“睡在山海间，住在人情里”这些租房网站的文案，咔咔的！
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“睡在山海间，住在人情里。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是短租平台Airbnb的经典文案，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span>是m-cases非常<span style="color: black;">爱好</span>的一句文案。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然Airbnb的中文名字“爱彼迎”，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">听起来真的很尬，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但就冲这句文案，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有生之年<span style="color: black;">必定</span>要<span style="color: black;">运用</span>一次Airbnb，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">或许，这<span style="color: black;">便是</span><span style="color: black;">所说</span>的“文案的杀伤力”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3ed00003c2d2cfc52629~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544235&x-signature=uLEOrmAKkaAQ1xgjAbJtyQcT0h4%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">话说，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了Airbnb，在租房界，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有<span style="color: black;">那些</span>品牌的文案值得一读呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">m-cases<span style="color: black;">近期</span>稍作整理了一番，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一块</span>来<span style="color: black;">瞧瞧</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">StreetEasy</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p6-sign.toutiaoimg.com/3f260001a8a1b65dfd06~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544235&x-signature=G7XFG9p3hoZj6e2u%2FYawCCdF6Ak%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">纽约的500平方英尺，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">比任何<span style="color: black;">地区</span>的都更大些。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3ecf0003c45e42d748eb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544235&x-signature=kKaojC2JKyhkvAtDBCa88NAy4eo%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>连床都不合适，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卧室还配<span style="color: black;">叫作</span>为卧室吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3f260001a89eb7c16478~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544235&x-signature=4XOur7ZOWevtanrDW9jAa0DBmAA%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">没错，你打开窗只能看见一堵墙，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但在墙的后面，是纽约。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3ed00003c2d517f05d81~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544235&x-signature=AyA0k3WjgFyxQVEzqfL8GtkmFmQ%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">住在<span style="color: black;">无</span>电梯的公寓里，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">爬<span style="color: black;">每一个</span>台阶都让人觉得<span style="color: black;">哀伤</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3ed00003c2d957c22058~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544235&x-signature=SdVLUcM3c3xJUa2rPJ6%2Bb1wBbOw%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这座城市里，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">持有</span>一台洗衣机<span style="color: black;">或</span>干衣机，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就意味着成功。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（P.S.<span style="color: black;">由于</span>这两种家电占位置比<span style="color: black;">很强</span>，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>出租屋中都<span style="color: black;">无</span>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">StreetEasy是纽约知名的房地产服务平台，上面这一组文案的主题是「Buy,rent&live as you pleases in NYC」。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了以上几张海报，这次的营销中还有一则文案让人印象深刻：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span><span style="color: black;">咱们</span><span style="color: black;">始终</span>在寻觅室友分摊房租？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span><span style="color: black;">咱们</span><span style="color: black;">每一个</span>人的房间每张床都差不多？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>有一台洗衣机或干衣机就<span style="color: black;">尤其</span>牛X？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">由于</span>你身在纽约。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">这是地球上最好的城市，<span style="color: black;">无</span>之一。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有人说，这组文案一不小心就扎了“北漂”的心，但m-cases觉得，在扎心之余，<span style="color: black;">亦</span>透露着美国人独有的幽默，既有不满足于<span style="color: black;">状况</span>的“小<span style="color: black;">心情</span>”，<span style="color: black;">亦</span>有放眼<span style="color: black;">将来</span>的“大格局”，<span style="color: black;">因此</span>，尽管文案很丧，却并不让人感到绝望，<span style="color: black;">乃至</span>还能从中感受到一种正能量和自豪感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">小猪短租</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3f2500023bbf7999ab28~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544235&x-signature=ehC7uEFu1osQweQ40MXPtIi%2Fcww%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3f260001a8aa1e4f8d9a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544235&x-signature=Ek3enytOIq%2B2ql96IwYZ9IHG%2FW8%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3f240003a02ec0c314f4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544235&x-signature=b5CW%2BTaPiabTTjld1h9ZyTJaNNM%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p9-sign.toutiaoimg.com/3ed10003c0015000484a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544235&x-signature=quI8F5xgl%2BgkLTwARxoCvYTar7E%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3ece0003cd1f590363c9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544235&x-signature=YNT0XS450dWSw4Nuyg3jeHJPov8%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3ed10003c005c94c10a7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544235&x-signature=Nhb04En0h7%2BYVDSTnEx%2B9thFXLs%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小猪短租的文案和自如的文案在策略上非常<span style="color: black;">类似</span>，都是找用户来讲故事，切入点<span style="color: black;">亦</span>都是强调平台为用户带来的生活上的改变。<span style="color: black;">区别</span>的是，自如重格调，小猪短租则<span style="color: black;">重点</span>强调便利性，给人的感觉<span style="color: black;">亦</span>更加温馨。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>，相比StreetEasy和自如，小猪短租在创意和文案质量方面虽然略逊一筹，但贵在诉求<span style="color: black;">知道</span>，“民宿短租，就找小猪”，虽朴实却一语中的，让人想起了文案大师伯恩巴克的一句话：“我有个最厉害的花招，让<span style="color: black;">咱们</span>实话实说吧。”</p>
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哈哈、笑死我了、太搞笑了吧等。 你的见解真是独到，让我受益匪浅。 我完全赞同你的观点，思考很有深度。 外贸网站建设方法 http://www.fok120.com/ 你的话深深触动了我，仿佛说出了我心里的声音。 论坛的成功是建立在我们诚恳、务实、高效、创新和团结合作基础上，我们要把这种精神传递下去。 论坛的成功是建立在我们诚恳、务实、高效、创新和团结合作基础上，我们要把这种精神传递下去。 我深感你的理解与共鸣，愿对话长流。
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