin-bottom: 10px;">
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">√ <span style="color: black;">制品</span>服务定位，把所<span style="color: black;">相关</span>键信息整理出来</strong></span></p>
            </h3>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>给<span style="color: black;">大众</span><span style="color: black;">供给</span>一个我梳理的<span style="color: black;">制品</span>介绍模板：</span></p><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">【<span style="color: black;">制品</span>服务名<span style="color: black;">叫作</span>】</strong></span></span></span></span></span></span></span><span style="color: black;">——卖什么<span style="color: black;">供给</span>什么，有个叫法；</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">【适用人群】</strong></span></span></span></span></span></span></span></span></span></span></span><span style="color: black;">——快速锚定<span style="color: black;">目的</span>客户，让<span style="color: black;">她们</span>看到“这和我<span style="color: black;">相关</span>”；</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">【<span style="color: black;">处理</span>什么问题/<span style="color: black;">供给</span>什么价值】</strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="color: black;">——讲清楚<span style="color: black;">处理</span>了用户的哪个<span style="color: black;">详细</span>痛点，<span style="color: black;">详细</span>很重要；</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">【<span style="color: black;">怎样</span>做到/<span style="color: black;">制品</span>原理/服务流程】</strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="color: black;">——<span style="color: black;">更加多</span>确定性，给用户<span style="color: black;">更加多</span>安全感；</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">【对比同行的<span style="color: black;">优良</span>】</strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="color: black;">——凸显你的<span style="color: black;">尤其</span>，<span style="color: black;">必定</span>有客户<span style="color: black;">必须</span>这种“<span style="color: black;">尤其</span>”；</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">【当前优惠】</strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="color: black;">——<span style="color: black;">加强</span>购买动力；</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">【购买方式/联系方式】</strong></span></span></span></span></span><span style="color: black;">——找得到你；</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">【理念愿景价值观】</strong></span></span></span></span></span><span style="color: black;">——<span style="color: black;">经过</span><span style="color: black;">制品</span>和服务，你想为这个世界贡献什么？</span><span style="color: black;">当我在做【文案代写救星】服务的时候，<span style="color: black;">第1</span>步<span style="color: black;">亦</span>是发问卷给客户收集上面这套信息。</span><span style="color: black;"><span style="color: black;">乃至</span>有客户刚看到问卷，就觉得文案<span style="color: black;">困难</span><span style="color: black;">处理</span>了大半。</span>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">&lt;</span><span style="color: black;">点击可查看大图&gt;</span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/fdAl9lmzbbVBg96MCC3fNic71PaV1C4pTGHBmXH02hulYmoFDhWLUgUnZjicVOic7c8BpT6STf457HTB0vjkBJepQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">倘若</span>你在规整信息这一步<span style="color: black;">已然</span>卡住了，有可能是现<span style="color: black;">周期</span><span style="color: black;">制品</span>服务的定位本身还比较模糊，<span style="color: black;">亦</span>有可能仅仅是<span style="color: black;">由于</span>不<span style="color: black;">善于</span>表达，<span style="color: black;">那样</span>，<span style="color: black;">能够</span>邀请你的团队同事和真爱客户，按上面<span style="color: black;">名单</span>，<span style="color: black;">帮助</span>你<span style="color: black;">一起</span>梳理。</strong></span></span></span></span></span></p><span style="color: black;"><span style="color: black;"><span style="color: black;">&lt;点击可查看大图&gt;&nbsp;</span></span></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/fdAl9lmzbbVBg96MCC3fNic71PaV1C4pTcwtDCM9dDWAKN17sUh21MI2GhVOjBrzIz30U8hqz6Wc0ia7fTTjADkw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在我的【文案代写救星】服务里，为了减轻客户的书写压力，<span style="color: black;">亦</span>为了全方位<span style="color: black;">认识</span><span style="color: black;">制品</span>服务的特点，避免理解误差，收到问卷后，我<span style="color: black;">必定</span>会约客户<span style="color: black;">tel</span>沟通，重新理解，确认，<span style="color: black;">弥补</span>关键点。</span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">倘若</span>规整信息这一步实在让你很头大，<span style="color: black;">亦</span><span style="color: black;">能够</span>跳过这个<span style="color: black;">过程</span>，<span style="color: black;">咱们</span>直接通话，你聊天，我来写哦~）</span></p>
