宣传文案写作需求
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">源自</span>：<span style="color: black;">微X</span>公众号 PingMianDesigner（平面设计）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>文案<span style="color: black;">通常</span><span style="color: black;">包含</span>3个<span style="color: black;">构成</span>部分，标题、标语和正文。其中，标题是<span style="color: black;">首要</span><span style="color: black;">导致</span>读者兴趣的部分，标语是标题的进一步<span style="color: black;">弥补</span>，而正文是<span style="color: black;">宣传</span>文案的主体部分，承载了<span style="color: black;">宣传</span>的<span style="color: black;">重点</span>内容。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/808dd69142c94d50a613acff3d34ba37~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723535854&x-signature=w2JPm0M%2FZYoc5ZmPTbaarkPCzw4%3D" style="width: 50%; margin-bottom: 20px;"></div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">好的<span style="color: black;">宣传</span>标题，能够起到画龙点睛的<span style="color: black;">功效</span>，为<span style="color: black;">宣传</span>正文增添光彩，有着震慑人心的艺术魅力，能给人留下深刻难忘的印象。<span style="color: black;">宣传</span>标题的写作应<span style="color: black;">重视</span>以下几方面的问题：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/25c955bf8f454ee6b1b6e7b6afce8ed4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723535854&x-signature=XzS8CesUl85SKsWF4VKRs%2F8YJmA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.主题<span style="color: black;">明显</span>。<span style="color: black;">宣传</span>标题是<span style="color: black;">宣传</span>正文的高度概括，所概括的<span style="color: black;">宣传</span>主题和信息<span style="color: black;">必要</span>鲜明集中，人们看到标题，就能明白<span style="color: black;">宣传</span><span style="color: black;">重点</span>是讲些什么。标题要将<span style="color: black;">宣传</span>内容中的精髓直接、清晰地展示给消费者，使消费者确定<span style="color: black;">是不是</span>符合自己的切身利益，从而激发购买欲望。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/68348c268ec242f3bcfa19a135ae60a7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723535854&x-signature=JR%2Fuq3scfT%2BycraL5iIbKQYMzGA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.通俗易懂。<span style="color: black;">宣传</span>标题中不宜<span style="color: black;">运用</span>艰涩难懂的词语，应当浅显易懂。恰当地运用<span style="color: black;">白话</span>，<span style="color: black;">常常</span>可<span style="color: black;">得到</span>较好的<span style="color: black;">宣传</span>宣传效果。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f70128d00412429d8ea9569557926204~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723535854&x-signature=uKsjbcCRdAZ9VNznVI4qvT2Ki%2BI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.新颖独特。要<span style="color: black;">选取</span>能为人们<span style="color: black;">供给</span>最新信息的标题，在“新”字上下工夫。标题的“新”<span style="color: black;">包含</span>了内容和形式两方面。标题内容要独特，要<span style="color: black;">尽可能</span>找出商品的特点，<span style="color: black;">乃至</span>要制造与商品<span style="color: black;">相关</span>的特点，写出标新立异的标题。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cdf9d349fd51463ab854b31d709bd5af~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723535854&x-signature=dwr4oyUvQfx3nX4PRGH%2Bdtdrilg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4.简短有力。标题的语言<span style="color: black;">必定</span>要简练，不宜过长，从记忆的规律看，<span style="color: black;">通常</span>认为不超过10个字为合适。<span style="color: black;">倘若</span>文字太多，<span style="color: black;">能够</span>分为主标题和副标题。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/34ce2d16c6d4464bae4d9a8d0447c780~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723535854&x-signature=b8MQu9ulDWijugI%2BmkroePwrNuI%3D" style="width: 50%; margin-bottom: 20px;"></div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.真实可信。<span style="color: black;">宣传</span><span style="color: black;">供给</span>的信息真实可信，是消费者的<span style="color: black;">一起</span><span style="color: black;">需求</span>，<span style="color: black;">亦</span>能够为人们的生活<span style="color: black;">供给</span>方便。<span style="color: black;">宣传</span><span style="color: black;">处在</span>科学与艺术的交汇点上，它<span style="color: black;">首要</span><span style="color: black;">必要</span>以事实为依据，严格而准确地表述商品的品质和功能，<span style="color: black;">而后</span>再去<span style="color: black;">思虑</span>以艺术表现为手段，取得消费者的认同感。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fae243dd324d4cfea0f485405215cb0a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723535854&x-signature=p%2FqFLc95G0QeTdqCwHiIUqqHQZk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.<span style="color: black;">明显</span>重点。