文案基本功：文案的六大类型！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>标题党文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题党文案是<span style="color: black;">平常</span>的吸引点击的<span style="color: black;">办法</span>，它不讲究什么<span style="color: black;">规律</span>，<span style="color: black;">仅在</span>乎吸睛。标题党文案<span style="color: black;">一般</span>是直击要害，<span style="color: black;">能够</span>瞬间调动读者的<span style="color: black;">心情</span>，发布的信息都是以夺人眼球的方式，它的字数<span style="color: black;">掌控</span>在十到二十字之间， 不宜太长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>标题党你<span style="color: black;">能够</span>写围观某八卦、找热点蹭热点、有反转、有争议性的<span style="color: black;">专题</span>等来下手。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>深入型文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">深入型文案<span style="color: black;">需求</span>用词要严谨，只<span style="color: black;">描述</span>客观事实，不添加个人观点。<span style="color: black;">同期</span>，说话要有依据，<span style="color: black;">供给</span>全面的资料，<span style="color: black;">同期</span>能高度概括总结。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">此类文案<span style="color: black;">一般</span>用于<span style="color: black;">资讯</span>通报，大品牌公关等。<span style="color: black;">另外</span>，此类文案<span style="color: black;">区别</span>于卖货类文案，文风几乎<span style="color: black;">表率</span>了平台的形象，<span style="color: black;">因此</span>文风最好稳重成熟，有条理、有<span style="color: black;">规律</span>，<span style="color: black;">保证</span>几乎每句话都不<span style="color: black;">必须</span>修改。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/90bfac0777494bd1830fda75171c78ea~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540191&x-signature=2yGDzNu67EmtRka%2F6lBMVQjDhZs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>卖货型文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖货型文案主题就是要为<span style="color: black;">制品</span>扩大知名度，<span style="color: black;">同期</span>想办法让消费者心甘情愿买单。这类文案要<span style="color: black;">重视</span>找<span style="color: black;">制品</span>亮点。<span style="color: black;">制品</span>的亮点<span style="color: black;">能够</span>稍微夸大，但要<span style="color: black;">重视</span>不要太过吹嘘，太言过其实，<span style="color: black;">这般</span>对文案写手和<span style="color: black;">宣传</span>主都<span style="color: black;">无</span>好处。<span style="color: black;">通常</span>这种类型的文案网上有<span style="color: black;">海量</span>模板，新手写文案时<span style="color: black;">能够</span>多加<span style="color: black;">科研</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span>活动式文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">活动式文案<span style="color: black;">通常</span>在周年庆、节日活动、颁奖典礼、工作总结、收官战报、主持人发言稿、领导发言稿等场合形式<span style="color: black;">运用</span>。这类文案<span style="color: black;">按照</span><span style="color: black;">区别</span>场合有<span style="color: black;">区别</span><span style="color: black;">需求</span>，网上<span style="color: black;">亦</span>有<span style="color: black;">海量</span>模板<span style="color: black;">能够</span>借鉴<span style="color: black;">运用</span>，<span style="color: black;">通常</span>很难做出新意。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b6dcf711079e4a10a133ecb5c93229c0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540191&x-signature=wK8Y2q0KjxkCVITvClYJsHWx91o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span>视频<span style="color: black;">宣传</span>文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这类文案<span style="color: black;">一般</span>非常短，但<span style="color: black;">因为</span><span style="color: black;">宣传</span>词押韵、<span style="color: black;">宣传</span><span style="color: black;">持续</span>重复，<span style="color: black;">或</span>魔性的音乐等种种<span style="color: black;">原由</span>，达到信息洗脑的效果。最典型的案例要属脑白金，虽然<span style="color: black;">非常多</span>人<span style="color: black;">已然</span>完全看不到脑白金广告了，<span style="color: black;">然则</span>那魔性的歌曲和<span style="color: black;">宣传</span>词的极强的洗脑效果依旧在。你<span style="color: black;">乃至</span>只看到这三个字，就会立刻想起<span style="color: black;">宣传</span>词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、</span>情感类文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">此类文案在公众号<span style="color: black;">平常</span>。写感情文案简单，但要写好非常难。感情文案<span style="color: black;">必须</span>洞察力、<span style="color: black;">规律</span>思考能力，换位思考能力，能让人感同身受，<span style="color: black;">才可</span>吸引读者。</p>
说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。 楼主发的这篇帖子，我觉得非常有道理。 这夸赞甜到心里，让我感觉温暖无比。
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