关于宣传的有些思辨，宣传到底是什么？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关键词：<span style="color: black;">宣传</span> 需求 人和货 思辨</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于<span style="color: black;">宣传</span>的思辨这个题目，起源于今天下午我在满凯鸿三人<span style="color: black;">微X</span>群里分享的一条深圳<span style="color: black;">轻轨</span>站<span style="color: black;">表示</span>屏<span style="color: black;">宣传</span>投放的报价信息。在分享这条报价之前，<span style="color: black;">咱们</span>在群里正好聊到了58同城<span style="color: black;">宣传</span>投放转化的效果，我正好又从一位<span style="color: black;">宣传</span><span style="color: black;">机构</span>陆姓营销总监处<span style="color: black;">认识</span>到深圳<span style="color: black;">轻轨</span>线<span style="color: black;">表示</span>屏<span style="color: black;">宣传</span>投放的活动<span style="color: black;">方法</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4e3a1ee774e74894926947238eaebf8b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534404&x-signature=LvTJg%2FACLb3TCkGIDG2YR1kVpMk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">陆总监介绍，近期<span style="color: black;">她们</span>有一个跟知名品牌方合作免<span style="color: black;">宣传</span>费的活动，<span style="color: black;">她们</span>的<span style="color: black;">媒介</span>资源<span style="color: black;">包括</span>深圳<span style="color: black;">轻轨</span>移动电视、<span style="color: black;">轻轨</span>电梯框架、品牌列车等。这些<span style="color: black;">媒介</span>屏覆盖了深圳1、2、3、4、5、6、6号线支线、7、8、9、<span style="color: black;">十、</span>11、14、16、20号<span style="color: black;">轻轨</span>线路，共计四万多块移动电视<span style="color: black;">宣传</span>屏幕。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ff30f1349891421db9db404faef5b26e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534404&x-signature=gcvSfMPqsZUwS4NhJOFn8cnT8IY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跟品牌商<span style="color: black;">创立</span>合作免<span style="color: black;">宣传</span>费这话不假，<span style="color: black;">然则</span>合作的品牌方得承担广告投放<span style="color: black;">时期</span>的运营成本，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">哪些</span>给你播放<span style="color: black;">宣传</span>的<span style="color: black;">表示</span>屏的电费<span style="color: black;">必须</span>品牌方来承担，折算下来0.1元/屏/<span style="color: black;">每日</span>。看起来这个价格确实<span style="color: black;">特别有</span>吸引力，但这个价格指的是<span style="color: black;">一起</span>屏幕，一天，播放16次，每次播放15秒的价格，<span style="color: black;">按照</span>推广需求，<span style="color: black;">能够</span>按需投放<span style="color: black;">增多</span><span style="color: black;">宣传</span>时间或频次。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8a4ebcbc36634d3ea1b765e0cada8b28~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534404&x-signature=5tDPIIQhX65LQxQdNrLEgFEYn2M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随后他发来了深圳<span style="color: black;">轻轨</span>电子<span style="color: black;">媒介</span><span style="color: black;">宣传</span>资源介绍文件，里面有每条线路的屏幕数量、<span style="color: black;">轻轨</span>人流量、线路图等<span style="color: black;">仔细</span>介绍。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6262dc06aec6498d97a5adb5f0b9f050~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534404&x-signature=GXoQHXtA%2B3G%2FOZGJS6yAojgt078%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/68eeb7c51035457c89238c0c41c7eb19~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534404&x-signature=Qh%2B6qGmSRQivOWLHlLUu3J81dBY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我问他：您说的知名品牌方有衡量标准吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">他答有三点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、各行业头部品牌</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、品牌有<span style="color: black;">长时间</span>合作的远见</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、品牌有不错的发展趋势</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">三个<span style="color: black;">要求</span>符合其中一条<span style="color: black;">就可</span>合作，<span style="color: black;">她们</span>这次活动的目的，更侧重于跟品牌方的相互背书，达成<span style="color: black;">长时间</span>合作的共识。