论坛 › 天津 › 一篇搞定宣传策划模板！民大高频考点来啦，快保藏！

fny5jt9 发表于 2024-8-8 12:04:18

一篇搞定宣传策划模板！民大高频考点来啦，快保藏！

<img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/eE2BIJpzpnTZQ9yjVdpEjztNMtgMLQLfibhATUvoET6RR3xYcn4olRFER006nicFzYRXMBTpjYU2PE5DcUAxNaTw/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/eE2BIJpzpnTZQ9yjVdpEjztNMtgMLQLf6e6msLAZNI4NWtmLTHZOQia7LI6bIKH418Nq48iacy0xSwMcR7HMjqsA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关于央民新传还想<span style="color: black;">晓得</span>什么</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">只要你评论留言，<span style="color: black;">咱们</span>就会发&nbsp;</strong></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/eE2BIJpzpnTZQ9yjVdpEjztNMtgMLQLf6e6msLAZNI4NWtmLTHZOQia7LI6bIKH418Nq48iacy0xSwMcR7HMjqsA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">&nbsp;— 点击名片，关注<span style="color: black;">咱们</span> —</span></strong></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/eE2BIJpzpnTZQ9yjVdpEjztNMtgMLQLfMj9fnKjib7yu7HVMT4giacTInOHbuDF38xdvic0jCmzuaLL6Ae1cE2IbQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/eE2BIJpzpnTZQ9yjVdpEjztNMtgMLQLfDMYsC7dc8Xt5BRNDnoaArKtUAJG5F5NRUyI31xK7CFkIpp1CSS8WaQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/eE2BIJpzpnTZQ9yjVdpEjztNMtgMLQLflNKpI0dhPG0feN0kgBHx2Ew7tE7w4pW9yFaKfia0CDBopnETGz5Mmyg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">说在开头</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">距离24考研<span style="color: black;">已然</span><strong style="color: blue;"><span style="color: black;">只剩下两个月</span></strong>，<span style="color: black;">非常多</span>央民新传考研儿再问<span style="color: black;">策划类实务</span>怎么写，应<span style="color: black;">大众</span>需求，接下来央民新传厂将给<span style="color: black;">大众</span>带来</span><strong style="color: blue;"><span style="color: black;">几期</span></strong><strong style="color: blue;"><span style="color: black;">策划类模版</span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;">考察点</span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;">案例题的分享，</span></strong><span style="color: black;">为<span style="color: black;">大众</span>在策划类题目的学习上助助力！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本期为<span style="color: black;">大众</span>带来的是</span><strong style="color: blue;"><span style="color: black;">“<span style="color: black;">宣传</span>策划案“的分享</span></strong><span style="color: black;">，<span style="color: black;">期盼</span><span style="color: black;">大众</span>认真阅读，并做好<span style="color: black;">关联</span>笔记，为后续的练习<span style="color: black;">供给</span>借鉴。<span style="color: black;">另外</span>，<span style="color: black;">博主</span><span style="color: black;">亦</span>想对所有央民考研儿说，策划类题目具备<strong style="color: blue;"><span style="color: black;">必定</span>的<span style="color: black;">招数</span></strong>，在<span style="color: black;">全部</span>专业课的学习中是<strong style="color: blue;"><span style="color: black;">报答</span>率最高的题目</strong>，只要你<span style="color: black;">把握</span>基本的结构和话术，形成自己的应对<span style="color: black;">办法</span>，你就<span style="color: black;">必定</span>能搞定这个题型。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eE2BIJpzpnTZQ9yjVdpEjztNMtgMLQLfupKHeSv3h5WBrypXPAfosRU3ow4OFNhrsicr7Yb14CS5eLeSZ875TLQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">真题链接</strong></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eE2BIJpzpnTZQ9yjVdpEjztNMtgMLQLf7ozEaFicaQvEKylzEXktict7n2DkghwG7mzGw2nRyXpjdMMicdLgJ4Viag/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.请为公益<span style="color: black;">宣传</span>写一个策划案（2023西北大学334）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.奈雪 喜茶茶颜月色蜜雪冰城四选一做一个市场调研<span style="color: black;">方法</span><span style="color: black;">需求</span><span style="color: black;">包含</span>调研目的调研<span style="color: black;">办法</span>调研<span style="color: black;">方法</span>调研时间 调研经费调研预测结果（2023中央民族大学334）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.假如你要创作一个</span><span style="color: black;"><span style="color: black;">商场</span>性的抖音账号</span><span style="color: black;">，请写出</span><strong style="color: blue;"><span style="color: black;">账号名字</span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;">定位</span></strong><span style="color: black;">和</span><strong style="color: blue;"><span style="color: black;">网络<span style="color: black;">宣传</span>文案</span></strong><span style="color: black;">。