文案：黎敏敏｜什么是文案？
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案，文案，文案，什么是文案，到底什么是文案？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">到<span style="color: black;">此刻</span>为止，我把“文案”重复了5遍，<span style="color: black;">倘若</span>你还在继续阅读，那说明你潜<span style="color: black;">认识</span>很<span style="color: black;">必须</span>这个问题的答案。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那文案是不是<span style="color: black;">便是</span>指文字呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>是这么理解，<span style="color: black;">便是</span>片面的，就<span style="color: black;">能够</span><span style="color: black;">不消</span>产生“文案”这一名词了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那“文案”这个词从哪里来的呢？<span style="color: black;">源自</span>于<span style="color: black;">宣传</span>行业，是“<span style="color: black;">宣传</span>文案”的简<span style="color: black;">叫作</span>，由copy writer翻译而来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那<span style="color: black;">宣传</span>行业又是<span style="color: black;">为何</span>服务的呢？不<span style="color: black;">便是</span><span style="color: black;">商场</span>嘛。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，文案的本质是服务于<span style="color: black;">商场</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">亦</span>是<span style="color: black;">为么</span>美国零售<span style="color: black;">宣传</span><span style="color: black;">机构</span>总裁朱迪思·查尔斯给文案下的定义为:文案写手，<span style="color: black;">便是</span>坐在键盘后面的<span style="color: black;">营销</span>人员。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">认识</span>到<span style="color: black;">这儿</span>，你能否判断学生时代<span style="color: black;">咱们</span>写的作文，在网易云音乐APP评论区上留下的评论，物业<span style="color: black;">机构</span>贴在小区门口的告示，春节时贴的对联，看电影时写的观后感等等是不是文案呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总之，判断是不是文案，核心标准是看这个文案<span style="color: black;">背面</span>有<span style="color: black;">无</span><span style="color: black;">商场</span>目的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那什么又是<span style="color: black;">商场</span>目的？就不<span style="color: black;">必定</span><span style="color: black;">指的是</span><span style="color: black;">提高</span>销量，<span style="color: black;">亦</span><span style="color: black;">包含</span><span style="color: black;">提高</span>消费者对品牌的认知度，信任度，认可度等等。这<span style="color: black;">亦</span>是文案写作者在执笔前要<span style="color: black;">思虑</span>清楚自己的写作目的是什么。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>的，下期分享，欢迎持续关注。</p>
哈哈、笑死我了、太搞笑了吧等。 你的见解真是独到，让我受益匪浅。
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