写了一个15秒的FM宣传文案，1个字才1块。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/lgywYCRlvNJfSfElWftpQU5xC0zTzbiaopiaIzKRjxzI26cCaH8ImxrHxfq07ic1ygngiafGxLwbbfBOUqvf4VWYRw/640.png?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">某日，闲来无事网上参加文案比稿，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">便宜且不<span style="color: black;">必定</span>中标，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">算是吃力不讨好的事情，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">权当课堂练习了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对方为一网店运营<span style="color: black;">机构</span>，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">必须</span>15秒的FM<span style="color: black;">宣传</span>文案，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主营网店运营推广业务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对方详情描述如下：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.<span style="color: black;">tel</span>有7个字 最后 以XXXXXXX 标示<span style="color: black;">就可</span> 算字数</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.展现形式不限 对话 提问 邂逅 <span style="color: black;">描述</span>等 <span style="color: black;">意见</span>对话<span style="color: black;">或</span><span style="color: black;">描述</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.内容<span style="color: black;">关联</span> 店铺(淘宝京东天猫)运营 店铺装修 全店推广 全托管半托管</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>: XX科技 算字数</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实文案<span style="color: black;">亦</span>没<span style="color: black;">那样</span><span style="color: black;">繁杂</span>，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不<span style="color: black;">必须</span>太多文采。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">词性<span style="color: black;">选取</span>要<span style="color: black;">保持</span>，</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">名词>动词>副介词>形容词。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">地产<span style="color: black;">宣传</span>除外，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">拿掉形容词就啥<span style="color: black;">亦</span><span style="color: black;">无</span>了，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>不爱说人话，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">非常多</span><span style="color: black;">研发</span>商<span style="color: black;">爱好</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回到<span style="color: black;">咱们</span>的FM<span style="color: black;">宣传</span>。</span></p><img src="http://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkTkJIfWr9IueKsXFibaLaicJkHaQPwmUQW2NXesn3pAyOnicl0tktSv08YUibtmT7sMLuKHwUTHKfmrxw/0.gif?tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">知道</span>字数。</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>FM1秒3-4字，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">15秒大约在45-60字，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">45字加上7位<span style="color: black;">tel</span>是最理想状态。</span></p><img src="http://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkTkJIfWr9IueKsXFibaLaicJkHaQPwmUQW2NXesn3pAyOnicl0tktSv08YUibtmT7sMLuKHwUTHKfmrxw/0.gif?tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">知道</span>形式。</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对话<span style="color: black;">或</span><span style="color: black;">描述</span>，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>我<span style="color: black;">选取</span><span style="color: black;">描述</span>，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>加入对话字数非常<span style="color: black;">欠好</span><span style="color: black;">掌控</span>。</span></p><img src="http://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkTkJIfWr9IueKsXFibaLaicJkHaQPwmUQW2NXesn3pAyOnicl0tktSv08YUibtmT7sMLuKHwUTHKfmrxw/0.gif?tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">提炼要点。</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一步是关键，是<span style="color: black;">形成</span>文案的主体。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实<strong style="color: blue;"><span style="color: black;">对方的任务<span style="color: black;">需求</span>里面<span style="color: black;">亦</span>都<span style="color: black;">说到</span>了</span></strong>，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">店铺(淘宝京东天猫)运营 店铺装修 全店推广 全托管半托管。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">说文案好写是<span style="color: black;">由于</span>文字就藏在客户提供的信息里面，</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">咱们</span>要做的只是概括要点，</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">并使之凝练成<span style="color: black;">规律</span>通顺的话。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“淘宝、京东、天猫”其实<span style="color: black;">便是</span>“<span style="color: black;"><strong style="color: blue;">跨平台多<span style="color: black;">途径</span></strong></span>”，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">至于“店铺装修 全店推广 全托管半托管”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>简化为“<strong style="color: blue;"><span style="color: black;">托管代运营</span></strong>”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">加上</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">机构</span>名字</strong></span></span><span style="color: black;">，完善成一句话：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">XX科技，大咖级运营团队，<span style="color: black;">供给</span>淘宝、京东、天猫跨平台多<span style="color: black;">途径</span>托管代运营服务。</span></p><img src="http://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkTkJIfWr9IueKsXFibaLaicJkHaQPwmUQW2NXesn3pAyOnicl0tktSv08YUibtmT7sMLuKHwUTHKfmrxw/0.gif?tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">给出理由。