1篇文案，7个要点，一次弄清经典宣传语创作招数
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>传播是世界上最烧钱的事情之一，<span style="color: black;">因此</span>它<span style="color: black;">必定</span>凝聚了高级的智慧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>是沟通的艺术，<span style="color: black;">做为</span><span style="color: black;">宣传</span>皇冠上的明珠，<span style="color: black;">宣传</span>语是沟通表达的极致。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用一句话去承载介绍，说服，形象，欲望，梦想……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/y1SVibWGabWupniaq9lDWmEN1sGcpJQd6JHO9IVtJYMJOWrZ9ZhWq2z84Z8UMxsGvt6DXeJzxZCuqpFvE8oscFqQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你从事营销，<span style="color: black;">宣传</span>，写作等工作，<span style="color: black;">或</span>对这些感兴趣，<span style="color: black;">那样</span>，这篇<span style="color: black;">文案</span>你千万不要<span style="color: black;">错失</span>，你还<span style="color: black;">能够</span>把它当作速查手册。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">即使这些工作与你无关，<span style="color: black;">认识</span><span style="color: black;">宣传</span>语创作的策略思路，<span style="color: black;">亦</span><span style="color: black;">必定</span>对你有用。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>一名有10年策略文案经验的<span style="color: black;">宣传</span>人，我<span style="color: black;">此刻</span>就带你<span style="color: black;">一块</span>探索神奇的<span style="color: black;">宣传</span>世界，让<span style="color: black;">咱们</span><span style="color: black;">一块</span>揭开经典<span style="color: black;">宣传</span>语<span style="color: black;">奥秘</span>的面纱。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面我就<span style="color: black;">来讲</span>说<span style="color: black;">宣传</span>语创作的7个要点，每一条你看到的，<span style="color: black;">晓得</span>的优秀<span style="color: black;">宣传</span>语，<span style="color: black;">必定</span>符合其中的一个，<span style="color: black;">乃至</span>多个，聪明的你<span style="color: black;">必定</span>会懂，这<span style="color: black;">特别有</span>趣。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/y1SVibWGabWupniaq9lDWmEN1sGcpJQd6JZGe3eqMcpRpmYRA1zc1iaDgXsmRWztDyRQed2gwZEWDw0DkM5iaxSFbg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">表现</span><span style="color: black;">制品</span>的独特卖点（USP）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">便是</span>我，是颜色不<span style="color: black;">同样</span>的烟火。把<span style="color: black;">制品</span><span style="color: black;">区别</span>于竞争对手的特点，最<span style="color: black;">明显</span>的<span style="color: black;">优良</span>，购买理由，一目了然地传递给受众。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/y1SVibWGabWupniaq9lDWmEN1sGcpJQd6JAMSMvZ1pq1T0vAFIOfroDPHmwtnOCbR8rmKLtaUEYf3LVRe1FkTJHg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">农夫山泉有点甜</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这条<span style="color: black;">宣传</span>产生于上世纪90年代的瓶装水大战。当时，<span style="color: black;">咱们</span>能看到的几乎所有水的<span style="color: black;">宣传</span>都是<span style="color: black;">这般</span>的——一滴水左手右手一个慢动作地滴下来，经过比地狱层数还多的过滤，<span style="color: black;">暗示</span>很纯净。<span style="color: black;">大众</span>都长的差不多，什么乐百事，娃哈哈，傻傻分不清（So，LOGO要大）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">于是，“农夫山泉有点甜”华丽丽登场了，让人眼睛一亮有木有——哎呀，它是天然的泉水，不是过滤的纯净水，<span style="color: black;">必定</span>很好喝，很健康。好<span style="color: black;">宣传</span>，好品牌的<span style="color: black;">背面</span> ，<span style="color: black;">必定</span>是差异化的好<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/y1SVibWGabWupniaq9lDWmEN1sGcpJQd6J9lHLibib3004Via61EwBmJBeFYguDqG1Xibf28VU9NFMWiaticddmOhw8ZFw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">M&M巧克力豆：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Only melt in the mouth instead of in the hand</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">只溶在口，不溶在手 </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">带上原文，更显原汁原味。