文案撰写很难?这儿模板直接套用
<img src="https://mmbiz.qpic.cn/mmbiz_gif/DzOD4V2LKAQCIFqfYibVKibBkMQxbWnTadCYrUhSQfv5HC8YicrN9nSermsbTEQM8wWibw8eWULzU63Jn2BBg2ic9WQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/DzOD4V2LKASAxjKZQEENejqibveutulyiblb41FazlAUOssL5SlntUYdg9pfiaFxZjtMmsrIxNhSCcqjc8rJQR7MQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">△ </span><span style="color: black;">点击收听音频课程 </span><span style="color: black;">△</span></strong></strong></span><span style="color: black;">在信息流文案创作的世界中,许多人感到困惑,<span style="color: black;">她们</span>抱怨说:“尽管我<span style="color: black;">已然</span>阅读了<span style="color: black;">海量</span>的实用技巧,但我仍然不<span style="color: black;">晓得</span><span style="color: black;">怎样</span>撰写文案!”这<span style="color: black;">重点</span>是<span style="color: black;">由于</span>大<span style="color: black;">都数</span>人并<span style="color: black;">无</span>系统地学习过<span style="color: black;">宣传</span>心理学和文案创作技巧,尤其是<span style="color: black;">哪些</span><span style="color: black;">刚才</span>改行或换工作的人。<span style="color: black;">那样</span><span style="color: black;">咱们</span>在接触到一个全新的行业<span style="color: black;">或</span><span style="color: black;">制品</span>时,该<span style="color: black;">怎样</span>把一条信息流<span style="color: black;">宣传</span>文案快速撰写出来呢?</span><span style="color: black;">根</span><span style="color: black;">据<span style="color: black;">数年</span>的<span style="color: black;">宣传</span>经验,我<span style="color: black;">发掘</span>许多新手在写文案时总会遇到<span style="color: black;">各样</span>问题,例如不知从何下手、<span style="color: black;">没法</span>找到痛点等。<span style="color: black;">因此呢</span>我整理出了一套快速有效的文案创作<span style="color: black;">办法</span>,这套<span style="color: black;">办法</span><span style="color: black;">能够</span>帮你<span style="color: black;">处理</span>“写不出来”、“写得慢”和“缺乏灵感”等问题,我相信它<span style="color: black;">必定</span>能<span style="color: black;">帮忙</span>你。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/DzOD4V2LKAQ4TuBANLo4GCskyKtYeXetanBwh1HxIWTB9rRVbPdMts6FUcRvhb6s6g57vz5EbzSRhcsjLfBnfQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>:自制图</span><span style="color: black;">进入正题之前,我先分享一下我撰写文案时使用的<span style="color: black;">过程</span>:</span><strong style="color: blue;"><span style="color: black;">●确定<span style="color: black;">宣传</span>内容</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">●</span><span style="color: black;">知道</span><span style="color: black;">制品</span>属性</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">●</span><span style="color: black;">选取</span>属性</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">●</span>设想文案</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">●</span>完善文案</span></strong><span style="color: black;">这看起来可能有些难以理解,但我将<span style="color: black;">经过</span>两个案例进行<span style="color: black;">仔细</span>解释,我相信一旦你<span style="color: black;">把握</span>了这五个<span style="color: black;">过程</span>,<span style="color: black;">必定</span>能快速地写出你想要的文案。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">旅行APP<span style="color: black;">宣传</span>文案</span></strong></span><span style="color: black;"><span style="color: black;">咱们</span>以旅行app<span style="color: black;">宣传</span>为例,分享<span style="color: black;">第1</span>个撰写案例。</span><strong style="color: blue;"><span style="color: black;">1.确定<span style="color: black;">宣传</span>内容</span></strong><span style="color: black;"><span style="color: black;">咱们</span>要<span style="color: black;">认识</span>旅行行业推广<span style="color: black;">目的</span>,从<span style="color: black;">关联</span><span style="color: black;">制品</span>入手,<span style="color: black;">例如</span>景点、门票、酒店住宿、周边游等等。</span><strong style="color: blue;"><span style="color: black;">2.