怎么样写好一份宣传文案,撰写宣传文案时有哪些技巧
<span style="color: black;">置顶公众号,随时随地关注<span style="color: black;">咱们</span>!</span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/pgK6pMGJVtrRktT3uFvU4LfWMQ3shLMCUwNYnmNU3iaf3Dmic8H3hRIFqeGFaoeMFJdNn2zjGzF377WANyRSAXVA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">源自</span>| <span style="color: black;">宣传</span>营销界(ID:iyxcom)</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>所有的<span style="color: black;">宣传</span>创作而言,文字是构建一切内容形式的<span style="color: black;">基本</span>,是源头活水,是一切内容的底层<span style="color: black;">设备</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就像一部电影,最大程度上决定内容好坏的还是剧本,而剧本<span style="color: black;">便是</span>由文字构建而成的,<span style="color: black;">宣传</span><span style="color: black;">亦</span>是如此。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">一支<span style="color: black;">宣传</span>好<span style="color: black;">欠好</span>,其实在制作文案的时候便<span style="color: black;">已然</span>决定了。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天便来和<span style="color: black;">大众</span>聊一聊<span style="color: black;">怎样</span>写好一份<span style="color: black;">宣传</span>文案,以及在撰写<span style="color: black;">宣传</span>文案时有<span style="color: black;">那些</span>技巧:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/PNdlKPE0SiaIshSkGlLKrJB4ApiaQWTcuYxibJXbW2RbSBZsOw5okUNLqEFvt5oGEhzoJSlNCehGqBn9rMDRcC1hw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">知道</span>品牌需求</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在撰写品牌文案时,<span style="color: black;">咱们</span><span style="color: black;">必须</span><span style="color: black;">知道</span>的<span style="color: black;">第1</span>点便是<span style="color: black;">知道</span>品牌的需求,而<span style="color: black;">知道</span>品牌需求<span style="color: black;">咱们</span><span style="color: black;">能够</span>从以下几点出发:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 1. </span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">核心诉求</span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>的核心诉求,换句话说便是<span style="color: black;">制品</span>的核心卖点,以及品牌方想要传达给用户的核心内容</span></strong><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌想要表达什么,文案就围绕这一点来展开,而这一点<span style="color: black;">亦</span>是品牌<span style="color: black;">宣传</span>会进行<span style="color: black;">连续</span>强化的核心。例如:海飞丝的“去屑”、士力架的“扛饿”...</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 2. </span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">品牌调性</span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>便是思考品牌的调性,品牌<span style="color: black;">很久</span><span style="color: black;">败兴</span>在用户市场中所打造的形象,以及用户<span style="color: black;">针对</span>品牌最直观的特征词汇,<span style="color: black;">根据</span>这些特征进行内容展开将会<span style="color: black;">更易</span>被用户所接受。<span style="color: black;">例如</span>网易云的关键词:感性、走心;耐克的关键词:热血、运动等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>品牌调性<span style="color: black;">显现</span>偏差,<span style="color: black;">宣传</span>的风格便会让用户感到有些不适</span></strong><span style="color: black;">。<span style="color: black;">倘若</span>耐克变得伤感,文案变得很丧,而网易云<span style="color: black;">每日</span>像打了鸡血<span style="color: black;">通常</span>,<span style="color: black;">这般</span>的反差便会让人觉得很不适应。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/PNdlKPE0SiaIshSkGlLKrJB4ApiaQWTcuYVFicq8t3Tfp4zk1U0o9ibkicUN0LopgspSwuibRNGCwRmrPFReFHreiakSA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 3. </span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">目的</span>受众</span></strong></span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">目的</span>受众说的并不是品牌的用户市场,而是<span style="color: black;">宣传</span>的<span style="color: black;">目的</span>受众,<span style="color: black;">亦</span><span style="color: black;">便是</span>这支<span style="color: black;">宣传</span>想要传达的<span style="color: black;">目的</span>群体</span></strong><span style="color: black;">。