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            <h3 style="color: black; text-align: left; margin-bottom: 10px;">
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">√ 高度<span style="color: black;">注重</span>【<span style="color: black;">制品</span>服务名<span style="color: black;">叫作</span>】</strong></span></p>
            </h3><span style="color: black;">在<span style="color: black;">以上</span>信息规整的<span style="color: black;">名单</span>中，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第1</span>个要<span style="color: black;">注重</span>的是【<span style="color: black;">制品</span>服务名<span style="color: black;">叫作</span>】</strong></span><span style="color: black;">。</span><span style="color: black;">在形成<span style="color: black;">宣传</span>海报的时候，名<span style="color: black;">叫作</span>是最<span style="color: black;">明显</span>的字眼，直接决定了用户<span style="color: black;">是不是</span>有兴趣往下读。<span style="color: black;">倘若</span>在<span style="color: black;">第1</span>眼<span style="color: black;">没法</span>抓住潜在用户的<span style="color: black;">重视</span>，后面的文案再精彩<span style="color: black;">亦</span><span style="color: black;">白费</span>。</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">拟定【<span style="color: black;">制品</span>服务名<span style="color: black;">叫作</span>】时有两个重点：大白话+凸显<span style="color: black;">优良</span>。</strong></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">“大白话”很好理解，<span style="color: black;">咱们</span>要让潜在客户秒懂<span style="color: black;">咱们</span><span style="color: black;">供给</span>什么，是秒懂哦~</strong></span></span></span></span></span><span style="color: black;">换位思考一下，假如你在电梯间看到一则<span style="color: black;">宣传</span>，<span style="color: black;">第1</span>眼<span style="color: black;">无</span>看懂“这是个啥玩意儿”，你会找到海报里的<span style="color: black;">tel</span>打过去问客服“你们<span style="color: black;">到底</span><span style="color: black;">供给</span>什么服务”吗？——不，你会直接无视这个<span style="color: black;">宣传</span>。<span style="color: black;">因此</span>，</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">但凡<span style="color: black;">必须</span>多说一句话解释“这是个啥”，<span style="color: black;">宣传</span>都是不合格的。</strong></span></span></span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">举例：</strong></span></span></span></span></span></span></span></span></span><span style="color: black;"><span style="color: black;">倘若</span>看到服务名<span style="color: black;">叫作</span>是</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">“爱的修学旅行”</span></span></span></span><span style="color: black;">，你能理解这是个什么<span style="color: black;">宣传</span>吗？</span><span style="color: black;"><span style="color: black;">做为</span>曾经的半个韩剧迷，我看到“修学旅行”<span style="color: black;">首要</span>想到的是韩国中学生们的毕业旅行。后来，我<span style="color: black;">发掘</span>原来有个综艺节目就叫《爱的修学旅行》——<span style="color: black;">因此</span>……这是一个带领素人去上综艺的<span style="color: black;">宣传</span>吗？</span><span style="color: black;">这是我的文案客户提出的名字，她想宣传的服务是“带领游客们去新疆，沉浸式深度游，并且在形成中<span style="color: black;">供给</span><span style="color: black;">各样</span>身心灵疗愈的体验”。后来我帮她把名字改成：</span><span style="color: black;"><span style="color: black;">“新疆疗愈旅修——深入壮美新疆，解<span style="color: black;">安心</span>灵之‘缰’”。</span></span><span style="color: black;">后者是不是比前者更具象，<span style="color: black;">更易</span>理解？</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">【<span style="color: black;">制品</span>服务名<span style="color: black;">叫作</span>】第二个重点：凸显<span style="color: black;">优良</span>。</strong></span></span></span></span></span></span></span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">举例：</strong></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="color: black;">我的另一文案客户是一位入户收纳整理师，她想推出一项整理培训业务。其<span style="color: black;">明显</span>价值是：能够为户主培养全新的收纳整理思维，让户主做完一次全屋整理，家里真正永不复乱。可谓一劳永逸，一次劳动，终身有效。</span><span style="color: black;">虽然她为客户创造的效果确实是“终身”的，但这个字眼是不符合<span style="color: black;">宣传</span>法的。<span style="color: black;">因此</span>后来我给她起的服务名<span style="color: black;">叫作</span>是：</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">“全屋整理大变身，一整管用30年”。</span></span></span></span><span style="color: black;">(哎呀，写到<span style="color: black;">这儿</span>我又想润色了……<span style="color: black;">倘若</span>后半句改成</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">“一变整洁30年”</span></span></span></span></span></span></span></span><span style="color: black;">，<span style="color: black;">好似</span>更有吸引力？你们觉得呢？）</span>
      </span></span><span style="color: black;"><span style="color: black;">
            <h3 style="color: black; text-align: left; margin-bottom: 10px;">
