SGI专业课堂|宣传文案是怎么样炼成的
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/gHyWFR5goM9TicbibZJ47DeFNzXySQrBia64uVNkxxWoCIKsAUaIFria1fMzOtKiaoSvook6lbDmH5AVFMGQp6cTa3g/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“透心凉，心飞扬”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“一切皆有可能”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“你旺我旺<span style="color: black;">大众</span>旺”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">......</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>这些<span style="color: black;">宣传</span>语给你留下深刻印象，这就对了——一则足够优秀的文案<span style="color: black;">能够</span>抓住客户的心，达到卓群的<span style="color: black;">宣传</span>效果。<span style="color: black;">因此呢</span>，中德设计与传播学院为<span style="color: black;">宣传</span>学20级学生开设了<span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>文案写作</strong></span>这一课程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">课程介绍</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>文案写作</strong></span>是兼具<span style="color: black;"><strong style="color: blue;">实操性和拓展性</strong></span>的专业课，其<span style="color: black;">道理</span>是让<span style="color: black;">朋友</span>们学会表达自己，与<span style="color: black;">目的</span>客户群体进行有效沟通，<span style="color: black;">从而</span>劝服<span style="color: black;">她们</span>做出购买行动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">课程为期8周，分为12个单元，前四单元为洞察调研、创意产生思路等<span style="color: black;">基本</span>内容，后八单元则将<span style="color: black;">宣传</span>文案这一大<span style="color: black;">行业</span>分门别类，讲述<span style="color: black;">区别</span>类型文案的创作<span style="color: black;">办法</span>，带领<span style="color: black;">朋友</span>们落实到实践上，亲自构思属于自己的文案。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这门课程由<span style="color: black;"><strong style="color: blue;">何敏老师开展授课，周信言老师和潘羽老师辅助<span style="color: black;">教育</span></strong></span>。<span style="color: black;">她们</span>在理论与实践相结合的趣味课堂上带领<span style="color: black;">朋友</span>们<span style="color: black;">认识</span><span style="color: black;">宣传</span>文案的基本概念，思考<span style="color: black;">各样</span>创意策略，进行<span style="color: black;">实质</span>写作，<span style="color: black;">得到</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>文案的专业知识和技能</strong></span>。在课上，何老师引导<span style="color: black;">朋友</span>们积极参与<span style="color: black;">各样</span>真实项目、赛事，令<span style="color: black;">她们</span>能实时将专业知识运用于其中。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/gHyWFR5goMicgK9FxG0pwYIk9SEr3zlohW4icjK5XLjvo4h8ykLIF7buor7mHIdhiaxtGJXpFxOMjicExPOibYAIs5g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">朋友</span>们在进行课堂作业</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">课堂实践案例</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2022余村品牌标志与口号征集大赛</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/gHyWFR5goMicgK9FxG0pwYIk9SEr3zloh75Bibaw7Nfmy8X4JPHe54FkU8NIHKaarSZZxcPULOyzD47Mlfm0cKibQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2022余村品牌标志与口号征集大赛</strong></span>于2022年10月8日正式<span style="color: black;">起步</span>，由新华社民族品牌工程办公室主办，ADD致力共通品牌顾问<span style="color: black;">公司</span>承办，浙江万里学院写作征集。旨在打造安吉余村的区域品牌，加快推进乡村品牌建设。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在课堂上，中德<span style="color: black;">宣传</span>学20级的<span style="color: black;">朋友</span>充分进行头脑风暴，发挥想象力，为余村打造主题鲜明、富有创意的slogan，助力富有思想性时代性的乡村振兴。其中，<span style="color: black;"><strong style="color: blue;">还有<span style="color: black;">朋友</span><span style="color: black;">这里</span>次比赛中斩获奖项</strong></span>。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/gHyWFR5goMicgK9FxG0pwYIk9SEr3zlohr5vvYqFNdMxKr6DwxPkJlicMaMaDC6unTeG1eiagR7bBctVK8lmgS8dg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大赛获奖名单（含中德学院20级<span style="color: black;">宣传</span>学子</span><span style="color: black;">）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">达芬奇时空预热推广</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为响应<span style="color: black;"><strong style="color: blue;">2022中意文化友好年</strong></span>，由意大利政府授权<span style="color: black;">创立</span><span style="color: black;"><strong style="color: blue;">达芬奇博物馆和达芬奇文化推广项目“达芬奇时空</strong></span><span style="color: black;"><strong style="color: blue;">”</strong></span>。该项目<span style="color: black;">日前</span><span style="color: black;">处在</span>宣传准备、制定推广策略<span style="color: black;">周期</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">学生们在何老师的<span style="color: black;">指点</span>下集思广益，为“达芬奇时空”品牌<span style="color: black;"><strong style="color: blue;">在中国市场进行预热宣传推广，<span style="color: black;">加强</span>其知名度</strong></span>。<span style="color: black;">她们</span>以青少年为<span style="color: black;">目的</span>受众，设计品牌口号，撰写<span style="color: black;">宣传</span>长文案，让人深刻感受全人类的著名天才、意大利国家<span style="color: black;">宝贝</span>——达芬奇的真实魅力。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/gHyWFR5goMicgK9FxG0pwYIk9SEr3zlohKfFdk7mEugsOgrbP0sukEYoA74bOdM0YvibMKD3KXEYlYia1VuOJ2Pjw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/gHyWFR5goMicgK9FxG0pwYIk9SEr3zlohTQofYXua3oVGYicWO91van90GkgxYzoSeA0gIibvjA9ZP8h1eZS003aA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/gHyWFR5goMicgK9FxG0pwYIk9SEr3zlohIC9sCA9mT9rDsTBbNolULNwFPObAObxeuIRqjoAlDy7uTBwpyiauMmQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gHyWFR5goMicgK9FxG0pwYIk9SEr3zlohsaA5N4o1QUtpcXj8b6LDbb6wAzibbRSqWlibLdeXFBOqaZKMnu7ZbdzQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/gHyWFR5goMicgK9FxG0pwYIk9SEr3zlohJxyPuvrMu7Xq362Z75MToy8H8b1n1l6DtAzh9DWrJMV0iaBNPhpZx9A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gHyWFR5goMicgK9FxG0pwYIk9SEr3zlohcV9sOuuq4sTNgAOZBXSOjNSZDQDym2XehQQ2lJeJr0FHCpub86afsA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">学生作品展示</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">学生评语</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">章若晨</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本学期文案课程的设计环环相扣、引人入胜，授课内容丰富多元，<span style="color: black;">教育</span>风格生动有趣，令人受益匪浅。