新媒介运营常用的哪些文案类型和结构
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新<span style="color: black;">媒介</span>运营中，文案是输出价值最重要的一环，相信<span style="color: black;">非常多</span>小伙伴都会对撰写文案感到头疼，<span style="color: black;">这儿</span>我给<span style="color: black;">大众</span>总结了常用的四种类型和结构，<span style="color: black;">大众</span>以后撰写<span style="color: black;">关联</span>文案的时候<span style="color: black;">亦</span><span style="color: black;">能够</span>参考这些结构，<span style="color: black;">帮忙</span>你更快完成<span style="color: black;">文案</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平常</span>的文案结构<span style="color: black;">重点</span>有<span style="color: black;">制品</span>文、干货文、观点文、情节文。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/80727978-5ac0-430f-bd97-821f744e47c2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540183&x-signature=fUrSspoB%2FuqYxZ%2B27NIpRDAXBjk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">制品</span>文</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>文的结构<span style="color: black;">重点</span>分为直抒卖点法和利益滑梯法。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直抒卖点法可以采用特点+优点+利益的写法，最大化输出<span style="color: black;">制品</span>的卖点，让人一眼就能看出<span style="color: black;">制品</span>能够<span style="color: black;">处理</span>用户的<span style="color: black;">那些</span>痛点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">利益滑梯法开头用利益吸引读者，中段提出切实可行的<span style="color: black;">办法</span>留住读者，最后结合前文内容引出<span style="color: black;">制品</span>，引导购买。<span style="color: black;">这般</span>的<span style="color: black;">文案</span>好处是更能吸引读者，<span style="color: black;">诱发</span><span style="color: black;">剧烈</span>的阅读兴趣。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/954bfca5997e454d8762fafe182022eb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540183&x-signature=Ikw4KKo25DwacEUUF0LUw5Zuhhg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">干货文</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">干货文的<span style="color: black;">通常</span>要<span style="color: black;">包括</span>以下三个<span style="color: black;">基本</span>要素：是什么，<span style="color: black;">为何</span>，怎么办。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>这个结构，<span style="color: black;">能够</span>直截了当进行干货输出，说明成因，<span style="color: black;">同期</span><span style="color: black;">持有</span><span style="color: black;">处理</span><span style="color: black;">方法</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7197c52fc66748719c0378cb2c091638~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540183&x-signature=6D04EF29zS2STgpooewyQMxK4kk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">观点文</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">观点文分为并列写法和递进写法。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你有<span style="color: black;">非常多</span>个观点时，并列写法顾名思义是将要写的观点<span style="color: black;">处在</span>同一地位，<span style="color: black;">这般</span>写法的好处是<span style="color: black;">能够</span>用<span style="color: black;">区别</span><span style="color: black;">方向</span>去证明观点的<span style="color: black;">靠谱</span>性；而递进写法则<span style="color: black;">经过</span>思维上的递进，层层推敲推导出观点。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5f048122f0544b8cae29ce26cc87c171~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540183&x-signature=7VWjEZOlBvGete%2FOJr6ZmOy0qgU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">情节文</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">情节文的<span style="color: black;">重点</span>结构<span style="color: black;">能够</span>用一个词记住，起承转合。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">起用于故事开头，引出<span style="color: black;">名人</span>背景，留有悬念吸引读者。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">承：承接开头，引出下文。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">转：故事的高潮部分，<span style="color: black;">弥补</span>完整故事的转折与意外，将读者<span style="color: black;">心情</span>推至高点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">合：故事的<span style="color: black;">结果</span>，<span style="color: black;">能够</span>适当升华，<span style="color: black;">提高</span><span style="color: black;">文案</span><span style="color: black;">心情</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fbf6b2bf57c145c994fb615d5a9a8e53~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540183&x-signature=oNWH1ctn%2BxbBgdhVMTuWnbNRmoY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尽管<span style="color: black;">这儿</span>给出了多种文案结构，<span style="color: black;">然则</span><span style="color: black;">实质</span>写作中，<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">自己</span><span style="color: black;">必须</span>修改结构，一篇好的文案为了丰富<span style="color: black;">文案</span>内容，<span style="color: black;">一般</span>会混杂多种<span style="color: black;">区别</span>结构。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然在<span style="color: black;">平常</span>工作中，<span style="color: black;">亦</span>要记得多收集和分析优秀文案。收集和分析<span style="color: black;">宣传</span>文案是为了在<span style="color: black;">海量</span><span style="color: black;">累积</span>素材之后，<span style="color: black;">能够</span>统一分析，模仿总结优秀的文案结构，<span style="color: black;">创立</span>自己的内容体系，<span style="color: black;">同期</span>还能丰富自己的生活，找到个人的写作风格，<span style="color: black;">更易</span>在日后创作中找到<span style="color: black;">拥有</span>创意的点。</p>
外链论坛的成功举办，是与各位领导、同仁们的关怀和支持分不开的。在此，我谨代表公司向关心和支持论坛的各界人士表示最衷心的感谢！ 感谢你的精彩评论，带给我新的思考角度。 大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。 系统提示我验证码错误1500次 ＼~゛，
页:
[1]