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>市场上首个加了糖衣的巧克力豆，M&M巧克力豆不会化在手里，并且很好吃，就<span style="color: black;">成为了</span>它的独特卖点，大卖全世界。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">知乎：与世界分享你的知识、经验和见解</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">UGC（用户分享内容）平台的特点，不<span style="color: black;">便是</span><span style="color: black;">这般</span>吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/y1SVibWGabWupniaq9lDWmEN1sGcpJQd6Jkicia0lkmYVLGpcAtGY9H2zsJKvEcfb9r8fCgztnPHEHQrpMzVVpCVxQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些独特卖点的<span style="color: black;">宣传</span>语我<span style="color: black;">亦</span>很<span style="color: black;">爱好</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海飞丝：头屑去无踪，秀发更出众</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今日头条：你关心的，才是头条</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">厨邦酱油：晒足180天，厨邦酱油天然鲜</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/y1SVibWGabWupniaq9lDWmEN1sGcpJQd6JwgeoicEsdrMzRkfbqHSD97NmibEM0sokJUDrfq4cqsXG00iaSvJFUMJhw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">包装<span style="color: black;">便是</span>海报，Icon（卖点图标）设计在瓶颈上</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网易严选：好的生活，没<span style="color: black;">那样</span>贵</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">劳斯莱斯：在时速60英里时，这辆劳斯莱斯轿车最大的噪音，来自车上的电子钟。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">京东：多快好省</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">表现</span><span style="color: black;">制品</span>的定位</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">让<span style="color: black;">制品</span>在客户心智中占据一个位置，<span style="color: black;">例如</span>沃尔沃是安全，宝马是驾驶，佳洁士是防蛀，王老吉是防上火。来看这句：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">农夫山泉有点甜</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咦，你不是领过盒饭了吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是的，没错，它又返场了。当独特的卖点强大到，开创一个品类的时候，它<span style="color: black;">便是</span>定位了。就像农夫山泉<span style="color: black;">这般</span>，用天然泉水，区别于工业纯净水。就像王老吉那样，<span style="color: black;">作为</span><span style="color: black;">第1</span>款<span style="color: black;">持有</span><span style="color: black;">海量</span>传播和<span style="color: black;">途径</span>的，主打防上火的功能性饮料。说到定位<span style="color: black;">宣传</span>的老祖宗，还得是七喜。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">七喜：Uncola （</span></strong><strong style="color: blue;"><span style="color: black;">非可乐）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在七喜诞生的年代，可口可乐是美国软饮料行业<span style="color: black;">始终</span>的老大。<span style="color: black;">做为</span>后辈小透明，一句牛逼哄哄的“非可乐”，七喜将软饮料市场辟成两半——可乐，非可乐，创造和占据了受众“非可乐”的心智。干得<span style="color: black;">美丽</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">七喜既直接Diss了市场霸主可口可乐，又利用了可口可乐，更机智的是，居然还避开了和它正面刚，这是人类智慧的极致吧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">百事可乐：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">The choice of a new generation</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">新一代的<span style="color: black;">选取</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/y1SVibWGabWupniaq9lDWmEN1sGcpJQd6JNANsF5ockkJShk7xhOL0lt3ibuXNkqgMkGjyb7xKb4icjs714ldNWGXQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是一个从顾客群体出发进行的定位。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">老二生来<span style="color: black;">便是</span>搞事情的，为了挑战行业老大，老二百事可乐经常发起<span style="color: black;">区别</span>方向的<span style="color: black;">宣传</span>战，结果是给消费者留下了爱捣蛋，想一出是一出的品牌印象。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你们都觉得宝宝不<span style="color: black;">可靠</span>，宝宝就不<span style="color: black;">可靠</span>给你们看！百事从这个印象出发，树立了<span style="color: black;">青年</span>，有活力，独立自我，勇于尝试<span style="color: black;">鲜嫩</span>事物的品牌形象，<span style="color: black;">最后</span>在1984年发出<span style="color: black;">青年</span>的最强音：在迈克尔杰克逊出演的百事<span style="color: black;">宣传</span>片中，“新一代的<span style="color: black;">选取</span>”这条Slogan横空出世。