（2022湘潭大学专硕）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.台湾“鲜一杯”咖啡，</span><span style="color: black;">以“完美的一杯"为主题</span><span style="color: black;">，进行</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>策划</span></strong><span style="color: black;">。（2022西安外国语大学专硕）</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eE2BIJpzpnTZQ9yjVdpEjztNMtgMLQLfupKHeSv3h5WBrypXPAfosRU3ow4OFNhrsicr7Yb14CS5eLeSZ875TLQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">真题解析</strong></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eE2BIJpzpnTZQ9yjVdpEjztNMtgMLQLf7ozEaFicaQvEKylzEXktict7n2DkghwG7mzGw2nRyXpjdMMicdLgJ4Viag/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大部分的<span style="color: black;">宣传</span>策划题目都是围绕</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>策划的</span></strong><strong style="color: blue;"><span style="color: black;">要素</span></strong><span style="color: black;">来开展的，<span style="color: black;">包含</span></span><strong style="color: blue;"><span style="color: black;">宣传</span>的文案、脚本、主题、口号等</strong><span style="color: black;">，这一类题其实都是<span style="color: black;">需求</span><span style="color: black;">咱们</span>写一个完整的策划<span style="color: black;">方法</span>，只是着力点在它所提问的点上面。<span style="color: black;">另外</span>，还有<span style="color: black;">有些</span>网络传播、网络营销这类问法，这类问题，其实结合网络传播<span style="color: black;">方法</span><span style="color: black;">能够</span><span style="color: black;">晓得</span>，其着力点在信息流<span style="color: black;">宣传</span>上，<span style="color: black;">因此</span>策划中<span style="color: black;">更加多</span>的是围绕网络平台开展。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eE2BIJpzpnTZQ9yjVdpEjztNMtgMLQLfupKHeSv3h5WBrypXPAfosRU3ow4OFNhrsicr7Yb14CS5eLeSZ875TLQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">参考模板</strong></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eE2BIJpzpnTZQ9yjVdpEjztNMtgMLQLf7ozEaFicaQvEKylzEXktict7n2DkghwG7mzGw2nRyXpjdMMicdLgJ4Viag/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>前言</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/0wRpPfN90ibC3RiapudHqpN5CjeIaB2VVXt2OWczAmwgP8n3pBhib04rHWqY2QkQThT8vOxqLCIcXzHaLnJehKcgKjWyvGx8Pm4/640?wx_fmt=svg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>甲方<span style="color: black;">机构</span>或<span style="color: black;">制品</span>的简介，<span style="color: black;">包含</span>企业或<span style="color: black;">制品</span>的特点、理念、发展<span style="color: black;">情况</span>、前景展望。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span><span style="color: black;">宣传</span>主题</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/0wRpPfN90ibC3RiapudHqpN5CjeIaB2VVXt2OWczAmwgP8n3pBhib04rHWqY2QkQThT8vOxqLCIcXzHaLnJehKcgKjWyvGx8Pm4/640?wx_fmt=svg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>对行业<span style="color: black;">状况</span>、消费者以及<span style="color: black;">制品</span>的调查分析,结合<span style="color: black;">制品</span>的营销理念与规划，决定策划一个主题为“xxx”的<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span><span style="color: black;">宣传</span>目的</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/0wRpPfN90ibC3RiapudHqpN5CjeIaB2VVXt2OWczAmwgP8n3pBhib04rHWqY2QkQThT8vOxqLCIcXzHaLnJehKcgKjWyvGx8Pm4/640?wx_fmt=svg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“xxx”是一个创新与迎合新的市场需求的<span style="color: black;">制品</span>，<span style="color: black;">宣传</span>主基于<span style="color: black;">制品</span>的特征进行<span style="color: black;">宣传</span>的策划与制作。其<span style="color: black;">宣传</span>目的在于<span style="color: black;">帮忙</span>经销商推广该<span style="color: black;">制品</span>,使消费者<span style="color: black;">加强</span>对<span style="color: black;">制品</span>的外观、功能、价格有大概的<span style="color: black;">认识</span>，<span style="color: black;">同期</span>对<span style="color: black;">背面</span>企业的精神文化和理念价值有<span style="color: black;">必定</span><span style="color: black;">认识</span>，<span style="color: black;">促进</span>该<span style="color: black;">制品</span><span style="color: black;">包含</span>后续<span style="color: black;">制品</span>的营销获利和企业与消费者之间<span style="color: black;">创立</span>强连接。