</span></span><span style="color: black;">要<span style="color: black;">晓得</span>有的品牌的用户分布是非常广泛的,就<span style="color: black;">例如</span>说淘宝,用户的生活环境以及<span style="color: black;">青年</span>跨度都比较的大,<span style="color: black;">因此</span><span style="color: black;">非常多</span>时候<span style="color: black;">宣传</span>的<span style="color: black;">目的</span>其实只是其中的一小撮人,<span style="color: black;">因此</span>就<span style="color: black;">必须</span>因地制宜。<span style="color: black;">例如</span>说淘宝网的宣传语是“淘,我<span style="color: black;">爱好</span>”,但到了专门针对农村用户的农村淘宝,就变<span style="color: black;">成为了</span>“生活<span style="color: black;">想要</span>好,赶紧上淘宝”。</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 4. </span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">传播目的</span></strong></span></span><span style="color: black;">最后便是<span style="color: black;">这次</span><span style="color: black;">宣传</span>的传播目的,要<span style="color: black;">晓得</span><span style="color: black;">咱们</span><span style="color: black;">一般</span>将<span style="color: black;">宣传</span>分为:<strong style="color: blue;">品牌<span style="color: black;">宣传</span>和效果<span style="color: black;">宣传</span></strong>。一个<span style="color: black;">重点</span>是为了<span style="color: black;">提高</span>品牌影响力,另一个则是直接促进<span style="color: black;">制品</span>销量。<span style="color: black;">通常</span><span style="color: black;">来讲</span>,品牌<span style="color: black;">宣传</span>便是利用<span style="color: black;">优秀</span>内容打动用户,让用户产生共鸣<span style="color: black;">最后</span>对品牌产生好感;效果<span style="color: black;">宣传</span>则是<span style="color: black;">经过</span>创意内容以及让利优惠<span style="color: black;">提高</span>用户的购买欲望,直接转化为销量。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">品牌<span style="color: black;">必须</span><span style="color: black;">按照</span>自己的需求,去<span style="color: black;">选取</span><span style="color: black;">区别</span>类型的<span style="color: black;">宣传</span>。</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">选取</span>文案类型</span></strong></span></p><span style="color: black;">在做好前期的准备工作之后,接下来便是内容的制作。想要制作文案,便要思考清楚自己所<span style="color: black;">必须</span>的文案类型。而<span style="color: black;">一般</span><span style="color: black;">来讲</span>,<span style="color: black;">咱们</span>将文案类型分为三种:</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 1. </span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">叙述型</span></strong></span></span><span style="color: black;">叙述型文案属于比较<span style="color: black;">平常</span>到的一种文案类型,<span style="color: black;">一般</span>是采用对话的语气去和用户进行沟通,<span style="color: black;">能够</span>是疑问的、逗比的,<span style="color: black;">亦</span><span style="color: black;">能够</span>是走心的、犀利的,直戳痛点的。<span style="color: black;">这般</span>的文案会<span style="color: black;">显出</span>比较平易近人,比较容易让用户接受信息。<span style="color: black;">例如</span>江小白文案:</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/4ib3eV8ib9fNgXxxyBDr5XqCkjuicLXZ9iblomKKTluQIhvOHlpxdMibmG6ZMpY6iaBfEN3IMQLS29icOIic73qMzFGgYQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于官网</span></p><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 2. </span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">故事型</span></strong></span></span><span style="color: black;">第二种便是故事型,鉴于人都<span style="color: black;">爱好</span>听故事的共性,故事型的文案<span style="color: black;">常常</span><span style="color: black;">更易</span><span style="color: black;">导致</span>用户的共鸣感,利用文案中所透露出的<span style="color: black;">心情</span><span style="color: black;">诱发</span>用户的关注、参与以及传播。