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百事告诉米国和世界人民：<span style="color: black;">倘若</span>你老了，你就喝可口可乐；<span style="color: black;">倘若</span>你<span style="color: black;">青年</span>，你就喝百事可乐吧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/y1SVibWGabWupniaq9lDWmEN1sGcpJQd6JWXUnVvYuvYcoichpMQYRU0b0E4O1iciawiccCOic53iajA3xAJmULUicx91EQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">世界是<span style="color: black;">把握</span>在成年人（中老年）手里的，<span style="color: black;">青年</span>人常常<span style="color: black;">经过</span>独立自我的个性展示，用酷酷的，多少有点叛逆的方式，宣告着自己的存在。想想<span style="color: black;">非常多</span>时尚潮流品牌，是不是都走这个路线？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">连着说了3个卖水的，再<span style="color: black;">瞧瞧</span>下面这些吧：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">移动动感地带：<span style="color: black;">青年</span>人的通讯自治区</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">沃尔玛：Every day low price（天天低价）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">汉庭：爱干净，住汉庭</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">唯品会：一家专门做特卖的网站</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">表现</span><span style="color: black;">制品</span>的精神，行业的本质，梦想的化身</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这类<span style="color: black;">宣传</span>语<span style="color: black;">通常</span>都比较有文化，有情怀。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从<span style="color: black;">制品</span>和行业的特点出发，<span style="color: black;">提高</span>到精神和文化的高度，<span style="color: black;">这儿</span>是品牌<span style="color: black;">宣传</span>语的T台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通信行业的精神是沟通；运动<span style="color: black;">制品</span>的精神是行动，是超越，是勇敢迎接挑战，是变成更好的自己；房地产行业的精神是服务，是生活，是亲情等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而一流企业，都<span style="color: black;">表率</span>了人类在某一方面追求的梦想。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/y1SVibWGabWupniaq9lDWmEN1sGcpJQd6JLicjCibRFS6VV5kt0oLibo3fY1Q7tHW6rkFKEibuJJYr9D13oQ0djfqmMA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">IBM：无论一小步，还是一大步，总牵动人类前进的脚步</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>信息技术巨人，IBM曾出<span style="color: black;">太多</span>位诺贝尔奖得主，参与过美国阿波罗登月工程。科技改变世界。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/y1SVibWGabWupniaq9lDWmEN1sGcpJQd6JNOvLzJ4dBevDOmRDFUTN6rZe9sCFuu6PHL4DUhfntdRxdL2AeMAv4g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">香烟<span style="color: black;">宣传</span>：<span style="color: black;">咱们</span>举的不是香烟，而是自由的火炬</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">20世纪初，女性吸烟被认为是大逆不道，<span style="color: black;">由于</span>女性吸卷烟的动作<span style="color: black;">能够</span>展示性魅力，被认为是Bitch（物化女性的傻逼<span style="color: black;">规律</span>）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而烟草<span style="color: black;">机构</span>却垂涎这个庞大的市场。结合当时女权运动的社会风潮，烟草<span style="color: black;">机构</span>把鼓励女性吸烟和女权结合起来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1928年纽约的复活节游活动中，烟草<span style="color: black;">机构</span>请来的10名<span style="color: black;">青年</span>女性，每人举着一根香烟出<span style="color: black;">此刻</span>队伍里，随后在<span style="color: black;">媒介</span>采访中说出了这句经典<span style="color: black;">宣传</span>词：<span style="color: black;">咱们</span>举着的不是香烟，而是自由的火炬。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这句既是女权口号，又是香烟<span style="color: black;">宣传</span>。为你推销的东西赋予<span style="color: black;">道理</span>，无论<span style="color: black;">宣传</span>，<span style="color: black;">营销</span>，还是演讲，都是如此。