宣传文案的重点类型
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">制作<span style="color: black;">宣传</span>是为了传播信息，传播什么样的信息取决于<span style="color: black;">宣传</span><span style="color: black;">拜托</span>方的<span style="color: black;">目的</span>。<span style="color: black;">按照</span><span style="color: black;">目的</span>的<span style="color: black;">区别</span>，<span style="color: black;">宣传</span><span style="color: black;">能够</span>分为以下几种类型：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2f3a0c27fc814354bfccb8d0f4a84375~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540167&x-signature=WXhUhRBa0fkD1mhc%2BGctshQdJZE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①直接推销商品的<span style="color: black;">宣传</span>。这类<span style="color: black;">宣传</span><span style="color: black;">必要</span>完整地展示<span style="color: black;">制品</span>属性及订购流程等<span style="color: black;">各样</span>细节信息，以便客户<span style="color: black;">能够</span><span style="color: black;">按照</span>充分的信息来决定<span style="color: black;">是不是</span>购买。文案写作的侧重点是解答客户所有的疑问，让对方信任你推销的<span style="color: black;">制品</span>，<span style="color: black;">最后</span>促成交易。直接推销商品的<span style="color: black;">宣传</span>是文案写作最<span style="color: black;">平常</span>的形式。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c82e73a3882947a693dd16a88187b98b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540167&x-signature=pqjhhg4p5vaEQ4Uq70bP%2BZossDc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②发掘潜在客户的<span style="color: black;">宣传</span>。当企业锁定某个<span style="color: black;">目的</span>消费群体时，就会发出<span style="color: black;">有些</span>邀请客户参与活动之类的<span style="color: black;">宣传</span>。此类<span style="color: black;">宣传</span>文案写作的侧重点是寻找可能对<span style="color: black;">制品</span>感兴趣的人，引导<span style="color: black;">她们</span>主动向客服人员咨询<span style="color: black;">更加多</span>的<span style="color: black;">制品</span>信息。宣传企业与工厂采购人员的大宗交易，<span style="color: black;">常常</span>会采取这种类型的<span style="color: black;">宣传</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ad57cfc1dbf34796880d03a85be00aba~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540167&x-signature=D8hgehKpJmS6T%2BfzhRLvo5bti54%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③吸引客户<span style="color: black;">重视</span>的<span style="color: black;">宣传</span>。这类<span style="color: black;">宣传</span><span style="color: black;">重点</span>出<span style="color: black;">此刻</span>零售行业和餐饮行业，其目的不在于直接<span style="color: black;">营销</span>，而在于<span style="color: black;">连续</span>吸引客户的<span style="color: black;">重视</span>力，激发<span style="color: black;">她们</span>的购买欲望。<span style="color: black;">例如</span>：发放的传单和优惠券就属于吸引客户<span style="color: black;">重视</span>的<span style="color: black;">宣传</span>。你未必会马上消费，但会记住营销信息，以便在<span style="color: black;">必须</span>的时候优先<span style="color: black;">选取</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8645cbb9564e41699ae82a16992a3426~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540167&x-signature=sPWjvr7uKjWC%2B60qGFlE9QrT%2FV4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④企业形象<span style="color: black;">宣传</span>。这类<span style="color: black;">宣传</span>宣传的对象不是商品，而是企业本身，<span style="color: black;">最后</span>目的是在客户心中塑造一个良好的企业形象。无论是<span style="color: black;">提高</span><span style="color: black;">机构</span>形象，还是消除企业<span style="color: black;">消极</span>舆论影响，企业形象<span style="color: black;">宣传</span>都是一个重要的宣传工具。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/50c5ee1c0d0341f4b19bab7d4309a7d0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540167&x-signature=QH07IkDe1K13caORBHlXBRb0SRc%3D" style="width: 50%; margin-bottom: 20px;"></div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">哪怕是针对同一个<span style="color: black;">制品</span>或企业的<span style="color: black;">宣传</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>采取五花八门的内容来进行宣传。<span style="color: black;">按照</span>内容的<span style="color: black;">区别</span>，<span style="color: black;">宣传</span>文案<span style="color: black;">能够</span>分为以下几种类型：</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(1)问题式<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">即在标题中提出问题，在正文中<span style="color: black;">逐步</span>解开答案。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fc1809577f664bc595e009815949ff02~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540167&x-signature=Plu4wv5%2F0RXY5yIVZmVlfiapCzU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(2)<span style="color: black;">资讯</span>式<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用于新<span style="color: black;">制品</span>发布或旧<span style="color: black;">制品</span>更新升级说明。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/26ab6a327f374b18947325e2a37776b3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540167&x-signature=sUu%2FTbipQtkD21o5cP8pm%2BV7fjo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(3)测验式<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">即在<span style="color: black;">宣传</span>文案中设置一个小测试，以<span style="color: black;">认识</span>用户<span style="color: black;">是不是</span>是你的潜在客户。