</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">给出客户<span style="color: black;">选取</span>你的理由或你的承诺：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">让旺铺利润翻倍。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实<span style="color: black;">这般</span>写<span style="color: black;">亦</span><span style="color: black;">欠好</span>，<strong style="color: blue;"><span style="color: black;">典型的上帝视角</span></strong>，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>你不<span style="color: black;">这般</span>写对方肯定不选你。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就像你写地产<span style="color: black;">宣传</span>，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不多写几个“若非正统，<span style="color: black;">天分</span>难酬”，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">研发</span>商肯定觉得你的<span style="color: black;">宣传</span>没逼格。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，<strong style="color: blue;"><span style="color: black;">文案不仅要洞察消费者，</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">还要洞悉甲方啊。</span></strong></p><img src="http://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkTkJIfWr9IueKsXFibaLaicJkHaQPwmUQW2NXesn3pAyOnicl0tktSv08YUibtmT7sMLuKHwUTHKfmrxw/0.gif?tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">联系受众。</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>的受众即客户的消费者，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>在文案里面点一下客户<span style="color: black;">能够</span><span style="color: black;">帮忙</span>消费者<span style="color: black;">处理</span><span style="color: black;">那些</span>问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网店的问题不<span style="color: black;">便是</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">无</span>货源 <span style="color: black;">无</span>订单 <span style="color: black;">无</span>爆款</span></strong><span style="color: black;"> 。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">言外之意，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要<span style="color: black;">处理</span>这些问题的人就<span style="color: black;">能够</span>来找<span style="color: black;">咱们</span><span style="color: black;">机构</span>了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> （以上创作<span style="color: black;">次序</span>因<span style="color: black;">详细</span><span style="color: black;">状况</span>而定，并不<span style="color: black;">独一</span>）</span></p><img src="http://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkTkJIfWr9IueKsXFibaLaicJkHaQPwmUQW2NXesn3pAyOnicl0tktSv08YUibtmT7sMLuKHwUTHKfmrxw/0.gif?tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">串联造句。</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上面总结出的要素串联起来</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">无</span>货源？<span style="color: black;">无</span>订单？<span style="color: black;">无</span>爆款？XX科技，大咖级运营团队，<span style="color: black;">供给</span>淘宝、京东、天猫跨平台多<span style="color: black;">途径</span>托管代运营服务，让旺铺利润翻倍，XXXXXXX。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">真的只是<strong style="color: blue;"><span style="color: black;">从对方给出的信息中提取要点说人话</span></strong>，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">信息给的越多，文案写出来就会越好。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但其实好好说话已实属<span style="color: black;">很难</span>，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人们很容易写成下面<span style="color: black;">这般</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/lgywYCRlvNJfSfElWftpQU5xC0zTzbiao8RvxTsaN0f7zCd4ye3u2Gkpk9sEY8uIribzaZvTf0TSPUibso2H66J8A/640.png?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">或</span>演双簧</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/lgywYCRlvNJfSfElWftpQU5xC0zTzbiaos1mVPxNKVFPrSicqkufCuerZib0A77bhDAwb7k3wTxhu3txKE7LGY8Qg/640.png?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">FM<span style="color: black;">宣传</span>用对话来表现写得<span style="color: black;">欠好</span>的话，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">超级像俩大<span style="color: black;">白痴</span>在自说自话，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>时间短，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">消费者很难进入<span style="color: black;">宣传</span>创设的语境中，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">容易给人不知所云的感觉。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">有时候，</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">拐弯抹角不如单刀直入。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">做人<span style="color: black;">亦</span><span style="color: black;">同样</span>啊。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">故事的最后，当然<span style="color: black;">能够</span>再精炼<span style="color: black;">有些</span>了，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">能用一个字表达的坚决<span style="color: black;">不消</span>两个字</span></strong><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/lgywYCRlvNJfSfElWftpQU5xC0zTzbiao6teCXwia0Cmq7RNfGLEVDia5OKD4zG1MZzzOOsLhzU71gTWnlxjCiafSg/640.jpeg?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/lgywYCRlvNJfSfElWftpQU5xC0zTzbiao45Kw9FgIagNVyZZ8ZujdTfuTjAlKaI2YZCl1BLKppBibYd0d3QyVabQ/640.jpeg?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">以上内容切勿对号入座。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——END.——</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/lgywYCRlvNIk3QsaT8X7CwrRBaYShYWVW0Ldvgj0gDnic0Cib1MYuictE7jclxEkZDUXamyktpuZQpT3A67V9uiaOQ/640.png?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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