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">√【<span style="color: black;">供给</span>什么价值】,要写出场景感</strong></span></p>
            </h3><span style="color: black;">在这个环节<span style="color: black;">咱们</span>要最大化调动潜在用户的向往，<span style="color: black;">因此</span><span style="color: black;">咱们</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">不要“<span style="color: black;">描述</span>”，要“描述”</strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="color: black;">。</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">不消</span>写“我为你做什么”，而是写“你即将<span style="color: black;">得到</span>或经历什么”</strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="color: black;">。用生动形象的场景，让用户大呼“这<span style="color: black;">便是</span>我要的！”</span><span style="color: black;">我帮全屋整理和新疆旅修的文案是<span style="color: black;">这般</span>的 ：</span>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">&lt;全屋整理案例，</span><span style="color: black;">点击看大图&gt;</span></span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/fdAl9lmzbbVBg96MCC3fNic71PaV1C4pTr9d81yJGWD4uej4xXw7fEv2cIKa1mXl2mHwZQTrlWPBXic2AamHx9gA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">&lt;新疆旅修案例，</span><span style="color: black;">点击看大图&gt;</span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/fdAl9lmzbbVBg96MCC3fNic71PaV1C4pTzSog0Gy8FvBHJuzXN8hf7kDNIK0hKbibbqVKh30s3kPPWDG6BzTEPZw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">——</strong></span></strong></span></p>
            <h1 style="color: black; text-align: left; margin-bottom: 10px;">
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">&nbsp;第二步&nbsp;</strong></span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">&nbsp;有效修改，来自用户</strong></span></p>
            </h1>
      </span></span><span style="color: black;">
      <h3 style="color: black; text-align: left; margin-bottom: 10px;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">√好伙伴帮我改的传神一笔</strong></span></p>
      </h3>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在推出代写<span style="color: black;">制品</span>介绍文的业务之前，我请身边<span style="color: black;">有些</span>好<span style="color: black;">伴侣</span>给我的<span style="color: black;">宣传</span>提意见。其中有一位伙伴，完全把我想<span style="color: black;">供给</span>的业务理解错了。</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当时<span style="color: black;">第1</span>稿的<span style="color: black;">制品</span>名是</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">“文案吸金磁铁”</span></span></span></span></span></span><span style="color: black;">。</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">我想<span style="color: black;">供给</span>的是【定制代写】，甲方出钱，我直接写成。但她以为我是开课【教别人写文案】的。</strong></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">来，这就<span style="color: black;">表现</span>出用户调查的重要性了。</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;">有一个人误解，<span style="color: black;">寓意</span>着<span style="color: black;">背面</span>有一大群人<span style="color: black;">亦</span>可能误解。调研的目的就在于<span style="color: black;">发掘</span><span style="color: black;">这般</span>的盲区。</strong></span></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过一番沟通说明，她恍然大悟——原来你是<span style="color: black;">大众</span>的文案</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">“代写救星”</span></span></span></span></span></span></span><span style="color: black;">啊~</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个词一出来马上击中了我，<span style="color: black;">精细</span>，传神，一看就懂！——马上，采用<span style="color: black;">做为</span>正式<span style="color: black;">制品</span>名。</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;<span style="color: black;"><span style="color: black;">&lt;</span><span style="color: black;">点击可查看大图&gt;</span></span></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/fdAl9lmzbbVBg96MCC3fNic71PaV1C4pTOUEW4W25T1AcxtWTMiccTicMfgov9Tk1HIFvhcgJ1lTln7vX2mEYUdxA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开头<span style="color: black;">咱们</span>共识过，对大部分普通商户来讲：</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">文采斐然，比不上一目了然。</strong></span></span></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">怎样</span>实现“一目了然”？关键就在于<span style="color: black;">运用</span>“用户的语言”，而不是<span style="color: black;">咱们</span><span style="color: black;">所说</span>的“专业语言”。</strong></span></span></span></span><span style="color: black;">就像我自己的案例：我以为</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">“吸金磁铁”</span></span></span></span></span></span></span></span><span style="color: black;">很形象呀？但它只是描述了效果，<span style="color: black;">倘若</span>要让客户<span style="color: black;">晓得</span>我<span style="color: black;">实质</span>上做什么，那它就比不上</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">“代写救星”</span></span></span></span></span></span></span></span></span><span style="color: black;">。