首次揭秘：一句好的宣传语，顶100个营销，超实用的技能
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/31f3000277df1c24d84e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723543111&x-signature=SPYkZ5gs4lOSt%2F6DlJNpLtZ52%2B8%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看完，你<span style="color: black;">亦</span><span style="color: black;">能够</span>写</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">各位<span style="color: black;">伴侣</span>，<span style="color: black;">夜晚</span>好~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天和<span style="color: black;">大众</span>分享一下营销里一个超超超级重要的环节——<strong style="color: blue;"><span style="color: black;">宣传</span>文案</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>是一个<span style="color: black;">重视</span>力经济的时代，什么意思呢？<span style="color: black;">便是</span>谁能够吸引人们的<span style="color: black;">重视</span>力，谁就能被<span style="color: black;">海量</span>地<span style="color: black;">揭发</span>，被<span style="color: black;">更加多</span>的人记住，而记住是人们购买的环节之一。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">做为</span>创业者，在作<span style="color: black;">宣传</span>宣传的时候，<span style="color: black;">咱们</span>最核心的目的<span style="color: black;">便是</span><span style="color: black;">期盼</span><span style="color: black;">经过</span>营销宣传可以<span style="color: black;">促进</span>客户买单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">理想很美，但现实很惨，据我<span style="color: black;">认识</span>，95%以上的小微企业主发出去的<span style="color: black;">宣传</span>都是打水漂了，浪费了时间和金钱。<span style="color: black;">而后</span><span style="color: black;">非常多</span>人会说，<span style="color: black;">此刻</span><span style="color: black;">宣传</span>没用了，<span style="color: black;">宣传</span>不是<span style="color: black;">无</span>用了，而是<span style="color: black;">再也不</span>像以前那样好用了。<span style="color: black;">宣传</span>一响，黄金万两的时代<span style="color: black;">已然</span>过去了。<span style="color: black;">况且</span><span style="color: black;">此刻</span><span style="color: black;">非常多</span>创业者作<span style="color: black;">宣传</span>都在用<span style="color: black;">海量</span>的无感词，对消费者内心<span style="color: black;">无</span>任何促进购买的<span style="color: black;">功效</span>。（关于无感词，<span style="color: black;">大众</span><span style="color: black;">能够</span>去看前面的营销<span style="color: black;">文案</span><a style="color: black;"><span style="color: black;">倘若</span>你还在用图2中的词，我只能说你的<span style="color: black;">宣传</span>宣传在烧钱，更可怕的是，你自己还不<span style="color: black;">晓得</span></a>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/31f9000470f838db6a1a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723543111&x-signature=Jd6q3nBVg2C6JFgvY05Anr5boZk%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些词，都是让你<span style="color: black;">宣传</span>费打水漂的词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天<span style="color: black;">咱们</span>来谈一下<span style="color: black;">宣传</span>词的设计与写法。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>语的<span style="color: black;">道理</span>是什么？<span style="color: black;">宣传</span>词是用来卖货的，而不是表现你的文学素养的，<span style="color: black;">非常多</span><span style="color: black;">宣传</span>超级唯美，但<span style="color: black;">便是</span>没用，什么都好，<span style="color: black;">便是</span>不卖货，而这类<span style="color: black;">宣传</span><span style="color: black;">常常</span>受到<span style="color: black;">有些</span>有点情怀的创业小白的<span style="color: black;">喜欢</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">记住：<span style="color: black;">宣传</span>语是用来卖货的。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3204000039b8e608933c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723543111&x-signature=kPwNL4wFPYVWwsyQJriENzij3P0%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>语的使命</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来，给<span style="color: black;">大众</span>说几个家喻户晓的<span style="color: black;">宣传</span>语，给<span style="color: black;">大众</span>破拆一下，这些<span style="color: black;">宣传</span>语<span style="color: black;">背面</span>的核心原理是什么？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">今年过节不收礼，收礼还收脑白金。</strong>这个案例无数的营销老师讲过，我今天和<span style="color: black;">大众</span>分享一点我的看法，<span style="color: black;">瞧瞧</span>有<span style="color: black;">无</span>戳中<span style="color: black;">大众</span>对<span style="color: black;">宣传</span>语的<span style="color: black;">有些</span>盲点？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、这句<span style="color: black;">宣传</span>语达到了<span style="color: black;">必定</span>的语境霸占，当你过年回家看父母的时候，不<span style="color: black;">晓得</span>应该买什么的时候，这个时候，<span style="color: black;">宣传</span>出来了，<strong style="color: blue;">今年过节不收礼，收礼还收脑白金。</strong>这句<span style="color: black;">宣传</span>语运用超强的频率播放，使得消费者不得不记住他，<span style="color: black;">况且</span>他打通了消费者大脑里送礼的这个词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<strong style="color: blue;">今年过节不收礼，收礼还收脑白金。