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span>市场分析</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/0wRpPfN90ibC3RiapudHqpN5CjeIaB2VVXt2OWczAmwgP8n3pBhib04rHWqY2QkQThT8vOxqLCIcXzHaLnJehKcgKjWyvGx8Pm4/640?wx_fmt=svg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（一）营销环境分析</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销环境<span style="color: black;">亦</span><span style="color: black;">便是</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>营销中的社会环境</span></strong><span style="color: black;">，<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>从政治、经济、社会、技术展开分析。<strong style="color: blue;">政治方面：</strong>政策的支持、简政环境下的办事效率、政企的合作与扶持等；<strong style="color: blue;">经济方面：</strong><span style="color: black;">百姓</span>经济水平的<span style="color: black;">提高</span>，消费者消费思维的转变和升级、双边贸易的发展等；<strong style="color: blue;">社会方面：</strong><span style="color: black;">能够</span>拿“海克斯科技”短视频下，关注<span style="color: black;">制品</span>质量的企业的发展（汇源集团）；<strong style="color: blue;">技术方面：</strong>生产技术的<span style="color: black;">提高</span>，效率和质量的<span style="color: black;">提高</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（二）<span style="color: black;">制品</span>分析</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>分析上<span style="color: black;">能够</span>利用</span><span style="color: black;">SWOT分析模型</span><span style="color: black;">，从竞争<span style="color: black;">优良</span>、竞争劣势、潜在机会、<span style="color: black;">外边</span>威胁四个方面分析。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（三）消费者分析</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">消费者分析<span style="color: black;">能够</span>从</span><span style="color: black;">三个维度分析</span><span style="color: black;">：总体消费趋势（消费特征、消费态度）、现有消费者（购买计划、满意程度）、潜在消费者（消费预期计划、消费理念）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（四）竞争对手分析</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">竞争对手的分析<span style="color: black;">重点</span>是针对该<span style="color: black;">制品</span>或企业的同类的</span><span style="color: black;">经营与营销<span style="color: black;">状况</span></span><span style="color: black;">进行分析。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span><span style="color: black;">宣传</span>对象</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/0wRpPfN90ibC3RiapudHqpN5CjeIaB2VVXt2OWczAmwgP8n3pBhib04rHWqY2QkQThT8vOxqLCIcXzHaLnJehKcgKjWyvGx8Pm4/640?wx_fmt=svg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">目的</span>对象从<strong style="color: blue;">年龄、职业、收入、受教育程度、地域分布等要素</strong>进行划分。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、</span><span style="color: black;">宣传</span>内容</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/0wRpPfN90ibC3RiapudHqpN5CjeIaB2VVXt2OWczAmwgP8n3pBhib04rHWqY2QkQThT8vOxqLCIcXzHaLnJehKcgKjWyvGx8Pm4/640?wx_fmt=svg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">围绕“xx"主题拍制作的<span style="color: black;">照片</span>、视频等素材，添加关于品牌定位的文字、logo、声音等元素制作成对应的<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、</span><span style="color: black;">宣传</span>形式</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/0wRpPfN90ibC3RiapudHqpN5CjeIaB2VVXt2OWczAmwgP8n3pBhib04rHWqY2QkQThT8vOxqLCIcXzHaLnJehKcgKjWyvGx8Pm4/640?wx_fmt=svg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（一）平面<span style="color: black;">宣传</span>：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在xx报刊、xx杂志上刊出，展示周期长，翻阅重复率高，以<span style="color: black;">增多</span>xx品牌的<span style="color: black;">揭发</span>度，从而<span style="color: black;">得到</span>更高的消费者认知度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（二）电视<span style="color: black;">宣传</span>:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与电视台与电视节目进行合作，将<span style="color: black;">宣传</span>穿插到电视频道的<span style="color: black;">宣传</span>时间段。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（三）户外<span style="color: black;">宣传</span>:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>在户外<span style="color: black;">宣传</span>区域(商圈、生活圈、学校、医院)的灯箱、<span style="color: black;">宣传</span>牌、<span style="color: black;">轻轨</span>、公交等<span style="color: black;">地区</span>粘贴<span style="color: black;">宣传</span>，让消费者习惯品牌的<span style="color: black;">显现</span>，<span style="color: black;">加强</span>对其的认知度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（四）信息流<span style="color: black;">宣传</span>:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">和<span style="color: black;">博客</span>、<span style="color: black;">微X</span>等社交<span style="color: black;">媒介</span>合作，利用智能算法对<span style="color: black;">关联</span><span style="color: black;">宣传</span>标签对<span style="color: black;">关联</span>用户进行<span style="color: black;">精细</span>投放，能给用户带来良好的体验。