</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">那样</span><span style="color: black;">怎样</span><span style="color: black;">得到</span>“用户的语言”呢？</strong></span></span></span></span></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最简单粗暴的方式——让用户帮<span style="color: black;">咱们</span>改文案。</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">另一</span>，<span style="color: black;">尽可能</span><span style="color: black;">运用</span>行业惯用说法，而不是强行凹一个新词。</strong></span></span></span></span></span></span><span style="color: black;"><span style="color: black;">例如</span>，早几年我做二房东的时候，<span style="color: black;">发掘</span><span style="color: black;">非常多</span>伙伴去找<span style="color: black;">中间商</span>拿房时很不愿意自<span style="color: black;">叫作</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">“二房东”</span></span></span></span></span></span></span></span></span></span><span style="color: black;">，自我介绍时总说自己是</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">“公寓托管管家”</span></span></span></span></span></span></span></span></span></span></span><span style="color: black;">之类。但<span style="color: black;">中间商</span>们听了半天，都会得出结论：“那不<span style="color: black;">便是</span>二房东嘛？”</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为啥<span style="color: black;">咱们</span>要一<span style="color: black;">起始</span>就给自己设置沟通门槛呢？<span style="color: black;">倘若</span>是放在<span style="color: black;">宣传</span>文案里，<span style="color: black;">更加是</span>大忌，<span style="color: black;">原由</span>还是那一个——</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">99%的客户不会主动给机会让你再解释一遍。</strong></span></span></span></span></span></span></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">倘若</span>你拿初稿去让潜在用户提意见，就有机会排除这种“自嗨”。</strong></span></span></span></span></span></span></span></span><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">必要</span>提前创造机会让小白（别忘了用户经常是小白）抠着字眼向<span style="color: black;">咱们</span>追问：“这说的啥？！那说的又是个啥？！”</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">营业前被“挑刺”得越多，营业后被看见的机会才<span style="color: black;">更加多</span>。</strong></span></span></span></span></span></span></span></span></span></p>
    </span>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">√<span style="color: black;">怎样</span>收集有价值的修改意见？</strong></span></p>
    </h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对来找我写文案的客户，我在完成初稿后<span style="color: black;">第1</span>时间都会交给<span style="color: black;">她们</span>一个“战略重任”——</span><span style="color: black;"><strong style="color: blue;">拿着初稿文案，去收集10个以上“忠粉用户”的反馈意见，越多越好。</strong></span><span style="color: black;">收集完成后，<span style="color: black;">咱们</span>再来改第二稿。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这</span><span style="color: black;">一步的关键：<span style="color: black;">咱们</span>不是所有人的意见都听的，只关心“忠粉用户”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">怎么定义“忠粉用户”？</strong></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">答：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">运用</span>过你的<span style="color: black;">制品</span>服务后高度认可的；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">或本身彼此足够<span style="color: black;">熟练</span>，你猜测ta可能<span style="color: black;">必须</span>这项<span style="color: black;">制品</span>服务的；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">或愿意<span style="color: black;">连续</span>为你付费的；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">或愿意为你转介绍新客户的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">让“忠粉用户”帮<span style="color: black;">咱们</span>看文案初稿，还有两个额外好处。</strong></span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">这般</span>的对话本身<span style="color: black;">便是</span>和用户拉近距离的窗口，有时候会得到<span style="color: black;">有些</span>改进<span style="color: black;">制品</span>和服务的启发。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其次，<span style="color: black;">咱们</span>询问的是“可能<span style="color: black;">必须</span>这项<span style="color: black;">制品</span>服务的人”，这个过程本身<span style="color: black;">亦</span>是一次预热宣传。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">——</strong></span></strong></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">&nbsp;第三步&nbsp;</strong></span></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">&nbsp;个性<span style="color: black;">调节</span>，综合润色&nbsp;</strong></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">√ <span style="color: black;">怎样</span>融合客户意见做<span style="color: black;">调节</span></strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你收集了足够多的用户意见，<span style="color: black;">通常</span>会<span style="color: black;">发掘</span></span><span style="color: black;"><strong style="color: blue;">有<span style="color: black;">有些</span><span style="color: black;">类似</span><span style="color: black;">意见</span>被多次提及，说明这些内容恰是潜在用户<span style="color: black;">尤其</span>关心的问题</strong></span><span style="color: black;">。