宣传文案标题创作法！
<img src="https://mmbiz.qpic.cn/mmbiz_gif/eAomzibBwCjaLk5T35cIHkLGDN9fafvLsReyTBhXlOqX10WZOMFHd3iajvmbw9yicuoyMOhN9KVQnHwk2Jy2t0jGA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/eAomzibBwCjagt6dCzfAyuntXKPyia9WcicianWf8TOmAbiaRuQmplFicf22z9MtMa7ZbgibT4CxHoOKiaoxUBHDqZ1PuA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><a style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/eAomzibBwCjatLhrKk2ibNrRkp87bfBLKGTpzialaUItLBUuKcm1XodM6eEh8slDpX2soDvqhOIpBxWtWm1FIuGdA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></a><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>文案的标题创作，如</span><span style="color: black;">果要询问创作绝佳标题的捷径或答案的话，回答是：</span><span style="color: black;"><span style="color: black;">无</span>。</span><span style="color: black;">但创作标题有<span style="color: black;">非常多</span>值得借鉴和<span style="color: black;">帮忙</span>联想的途径，总结如下：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eAomzibBwCjazvw8werQXia9al49K2cQACybnF6xlQRx6VMX57eCMNZicx1xy6Bd1aKJ94nARE7N16aODA2ib22zfQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eAomzibBwCjazvw8werQXia9al49K2cQACO6gdHkvT2oQA11zJ4A64VwPWERGLPta32O2cECqjBfVhvgba9tdzUA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直接<span style="color: black;">描述</span>想要表达的内容，不<span style="color: black;">必须</span>品味言外之意的标题。例如：“<span style="color: black;">守护</span>嗓子，请<span style="color: black;">选择</span>金嗓子喉宝，广西金嗓子”（金嗓子）直接式<span style="color: black;">宣传</span>标题的好处：信息传播在读者的理解上速度最快，无需<span style="color: black;">上下</span>思忖，一目了然，<span style="color: black;">针对</span>信息传达<span style="color: black;">来讲</span>，<span style="color: black;">能够</span>说是“<span style="color: black;">宣传</span>直通车”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eAomzibBwCjazvw8werQXia9al49K2cQAC65TY8pCJz5kHugokZbcRjFPB7w4Od4cGYl8CS2DS8JLe43XjzEymPA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eAomzibBwCjazvw8werQXia9al49K2cQACRH38MLTBD6QBrOU3sG6XibrbsUNibwBwYnFCJOOwUC5uoU2icrWlkQpYg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">便是</span>标题的表达并不直白，并不一目了然，而是<span style="color: black;">拥有</span>一种<span style="color: black;">寓意</span>的转折，须进一步阅读和<span style="color: black;">认识</span><span style="color: black;">才可</span>明白或会心一笑的标题。间接标题的好处：创意奇想的空间比<span style="color: black;">很强</span>，容易引出富有吸引力的标题：较易<span style="color: black;">诱发</span>读者或听众的兴趣，给对方留下思维活动的余地；<span style="color: black;">拥有</span>较少的推销意图和<span style="color: black;">露出</span>的强迫性，<span style="color: black;">很难</span>在<span style="color: black;">第1</span>眼就遭受反感和心理排斥。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eAomzibBwCjazvw8werQXia9al49K2cQACGVy8UoKkuzkm9azBnsAP9BZATQTiaibqBI28MjfF4uNPLGrp5FF5BLdA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eAomzibBwCjazvw8werQXia9al49K2cQAC9KTfSVicn4cpbF1vPNAzbNibnXMaKtWWbBgDB6nrIGSBLdRkdcnW2RZg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简单地说是挖掘出<span style="color: black;">宣传</span><span style="color: black;">制品</span>或品牌的<span style="color: black;">资讯</span>价值或与<span style="color: black;">制品</span>或品牌<span style="color: black;">相关</span>联的<span style="color: black;">资讯</span>性信息，使<span style="color: black;">宣传</span>信息传播染上传统的<span style="color: black;">资讯</span>色彩，<span style="color: black;">加强</span><span style="color: black;">宣传</span>的诉求力。