<span style="color: black;">宣传</span>正文要强调的重点，<span style="color: black;">便是</span><span style="color: black;">制品</span>最重要的“<span style="color: black;">营销</span>点”。<span style="color: black;">宣传</span>写作要进行周密的准备，在写作前<span style="color: black;">必要</span>对<span style="color: black;">制品</span>或服务特性、消费者的心理和需求以及市场<span style="color: black;">情况</span>等进行<span style="color: black;">仔细</span>分析，从而抓住诉求重点。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cea153b287c34ee596fe4ee1e12a7b34~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723535854&x-signature=7oW0avZ3pI4FPXpSGqgFiPYkDTE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.措辞得当。<span style="color: black;">宣传</span>正文不仅要流畅，更重要的是要<span style="color: black;">重视</span>表达的准确性，即<span style="color: black;">选择</span>与<span style="color: black;">宣传</span>内容相适应的<span style="color: black;">宣传</span>形式，使<span style="color: black;">区别</span>层次的消费者产生认同感。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4645032db0b4430da1064b086598506a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723535854&x-signature=%2FtqD1iUXgI9AbNoK%2FXPRwX4gtG8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4.富有魅力。<span style="color: black;">宣传</span>应该尽力做到新颖独特，传达给读者最新的信息。还要<span style="color: black;">重视</span>情真意切，<span style="color: black;">这般</span><span style="color: black;">才可</span>打动人心，最好能够平易近人，缩短供求双方的距离。这些都能<span style="color: black;">加强</span><span style="color: black;">宣传</span>的魅力，达到良好的传播效果。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/15c49e86868848df82618549b1adb84b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723535854&x-signature=5MeqyJTUOgl58ScKIG9%2F%2FIbPwEg%3D" style="width: 50%; margin-bottom: 20px;"></div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>标语又叫<span style="color: black;">宣传</span>口号，<span style="color: black;">一般</span><span style="color: black;">状况</span>下是用几个字<span style="color: black;">构成</span>一句富有感染力的话来传达商品、服务或企业形象的信息。在<span style="color: black;">宣传</span>中，<span style="color: black;">宣传</span>标语<span style="color: black;">能够</span>独立设置，<span style="color: black;">能够</span>与标题合并，<span style="color: black;">亦</span><span style="color: black;">能够</span>不设标语。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/060bbfa1e07a4e2182b8502435248a9e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723535854&x-signature=SmkgZny%2F6D6%2B8Yn28wos9NRFs%2FE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.<span style="color: black;">宣传</span>口号应该<span style="color: black;">尽可能</span>简短有力，字数不要太多，大<span style="color: black;">都数</span><span style="color: black;">宣传</span>口号以5个字比较恰当。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.应该<span style="color: black;">尽可能</span>做到易读易记，<span style="color: black;">重视</span>口号的节奏感和韵律感，有助于记忆。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e27142dac8d74e25a71589e26b4b3c05~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723535854&x-signature=FrwFlsEqB3xdwyHXaxrAKLflnxw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.<span style="color: black;">尽可能</span><span style="color: black;">白话</span>化，采用人们喜闻乐见的语言和形式，贴近群众生活。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4.应该<span style="color: black;">拥有</span>冲击力和竞争性，发挥鼓动激励的<span style="color: black;">功效</span>，利于引导消费。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b0cd66f42c8b4affa4b7ed384682c30f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723535854&x-signature=2UBaNmxmyVGRz9zRWVJiFVsCy%2FY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5.<span style="color: black;">尽可能</span>把企业、<span style="color: black;">制品</span>或劳务名<span style="color: black;">叫作</span>放到<span style="color: black;">宣传</span>口号中，从而大大<span style="color: black;">加强</span><span style="color: black;">机构</span>或<span style="color: black;">制品</span>的知名度及<span style="color: black;">宣传</span>宣传的效果。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然，上面所说的<span style="color: black;">宣传</span>各个部分的写作<span style="color: black;">需求</span>并不是硬性规定，在进行文案创作的时候，应该<span style="color: black;">按照</span><span style="color: black;">宣传</span><span style="color: black;">制品</span>内容、市场<span style="color: black;">情况</span>和<span style="color: black;">媒介</span>投放等<span style="color: black;">状况</span>的<span style="color: black;">区别</span>而采取灵活的方式。</span></span></p>
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“板凳”（第三个回帖的人）
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