对这些部分<span style="color: black;">咱们</span><span style="color: black;">必定</span>要充分<span style="color: black;">注重</span>，重点优化。</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">另一个<span style="color: black;">认识</span>潜在用户关注点的<span style="color: black;">办法</span>是：去看某宝或小某书同行<span style="color: black;">制品</span>底下的评论区。</strong></span></span></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">瞧瞧</span>某宝的售后<span style="color: black;">评估</span>，好评是赞美<span style="color: black;">那些</span><span style="color: black;">地区</span>，容易被用户吐槽的又是哪里？小某书的笔记评论区里，<span style="color: black;">瞧瞧</span>高赞的评论<span style="color: black;">通常</span>对商家咨询什么问题，<span style="color: black;">哪些</span><span style="color: black;">便是</span>用户买单前最<span style="color: black;">留意</span>的。</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，还有<span style="color: black;">有些</span>用户关心的内容是<span style="color: black;">没法</span><span style="color: black;">经过</span>文案来呈现的。<span style="color: black;">例如</span>新疆旅修，那边的风景<span style="color: black;">怎样</span>？<span style="color: black;">例如</span>全屋收纳整改，前后对比的案例看起来<span style="color: black;">怎样</span>？这些<span style="color: black;">能够</span>在海报设计和其他辅助宣传资料上补足。</span></p>
    </h1>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">√ 结合<span style="color: black;">制品</span>服务特点，<span style="color: black;">调节</span>文案元素</strong></span></span></span></p>
    </h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">文案</span>开头<span style="color: black;">说到</span>的“<span style="color: black;">制品</span>介绍”整理模板，只是前期通用版本。<span style="color: black;">咱们</span>还<span style="color: black;">必须</span>结合<span style="color: black;">制品</span>服务的特点，尤其是客户集中关心的问题，再做<span style="color: black;">有些</span><span style="color: black;">调节</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">对比一下通用模板和</span><span style="color: black;">两个<span style="color: black;">调节</span>案例：</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【通用<span style="color: black;">基本</span>版】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【<span style="color: black;">制品</span>服务名<span style="color: black;">叫作</span>】</span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【适用人群】</span></span></span></span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【<span style="color: black;">处理</span>什么问题/<span style="color: black;">供给</span>什么价值】</span></span></span></span></span></span></span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【<span style="color: black;">怎样</span>做到/<span style="color: black;">制品</span>原理/服务流程】</span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【对比同行的<span style="color: black;">优良</span>】</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【当前优惠】</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【购买方式/联系方式】</span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【理念愿景价值观】</span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【课程介绍版】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【课程名<span style="color: black;">叫作</span>】</span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【适用人群】</span></span></span></span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【课程内容简介<span style="color: black;">（=</span><span style="color: black;"><span style="color: black;">供给</span>什么</span><span style="color: black;">价</span><span style="color: black;">值</span><span style="color: black;">）</span>
                                    </span></span></span></span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">】</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【讲师<span style="color: black;">特殊</span>介绍（=<span style="color: black;">对比同行的<span style="color: black;">优良</span></span>）】</span></span></span></span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【课程内容和形式（=<span style="color: black;"><span style="color: black;">制品</span>原理/服务</span><span style="color: black;">流程</span>