比较经典的便是蚂蚁金服的文案:</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/qTvCR5kWG8AhAPLdWkUO4nGiafXwUFxU865OOlzMWMIpNiaRiboHQz9vxuz2PkpQm7FvoN1oEKxHiax7KyMQfiaTzbg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于官网</span></p><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 3. </span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">特殊型</span></strong></span></span><span style="color: black;">特殊型文案便是<span style="color: black;">经过</span><span style="color: black;">有些</span>创意转折<span style="color: black;">或</span>改编的形式制作完成,<span style="color: black;">这般</span>的文案<span style="color: black;">通常</span>都是脑洞大开,<span style="color: black;">乃至</span>不看到最后都不<span style="color: black;">晓得</span>这是一支<span style="color: black;">宣传</span>。<span style="color: black;">例如</span>此前很火的神文案《荔枝味的吻》,以及前不久<span style="color: black;">伴侣</span>圈刷屏的《离婚<span style="color: black;">通告</span>》:</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/qTvCR5kWG8AhAPLdWkUO4nGiafXwUFxU8ZboGpmegfiaq2m5gpJ9WnudyR8rSy9FpsnibG4TtmUhDjLjTOkqFe4Pg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于官网</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3</strong></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">常用文案技巧</span></strong></span><span style="color: black;">挑选好写作的类型,便<span style="color: black;">能够</span><span style="color: black;">起始</span>文案的创作了,最后呢,七爷在告诉<span style="color: black;">大众</span><span style="color: black;">有些</span>在创作时的一些小技巧,能够让你的文案如虎添翼:</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 1. </span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">触碰人性</span></strong></span></span><span style="color: black;">惠特曼《吸金<span style="color: black;">宣传</span>》中指出,人类的需求<span style="color: black;">能够</span>被总结为8种基本欲望:①<span style="color: black;">存活</span>、享受生活、延长寿命;②享受<span style="color: black;">食品</span>和饮料;③免于恐惧、痛苦和危险;④寻求性伴侣;⑤追求舒适的生活<span style="color: black;">要求</span>;⑥与人攀·比;⑦照顾和<span style="color: black;">守护</span>自己所爱的人;⑧<span style="color: black;">得到</span>社会认同。这8种欲望创造了无数经典营销案例,它们都是消费者非常关心的需求点。只要在文字中完美<span style="color: black;">表现</span>这些任性需求,便能够很好的俘获用户的内心。例如:</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宝马二手车经典<span style="color: black;">宣传</span>:</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">你<span style="color: black;">晓得</span>你不是<span style="color: black;">第1</span>个,<span style="color: black;">然则</span>你真的很<span style="color: black;">留意</span>么?</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/qTvCR5kWG8AhAPLdWkUO4nGiafXwUFxU8AmBIZqwoeoXuElWV57LcnXbaFTaLHnjRrYwoUibPyA8fFNGe9nPPmxQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于官网</span></p><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 2. </span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">将品牌<span style="color: black;">优良</span>转化为用户利益</span></strong></span></span><span style="color: black;">在宣传品牌<span style="color: black;">优良</span>的时候<span style="color: black;">不可</span>单纯的介绍<span style="color: black;">自己</span><span style="color: black;">怎样</span>专业,<span style="color: black;">持有</span><span style="color: black;">怎么样</span>的实力,而是要将<span style="color: black;">自己</span>的品牌<span style="color: black;">优良</span>转化为用户的利益,<span style="color: black;">便是</span>告诉用户,<span style="color: black;">咱们</span><span style="color: black;">能够</span>帮你做到什么。