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8、</span><span style="color: black;">宣传</span>推广设计</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/0wRpPfN90ibC3RiapudHqpN5CjeIaB2VVXt2OWczAmwgP8n3pBhib04rHWqY2QkQThT8vOxqLCIcXzHaLnJehKcgKjWyvGx8Pm4/640?wx_fmt=svg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<strong style="color: blue;">本片段<span style="color: black;">按照</span><span style="color: black;">区别</span>的提问<span style="color: black;">必须</span>进行细致化<span style="color: black;">增多</span></strong>，例如<span style="color: black;">增多</span>平面<span style="color: black;">宣传</span>的设计<span style="color: black;">方法</span>、<span style="color: black;">宣传</span>视频的制作脚本、期刊<span style="color: black;">宣传</span>的设计<span style="color: black;">方法</span>等）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(一)<span style="color: black;">媒介</span><span style="color: black;">选取</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以电视媒介为主，再<span style="color: black;">选取</span>xx报纸、xx杂志、xx网站、xxAPP等<span style="color: black;">媒介</span>进行合作，<span style="color: black;">经过</span>多终端融合播放的形式推送<span style="color: black;">宣传</span>，在形式<span style="color: black;">选取</span>上，利用视频、<span style="color: black;">照片</span>、文字、动画、H5、声音等，达到<span style="color: black;">提高</span>品牌形象和用户认知度的<span style="color: black;">功效</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(二)<span style="color: black;">媒介</span>组合</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.电视<span style="color: black;">媒介</span>:</span><span style="color: black;">充分发挥xx卫视本身强大的权威性和认知度效果，<span style="color: black;">宣传</span>甲方<span style="color: black;">机构</span>利用大型电视剧、电视栏目和直播活动做相应的贴片<span style="color: black;">宣传</span>。针对<span style="color: black;">目的</span>消费群体的媒介接触环境和习惯，<span style="color: black;">宣传</span>甲方<span style="color: black;">机构</span>辅助投放了<span style="color: black;">地区</span>电视节目，扩大<span style="color: black;">宣传</span>的辐射范围。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.报刊杂志:</span><span style="color: black;"><span style="color: black;">制品</span><span style="color: black;">宣传</span>推出<span style="color: black;">败兴</span>，结合电视<span style="color: black;">宣传</span>的推送，各层级报纸软文<span style="color: black;">必须</span>跟进<span style="color: black;">报告</span>和宣传，加强对多元化消费群的进一步扩散和挖掘。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">宣传</span><span style="color: black;">媒介</span>:</span><span style="color: black;"><span style="color: black;">按照</span>地域性消费集中区与时段，加强对消费<span style="color: black;">潜能</span>大的繁华区域、繁华时段开展大规模的集中性的投放。如陆家嘴、王府井、太古里等城市繁华地段的<span style="color: black;">制品</span>路牌<span style="color: black;">宣传</span>投放。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.网络<span style="color: black;">媒介</span>:</span><span style="color: black;">针对<span style="color: black;">博客</span>、 <span style="color: black;">微X</span>、网站、抖音、小红书等<span style="color: black;">媒介</span>，xx<span style="color: black;">机构</span>与之合作投入了“xx"主题的信息流<span style="color: black;">宣传</span>、病毒式<span style="color: black;">宣传</span>，在以更为<span style="color: black;">快速</span>化，蔓延化的方式，在线上平台进行扩散，<span style="color: black;">增多</span>受众的接触率。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(三)发布<span style="color: black;">机会</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>xx<span style="color: black;">宣传</span>内容的</span><strong style="color: blue;"><span style="color: black;">投放形式</span></strong><span style="color: black;">进行</span><strong style="color: blue;"><span style="color: black;">时间段的<span style="color: black;">选取</span></span></strong><span style="color: black;">。例如抖音，<span style="color: black;">必须</span>在晚间进行投放，此时的用户<span style="color: black;">运用</span>量较为集中活跃，户外<span style="color: black;">宣传</span>在节假日与下班时段，用户的户外出行与消费集中度高。