                                    </span></span></span></span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">）】</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【你将<span style="color: black;">得到</span>（=<span style="color: black;">供给</span>什么价值）】</span></span></span></span></span></span></span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【当前优惠】</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【购买方式/联系方式】</span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【理念愿景价值观】</span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【旅游<span style="color: black;">制品</span>版】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【旅行线路名<span style="color: black;">叫作</span>】</span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【适用人群】</span></span></span></span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【游哪里？住哪里？（=<span style="color: black;">供给</span>什么价值）】</span></span></span></span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【玩什么？</span><span style="color: black;">（=<span style="color: black;">供给</span>什么价值）】</span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【<span style="color: black;">为么</span>选我（=对比同行的<span style="color: black;">优良</span>）】</span></span></span></span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【服务流程】</span></span></span></span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【当前优惠】</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【购买方式/联系方式】</span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【理念愿景价值观】</span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做好整体润色，商用<span style="color: black;">制品</span>介绍文案就完成啦。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">——</strong></span></strong></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">&nbsp;文中完整案例合集&nbsp;</strong></span></p>
    </h1><a style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">→文案客户故事</strong></span></strong></span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">｜让客户「少花钱+别复购」？<span style="color: black;">这般</span>的收纳整理师你见过吗？</strong></span></strong></a><a style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">→文案客户案例&nbsp;|&nbsp;心经实修</strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">课 课程介绍</strong></span></strong></a><a style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">→</strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">文案客户案例｜佳园疗愈旅修&nbsp;</strong></span></strong></a>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">——</strong></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">&nbsp;硬广时间</strong></span></span></p>
    </h1><span style="color: black;">好了，以上<span style="color: black;">便是</span>一篇</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">制品</span>详情介绍文案</strong></span><span style="color: black;">的生产过程，</span><span style="color: black;"><span style="color: black;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不<span style="color: black;">晓得</span>对你有启发吗？</span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你觉得<span style="color: black;">文案</span>有<span style="color: black;">帮忙</span>，诚挚邀请你</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">转发或点“在看”</strong></span></span></span><span style="color: black;">，</span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">感谢你的热情支持！～</span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你觉得眼睛学会了，但实践还是有点难……</span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">往下读，我的</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">【文案代写救星】</strong></span></span></span></span></span><span style="color: black;">业务，</span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">恭迎尊贵的金主爸妈！<img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">最后，请<span style="color: black;">准许</span>沙小姐做一下双向筛选：</span></span><span style="color: black;"><span style="color: black;">我的文案代写服务，一律先全款后服务。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">没法</span>满足您“先写一点<span style="color: black;">瞧瞧</span>再<span style="color: black;">思虑</span>”的需求。</span></span><span style="color: black;"><span style="color: black;">与其费时费力，向未必同频的人证明自己，</span></span><span style="color: black;"><span style="color: black;">不如全力以赴，为真诚买单的客户创造价值。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">期盼</span>得到您的谅解哦~</span></span><span style="color: black;"><span style="color: black;">欢迎添加</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">微X</span>aodailisha</strong></span></span></span><span style="color: black;"><span style="color: black;">，来<span style="color: black;">伴侣</span>圈围观<span style="color: black;">更加多</span>服务案例。</span></span><span style="color: black;"><span style="color: black;">（记得备注“文案代写”哈！）</span></span>
      </span></span>

听听海 发表于 2024-9-1 07:26:48

你的见解独到，让我受益匪浅，非常感谢。

lq1614 发表于 2024-9-5 04:03:59

论坛外链网http://www.fok120.com/

7wu1wm0 发表于 2024-9-28 11:40:09

感谢楼主的分享！我学到了很多。

查看完整版本: 【干货】照模板抄！这般写宣传文案，客户追着买…