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/y1SVibWGabWupniaq9lDWmEN1sGcpJQd6JSvNafPClLQSMFQDERj2ickwXxyCa8syqsvlkcYicJdSSvzSTDTVZQYicw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">微X</span>：我<span style="color: black;">微X</span>你</span></strong><strong style="color: blue;"><span style="color: black;">——</span></strong><strong style="color: blue;"><span style="color: black;">世界再大，<span style="color: black;">不外</span>你我之间</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span><span style="color: black;">做为</span>即时通讯工具，是连接<span style="color: black;">咱们</span>的纽带，现实世界的<span style="color: black;">基本</span><span style="color: black;">设备</span>，<span style="color: black;">咱们</span>的生活方式，“我<span style="color: black;">微X</span>你”，4个字全有了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">阿里巴巴：天下<span style="color: black;">无</span>难做的生意</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">利用互联网搭建电商平台，<span style="color: black;">帮忙</span>中小企业，在全世界范围内找到客户。真正用使命、愿景、价值观驱动的<span style="color: black;">机构</span>，会走得更远。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些<span style="color: black;">宣传</span>语我<span style="color: black;">亦</span>很<span style="color: black;">爱好</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">耐克：Just do it</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿迪达斯：Impossible is nothing</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/y1SVibWGabWupniaq9lDWmEN1sGcpJQd6JzQ2AfJWeUHLklw0DqfBvHIfAzxwnhwy3rwDJpzAMHg2uIKjxlQQUYw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自然堂：你本来就很美</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">QQ：弹指间，心无间</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">联通：让一切自由连通</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">万科：建筑赞美生命</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">碧桂园：给你一个五星级的家</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、<span style="color: black;">白话</span>化</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“一目了然，一见如故，不胫而走”，这是著名咨询<span style="color: black;">机构</span>华与华，对创作品牌<span style="color: black;">宣传</span>语的<span style="color: black;">需求</span>。让客户愿意帮你去传播，让它自带流量。要达到这种效果，它<span style="color: black;">必定</span>要是<span style="color: black;">白话</span>，<span style="color: black;">况且</span>要是俗语，或<span style="color: black;">最后</span><span style="color: black;">作为</span>俗语。<span style="color: black;">咱们</span>来看几句。<span style="color: black;">不消</span>解释了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">动感地带：我的地盘我作主</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">神州行：神州行，我看行</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大宝SOD蜜：大宝天天见</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">格力：好空调，格力造</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">巴黎欧莱雅：</span>Because you’re worth i（(你值得<span style="color: black;">持有</span>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">麦当劳： I’m lovin’ it（我就<span style="color: black;">爱好</span>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、给出行动指令，购买理由</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>语<span style="color: black;">便是</span>清晰的行动指令，直接<span style="color: black;">促进</span>人行动，购买商品，或接受观念、动员。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/y1SVibWGabWupniaq9lDWmEN1sGcpJQd6JTnY8JMXzCyNvK8IymnIhib7iaicKQF662xeKGaAck8ZvgukJvLmQxtaiaQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">土改标语：打土豪，分田地</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">类似的还有“抗美援朝，保家卫国”等等。短短几个字，不仅给出了行动指令，还<span style="color: black;">知道</span>了能够<span style="color: black;">得到</span>的利益。毛泽东是一个宣传大师。还有人戏<span style="color: black;">叫作</span>我Party，是标题党。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">百事可乐：Live for now（<span style="color: black;">巴望</span>，就<span style="color: black;">此刻</span>）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">雪碧： Abay your thirsty（服从你的<span style="color: black;">巴望</span>）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">喝碳酸饮料，对健康有害，<span style="color: black;">然则</span>爽啊；不喝，对健康有益，但憋着难受啊。