例如：“夺目天生强劲登场”(POLO)<span style="color: black;">资讯</span>式标题的好处；<span style="color: black;">资讯</span>性、富有吸引力；便于传播<span style="color: black;">制品</span>品牌富有<span style="color: black;">资讯</span>性价值的一面；易于更好地<span style="color: black;">捉捕</span>注意力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eAomzibBwCjazvw8werQXia9al49K2cQACZicwbU4uQibiaeMYNiaIS0JOO5b2kszu2KicwNiaib3ial9y74DgUGicWtLSZCg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eAomzibBwCjazvw8werQXia9al49K2cQACOmmeAqn20U80acq4wqxQKia8fNKD1Bo8IX5SD1IO00hsZn4dN8LVUTw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提出问题，问句本身不直接回答或隐含答案，目的是<span style="color: black;">诱发</span>阅读或听觉兴趣，便于将想要传达的信息以答案的方式给出，有利于加深印象或<span style="color: black;">加强</span>记忆。有些<span style="color: black;">宣传</span>主怕吸引力不足，常常<span style="color: black;">亦</span>会将答案急着<span style="color: black;">一块</span>说出来。还有的以反问式或类似提问的形式<span style="color: black;">显现</span>。疑问式的好处：针对人们关心的问题，抓住人们好奇的心理，充分调动人类<span style="color: black;">发掘</span>问题寻求解答的本能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eAomzibBwCjazvw8werQXia9al49K2cQACDplPky3RGCiavZCkQn4l60OZc8peicjKJ1bu6HVCosrrIvWMRHfcoS4g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eAomzibBwCjazvw8werQXia9al49K2cQACKfbvvIiav2JOG5u7cQCc2fMYaECJ6kib6IwS1zOTFY9lcrdqnjjHkwXg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>人都<span style="color: black;">晓得</span><span style="color: black;">宣传</span>应该将<span style="color: black;">制品</span>的优点转化为消费者的利益，在赞扬式或炫耀式的标题中，<span style="color: black;">重点</span>是对<span style="color: black;">制品</span>、品牌<span style="color: black;">自己</span>的优点<span style="color: black;">或</span>能为消费者带来<span style="color: black;">怎么样</span>好处的展示。例如：“空杯尚留满室香”（贵州茅台）赞扬式的好处：直接<span style="color: black;">表现</span><span style="color: black;">优良</span>所在，易于将<span style="color: black;">制品</span>或品牌的利益进行<span style="color: black;">明显</span>，<span style="color: black;">诱发</span><span style="color: black;">目的</span>受众的心理认同，在潜<span style="color: black;">认识</span>中将<span style="color: black;">目的</span>受众向品牌或<span style="color: black;">制品</span>美好印象上引导。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eAomzibBwCjazvw8werQXia9al49K2cQACaPzuic64mYejtv0nbLxU0WL2qib5NYugF7to9nPwicn5YQ3PwNmrvzzfA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eAomzibBwCjazvw8werQXia9al49K2cQACpR3N5xYjg9bNldfEYXDPhHjFyk8sV3ZhaYk5HV7oAAwsTTMickgaZOQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">指的是</span>用温婉的口吻劝诫<span style="color: black;">目的</span>受众尝试用或<span style="color: black;">保持</span>用或多用自己品牌<span style="color: black;">制品</span>的一种<span style="color: black;">宣传</span>表达形式。例如：“好吃你就多吃点”（福建达利食品）祈求式的好处：属于软<span style="color: black;">宣传</span>式，<span style="color: black;">拥有</span><span style="color: black;">必定</span>的亲和力，<span style="color: black;">很难</span><span style="color: black;">导致</span>受众反感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eAomzibBwCjazvw8werQXia9al49K2cQACvkibjZWDFXnDjdcwVs1ZlYvBFpnHyVTmXRtbSNH2qUxA6jk3DguMsMw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eAomzibBwCjazvw8werQXia9al49K2cQAClfYy6yfYZnVI8BficGtcm3U79M6HJBcyCX7dMI5UVzOUbnicvibR30iamg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">便是</span>制造一种悬念，<span style="color: black;">诱发</span>受众好奇，等到吊足读者好奇心的时候，再将谜底和盘托出。悬念式标题好处：制造悬念<span style="color: black;">诱发</span>好奇，让人从觉得奇怪<span style="color: black;">起始</span>，以看到答案而最后结束，有一种恍然大悟之感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eAomzibBwCjazvw8werQXia9al49K2cQACekYU4CQzva3zu09r1l9JobtOdzIfia8PqdJdnTofMgKG5LHubCzia87Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eAomzibBwCjazvw8werQXia9al49K2cQACbaP5eRhLAwgqXU0oHcrMoMb9LYSjziasZltYV9cunxU9Q0ckylCZyaQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">便是</span>将问题和困难摆出来<span style="color: black;">而后</span>直接<span style="color: black;">供给</span><span style="color: black;">处理</span>困难的途径，这是一种典型的“问题一答案”式，在<span style="color: black;">各样</span><span style="color: black;">宣传</span>形态中都有频繁的运用。