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个活动的<span style="color: black;">方法</span>在我看来是成功的，<span style="color: black;">针对</span>一个真正有<span style="color: black;">宣传</span>投放需求的客户<span style="color: black;">来讲</span><span style="color: black;">特别有</span>吸引力。接下来我简单介绍了一下<span style="color: black;">日前</span>我工作的单位及可能投放<span style="color: black;">宣传</span>的需求点，让他<span style="color: black;">晓得</span>在细分<span style="color: black;">行业</span><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">叫作</span>为头部品牌，有合作机会。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看了我的需求点，他给我举例计算了<span style="color: black;">宣传</span>投放成本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以深圳<span style="color: black;">轻轨</span>1、2、3、5、8号线为例，一共有4258+3164+4069+3681+1287=16729块屏幕；每块屏幕成本为0.1元/天，投放4周的价格为：16729*0.1元*28天=46841元</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我又问他：投放周期有限制吗最短是几天？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">他答：<span style="color: black;">咱们</span>是按周<span style="color: black;">摆列</span>，<span style="color: black;">通常</span>是四周起投，每周一到周日为<span style="color: black;">1星期</span>。并举例了跟<span style="color: black;">咱们</span>行业类似的一个客户投放案例。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">此人不愧是营销总监，一套介绍跟回答下来行云流水，快速回复，看不出丝毫营销的话术，只见一份对客户的<span style="color: black;">注重</span>和真诚。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">既然他说了四周起投，我又问他：最少投放一条线路是吗？我要<span style="color: black;">经过</span>提问来<span style="color: black;">认识</span>一次投放最少得花多少钱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">并不是我想的最少投放一条线路，投放是按<span style="color: black;">轻轨</span>线路的信号源算的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">深圳<span style="color: black;">轻轨</span>线路中：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、2、3、5、8号线路这五条所有屏幕为同一信号源；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、9、11号线路这三条线所有屏幕为同一信号源；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、6、11号线路这三条线所有屏幕为同一信号源；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">14、16、20号线路这三条线所有屏幕为同一信号源。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f35e994c7b7b421a8a6ce390f32380bf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534404&x-signature=PQ86D5R0Q8WgPAaA53Cd3ylYA1E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同一信号源指：这些线路的所有屏幕会播放<span style="color: black;">一样</span>的内容，类似<span style="color: black;">资讯</span>联播在各个频道<span style="color: black;">同期</span>播出。很<span style="color: black;">显著</span>最少投放一个信号源的线路，最少<span style="color: black;">便是</span>三条<span style="color: black;">轻轨</span>线的所有屏幕。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我又问到了站内灯箱<span style="color: black;">宣传</span>的<span style="color: black;">花费</span>，相比于媒体屏的<span style="color: black;">宣传</span>投放，灯箱<span style="color: black;">宣传</span>的<span style="color: black;">花费</span>要更高。<span style="color: black;">宣传</span>服务商挣的是<span style="color: black;">媒介</span>刊登费和制作费，其中有物料、印刷等成本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在他发来的案例视频中我<span style="color: black;">发掘</span><span style="color: black;">轻轨</span>站内<span style="color: black;">媒介</span>屏幕有大有小，随之又来一问。<span style="color: black;">哪些</span>大<span style="color: black;">体积</span>小的屏幕，<span style="color: black;">是不是</span>不分<span style="color: black;">体积</span>都算<span style="color: black;">一起</span>投放屏幕？