<span style="color: black;">因此</span>卖甜水（<span style="color: black;">包含</span>其它<span style="color: black;">各样</span>垃圾食品）的商家，常常都会把说服的着眼点指向<span style="color: black;">此刻</span>，劝你想喝就喝——服众你的<span style="color: black;">巴望</span>，爽啊，别<span style="color: black;">掌控</span>，既有行动指令，听起来又很清新，很酷。而教育和健身的着眼点，都<span style="color: black;">指的是</span>向<span style="color: black;">将来</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/y1SVibWGabWupniaq9lDWmEN1sGcpJQd6J90WaHEIHn58Wbfnwja9k1Cnp1GKQ2JfrJhlicJUjpxycN9eFiaOeJszQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">吴莫愁为百事创作过一首<span style="color: black;">宣传</span>歌，歌名就叫《就<span style="color: black;">此刻</span>》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">脑白金：收礼只收脑白金</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">晓得</span><span style="color: black;">非常多</span>人不<span style="color: black;">爱好</span>，犹豫了又犹豫，我还是要说它，你咬我啊。这真的是一句好<span style="color: black;">宣传</span>语啊。毕竟，<span style="color: black;">宣传</span>的目的不是艺术，而是让人家接受、购买你的东西。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了脑白金，史玉柱进行了<span style="color: black;">海量</span>走家串户的市场调研，在和大爷大妈拉家常，摆龙门阵中（脑补出保健<span style="color: black;">制品</span><span style="color: black;">营销</span>人员的即视感），他得出深刻的<span style="color: black;">制品</span>洞察：中国的保健品市场的消费真相是：买的不吃，吃的不买——<span style="color: black;">非常多</span>老年人<span style="color: black;">爱好</span><span style="color: black;">吃下</span>保健品，但自己又常常舍不得花钱，<span style="color: black;">因此</span>更<span style="color: black;">大都是</span>子女消费的，但<span style="color: black;">她们</span>又不太好意思直接要，就常常把保健品盒子摆在显眼的位置，在那做乾坤大挪移，启发<span style="color: black;">孩儿</span>（<span style="color: black;">晓得</span><span style="color: black;">为何</span>LOGO要大了吧，<span style="color: black;">宣传</span>不是艺术，效果大于审美）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">吃保健品的是老年人，而买保健品的却是<span style="color: black;">青年</span>人、中年人，<span style="color: black;">宣传</span>，<span style="color: black;">便是</span>要对<span style="color: black;">她们</span>说话。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简单粗暴的直给，提前锁定年节礼品消费高峰，进行<span style="color: black;">宣传</span>轰炸，重复重复再重复，刺激刺激再刺激，是最有效的洗脑方式。<span style="color: black;">熟练</span>的东西，你会更信任它。<span style="color: black;">非常多</span>人讨厌脑白金<span style="color: black;">宣传</span>，但送礼时，又最先想到它。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">戈培尔说的“谎言重复1000次，等于真理”有类似的意思。这下明白，羊羊羊，狗狗狗，<span style="color: black;">哪些</span>鬼畜<span style="color: black;">宣传</span>的深层原理了吧。<span style="color: black;">不外</span>，这种长年现象级（烧钱）<span style="color: black;">宣传</span>效果虽然好，但对社会文化确实没什么贡献，都不如一句鸡汤来得有价值。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些<span style="color: black;">宣传</span>语我<span style="color: black;">亦</span>很<span style="color: black;">爱好</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">七喜：Fresh-up with Seven-up（提神醒脑，喝七喜）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">西贝：闭着眼睛点，道道都好吃</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">蓝翔技校：挖掘机技术哪家强？中国山东找蓝翔</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、列数字</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">数字常常<span style="color: black;">持有</span>很强的说服力。<span style="color: black;">瞧瞧</span>下面这两条。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">加多宝：中国每卖10罐凉茶，7罐加多宝</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>“领先”被《<span style="color: black;">宣传</span>法》列为违禁词（净给<span style="color: black;">咱们</span>添麻烦），<span style="color: black;">因此</span>原来的“全国销量领先”就<span style="color: black;">不可</span>说了，于是加多宝的文案改<span style="color: black;">成为了</span><span style="color: black;">这般</span>，没直说领先，但它岂止是领先，简单是领先得令人发指。<span style="color: black;">宣传</span>创意，和<span style="color: black;">非常多</span>其它门类的艺术<span style="color: black;">同样</span>，是戴着镣铐跳舞。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">香飘飘奶茶：一年卖出10亿杯，杯子连起来可绕地球3圈。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">明显</span>销量，利用人们的从众心理，进行传播和说服。