报纸宣传版面相关名词解释
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本期推文为<span style="color: black;">大众</span>整理了报纸<span style="color: black;">宣传</span>版面<span style="color: black;">关联</span>名词解释，快来<span style="color: black;">瞧瞧</span>吧！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">报花<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（2014年湘大学硕827名词解释）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">它只是一个非常小的版面，除了可刊登企业名<span style="color: black;">叫作</span>，商品名<span style="color: black;">叫作</span>、<span style="color: black;">tel</span>之类的内容之外，不可能再容纳其他<span style="color: black;">更加多</span>信息。<span style="color: black;">因此呢</span>只要将<span style="color: black;">重点</span>内容用简明的方式表现出来就行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">报花<span style="color: black;">宣传</span>的文案是很简单的，有的只写品牌和企业名<span style="color: black;">叫作</span>及咨询<span style="color: black;">tel</span>，有的只写品牌名<span style="color: black;">叫作</span>和<span style="color: black;">营销</span>地点及<span style="color: black;">tel</span>，有的只写一句<span style="color: black;">宣传</span>口号和办事处<span style="color: black;">位置</span>及<span style="color: black;">tel</span>，有的只写一句促销口号和商家名<span style="color: black;">叫作</span>及<span style="color: black;">tel</span>。在报花<span style="color: black;">宣传</span>中，商品名<span style="color: black;">叫作</span>和联系<span style="color: black;">tel</span>是不可少的，促销口号则<span style="color: black;">按照</span><span style="color: black;">详细</span><span style="color: black;">状况</span>而定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">报眼<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（2015年湘大专硕334名词解释、2015年湘大学硕827简答题）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">报眼<span style="color: black;">位置于</span>报纸<span style="color: black;">第1</span>版右上角位置，<span style="color: black;">非常</span>抢眼<span style="color: black;">亦</span><span style="color: black;">非常</span>重要。<span style="color: black;">倘若</span><span style="color: black;">安置</span><span style="color: black;">资讯</span>内容，<span style="color: black;">那样</span>是要将重要的<span style="color: black;">信息</span>放在<span style="color: black;">这儿</span>发布的。<span style="color: black;">做为</span><span style="color: black;">宣传</span>版面<span style="color: black;">运用</span>时，其权威性、<span style="color: black;">资讯</span>效果、时效性仍然很强。<span style="color: black;">因此</span>报眼<span style="color: black;">宣传</span>文案在字数上要比报花<span style="color: black;">宣传</span>多， 但<span style="color: black;">由于</span>版面不大，比其他版面又相对要少，报眼<span style="color: black;">宣传</span>以文案为主，使其占据核心地位。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">写作报眼<span style="color: black;">宣传</span>要<span style="color: black;">重视</span>以下几点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）要<span style="color: black;">表现</span><span style="color: black;">拥有</span><span style="color: black;">资讯</span>价值的信息内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）文案语言风格要<span style="color: black;">表现</span>理性的、科学的、严整的倾向。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）<span style="color: black;">宣传</span>标题和正文应倾向于<span style="color: black;">资讯</span>形式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（4）<span style="color: black;">选取</span>醒目的标题，标题以<span style="color: black;">资讯</span>式、承诺式、实证式为佳。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（5）<span style="color: black;">运用</span>短文案，少用感性诉求方式，<span style="color: black;">尤其</span><span style="color: black;">不可</span>用散文体、诗歌体、故事体等形式，<span style="color: black;">以避免</span>冲淡报眼位置本身所<span style="color: black;">拥有</span>的说服力和可信性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">半通栏<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">报纸中的通栏，<span style="color: black;">指的是</span>与一个整版宽度相同，面积不到半个版的排版方式。例如都市报和晚报，一个版面的宽度是28厘米，<span style="color: black;">那样</span>一个4厘米通栏，指的是宽度为28厘米、高度为4厘米的报纸面积。单通栏<span style="color: black;">指的是</span>八分之一的版面，即宽度与报纸宽度相同，高度是报纸版面高度的八分之一。