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9、</span>效果预测</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/0wRpPfN90ibC3RiapudHqpN5CjeIaB2VVXt2OWczAmwgP8n3pBhib04rHWqY2QkQThT8vOxqLCIcXzHaLnJehKcgKjWyvGx8Pm4/640?wx_fmt=svg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>这次主题为“xx”的<span style="color: black;">宣传</span>投放能</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">提高</span>品牌知名度</span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">加强</span></span></strong><span style="color: black;">用户对xx的</span><strong style="color: blue;"><span style="color: black;">认可度和信服力</span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">增多</span>用户黏性</span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;">扩大品牌影响</span></strong><span style="color: black;">。（分别对各个推广平台的数据进行预估）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Eg<span style="color: black;">博主</span>为了<span style="color: black;">大众</span>能够更清晰效果监测，为<span style="color: black;">大众</span><span style="color: black;">供给</span>一个</span><span style="color: black;">案例参考</span><span style="color: black;">~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">\</span> | <span style="color: black;">/</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（一）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">检测初次投放中，<span style="color: black;">博客</span>的点赞评论量，<span style="color: black;">同期</span>查看抖音视频的观看量和点赞量</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">\</span> | <span style="color: black;">/</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（二）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分析<span style="color: black;">博客</span><span style="color: black;">专题</span>的走向，<span style="color: black;">即时</span>发布新的内容进行引导，<span style="color: black;">同期</span>要在抖音上<span style="color: black;">连续</span>发送<span style="color: black;">关联</span>视频内容，<span style="color: black;">按照</span>其投放效果进行稳定数据量</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">\</span> | <span style="color: black;">/</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（三）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">发放问卷调查发布会、以及各类短视频的效果，<span style="color: black;">倘若</span><span style="color: black;">显现</span><span style="color: black;">不良</span><span style="color: black;">状况</span>，<span style="color: black;">即时</span><span style="color: black;">经过</span>问卷内容进行<span style="color: black;">调节</span>，<span style="color: black;">而后</span>继续进行投放，并可适<span style="color: black;">增多</span>直播</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">十、<span style="color: black;">宣传</span>预算</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/0wRpPfN90ibC3RiapudHqpN5CjeIaB2VVXt2OWczAmwgP8n3pBhib04rHWqY2QkQThT8vOxqLCIcXzHaLnJehKcgKjWyvGx8Pm4/640?wx_fmt=svg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开销类目</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">支出金额（万元）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>视频、海报设计费</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">xx</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电视<span style="color: black;">宣传</span>推广费</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">xx</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">户外<span style="color: black;">宣传</span>推广费</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">xx</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">信息流<span style="color: black;">宣传</span>制作费</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">xx</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">杂志刊物入刊费</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">xx</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总计</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">xx</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eE2BIJpzpnTZQ9yjVdpEjztNMtgMLQLfupKHeSv3h5WBrypXPAfosRU3ow4OFNhrsicr7Yb14CS5eLeSZ875TLQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">考察点分析</strong></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eE2BIJpzpnTZQ9yjVdpEjztNMtgMLQLf7ozEaFicaQvEKylzEXktict7n2DkghwG7mzGw2nRyXpjdMMicdLgJ4Viag/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（一）文字上的设计</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/0wRpPfN90ibC3RiapudHqpN5CjeIaB2VVXt2OWczAmwgP8n3pBhib04rHWqY2QkQThT8vOxqLCIcXzHaLnJehKcgKjWyvGx8Pm4/640?wx_fmt=svg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">策划类考题的给分点就在这三点中，文字部分是<span style="color: black;">宣传</span>制作的核心所在，<span style="color: black;">因此</span>注重度非常高。