何敏老师从文案的历史起源讲起，引入<span style="color: black;">商场</span>文案的评判体系，教习长短文案撰写的创作技巧，传授脚本物料的拆解创作，展现<span style="color: black;">商场</span>IP打造的多样模式，<span style="color: black;">最后</span>引领<span style="color: black;">咱们</span>原创落地一个完整的“达芬奇·时空”主题<span style="color: black;">商场</span>提案。课程中辅以<span style="color: black;">海量</span>时兴经典案例，巧妙将理论融入实践<span style="color: black;">教育</span>，让<span style="color: black;">咱们</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">熟悉</span><span style="color: black;">把握</span>文案技巧的<span style="color: black;">同期</span>，为将来正式步入职场，适应市场运作规律打下坚实<span style="color: black;">基本</span></strong></span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">卢诗越</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>文案课，我学会了<span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>文案写作的策略和<span style="color: black;">熬炼</span>了劝服的思维，明白了表达、输出的重要性</strong></span>。何老师对正确思想和价值观的传递<span style="color: black;">亦</span>让我深深受益。感谢老师为<span style="color: black;">咱们</span>构建有深度、有温度的课堂。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">盛琼毅</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">何老师的课堂不仅系统地梳理了文案写作的一套<span style="color: black;">办法</span>论（<span style="color: black;">包含</span>文案灵感<span style="color: black;">源自</span>、洞察、写文案的360度问题、文案的核心和<span style="color: black;">目的</span>大纲等等），还<span style="color: black;">弥补</span>了<span style="color: black;">有些</span><span style="color: black;">宣传</span>大师的作品，为我<span style="color: black;"><strong style="color: blue;">扩充了新的知识面，使我受益匪浅</strong></span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关东组（汪佳仪、王奕、蒋颜竹、陈梦婷、陈祺）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span><span style="color: black;">发掘</span>其实文案都是有<span style="color: black;">招数</span>的。而<span style="color: black;"><strong style="color: blue;">知识<span style="color: black;">累积</span>是在创造、学习中<span style="color: black;">持续</span><span style="color: black;">累积</span>的</strong></span>，今后<span style="color: black;">咱们</span><span style="color: black;">亦</span>会<span style="color: black;">持续</span>地尝试写文案！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">宣传</span>位招组（王森禾、郑彤瑶、</strong><strong style="color: blue;">金伊佳、</strong><strong style="color: blue;">韩梦佳、张俊杰）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与其说是<span style="color: black;">宣传</span>文案写作课，不如说是<span style="color: black;"><strong style="color: blue;">创意思维培养课</strong></span>。在<span style="color: black;">全部</span>课程体系中，以文案的<span style="color: black;">方向</span>切入，<span style="color: black;">咱们</span>学到了许多创意产生<span style="color: black;">办法</span>并运用到了<span style="color: black;">实质</span>的项目中去，<span style="color: black;"><strong style="color: blue;">领悟了许多<span style="color: black;">做为</span>创意人应该有的素质和品质</strong></span>。课堂上，何老师<span style="color: black;">教诲</span><span style="color: black;">咱们</span>跳脱传统思维方式，从创意的“5号出口”出发，鼓励<span style="color: black;">咱们</span>大声地朗读经典<span style="color: black;">宣传</span>文案，让<span style="color: black;">咱们</span>直观地体会到了优秀文案带来的震撼力、感召力；课堂下，何老师带领<span style="color: black;">咱们</span>参与“达芬奇时空”项目策划和余村<span style="color: black;">宣传</span>语比赛，<span style="color: black;"><strong style="color: blue;">注重理论和实践结合，让<span style="color: black;">咱们</span>在创作过程中体会到<span style="color: black;">商场</span>文案的魅力</strong></span>。<span style="color: black;">咱们</span>会铭记在<span style="color: black;">宣传</span>文案课中学到的，在<span style="color: black;">作为</span>一名优秀<span style="color: black;">宣传</span>人的道路上走得更加坚定。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/gHyWFR5goMicgK9FxG0pwYIk9SEr3zlohHUjle84yDMuAENq2qnkStkR8r2MgLanwjzhNGicGsoz90BBHEFicNu1Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">学生研讨记录</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不论是</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">朗朗上口的对句</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">津津有味的长文</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还是</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">字字珠玑的诗赋</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">娓娓道来的故事</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">始终有温度 有灵魂 有力量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>穿透嘈杂的市场</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">永远振聋发聩 余音绕梁</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">END</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文字|赵慧敏</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">排版|袁庆璇</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">头图|韩梦佳</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一审|徐若杨 方思茗 汪雅宁 苏简丞</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">二审|林晨</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三审|张宜平</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
这夸赞甜到心里，让我感觉温暖无比。 百度seo优化论坛 http://www.fok120.com/
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