<span style="color: black;">知道</span>关键词</span></strong><span style="color: black;">关键词<span style="color: black;">咱们</span><span style="color: black;">能够</span>分为用户关键词、<span style="color: black;">制品</span>关键词以及表达技巧,表达技巧非常关键,这是<span style="color: black;">制品</span>与用户之前的联系方式。</span><span style="color: black;"><span style="color: black;">首要</span>,<span style="color: black;">咱们</span><span style="color: black;">必须</span>列出<span style="color: black;">制品</span>属性,如品类、价格、特点等;<span style="color: black;">而后</span>,<span style="color: black;">咱们</span><span style="color: black;">必须</span>列出人群属性,如第三人<span style="color: black;">叫作</span>、群体、年龄、场景、<span style="color: black;">行径</span>和结果等;最后,<span style="color: black;">咱们</span><span style="color: black;">必须</span>列出表达技巧,如对比、夸张、激将刺激法、与用户互动、制造落差、单纯性活动等。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/DzOD4V2LKAQ4TuBANLo4GCskyKtYeXet4zr4VTCh3VzpNPHp0UgDXznLMdTFtmOVH8FFyWcSDicV20GlBYqOysg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>:自制图</span><strong style="color: blue;"><span style="color: black;">3.<span style="color: black;">选取</span>属性</span></strong><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>从<span style="color: black;">制品</span>属性、用户属性和表达技巧中<span style="color: black;">选取</span><span style="color: black;">咱们</span>想<span style="color: black;">保存</span>的部分,<span style="color: black;">每一个</span><span style="color: black;">方向</span><span style="color: black;">选取</span>几个点。</span><span style="color: black;">①例如:<span style="color: black;">倘若</span><span style="color: black;">咱们</span><span style="color: black;">选取</span>了“对比”这个表达技巧,<span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>比较这个旅游app和其他app的<span style="color: black;">优良</span>。</span><span style="color: black;">②例如:<span style="color: black;">倘若</span><span style="color: black;">咱们</span><span style="color: black;">选取</span>了“夸张”这个表达技巧,<span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>夸大这个旅游app的特点。</span><span style="color: black;">③例如:<span style="color: black;">倘若</span><span style="color: black;">咱们</span><span style="color: black;">选取</span>了“激将刺激法”这个表达技巧,<span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>刺激用户还在<span style="color: black;">运用</span>传统的旅游方式,告诉<span style="color: black;">她们</span>这<span style="color: black;">已然</span>过时了,out了。</span><span style="color: black;">④例如:<span style="color: black;">倘若</span><span style="color: black;">咱们</span><span style="color: black;">选取</span>了“与用户互动”这个表达技巧,<span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>提出一个用户容易参与的<span style="color: black;">行径</span>,<span style="color: black;">例如</span>测试、评论留言等。</span><span style="color: black;">⑤例如:<span style="color: black;">倘若</span><span style="color: black;">咱们</span><span style="color: black;">选取</span>了“80后”这个年龄段,<span style="color: black;">那样</span>后面的内容就<span style="color: black;">必须</span>和80后<span style="color: black;">相关</span>;<span style="color: black;">倘若</span><span style="color: black;">咱们</span><span style="color: black;">选取</span>了“价格”这个<span style="color: black;">制品</span>属性,<span style="color: black;">那样</span>文案就<span style="color: black;">必须</span>相应地<span style="color: black;">表现</span>出折扣信息。</span><strong style="color: blue;"><span style="color: black;">4.设想文案</span></strong><span style="color: black;">①例如<span style="color: black;">咱们</span><span style="color: black;">选取</span>“90后、北京、优惠、满减、出境”,将这些组合起来是不是<span style="color: black;">能够</span>设想到一条文案:“可惜了北京90后还不<span style="color: black;">认识</span>的app,<span style="color: black;">此刻</span>出境游满XX减XX!”