是一种<span style="color: black;">帮忙</span>消费者喊出心声的<span style="color: black;">宣传</span>语设计模式。</strong><span style="color: black;">非常多</span>父母想吃保健品，但自己舍不得买，<span style="color: black;">期盼</span>儿女给<span style="color: black;">她们</span>买。这句<span style="color: black;">宣传</span>语倒出了<span style="color: black;">她们</span>的心声。<span style="color: black;">这儿</span><span style="color: black;">大众</span><span style="color: black;">重视</span>一下，采购者不<span style="color: black;">必定</span>是消费者，上面的这个案例里消费者是父母，而采购者绝大<span style="color: black;">都数</span>是儿女。尿不湿<span style="color: black;">亦</span>是<span style="color: black;">同样</span>的道理，<span style="color: black;">孩儿</span>是<span style="color: black;">制品</span>的消费者，而家长是采购者。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">算了，还是不说<span style="color: black;">高挑</span>上的例子了，<span style="color: black;">咱们</span>来谈谈现实生活中，<span style="color: black;">咱们</span>自己小生意<span style="color: black;">怎样</span>来设计<span style="color: black;">宣传</span>语。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>种模式：直接说出你能给对方<span style="color: black;">供给</span>的独特好处。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>：灯饰店：有108种款式任您<span style="color: black;">选取</span>，总有一款适合你。（这<span style="color: black;">便是</span>告诉消费者，我<span style="color: black;">这儿</span><span style="color: black;">能够</span>让你有<span style="color: black;">更加多</span>的<span style="color: black;">选取</span>，人类的共性是总<span style="color: black;">期盼</span>自己<span style="color: black;">能够</span>有<span style="color: black;">更加多</span>的<span style="color: black;">选取</span>。）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">送餐店：30分钟送达，否则免费。（这种<span style="color: black;">宣传</span>语<span style="color: black;">便是</span>告诉消费者，我<span style="color: black;">供给</span>给你的<span style="color: black;">便是</span>速度。）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">减肥<span style="color: black;">公司</span>：30天，让你的体重减5<span style="color: black;">千克</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上举的例子，都是你直接告诉对方你能给他<span style="color: black;">供给</span>的直接好处，而不是<span style="color: black;">有些</span>假大空的口号，是实实在在能够直观感受得到的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二种模式：<span style="color: black;">帮忙</span>消费者喊出心声的<span style="color: black;">宣传</span>语设计模式。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就像<span style="color: black;">咱们</span>上面谈到的脑白金的<span style="color: black;">宣传</span>语，就属于这类模式。（史玉柱在做市场调查的时候<span style="color: black;">发掘</span>中国的父母<span style="color: black;">期盼</span>子女给<span style="color: black;">她们</span>买营养品，但又<span style="color: black;">欠好</span>意思说，<span style="color: black;">因此</span>史玉柱帮<span style="color: black;">她们</span>喊。）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">曾经一个游乐场里碰碰车的<span style="color: black;">宣传</span>语是：爸爸妈妈，我<span style="color: black;">亦</span>要像<span style="color: black;">她们</span><span style="color: black;">同样</span>开车。这<span style="color: black;">便是</span>喊出了消费者的心声。说到<span style="color: black;">这儿</span>，我想<span style="color: black;">大众</span>小时候都有过经历，你想买的东西，爸爸妈妈<span style="color: black;">便是</span>不给你买，你很生气，<span style="color: black;">倘若</span>有人帮你喊话就好了，<span style="color: black;">亦</span>许就顺利买了，是吧？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三种营销模式：下达指令。（<span style="color: black;">亦</span><span style="color: black;">叫作</span>之为需求对号）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当消费者有某种需求的时候，直接告诉他应该购买什么<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>：怕上火，喝王老吉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">困了累了，喝红牛。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">送病人送初元。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">肚子胀不消化，江中健胃消食片。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上的<span style="color: black;">宣传</span>语都属于下达指令。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">OK，今天就写到这儿吧，<span style="color: black;">大众</span><span style="color: black;">倘若</span>觉得好，点赞、转发、加评论，那才是真爱。后面还有两种模式，后续会和<span style="color: black;">大众</span>分享。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">学营销，关注头条号：姜大鹏；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这篇营销分享不看，真是要<span style="color: black;">懊悔</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">伴侣</span>们，明天见~~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/31f900047c22fa733694~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723543111&x-signature=H%2F1iEe2QZ3jY601eGxc871EuDxg%3D" style="width: 50%; margin-bottom: 20px;"></p>
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你的见解独到，让我受益匪浅，期待更多交流。 你的留言真是温暖如春，让我感受到了无尽的支持与鼓励。
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