例如：“<span style="color: black;">想要</span>皮肤好，早晚用大宝”（大宝）解难式好处：问题式<span style="color: black;">首要</span>摆出问题，对<span style="color: black;">哪些</span>存在<span style="color: black;">一样</span>问题的<span style="color: black;">目的</span>受众具有<span style="color: black;">极重</span>的吸引力和<span style="color: black;">引诱</span>力，易于<span style="color: black;">导致</span><span style="color: black;">重视</span>，品牌<span style="color: black;">制品</span>为<span style="color: black;">处理</span>疑难或问题而存在，功用诉求一目了然。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eAomzibBwCjazvw8werQXia9al49K2cQACVr5woica43yWIepuh0eEtxIsG9HeQWfBx3yX4x8LdoFxmu8KvcsOz1g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eAomzibBwCjazvw8werQXia9al49K2cQACQu4kZicP9ca3iaVia8qqvOkwprGnTLpWY3Lp0maiaDiadPb1GIicMegRakmg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">指的是</span>将最<span style="color: black;">重点</span>的信息进行重复的传播策略，在标题中进行<span style="color: black;">重点</span>信息的重复传播。重复式的好处：重复读起来顺口上具备<span style="color: black;">必定</span><span style="color: black;">优良</span>；重要信息的重复，对加深印象和<span style="color: black;">加强</span>记忆度有很好的效果；对品牌名<span style="color: black;">叫作</span>的重复能<span style="color: black;">帮忙</span><span style="color: black;">加强</span>品牌的知名度和记忆度，为<span style="color: black;">有些</span><span style="color: black;">宣传</span>主看好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">便是</span>把<span style="color: black;">制品</span>或不是人的事物当成人来进行表述和看待，赋予他人的特性和品格，使之更富于人性化。有时<span style="color: black;">亦</span>有把人当成物来进行刻画的，<span style="color: black;">一般</span><span style="color: black;">叫作</span>为拟物，<span style="color: black;">亦</span><span style="color: black;">能够</span>看成拟人的一类。拟人式的好处：更人性化，更亲切；能赋予品牌或<span style="color: black;">制品</span>独特的人性特征；富有吸引力，<span style="color: black;">加强</span>品牌或<span style="color: black;">制品</span>的生动性和亲和力；减少物性冷冰冰的刻板的一面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">便是</span>在标题中进行适合诉求的比较，在比较之中<span style="color: black;">明显</span>品牌或<span style="color: black;">制品</span>的<span style="color: black;">优良</span>所在。例如：“东南西北中，好酒在张弓”（张弓酒）比较式的好处：在比较中能突显品牌或<span style="color: black;">制品</span>的优点；<span style="color: black;">经过</span>比较能使<span style="color: black;">供给</span>品牌或<span style="color: black;">制品</span>的<span style="color: black;">优良</span>信息令人信服；比较切合人性的自然倾向，<span style="color: black;">拥有</span>潜在的巨大的心理接受学<span style="color: black;">基本</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>界曾宣扬在<span style="color: black;">宣传</span>中要承诺、大大地承诺。承诺式<span style="color: black;">便是</span>在标题中对消费者或<span style="color: black;">目的</span>受众进行<span style="color: black;">相关</span>好处的承诺，这些好处只要当消费者消费了该品牌<span style="color: black;">制品</span><span style="color: black;">通常</span>都<span style="color: black;">能够</span><span style="color: black;">得到</span>。承诺式的好处：让消费者<span style="color: black;">知道</span>利益所在；让消费者对<span style="color: black;">得到</span>该利益有<span style="color: black;">自信心</span>的<span style="color: black;">保准</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">三</span><span style="color: black;">往期回顾</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>文案创作策略！利用潜<span style="color: black;">认识</span></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">平面设计基本功修炼(视频教程)</span></a></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
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