一分钟带你认识软文发稿平常的专业名词解释汇总！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近期，平台的客服频繁接到<span style="color: black;">有些</span>专业名词的问题咨询，如“<span style="color: black;">资讯</span>源”、“白名单<span style="color: black;">媒介</span>”、“稿件<span style="color: black;">为么</span>被拒”等等。为此，媒介盒子针对这些专业词汇特进行了整理汇总，以方便<span style="color: black;">大众</span>更<span style="color: black;">有效</span>、更专业的<span style="color: black;">熟悉</span><span style="color: black;">把握</span>平台软文推广的<span style="color: black;">各样</span>标签及发布技巧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q6.itc.cn/images01/20240805/c8dcabcb3c3849aba53ddf97a4b39e49.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、什么是<span style="color: black;">资讯</span>源，<span style="color: black;">资讯</span>源<span style="color: black;">媒介</span>有<span style="color: black;">那些</span>?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">资讯</span>源<span style="color: black;">指的是</span>符合搜索引擎<span style="color: black;">资讯</span>收录标准，站内信息被搜索引擎优先收录，且被网络<span style="color: black;">媒介</span>转载<span style="color: black;">作为</span>网络<span style="color: black;">资讯</span>的源头<span style="color: black;">媒介</span>。<span style="color: black;">资讯</span>源<span style="color: black;">拥有</span>网络<span style="color: black;">资讯</span>的“种子源”、收录快、转载广和<span style="color: black;">必定</span>公信力与权威性等特点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简而言之，<span style="color: black;">资讯</span>源<span style="color: black;">便是</span>高权重的<span style="color: black;">媒介</span>，报社、电视台、广播、杂志等这些传统的<span style="color: black;">媒介</span>旗下的网站都有<span style="color: black;">资讯</span>源资质。像百度、搜狗、360等主流平台都有自己的<span style="color: black;">资讯</span>源收录标准。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台对这些<span style="color: black;">媒介</span>进行了整合<span style="color: black;">归类</span>，发稿时若有<span style="color: black;">资讯</span>源<span style="color: black;">媒介</span>的发稿需求，可<span style="color: black;">选取</span>不限<span style="color: black;">或</span>百度<span style="color: black;">资讯</span>源两种类型<span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240805/b40bd58c18124132b7cf593d93016cf0.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、什么是白名单<span style="color: black;">媒介</span>，白名单<span style="color: black;">媒介</span>有<span style="color: black;">那些</span>?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“白名单”全<span style="color: black;">叫作</span>为互联网<span style="color: black;">资讯</span>信息稿源单位名单。<span style="color: black;">所说</span>白名单<span style="color: black;">源自</span><span style="color: black;">媒介</span>，<span style="color: black;">便是</span>在互联网<span style="color: black;">资讯</span>信息稿源单位名单上的<span style="color: black;">媒介</span>，这<span style="color: black;">是由于</span>中国国家互联网信息办公室发布的，比较<span style="color: black;">拥有</span>权威性。<span style="color: black;">亦</span><span style="color: black;">便是</span>说，这些白名单<span style="color: black;">媒介</span>发布的信息公信力较高，其他<span style="color: black;">媒介</span><span style="color: black;">能够</span>进行转载。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">既然政府认定白名单<span style="color: black;">媒介</span>发布的<span style="color: black;">资讯</span><span style="color: black;">能够</span>转载，那其他<span style="color: black;">媒介</span>转载的话就<span style="color: black;">无</span>后顾之忧了，<span style="color: black;">不消</span>去担心违法、侵权、虚假等等问题。<span style="color: black;">因此</span>编辑要白名单<span style="color: black;">源自</span>，<span style="color: black;">便是</span>为了给自己一个安全的<span style="color: black;">保证</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">选取</span><span style="color: black;">必须</span>白名<span style="color: black;">源自</span>的<span style="color: black;">媒介</span>投稿前，可先去白名单<span style="color: black;">媒介</span>上进行投稿。