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是的，<span style="color: black;">媒介</span>屏的位置<span style="color: black;">包含</span>车厢内、站台等候区、站厅过道、扶梯处、购票处、换乘通道等。位置不同<span style="color: black;">体积</span>不一，投放时都算<span style="color: black;">一起</span>屏幕。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/85e9c7feca364d4cb93a1e0c21d0eee3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534404&x-signature=Elx%2B1vzOS%2FV6U8reKf%2F8O2vPoaM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">表达了对他<span style="color: black;">仔细</span>介绍的感谢和期望合作的客套话后，<span style="color: black;">咱们</span>结束了谈话。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当我把那段投放4周<span style="color: black;">宣传</span>所需<span style="color: black;">花费</span>的举例分享到三人群后，霏霏<span style="color: black;">暗示</span><span style="color: black;">宣传</span>行业是暴利、<span style="color: black;">非常多</span><span style="color: black;">宣传</span>策划<span style="color: black;">机构</span>靠一张嘴忽悠客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在我看来线下实体屏<span style="color: black;">宣传</span>投放是地产行业的延伸，有实体空间位置，有人流量就能<span style="color: black;">挣钱</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7c4aae77bef04ccd8610edd48ff493e1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534404&x-signature=tyMMtuzhcaqGE%2BsuvYMbcHJD%2Fyo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>卖的<span style="color: black;">便是</span>人流量，随之霏霏描述了<span style="color: black;">有些</span><span style="color: black;">宣传</span>投放平台的<span style="color: black;">状况</span>，<span style="color: black;">非常多</span>平台刚<span style="color: black;">起始</span>投放效果好，时间久了没啥效果，都成骗子<span style="color: black;">机构</span>了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我又说<span style="color: black;">此刻</span>人们看的<span style="color: black;">宣传</span>太多了，<span style="color: black;">制品</span>本身要是<span style="color: black;">无</span><span style="color: black;">霸占</span>用户心智，<span style="color: black;">宣传</span>再猛<span style="color: black;">亦</span>没用，<span style="color: black;">宣传</span>是锦上添花。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随后霏霏提出一问：在当下环境，对某<span style="color: black;">制品</span>有需求，人们的消费习惯是看见<span style="color: black;">宣传</span>后购买还是无意碰到了才买？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我的回答是：有需求直接就去搜索了，是人找货，与<span style="color: black;">宣传</span>没啥关系。并举一例，“脑白金<span style="color: black;">宣传</span>从小就记住了，<span style="color: black;">由于</span><span style="color: black;">无</span>需求，从来没买过。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">霏霏对我这个观点似乎不认同，又问道：那为啥会有SEO搜索<span style="color: black;">宣传</span>呢？还收费老贵</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有搜索排名<span style="color: black;">宣传</span>，<span style="color: black;">便是</span><span style="color: black;">由于</span>有人找货这种需求。我<span style="color: black;">这般</span>解释，这在我的观点表述范围。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/05318a70f3644d64acc7f35334229a0a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534404&x-signature=WwJSM9J15RlbIuZJxBGi3Zmlljw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">霏霏又说了：人找货，有<span style="color: black;">那样</span>多货，到底谁家的先让你看到，让你<span style="color: black;">第1</span>眼看到，是不是<span style="color: black;">必须</span>交点钱做点搜索后让你<span style="color: black;">马上</span>看到的<span style="color: black;">花费</span>，这个<span style="color: black;">花费</span>俗<span style="color: black;">叫作</span><span style="color: black;">宣传</span><span style="color: black;">花费</span>。<span style="color: black;">咱们</span>先不定义什么是<span style="color: black;">宣传</span>费，霏霏这个说法没错。当然他<span style="color: black;">这般</span>的表述<span style="color: black;">亦</span>在我说的“人找货，与<span style="color: black;">宣传</span>没啥关系”这个观点表述范围里。