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">半通栏即十六分之一版，是基本栏的一半。<span style="color: black;">由于</span>版面小，就应该用醒目的标题和醒目的<span style="color: black;">照片</span>、特殊的文案和编排来吸引受众。<span style="color: black;">因为</span>文字和内容少，<span style="color: black;">因此</span>半通栏中的标题很重要，它是吸引读者的<span style="color: black;">重点</span><span style="color: black;">原因</span>，<span style="color: black;">因此</span><span style="color: black;">必定</span>要写一个好的标题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">单通栏<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">单通栏<span style="color: black;">宣传</span>即八分之一版<span style="color: black;">宣传</span>。在<span style="color: black;">日前</span>报纸<span style="color: black;">宣传</span>的版面运用中，单通栏<span style="color: black;">宣传</span>是最为<span style="color: black;">平常</span>的一种。<span style="color: black;">由于</span><span style="color: black;">这般</span>的版面运用，其篇幅<span style="color: black;">体积</span><span style="color: black;">处在</span>人们感觉中的正常<span style="color: black;">情况</span>，有<span style="color: black;">必定</span>的版面说服力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">双通栏<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">双通栏<span style="color: black;">宣传</span>即四分之一版<span style="color: black;">宣传</span>。<span style="color: black;">这般</span>的版面给<span style="color: black;">宣传</span>文案写作<span style="color: black;">供给</span>了<span style="color: black;">很强</span>创作空间，只要符合报纸<span style="color: black;">宣传</span>表现的语言风格、表现形式、表现结构，都<span style="color: black;">能够</span>在<span style="color: black;">这儿</span><span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">半版<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>将半版、 整版、跨版等一并<span style="color: black;">叫作</span>为大版画。利用版面的实力以及运用编排而营造气势，是半版<span style="color: black;">宣传</span>的重要<span style="color: black;">安身</span>点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但应<span style="color: black;">尤其</span><span style="color: black;">重视</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）<span style="color: black;">能够</span>利用大画面来表现<span style="color: black;">宣传</span>内容，但不<span style="color: black;">必定</span>要用<span style="color: black;">非常多</span>文字。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）<span style="color: black;">同期</span>适合感性诉求和理性诉求。感性诉求时，要用大标题、少正文文案、重点性附文方式，营造品牌形象和气势上的吸引力；理性诉求时，<span style="color: black;">通常</span>是对大企业的介绍，或对某<span style="color: black;">制品</span>或服务的全方位的<span style="color: black;">表现</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">整版<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">整版的版面空间以宏大的气势给人以种内在的震慑力，<span style="color: black;">宣传</span>主体的实力和气魄得到了展现。整版版面<span style="color: black;">同期</span><span style="color: black;">亦</span>给予<span style="color: black;">宣传</span>表现以最大的创意空间和表现空间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>的整版版面有以下三种用法：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）在整版的版面上运用介绍性的文字来对<span style="color: black;">制品</span>系列或企业的各个方面做介绍；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）以大创意、大气魄、大画面、大标题、大文字和少文字来进行感性诉求；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）利用报纸的<span style="color: black;">资讯</span>性和权威性，采用报告文学的形式来<span style="color: black;">提高</span>企业的形象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">跨版<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">便是</span>将一个<span style="color: black;">宣传</span>作品刊登在两个或两个以上的版面上。<span style="color: black;">通常</span>有全页跨版、半页跨版、大四分之一跨版等几种形式。跨版能<span style="color: black;">表现</span><span style="color: black;">宣传</span>主的大气魄、厚底子，是财力<span style="color: black;">浑厚</span>的企业乐于采用的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-END-</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【往期<span style="color: black;">举荐</span>】</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>学专题| 部分重要的名词解释，快来get！</span></a></p>
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