<span style="color: black;">倘若</span>是单纯为了做转载<span style="color: black;">资讯</span><span style="color: black;">运用</span>，媒介盒子<span style="color: black;">意见</span>可<span style="color: black;">选取</span><span style="color: black;">有些</span>低价的<span style="color: black;">资讯</span>白名单网站。<span style="color: black;">例如</span>：北国网、消费日报等，此类<span style="color: black;">媒介</span>价格低，出稿率高，出稿速度快，是不错的性价比之选。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q8.itc.cn/images01/20240805/ea96e7b8ac154d86a4f47b62bddc046b.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、什么是官方首发？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">官方首发，即软文首次在自有网站<span style="color: black;">媒介</span>或顶级门户网站上发布，不仅标志着内容的原创性和独家性，更赋予了其权威性，个别网站会带电头（即<span style="color: black;">媒介</span>标识）和编辑名字，<span style="color: black;">更加是</span>进一步强化了其官方色彩和权威性，有助于塑造和<span style="color: black;">提高</span>品牌形象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>在顶级门户网站首发后，<span style="color: black;">例如</span>：中国<span style="color: black;">资讯</span>网、新华网、人民网、网易、光明网、中国经济网等，这些平台的广泛传播力和影响力，<span style="color: black;">常常</span>能<span style="color: black;">快速</span>吸引其他<span style="color: black;">媒介</span>的关注和转载，从而实现更有效的品牌推广效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、什么是入口级别？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在软文发布过程中，会<span style="color: black;">发掘</span>平台设有入口级别的类目：<span style="color: black;">无</span>入口、首页入口、频道入口、上级入口。简而言之，入口<span style="color: black;">便是</span>指发布的<span style="color: black;">文案</span>在<span style="color: black;">目的</span><span style="color: black;">媒介</span>的哪个<span style="color: black;">地区</span>进行展现和被找到，<span style="color: black;">亦</span><span style="color: black;">便是</span>所选发布的<span style="color: black;">媒介</span>网站点击进入的页面(链接)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>说:你发布了一篇<span style="color: black;">文案</span>到<span style="color: black;">外链论坛：www.fok120.com</span>网的汽车频道：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span>入口，发布出来的稿件<span style="color: black;">仅有</span>一个链接，正常浏览<span style="color: black;">外链论坛：www.fok120.com</span>网是<span style="color: black;">没法</span>找到这一篇<span style="color: black;">文案</span>的。<span style="color: black;">仅有</span><span style="color: black;">经过</span>链接<span style="color: black;">或</span>百度的收录之才<span style="color: black;">能够</span>找到发布的<span style="color: black;">文案</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">首页入口<span style="color: black;">便是</span>在<span style="color: black;">外链论坛：www.fok120.com</span>首页<span style="color: black;">能够</span>看到这篇<span style="color: black;">文案</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">频道入口<span style="color: black;">便是</span>在<span style="color: black;">外链论坛：www.fok120.com</span>汽车频道页<span style="color: black;">能够</span>看到这篇<span style="color: black;">文案</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上级入口你在<span style="color: black;">外链论坛：www.fok120.com</span>汽车频道的某一个<span style="color: black;">文案</span>列表页<span style="color: black;">能够</span>看到这篇<span style="color: black;">文案</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240805/511bcb790f544cfdb26bd9064997f942.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、什么是包收录<span style="color: black;">媒介</span>？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">包收录<span style="color: black;">媒介</span><span style="color: black;">指的是</span>投放软文后能被搜索引擎收录的<span style="color: black;">媒介</span>，<span style="color: black;">一般</span>分为2大类：包网页收录<span style="color: black;">媒介</span>、包<span style="color: black;">资讯</span>源收录<span style="color: black;">媒介</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要<span style="color: black;">重视</span>，不是所有高质量的<span style="color: black;">媒介</span>都是包收录的，<span style="color: black;">倘若</span><span style="color: black;">必须</span><span style="color: black;">保证</span><span style="color: black;">文案</span>能被收录，最好<span style="color: black;">选取</span>包收录的<span style="color: black;">媒介</span>。