今天把宣传的定义、归类、功能、及功效都整理出来了，公众必看
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> <span style="color: black;">1、</span><span style="color: black;">宣传</span>的定义</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>这个词汇最早是<span style="color: black;">源自</span>于西方社会，汉语字面的意思是“广而告之”。英文是“Advertisement”（简<span style="color: black;">叫作</span>AD），由“Advert”（<span style="color: black;">重视</span>），加上<span style="color: black;">暗示</span>手段的词语“-ment”<span style="color: black;">形成</span>，含有“<span style="color: black;">导致</span><span style="color: black;">重视</span>的手段”的意思，和汉语字面意思有所<span style="color: black;">区别</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在国家工商管理局编辑的《现代<span style="color: black;">宣传</span>专业知识》一书中<span style="color: black;">宣传</span>定义为：‘“<span style="color: black;">宣传</span>是以付费的方式，<span style="color: black;">经过</span><span style="color: black;">必定</span>的媒介，向<span style="color: black;">必定</span>的人，传递<span style="color: black;">必定</span>的信息，以期待达到<span style="color: black;">必定</span>目的的有责任的信息传播活动。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美国市场学会为<span style="color: black;">宣传</span>下的定义是：“<span style="color: black;">宣传</span>是有可识别的倡议者用公开付费的方式对<span style="color: black;">制品</span>的或服务或某项<span style="color: black;">行径</span>的设想，进行的非人员性的介绍。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在日本<span style="color: black;">宣传</span>被解释为：“<span style="color: black;">宣传</span><span style="color: black;">是由于</span>法人或个人向<span style="color: black;">都数</span>对象传播信息的活动。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上</span><span style="color: black;">各样</span>定义，<span style="color: black;">因为</span>从各个<span style="color: black;">区别</span>的<span style="color: black;">方向</span>提出，<span style="color: black;">因此呢</span>内容不可能完全一致，<span style="color: black;">然则</span>有一点<span style="color: black;">非常</span><span style="color: black;">知道</span>的，<span style="color: black;">宣传</span>是一项<span style="color: black;">拥有</span>有偿信息传播功能的活动。<span style="color: black;">宣传</span>的目的是传播信息，是被宣传者能够自然地、愉快地、印象深刻地接受这些信息，并采取相应的行动，<span style="color: black;">例如</span>购买、参与、投资、租赁等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span><span style="color: black;">宣传</span>的<span style="color: black;">归类</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、按<span style="color: black;">宣传</span>的目的<span style="color: black;">归类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）盈利性<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">即<span style="color: black;">商场</span><span style="color: black;">宣传</span>或经济<span style="color: black;">宣传</span>，<span style="color: black;">经过</span><span style="color: black;">宣传</span>宣传推销商品或劳务，从而<span style="color: black;">得到</span>利润。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）非盈利性<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>（寻人启事、挂失、招聘等）。以及<span style="color: black;">有些</span>政府、社会团体或企事业集团、单位的会议<span style="color: black;">通告</span>、公告和通告等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、按<span style="color: black;">宣传</span>的对象<span style="color: black;">归类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）消费者<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）企业<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）<span style="color: black;">商场</span>批发<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（4）媒介性<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、按<span style="color: black;">宣传</span>传播的地区<span style="color: black;">归类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）国际性<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）全国性<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）地域性<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（4）<span style="color: black;">地区</span>性<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、按<span style="color: black;">宣传</span>的媒介<span style="color: black;">归类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span><span style="color: black;">宣传</span>所选的媒介进行划分，可分为报纸<span style="color: black;">宣传</span>、印刷<span style="color: black;">宣传</span>、杂志<span style="color: black;">宣传</span>、广播<span style="color: black;">宣传</span>、电视<span style="color: black;">宣传</span>及网络<span style="color: black;">宣传</span>。还有些邮寄<span style="color: black;">宣传</span>、招贴<span style="color: black;">宣传</span>、路牌<span style="color: black;">宣传</span>等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、按消费者的诉求<span style="color: black;">归类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）理性诉求<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）感性诉求<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、按<span style="color: black;">宣传</span>的<span style="color: black;">功效</span><span style="color: black;">归类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）直接<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）间接<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、按商品的生命周期<span style="color: black;">归类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）<span style="color: black;">研发</span>期<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）成<span style="color: black;">长时间</span><span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）成熟期<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span><span style="color: black;">宣传</span>的功能</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、传播功能</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、促进功能</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">指点</span>消费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、美化生活环境</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、</span><span style="color: black;">宣传</span>的<span style="color: black;">功效</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、传播商品或劳务信息，<span style="color: black;">导致</span><span style="color: black;">重视</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">导致</span><span style="color: black;">重视</span>是<span style="color: black;">宣传</span>最基本的职能，这关系到<span style="color: black;">媒介</span>覆盖地域的人流量，以及<span style="color: black;">媒介</span>被<span style="color: black;">重视</span>的程度等。<span style="color: black;">必须</span><span style="color: black;">必定</span>的艺术效果，无论视觉<span style="color: black;">宣传</span>还是声音<span style="color: black;">宣传</span>，艺术的美化工作是吸引消费者的关键所在。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、针对消费者的需求，启发兴趣</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span><span style="color: black;">不仅</span>要有针对性，还要有艺术性。<span style="color: black;">宣传</span>的艺术性是启发消费者兴趣的关键<span style="color: black;">原因</span>之一。<span style="color: black;">因此呢</span>，<span style="color: black;">宣传</span>设计时，要针对人们的需求，<span style="color: black;">诱发</span>人们对商品的兴趣。<span style="color: black;">另外</span>，文案要有<span style="color: black;">必定</span>的创意，好的<span style="color: black;">宣传</span>是图文并茂的综合体。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、引导消费倾向，促进购买欲望</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>消费者的需求和兴趣，在<span style="color: black;">宣传</span>中有侧重点，能够准确的向消费者传递信息，培养正确的消费观念，引导树立正确的购买观念。<span style="color: black;">加强</span>其购买欲望 。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">加强</span>品牌的印象，树立（商品、企业）信誉</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>消费者要买手机，不<span style="color: black;">晓得</span>买什么牌子，<span style="color: black;">此时</span>候<span style="color: black;">宣传</span>的品牌效果就来了。<span style="color: black;">宣传</span>宣传的品牌会在消费者的记忆中产生影响，引导<span style="color: black;">她们</span><span style="color: black;">重视</span>力转向这个品牌。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、<span style="color: black;">指点</span>购买<span style="color: black;">行径</span>，刺激市场<span style="color: black;">营销</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>的营销策略最后要集中到购买<span style="color: black;">行径</span>上来。<span style="color: black;">经过</span>一系列的购买<span style="color: black;">行径</span>，<span style="color: black;">加强</span>市场的供求关系，使市场流动变得更加顺畅起来。<span style="color: black;">这般</span>才达到了<span style="color: black;">宣传</span>宣传的目的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好了今天分享到这了，后期会继续分享<span style="color: black;">更加多</span><span style="color: black;">宣传</span>行业的知识哦！</p>
楼主发的这篇帖子，我觉得非常有道理。 百度seo优化论坛 http://www.fok120.com/ 我深感你的理解与共鸣，愿对话长流。
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