“人找货”这个<span style="color: black;">行径</span>是需求驱动的，而不是<span style="color: black;">宣传</span>驱动的。<span style="color: black;">由于</span>在我决定去“找货”时，我<span style="color: black;">基本</span>不在乎商家有<span style="color: black;">无</span>做<span style="color: black;">宣传</span>，我<span style="color: black;">亦</span><span style="color: black;">无</span>看到商家做的搜索排名<span style="color: black;">宣传</span>，是我有<span style="color: black;">必须</span>我才去搜索去找的，当然与<span style="color: black;">宣传</span><span style="color: black;">不碍事</span>。“我<span style="color: black;">必须</span>，我去找，你正好在，我<span style="color: black;">选取</span>了，这是一个闭环。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">聊到<span style="color: black;">这儿</span>话锋一转，霏霏说起了抖音兴趣电商直播间的购买<span style="color: black;">行径</span>。并以自己在董宇辉直播时买的三袋大米为例，“我本来<span style="color: black;">无</span>想买的想法，<span style="color: black;">然则</span>看你主播讲的天花乱坠，<span style="color: black;">或</span>营造了良好的氛围，激发出了我的欲望，于是我下单了。”这段话看似与前面<span style="color: black;">无</span><span style="color: black;">相关</span>，是在说另一件兴趣电商的事儿。但紧接着“货在人前”四个字又似乎与前面的对话产生了<span style="color: black;">相关</span>，这是在反驳前面我说的“有需求，人找货，与<span style="color: black;">宣传</span>没啥关系”这个观点。其实聊到<span style="color: black;">这儿</span>我就应该不说话了，<span style="color: black;">由于</span>此时<span style="color: black;">已然</span>跳出了“人找货，与<span style="color: black;">宣传</span>没啥关系”这个观点表述范围。他表述的是兴趣电商里产生购买<span style="color: black;">行径</span>的<span style="color: black;">原由</span>，这<span style="color: black;">已然</span>不是前面聊的“人找货”“搜索”“<span style="color: black;">宣传</span>”那个语境和内容范畴了，<span style="color: black;">因此呢</span><span style="color: black;">亦</span>谈不上反驳我前面的观点。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6e0554038a344e77897a6f9fd711931f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534404&x-signature=QgDd%2BtOEozU8L1u55oIVtqCnW0g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但我还是接着往下聊了。我把那种觉得自己<span style="color: black;">无</span>购买想法，<span style="color: black;">最后</span>还是产生购买的<span style="color: black;">行径</span>，解释为还是有需求。大米是吃的东西，人要吃东西，吃<span style="color: black;">便是</span>需求。之所以<span style="color: black;">这般</span>讲，还是和我前面<span style="color: black;">说到</span>的观点保持一致，且<span style="color: black;">规律</span>自冾。我用总结性的话说道：“<span style="color: black;">宣传</span>的本质<span style="color: black;">便是</span>广而告之，只是传递一个信息。从<span style="color: black;">宣传</span>到产生购买<span style="color: black;">行径</span>，是需求驱动的。”霏霏觉得说的挺好，但他对<span style="color: black;">宣传</span>的认知并非如此，我便让他讲讲他认为的<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">他说道：“在生产力落后，<span style="color: black;">制品</span>不足的时代里，是广而<span style="color: black;">通知</span>的<span style="color: black;">功效</span>，告诉<span style="color: black;">大众</span>，我有这个东西，你们都来找我买。在<span style="color: black;">制品</span>生产力过剩的时代，同类<span style="color: black;">制品</span>替代性大，不买你<span style="color: black;">能够</span>买他家的，在今天它起到的<span style="color: black;">功效</span>，在所有同类<span style="color: black;">制品</span>中，<span style="color: black;">增多</span>我的品牌势能，塑造我的品牌调性。”他说完这句话，我是<span style="color: black;">马上</span>反驳的。<span style="color: black;">咱们</span>在谈<span style="color: black;">宣传</span>的本质，他在给我讲<span style="color: black;">宣传</span>的<span style="color: black;">功效</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cc76ae342b074897a7855df37cd969e0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534404&x-signature=LU1TyXX1E8Ntcfy3HcRHXixVI4s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;">便是</span>让<span style="color: black;">大众</span><span style="color: black;">晓得</span>你的品牌，本质<span style="color: black;">便是</span>广而<span style="color: black;">通知</span>；你的<span style="color: black;">尤其</span>，你的<span style="color: black;">优良</span>是什么，你做了<span style="color: black;">宣传</span><span style="color: black;">便是</span>要告诉<span style="color: black;">大众</span>，不是广而<span style="color: black;">通知</span>是什么？”