</span><span style="color: black;">②例如<span style="color: black;">咱们</span><span style="color: black;">选取</span>“90后宝妈这一群体,<span style="color: black;">一样</span><span style="color: black;">亦</span><span style="color: black;">选取</span>优惠、限时”,将这些组合起来是不是<span style="color: black;">能够</span>设想到一条文案:“北京90后宝妈<span style="color: black;">选取</span>app,带娃旅行享8折,只限今日!”</span><span style="color: black;">③例如<span style="color: black;">咱们</span><span style="color: black;">选取</span>“出差频次高的人、上海地区、制造落差”,将这些组合起来是不是<span style="color: black;">能够</span>设想到一条文案:“不花冤枉钱,上海商务人士<span style="color: black;">选取</span>XXapp天天享8折!”</span><span style="color: black;">④例如<span style="color: black;">咱们</span><span style="color: black;">选取</span>“北京地区、兴趣<span style="color: black;">兴趣</span>、优惠”,将这些组合起来是不是<span style="color: black;">能够</span>设想到一条文案:“北京<span style="color: black;">爱好</span>旅游的用户<span style="color: black;">此刻</span>有福利了,满XX减XX,活动仅限3天!”</span><strong style="color: blue;"><span style="color: black;">5.完善文案</span></strong><span style="color: black;">当然并不是所有设想出来的文案,都符合当前用户检索习惯,<span style="color: black;">或</span>匹配策略不对,<span style="color: black;">此时</span><span style="color: black;">咱们</span>就<span style="color: black;">必须</span>对这些文案进行优化完善。</span><span style="color: black;">◆例如:“北京用户的福利,经常旅行却不<span style="color: black;">晓得</span>这个app的人真是亏大了!”(<strong style="color: blue;">加大用户紧迫感</strong>)。</span><span style="color: black;">◆例如:“90后宝妈带娃旅行今天专享6折,仅限本app用户!”(<strong style="color: blue;">修饰措辞,本app用户</strong>)。</span><span style="color: black;"><span style="color: black;">◆</span>例如:“不花冤枉钱,在<span style="color: black;">这儿</span>所有用户购买车票均可享受折扣价!”(<strong style="color: blue;">拓宽人群,<span style="color: black;">增多</span>流量</strong>)。</span><span style="color: black;">以上<span style="color: black;">便是</span>关于旅行app<span style="color: black;">宣传</span>文案<span style="color: black;">根据</span>5步法进行撰写分享。</span><div style="color: black; 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<div style="color: black; text-align: left; margin-bottom: 10px;"> <a style="color: black;"> 视频详情 </a> </div>
</div> <span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">△ </span><span style="color: black;">点击收看视频课程 </span><span style="color: black;">△</span></span></strong></span></strong></span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">贷款类<span style="color: black;">宣传</span>文案</span></strong></span><span style="color: black;">下面<span style="color: black;">咱们</span>将以贷款行业为例进行说明。</span><span style="color: black;">当<span style="color: black;">咱们</span>想到“贷款”,<span style="color: black;">咱们</span>自然会想到<span style="color: black;">咱们</span>的<span style="color: black;">目的</span>群体是xx后,<span style="color: black;">而后</span><span style="color: black;">咱们</span>想到了<span style="color: black;">运用</span>“刺激激将法”。</span><span style="color: black;">“XX后,缺钱,刺激用户”这三点让我想到</span><span style="color: black;"><span style="color: black;">:</span>“<span style="color: black;">XX后还在找亲朋好友借钱?</span>”</span><span style="color: black;"><span style="color: black;">这般</span>的文案。既然<span style="color: black;">咱们</span><span style="color: black;">选取</span>了刺激用户并提出了疑问,<span style="color: black;">那样</span><span style="color: black;">咱们</span>肯定还<span style="color: black;">必须</span>给出一个答案。试想一下<span style="color: black;">咱们</span><span style="color: black;">一般</span>会因<span style="color: black;">为何</span><span style="color: black;">原由</span>找<span style="color: black;">伴侣</span>借钱呢?可能是<span style="color: black;">由于</span>借<span style="color: black;">伴侣</span>的钱方便,<span style="color: black;">亦</span>可能是<span style="color: black;">由于</span>借<span style="color: black;">伴侣</span>钱<span style="color: black;">无</span>利息,而找<span style="color: black;">公司</span>借钱太<span style="color: black;">繁杂</span>,并且还有利息。