宣传标题怎么撰写？
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>标题<span style="color: black;">必要</span>承担起引人注目的职责，为吸引受众对<span style="color: black;">宣传</span>文案的<span style="color: black;">重视</span>，设计标题时，<span style="color: black;">必要</span>遵循扣、新、短、奇、利、美的原则，<span style="color: black;">这里</span><span style="color: black;">基本</span>上，<span style="color: black;">选取</span>性地运用语言艺术技巧，创作出引人注目的<span style="color: black;">宣传</span>标题。</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、扣，即紧扣主旨。标题是对<span style="color: black;">宣传</span>文案内容的高度概括，<span style="color: black;">宣传</span>文案应该使人们看到标题，就能理解该<span style="color: black;">宣传</span>的主旨是什么，<span style="color: black;">宣传</span>标题<span style="color: black;">不可</span>故作离奇之笔，与<span style="color: black;">宣传</span>正文所表达的主旨毫无<span style="color: black;">相关</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c83ddc5f5d1b4542a84dfa13cc070707~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723535863&x-signature=KD4VT6ZDlo2clIdOlGkkkWIPFcM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、短，即简短扼要。对<span style="color: black;">宣传</span>文案的标题的字数虽不必作硬性规定，但标题<span style="color: black;">必要</span>简洁明了。人们在一条<span style="color: black;">宣传</span>上的停留时间很短，<span style="color: black;">一般</span><span style="color: black;">仅有</span>几秒钟，读者无暇阅读冗长的<span style="color: black;">宣传</span>文字。<span style="color: black;">另一</span>，从记忆的规律看，超过12个字的<span style="color: black;">宣传</span>标题会<span style="color: black;">导致</span>记忆上的困难，<span style="color: black;">因此</span>应尽可能使<span style="color: black;">宣传</span>标题短小精悍。</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、新，即新颖独特。<span style="color: black;">宣传</span>标题的创作是一种艺术创作，应有自己的<span style="color: black;">特殊</span>，不宜袭用他人惯用的标题，不要陈词滥调，人云<span style="color: black;">也</span>云。平中见奇、新颖独特的<span style="color: black;">宣传</span>标题是天才式的创造，东施效颦则是庸才式的模仿。缺乏创新的<span style="color: black;">宣传</span>标题，即使消费者<span style="color: black;">可疑</span>厂家的实力，又容易<span style="color: black;">导致</span>消费者的逆反心理。</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4、奇，即奇特。猎奇是人的本性。写作标题时，若有意提出与<span style="color: black;">宣传</span>文案主旨<span style="color: black;">相关</span>联的问题或设置悬念，就能把受众的胃口吊起来，引导受众关注<span style="color: black;">宣传</span>的诉求<span style="color: black;">目的</span>。</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5、利，即告之利益。一个<span style="color: black;">宣传</span>若能在标题中<span style="color: black;">通知</span>受众能得到什么利益，不仅能吸引受众阅读<span style="color: black;">宣传</span>，<span style="color: black;">况且</span>能刺激其购买<span style="color: black;">行径</span>。不管是对<span style="color: black;">制品</span>本身所固有的价值的利益诉求，还是对产品的附加价值的利益诉求，都<span style="color: black;">因为</span>直接针对受众的需求心理，容易促成购买<span style="color: black;">行径</span>的实现。</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6、美，即<span style="color: black;">拥有</span>审美价值。<span style="color: black;">宣传</span>标题艺术与<span style="color: black;">通常</span>艺术所<span style="color: black;">表现</span>的审美价值存在着质的差异，以实现利益<span style="color: black;">目的</span>为前提，但其功利的诉求<span style="color: black;">必要</span>服从于审美的<span style="color: black;">必须</span>。</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、暗中有明、露中有隐。这是<span style="color: black;">宣传</span>标题最<span style="color: black;">广泛</span><span style="color: black;">运用</span>的一种语言艺术。这类标题的语言，紧扣<span style="color: black;">宣传</span>主旨，动机<span style="color: black;">知道</span>且语意含蓄，既<span style="color: black;">拥有</span><span style="color: black;">剧烈</span>的鼓动性又<span style="color: black;">拥有</span>深厚的回味性。其<span style="color: black;">详细</span>表现形式有：</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">假设语+极端语，这类形式的<span style="color: black;">宣传</span>标题，渲染效果<span style="color: black;">非常</span><span style="color: black;">剧烈</span>。例如：你读《青年报》<span style="color: black;">倘若</span><span style="color: black;">无</span>味道、请扔掉！