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">增多</span>品牌势能、塑造品牌调性…<span style="color: black;">宣传</span>的<span style="color: black;">功效</span>有<span style="color: black;">非常多</span>。<span style="color: black;">宣传</span>打出去要是做不到<span style="color: black;">大众</span>熟知，<span style="color: black;">大众</span>都不<span style="color: black;">晓得</span>你的品牌，还谈什么品牌调性？先做到广而<span style="color: black;">通知</span>，让<span style="color: black;">大众</span>都<span style="color: black;">晓得</span>你是马户还是驴。<span style="color: black;">宣传</span>不是孤芳自赏，要<span style="color: black;">知道</span><span style="color: black;">宣传</span>的本质，<span style="color: black;">宣传</span><span style="color: black;">便是</span><span style="color: black;">宣传</span>，<span style="color: black;">诠释</span>字面意思就够了！（广而告之、广而<span style="color: black;">通知</span>这两个词都有，意思差不多，<span style="color: black;">便是</span><span style="color: black;">宣传</span>。）</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ff73009a4f9b4de08cbfc367925de374~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534404&x-signature=Nx5I5Ppihpq4rZb1LT%2FfBKylxE4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回归<span style="color: black;">宣传</span>本质，我又做了分析。<span style="color: black;">宣传</span><span style="color: black;">便是</span>广而告之，<span style="color: black;">那样</span><span style="color: black;">宣传</span>的范围就很广了。人、事、物<span style="color: black;">经过</span><span style="color: black;">必定</span>的载体传播让<span style="color: black;">大众</span><span style="color: black;">晓得</span><span style="color: black;">认识</span>，都是<span style="color: black;">宣传</span>。中国历代皇帝的年号、<span style="color: black;">资讯</span>联播片头曲、“打倒日本帝国主义”“今年过节不收礼，收礼只收脑白金”、“李白，杜甫，C罗，梅西这些古今中外的名人”、“王者荣耀”、“照明设计”“黄色的美团，蓝色的饿了么”“520，我爱你”……这些名词、句子、声音、色彩等等内容你是怎么<span style="color: black;">晓得</span>的？<span style="color: black;">便是</span><span style="color: black;">由于</span><span style="color: black;">宣传</span>才被<span style="color: black;">大众</span>记住。家族往上倒五代，自己爷爷的爷爷叫什么名字？有几个人能脱口而出？<span style="color: black;">为何</span>说不来，<span style="color: black;">便是</span><span style="color: black;">无</span>做到广而<span style="color: black;">通知</span>呀！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">平常</span>所说的<span style="color: black;">宣传</span>，基本都是与<span style="color: black;">商场</span><span style="color: black;">行径</span><span style="color: black;">相关</span>的，<span style="color: black;">好似</span><span style="color: black;">宣传</span><span style="color: black;">便是</span>为了让<span style="color: black;">大众</span>花钱购买，买商品、买服务、参加活动交报名费…这只是狭义的<span style="color: black;">宣传</span>。<span style="color: black;">宣传</span>很大，不是简单的<span style="color: black;">归类</span>就说是<span style="color: black;">宣传</span>，那只是<span style="color: black;">宣传</span>的一种表现形式。<span style="color: black;">咱们</span>不必陷入“白马非马”的诡辩问题去伤脑筋，只要<span style="color: black;">按照</span><span style="color: black;">广泛</span>认知在自己的认知中抓住事物的本质，便能在分析问题时<span style="color: black;">按照</span>认知讲出自己的道理。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要<span style="color: black;">仔细</span>分析下去，任何题目<span style="color: black;">背面</span>都<span style="color: black;">有没有</span>数<span style="color: black;">相关</span>的概念和未知，好在人类<span style="color: black;">已然</span><span style="color: black;">创立</span>了<span style="color: black;">非常多</span>规范和秩序。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">明天早起还有正事要办，今晚的独白到此为止。2023/8/17 3:32</p>
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