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2d9a86fa810348868fc9a56d554d456b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540167&x-signature=6SJxHnzIlix2X2CdaO4XfCVdFLA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(4)奖励式<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以阅读<span style="color: black;">宣传</span><span style="color: black;">能够</span>领取某种<span style="color: black;">报答</span>，为吸引客户的手段。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d2db58e594174591bb130ed7efc30da0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540167&x-signature=wOnpT7VnTtnT2gbacYJFlNtpGkM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(5)命令式<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需求</span>客户<span style="color: black;">根据</span><span style="color: black;">宣传</span>的<span style="color: black;">关联</span><span style="color: black;">需求</span>采取行动。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a2f90cd306354a6ea4b40f9724814c4e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540167&x-signature=1yUJmJz9zUTUW%2Ft7d9vbfBis%2BZM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(6)优惠折扣式<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">告诉客户<span style="color: black;">那些</span><span style="color: black;">制品</span>在什么时间段有优惠活动，折扣是多少，在哪里购买，<span style="color: black;">怎么样</span>购买等信息。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/29dc6f9085e34d028c4cca2df926dccb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540167&x-signature=Ouhy9ob%2FaXguIYhcqYJKdMPcUNw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(7)理由式<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在文案中列举客户应该购买某款<span style="color: black;">制品</span>的若干个理由。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c8a94b67cf984885971293985e4e7e5a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540167&x-signature=EFbg%2FbMmP5TIHF6lQ7yGMgOHTiY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(8)效果对比式<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">宣传</span>中展现客户<span style="color: black;">运用</span><span style="color: black;">制品</span>前后的某种差异，以此<span style="color: black;">显示</span><span style="color: black;">制品</span>的功效。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b9b349a9669e4f79976eac2885e0689c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540167&x-signature=%2BnsqB6fwIR9zQluSZbmNpJjobpI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(9)见证式<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">由名人或资深客户为<span style="color: black;">制品</span>唱赞歌。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d4e49da74d5f4615b2f07d67759c2cb3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540167&x-signature=2g8XkgnSLGqKXQjTkw%2Bn%2BntAdQI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(10)故事式<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">讲述人与<span style="color: black;">制品</span>之间的情感故事或励志故事。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8b162cd48d0440a3a53426d919d26eae~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540167&x-signature=6EWPWuMv%2Ffq83qHWjoaobx9l9qs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(11)信息式<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">向客户<span style="color: black;">供给</span>实用的<span style="color: black;">制品</span>信息，但不直接推销<span style="color: black;">制品</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e9e6791e74704f71bd792c53d3f21479~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540167&x-signature=nD5b1LY7kfiKEGNU8bb345Jk2Us%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(12)场合式<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在文案中描述<span style="color: black;">制品</span>在<span style="color: black;">详细</span>场合中表现出来的<span style="color: black;">优良</span>，<span style="color: black;">例如</span>多功能、便利性、坚固耐用、美观性等。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e33a940316884f00bd82038ed3d99461~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540167&x-signature=4OcjOd%2B%2BA2sPwDQ%2B5Wgw4i4peDk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(13)挑战式<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">向客户发起某种挑战赛，并许诺参赛者能<span style="color: black;">得到</span><span style="color: black;">区别</span>等级的奖品。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f92119be298144a1b80451b6c8c539e7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540167&x-signature=bPtislHDlQPW8%2BPipA0OWAFWRE0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(14)比较式<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在文案中对比同类<span style="color: black;">制品</span>，让<span style="color: black;">大众</span>看到你的<span style="color: black;">制品</span>在<span style="color: black;">那些</span>方面优于竞争对手的<span style="color: black;">制品</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/831cd13d315c4d47a1eb5f2cc9c5e1c0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723540167&x-signature=3nSWw%2FWFxZgfUeGr1OFi3hTPHA8%3D" style="width: 50%; margin-bottom: 20px;"></div>
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