nqkk58 发表于 2024-8-8 17:04:12

抢分锦囊（宣传文案写作篇）


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">抢分锦囊之<span style="color: black;">宣传</span>文案写作</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/7QRTvkK2qC5NxoasqYoVkVwT9NapGOMOauGMsS61poMZ6V7Urib0qahLYLeDniawzl31Ul6Ik5Dq8zFxR2Coo9vw/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>文案写作分值较高，<span style="color: black;">亦</span>是<span style="color: black;">全部</span>试卷的最好一道题，<span style="color: black;">尽可能</span>给文案写作留充足的时间出来，千万不要空着不写！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>答题<span style="color: black;">过程</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">审题：圈出关键词，确定写作对象的范围，尤其<span style="color: black;">重视</span><span style="color: black;">知道</span><span style="color: black;">咱们</span>的写作对象、写作<span style="color: black;">需求</span>。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">构思：在心中大致想清楚自己要写感情诉求还是理性诉求还是情理结合诉求，材料中给出来的信息该<span style="color: black;">怎样</span>利用......</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">列框架打草稿：把大致内容用语言组织清楚，<span style="color: black;">而后</span>进行修改。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">誊写：<span style="color: black;">重视</span>结构要素齐全，排版清晰美观，标点符号规范<span style="color: black;">运用</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>写作技巧</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">实用写作技巧：排比、比喻、拟人、设问、反问</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">排比：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; &nbsp;吉，是美好的预言，预示着新的一年红红火火；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; &nbsp;吉，是动人的憧憬，憧憬着生活的幸福美满。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——王老吉<span style="color: black;">宣传</span>文案</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; &nbsp;拟人：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">忘了从什么时候起，人们叫我踢不烂，而不是Timberland</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">——Timberland<span style="color: black;">宣传</span>文案</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; &nbsp; 设问：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp; &nbsp; &nbsp; 我曾问自己，什么是这辈子最重要的时刻？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp; &nbsp; &nbsp; 是达到大<span style="color: black;">都数</span>人心目中成功的那一刻吗？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp; &nbsp; &nbsp; <span style="color: black;">不仅</span>是这些，真正让我满足的......</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.思考方式</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp; &nbsp; &nbsp; 有<span style="color: black;">那些</span>情感<span style="color: black;">咱们</span><span style="color: black;">能够</span>运用？亲情、爱情、友情......</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有<span style="color: black;">那些</span>品质<span style="color: black;">咱们</span><span style="color: black;">能够</span>写在文案里？独立、坚强、个性......</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp; &nbsp; &nbsp; 有<span style="color: black;">那些</span>写作技巧<span style="color: black;">能够</span>运用？排比、设问、反问、拟人......</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>写作<span style="color: black;">重视</span>事项</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.标题和正文要有<span style="color: black;">必定</span>的<span style="color: black;">相关</span>度，最好在正文中点题。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">重视</span>题目中所<span style="color: black;">需求</span>的刊登<span style="color: black;">媒介</span>，写作风格要和<span style="color: black;">媒介</span>风格相适应。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<span style="color: black;">宣传</span>口号要抓住<span style="color: black;">制品</span>核心，最好把<span style="color: black;">制品</span>或企业名<span style="color: black;">叫作</span>写进去。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">重视</span><span style="color: black;">宣传</span>附文内容不要喧宾夺主，字数不宜太多，简单交代清楚<span style="color: black;">位置</span>、促销信息、<span style="color: black;">制品</span>信息、网址等<span style="color: black;">就可</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.<span style="color: black;">重视</span>字数<span style="color: black;">需求</span>，正文字数不要少于材料所<span style="color: black;">需求</span>最低字数。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span>回顾<span style="color: black;">宣传</span>文案类型</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">消费类<span style="color: black;">宣传</span>文案：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">消费、<span style="color: black;">膳食</span>、烟酒、服饰、<span style="color: black;">打扮</span>首饰、日用小商品、医药保健品、家电、房地产</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">服务、娱乐、文教类<span style="color: black;">宣传</span>文案：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">旅游、餐饮、交通运输、通信信息业、服务类、娱乐类、文教类</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">形象、系列、公益<span style="color: black;">宣传</span>：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">企业形象、品牌形象、服务形象、系列<span style="color: black;">宣传</span>、公益<span style="color: black;">宣传</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后<span style="color: black;">大众</span><span style="color: black;">必定</span>要记得<span style="color: black;">检测</span>结构要素有<span style="color: black;">无</span>缺失！</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">宣传</span>标题、<span style="color: black;">宣传</span>正文、<span style="color: black;">宣传</span>口号、<span style="color: black;">宣传</span>附文）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2021考研群</p>

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星☆雨 发表于 2024-9-10 17:18:11

外贸论坛是我们的，责任是我们的，荣誉是我们的，成就是我们的，辉煌是我们的。

948888269 发表于 2024-9-25 09:13:34

外链论坛的成功举办，是与各位领导、同仁们的关怀和支持分不开的。在此，我谨代表公司向关心和支持论坛的各界人士表示最衷心的感谢！
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