这让我想到了“单纯性活动”以及“<span style="color: black;">知道</span><span style="color: black;">制品</span>特点”这两个表达技巧。<span style="color: black;">咱们</span><span style="color: black;">能够</span>将这几点相结合起来。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/DzOD4V2LKAQ4TuBANLo4GCskyKtYeXetU2TT6sc5nyNlTPZfB2t7ny0x2HjtY6t2ezES3LnC4PgJJJgGGYRRicQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>:自制图</span><span style="color: black;">◆“还在找亲朋好友借钱?单纯性活动+<span style="color: black;">制品</span>特点!”</span><span style="color: black;">◆“还在找亲朋好友借钱?只需简单认证+<span style="color: black;">制品</span>特点!”</span><span style="color: black;">完善后的文案就变<span style="color: black;">成为了</span>:“xxx后还在找亲朋好友借钱?只需简单认证,贷款秒到账,利息只需x%!”</span><span style="color: black;"><span style="color: black;">经过</span>以上两个<span style="color: black;">宣传</span>案例分享看,撰写<span style="color: black;">宣传</span>文案<span style="color: black;">这般</span>套用是不是非常简单?总的<span style="color: black;">来讲</span>,对于<span style="color: black;">区别</span>的人,<span style="color: black;">区别</span>的场景,文案的<span style="color: black;">功效</span>效果会有所<span style="color: black;">区别</span>。对<span style="color: black;">制品</span>属性和用户属性的拆解尤其重要,<span style="color: black;">咱们</span><span style="color: black;">必须</span>尽可能地列出所有<span style="color: black;">关联</span>的属性,<span style="color: black;">而后</span><span style="color: black;">按照</span><span style="color: black;">必须</span>进行<span style="color: black;">选取</span>,最后<span style="color: black;">协同</span><span style="color: black;">区别</span>的表达技巧,就<span style="color: black;">能够</span>创作出<span style="color: black;">各样</span>类型的文案。</span><span style="color: black;">以上<span style="color: black;">便是</span><span style="color: black;">博主</span>今日分享给<span style="color: black;">大众</span><span style="color: black;">怎样</span>快速创作文案技巧,<span style="color: black;">倘若</span><span style="color: black;">大众</span>有更好的<span style="color: black;">办法</span><span style="color: black;">能够</span>在评论区<span style="color: black;">或</span>私信<span style="color: black;">博主</span>分享,请<span style="color: black;">大众</span><span style="color: black;">连续</span>关注丝路赞学院,每日分享实用干货技巧,期待与<span style="color: black;">大众</span>多多互动。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">END</strong></span></p><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"> 今日作者 </strong></strong></strong></span><strong style="color: blue;"><span style="color: black;">郑岩峰</span></strong><span style="color: black;"><strong style="color: blue;">河北成功易</strong></span><span style="color: black;">审核人 | 王彦聪</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/DzOD4V2LKAQCIFqfYibVKibBkMQxbWnTadia2cwr6cjRB0jKVTvmkNU181fde1pvEJQfIpw5s2OGEAMhOcEufkkEw/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">精彩<span style="color: black;">举荐</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">增多</span>短视频文案的创意性</span></a></p><a style="color: black;"><span style="color: black;"><span style="color: black;">能手</span>都在用的视频号文案技巧</span></a><a style="color: black;"><span style="color: black;">教您<span style="color: black;">怎样</span>打磨文案标题</span></a><a style="color: black;"><span style="color: black;">学习<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>创意文案技巧,从<span style="color: black;">这儿</span><span style="color: black;">起始</span>!</span></a><a style="color: black;"><span style="color: black;"><span style="color: black;">怎么样</span><span style="color: black;">才可</span>让你的信息流文案打动消费者的心</span></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 觉得有用,给个在看</span></strong></span></p>
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