</span><span style="color: black;"><span style="color: black;">例如</span>搜狗翻译宝的<span style="color: black;">宣传</span>:<span style="color: black;">做为</span>专注<span style="color: black;">处理</span>用户出境交流中的语言<span style="color: black;">阻碍</span>问题的<span style="color: black;">制品</span>,搜狗翻译宝结合了搜狗神经网络<span style="color: black;">设备</span>翻译、语音识别、图像识别等多项技术,支持语音、图像翻译等多种翻译模式,<span style="color: black;">供给</span>中、英、日、韩、俄、德等18种语言互译....你直接说这些,用户只会觉得不明觉厉,转眼就忘记了。</span><span style="color: black;">于是搜狗翻译宝便把功能简单的总结为一句话“搜狗翻译宝按一下,走遍世界都不怕”简单好记,直接告诉了用户自己的<span style="color: black;">功效</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/qTvCR5kWG8AhAPLdWkUO4nGiafXwUFxU8NWlOrBCbhUqh4FN2YWXfpZuBibfdiaG0FlfvoECIXzpo9gux3EIIiakMQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于官网</span></p><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 3. </span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">添加视觉感</span></strong></span></span><span style="color: black;">数据<span style="color: black;">针对</span>人类而言是抽象的,而<span style="color: black;">针对</span>抽象的事物人类的感知力并不强,<span style="color: black;">因此</span>把抽象的事物形象化,在用户大脑中形成视觉画面,能够更好的<span style="color: black;">帮忙</span>用户进行理解。</span><span style="color: black;">比如你说4G网与3G和2Gd的区别,<span style="color: black;">倘若</span>你只是说最高下载速度是xxMbps,<span style="color: black;">这般</span>用户很难理解,但<span style="color: black;">倘若</span>换一种方式,就会变得很直观:</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/qTvCR5kWG8C1GOY0qeyKM9z6kzA0JtRvvjywiaTlRlrhGcBwREmXXXIic6RCkLYxQPEeGYQDX6PGS6KW2hiaDsbNg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于官网</span></p><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 4. </span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">等量代换</span></strong></span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">等量代换大多则是用在用户<span style="color: black;">针对</span><span style="color: black;">制品</span>认知不<span style="color: black;">熟练</span>的<span style="color: black;">状况</span>下,<span style="color: black;">帮忙</span>用户进行理解,并<span style="color: black;">制品</span>产生清晰的定位。</span></strong></span><span style="color: black;"><span style="color: black;">例如</span>说你再向外国人介绍QQ时,<span style="color: black;">非常多</span>人不太明白它的<span style="color: black;">功效</span>,但你直接告诉他这个<span style="color: black;">便是</span>中国版的MSN便很容易理解了。</span><span style="color: black;">曾经小米的新品发布会上,面对着德国品牌wiha制造的高端螺丝刀套装,<span style="color: black;">非常多</span>人<span style="color: black;">针对</span>wiha这个品牌并不<span style="color: black;">熟练</span>,相对的<span style="color: black;">针对</span><span style="color: black;">制品</span>的质量<span style="color: black;">亦</span>就存在很大的疑问。然而,雷军当时一句“螺丝刀中的劳斯莱斯”一锤定音,<span style="color: black;">经过</span>等量代换的方式,让用户瞬间对这款<span style="color: black;">制品</span>形<span style="color: black;">成为了</span>清晰的定位。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/qTvCR5kWG8AhAPLdWkUO4nGiafXwUFxU8tvUqR3FjiaOx2DB2v4thbNV8b13uPxrzUcRwicmfibuupkAt5HucqS4sQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于官网</span></p><span style="color: black;">在写作文案时,只要能够<span style="color: black;">熟悉</span>运用以上的三项原则:<strong style="color: blue;"><span style="color: black;">知道</span>品牌诉求,<span style="color: black;">选取</span>文案类型,并运用合适的创作技巧</strong>,相信你<span style="color: black;">亦</span><span style="color: black;">必定</span>能打造出属于自己的刷屏<span style="color: black;">宣传</span>!</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/pgK6pMGJVtr8gkcQSY8QhCyxWA8T4NLdxPiatr4zxRzV7Vb3TtlBTrG9ZBJZg7Ah49QY2AhVOjJeRTnpoE1RHVA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/pgK6pMGJVtqCe2fK564XjrW70uB99HS6kCybXVUEj9zWmCmQEtSb9HynC6DiaK3ucqgcegNVTq6AmXFeYXJk72A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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