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文字部分：</span><span style="color: black;"><span style="color: black;">宣传</span>主题、<span style="color: black;">宣传</span>口号、<span style="color: black;">宣传</span>理念的阐释等。在这些点上，模板化较弱，<span style="color: black;">必须</span>考生<span style="color: black;">按照</span><span style="color: black;">区别</span>的材料给出<span style="color: black;">区别</span>的文案，但<span style="color: black;">必须</span><span style="color: black;">重视</span>的是，其表达上要简介精炼、切中要害、记忆性强。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（二）视觉化的设计</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/0wRpPfN90ibC3RiapudHqpN5CjeIaB2VVXt2OWczAmwgP8n3pBhib04rHWqY2QkQThT8vOxqLCIcXzHaLnJehKcgKjWyvGx8Pm4/640?wx_fmt=svg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视觉化设计<span style="color: black;">重点</span>集中在两方面，一是视频，二是平面。视频<span style="color: black;">通常</span><span style="color: black;">便是</span>脚本的制作，平面<span style="color: black;">便是</span>海报、宣传单设计。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平面设计（平面<span style="color: black;">重点</span><span style="color: black;">包含</span>：标题、主题色、字体、尺寸、要素）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">脚本案例（脚本的创作内容<span style="color: black;">通常</span>具备以下内容：镜号、景别、摄法、长度、内容、音乐、&nbsp; &nbsp;</span><span style="color: black;">备注、字幕等）</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eE2BIJpzpnTZQ9yjVdpEjztNMtgMLQLfeTWVzsibjy2uS6M6Bic1Uicaj9bPb7Kab6sdutxlGXX6ByibljultcvRxQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（三）推广可执行性</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/0wRpPfN90ibC3RiapudHqpN5CjeIaB2VVXt2OWczAmwgP8n3pBhib04rHWqY2QkQThT8vOxqLCIcXzHaLnJehKcgKjWyvGx8Pm4/640?wx_fmt=svg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>策划<span style="color: black;">方法</span>中</span><strong style="color: blue;"><span style="color: black;">最重要的部分</span></strong><span style="color: black;"><span style="color: black;">便是</span><span style="color: black;">宣传</span>的推广计划，推广决定了<span style="color: black;">全部</span>内容的最后效果。在推广中的要点在于：媒介的运用、<span style="color: black;">媒介</span>的<span style="color: black;">协同</span>、推广的节奏与时长等，<strong style="color: blue;">针对<span style="color: black;">区别</span>的媒介会有<span style="color: black;">区别</span>的适配<span style="color: black;">宣传</span>内容和推发节奏时长，</strong><span style="color: black;">因此</span>在<span style="color: black;">方法</span>的撰写中，要<span style="color: black;">重视</span>这些计划中的<span style="color: black;">恰当</span>性。例如H5的利用不适合短视频、声音的利用不适合报刊等。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eE2BIJpzpnTZQ9yjVdpEjztNMtgMLQLfupKHeSv3h5WBrypXPAfosRU3ow4OFNhrsicr7Yb14CS5eLeSZ875TLQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">说在最后</strong></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eE2BIJpzpnTZQ9yjVdpEjztNMtgMLQLf7ozEaFicaQvEKylzEXktict7n2DkghwG7mzGw2nRyXpjdMMicdLgJ4Viag/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人可能会觉得<span style="color: black;">按照</span><span style="color: black;">博主</span>这一模板写的答案才算是正确和完善的，<span style="color: black;">并不</span>然，在考场中<span style="color: black;">非常多</span><span style="color: black;">朋友</span>的记忆是<span style="color: black;">无</span><span style="color: black;">那样</span>准确和完备的，这个模板<span style="color: black;">亦</span><span style="color: black;">不可</span>原模原样的写出来，<span style="color: black;">因此</span>在<span style="color: black;">平常</span>的练习中，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">朋友</span>们最好形成自己的模板和<span style="color: black;">招数</span>，</span></strong><span style="color: black;">就像英语作文<span style="color: black;">同样</span>，换汤不换药，大致的主干<span style="color: black;">必须</span>保持，<span style="color: black;">这般</span>在考场上<span style="color: black;">才可</span>以最快的、最准确的思路进行输出。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eE2BIJpzpnTZQ9yjVdpEjztNMtgMLQLfIsv0szpGKtCwbq4KfaKFjc5ljKLlOapINzmH5uNl3fWNTME5puViatw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">

飘雨的姑娘 发表于 2024-8-24 19:43:06

顶楼主，说得太好了！

黑咖啡 发表于 2024-8-27 21:28:12

同意、说得对、没错、我也是这么想的等。

18128071341 发表于 2024-9-10 01:06:25

你的见解真是独到，让我受益良多。

nqkk58 发表于 2024-10-4 05:17:30

“沙发”（SF，第一个回帖的人）‌

查看完整版本: 一篇搞定宣传策划模板！民大高频考点来啦，快保藏！