若在媒介盒子平台，<span style="color: black;">选取</span>包收录的<span style="color: black;">媒介</span>若稿件未收录，可在稿件发布之日起三天内提交反馈，<span style="color: black;">就可</span>可<span style="color: black;">以避免</span>费重新补发。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、能<span style="color: black;">不可</span>带联系方式或带网址？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>发稿用户都会咨询，<span style="color: black;">媒介</span><span style="color: black;">表示</span>可带网址，是不是说稿件内容<span style="color: black;">能够</span>带超链接呢？其实并不是，可带网址，只是说明在该<span style="color: black;">媒介</span>上发稿，稿件内容<span style="color: black;">能够</span><span style="color: black;">显现</span>文本链接，而不是超链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>的<span style="color: black;">媒介</span>平台都管控很严，为了维持<span style="color: black;">自己</span>权重不受影响，稿件内容<span style="color: black;">通常</span>都不<span style="color: black;">准许</span>添加超链接。<span style="color: black;">倘若</span>实在<span style="color: black;">必须</span>添加网址，<span style="color: black;">能够</span>在<span style="color: black;">准许</span>带网址的<span style="color: black;">媒介</span>上发稿，在稿件内容中添加文本链接。虽然<span style="color: black;">不可</span>直接<span style="color: black;">转</span><span style="color: black;">目的</span>网页，但用户感兴趣的话，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>留下的文本网址去搜索<span style="color: black;">目的</span>网页的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240805/1e95a75d26ba4df18f3ce076c84148c8.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7、什么是无免责声明?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">免责声明即法律明文规定的当事人对其不履行合同不承担违约责任的声明。网站有免责声明，是为了避免因在<span style="color: black;">她们</span>网站发布的<span style="color: black;">文案</span>有问题而卷入法律纠纷。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>要<span style="color: black;">重视</span>的是，<span style="color: black;">由于</span>这种的声明只是单方面的来减轻己方义务，<span style="color: black;">因此</span>有<span style="color: black;">非常多</span>都是无效的。之<span style="color: black;">因此</span>加上免责声明是为了免除某些法律责任。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，免责声明<span style="color: black;">针对</span>软文本身的传播并无太大的影响。<span style="color: black;">然则</span><span style="color: black;">倘若</span>是为了做百科而发的内容话，会<span style="color: black;">引起</span>内容<span style="color: black;">不可</span><span style="color: black;">做为</span>参考<span style="color: black;">源自</span>，这<span style="color: black;">亦</span>是<span style="color: black;">引起</span><span style="color: black;">此刻</span>百科<span style="color: black;">欠好</span>做的<span style="color: black;">原由</span>之一。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q0.itc.cn/images01/20240805/472df7709cf545f98365d496b1665d01.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">俗话说的好“磨刀不误砍柴工”，以上7点<span style="color: black;">便是</span><span style="color: black;">博主</span>整理的软文发稿<span style="color: black;">平常</span>的名词解释，<span style="color: black;">把握</span>这些不仅能够让您在软文发稿过程中更加游刃有余，还能<span style="color: black;">明显</span><span style="color: black;">提高</span>推广效果。<span style="color: black;">期盼</span>这份汇总能<span style="color: black;">作为</span>您软文推广路上的得力助手！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>媒介盒子解析 | 一分钟带你<span style="color: black;">认识</span>软文发稿<span style="color: black;">平常</span>的专业名词解释汇总的<span style="color: black;">所有</span>内容，想要<span style="color: black;">认识</span><span style="color: black;">更加多</span>营销知识，欢迎关注<span style="color: black;">咱们</span>~<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">责任编辑：网友投稿</span></p>
我完全同意你的看法，期待我们能深入探讨这个问题。 我深受你的启发，你的话语是我前进的动力。
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