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">否定语+说明语这类形式的<span style="color: black;">宣传</span>标题,是形式上的否定,内容上的肯定,是一种非常引人注目的“反效果式。例如：钟表商为新款手表设计的<span style="color: black;">宣传</span>标题：这种手表走得不太准确，24小时慢24秒钟，请君购买时三思！</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">反问语+疑问语，这类形式的<span style="color: black;">宣传</span>标题所提出的问题，<span style="color: black;">常常</span>表面上淡化<span style="color: black;">宣传</span>的<span style="color: black;">商场</span>意图，而让<span style="color: black;">宣传</span>受众急迫地去读<span style="color: black;">宣传</span>，去深思，<span style="color: black;">而后</span>得出<span style="color: black;">非常</span>肯定的结论，这比直接劝告更富有说服力。例如：有比脸面更重要的吗？(痤疮类<span style="color: black;">药物</span><span style="color: black;">宣传</span>标题)</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、一语双关、意在其中。“双关”这一修辞手法，<span style="color: black;">能够</span><span style="color: black;">增多</span><span style="color: black;">宣传</span>的<span style="color: black;">重视</span>价值和记忆价值。例如：丰华正茂 (丰华圆珠笔<span style="color: black;">宣传</span>标题)。</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、幽默诙谐、意寓言外。这是一种使人在<span style="color: black;">容易</span>愉悦中接受劝说的<span style="color: black;">宣传</span>语言艺术。交通<span style="color: black;">宣传</span>常用此法，旨在改变交通事故的恐怖色彩。例如：请司机<span style="color: black;">重视</span>您的方向盘，本城一无<span style="color: black;">大夫</span>，二无医院，三无<span style="color: black;">药物</span>；<span style="color: black;">倘若</span>您的汽车会游泳的话，请照直开，不必刹车。</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4、巧设悬念、引导<span style="color: black;">重视</span>。引人<span style="color: black;">重视</span>，是成功<span style="color: black;">宣传</span>标题所<span style="color: black;">必要</span>具备的首要<span style="color: black;">要求</span>。巧设悬念，最能<span style="color: black;">导致</span>人的好奇心，例如：缩短20%！某航空<span style="color: black;">机构</span>设计悬念式标题，使人产生阅读<span style="color: black;">宣传</span>文案、<span style="color: black;">认识</span><span style="color: black;">宣传</span>正文内容的兴趣，而<span style="color: black;">宣传</span>文案所<span style="color: black;">通知</span>的是，<span style="color: black;">因为</span><span style="color: black;">运用</span>新购先进飞机，飞航时间比普通客机要少20%，看似荒诞不经的<span style="color: black;">宣传</span>标题，却<span style="color: black;">无</span>任何言过其实之处，且使人回味无穷。</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5、亲切感人、富于人情。<span style="color: black;">宣传</span>是一种单向性的公众交际，交际的一方是未知的公众。<span style="color: black;">宣传</span>语言若无亲和力，若无吸引人的<span style="color: black;">地区</span>，<span style="color: black;">那样</span>就不会<span style="color: black;">导致</span>公众的<span style="color: black;">重视</span>。以情感与公众沟通，自然是一种有效的<span style="color: black;">办法</span>。例如：输入千言万语，打出一片深情(打字机<span style="color: black;">宣传</span>标题)。</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如：记住，你生命的三分之一是在床上度过的。(床垫<span style="color: black;">宣传</span>标题)是西门子<span style="color: black;">机构</span>一款电子床垫的<span style="color: black;">宣传</span>，<span style="color: black;">宣传</span>之后有如下注释：你的早晨会像你的床垫<span style="color: black;">同样</span>美好。世界上独一无二的将电子技术和毛毯合二为一的<span style="color: black;">机构</span>。</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>文案作者<span style="color: black;">仅有</span>在<span style="color: black;">知道</span><span style="color: black;">宣传</span>标题的功用和遵循<span style="color: black;">宣传</span>标题的创作原则的<span style="color: black;">基本</span>上,<span style="color: black;">才可</span><span style="color: black;">把握</span><span style="color: black;">宣传</span>标题的语言艺术,<span style="color: black;">才可</span>创作出对消费者<span style="color: black;">拥有</span><span style="color: black;">剧烈</span>的诱导力,激起消费者巨大的心理反应的<span style="color: black;">宣传</span>标题。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/454011871cb040f8baf902da616ad5e4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723535863&x-signature=aHFJ59jA12QpzSece2b0EQrP3GA%3D" style="width: 50%; margin-bottom: 20px;"></div>
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