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">7、有感染力</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">包含</span>画面感（视觉化），戏剧冲突，故事，情怀等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">闻一多先生曾评论说，画面感和戏剧性，是唐诗的两大要素。从这个<span style="color: black;">方向</span>上说，<span style="color: black;">宣传</span>文案<span style="color: black;">亦</span>是<span style="color: black;">特别有</span>诗意的。下面来看几个：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">I Pod：1000首歌装进口袋</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1000首歌和口袋<span style="color: black;">形成</span>的戏剧冲突。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Keep：自律给我自由</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自律和自由之间的对立统一。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">全新途胜：去征服，所有不服。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">服不服~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再看个情怀的：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">锤子手机：所有的光芒，都<span style="color: black;">必须</span>时间<span style="color: black;">才可</span>被看到</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对网友吐糟抱怨的<span style="color: black;">制品</span>缺陷，和上市、发货推迟等问题，锤子在新品上市时，发布了这条<span style="color: black;">宣传</span>语。一下将缺点说<span style="color: black;">成为了</span>厚积薄发的情怀满满，要多机智有多机智啊，并且直击<span style="color: black;">目的</span>客群。兰额，<span style="color: black;">宣传</span>解决的只是传播问题。支持情怀和交智商税，常常不<span style="color: black;">那样</span>泾渭分明。来自灰灰，一个智商税大户的洞察。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面这些有感染力的<span style="color: black;">宣传</span>语我<span style="color: black;">亦</span>很<span style="color: black;">爱好</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">麦斯威尔咖啡：Good to the last drop（滴滴香浓，意犹未尽）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宝马mini：不要告诉我你爬过得山，<span style="color: black;">仅有</span>晚高峰</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新百伦：愿天下跑鞋都能出柜</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">某房地产楼盘：家乡眼中的骄子，<span style="color: black;">不应</span>是城市的游子</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">泸州老窖：别把酒留在杯里，别把话放在心里。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">IBM：No business too small, no problem too big</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无</span>不做的小生意，<span style="color: black;">无</span><span style="color: black;">处理</span>不了的大问题</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下厨房：唯有美食与爱不可辜负</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">红星二锅头：将所有的一言难尽，一饮而尽。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">强生：因爱而生</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">腾讯视频：不负好时光</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">滴滴：打开车门是家门</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">美剧《<span style="color: black;">宣传</span>狂人》口红文案：Mark you man</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">给你的男人“盖印”( 我的翻译~）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">台湾全联超市：长得<span style="color: black;">美丽</span>是本钱，把钱花得<span style="color: black;">美丽</span>是本事</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人头马：人头马一开，好事自然来（作者：黄霑）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">统昂曼仕德咖啡：生命就该浪费在美好的事物上（现象级金句）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下厨房：唯有美食与爱不可辜负（现象级金句）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">台湾104人力银行：你未必出类拔萃，但肯定与众<span style="color: black;">区别</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经典<span style="color: black;">宣传</span>语的<span style="color: black;">招数</span>，就为你介绍到这了。细心的你<span style="color: black;">必定</span><span style="color: black;">发掘</span>了，今天<span style="color: black;">咱们</span>探讨的<span style="color: black;">宣传</span>语，是以Slogan为主的，<span style="color: black;">便是</span><span style="color: black;">哪些</span>品牌最<span style="color: black;">重点</span>的，<span style="color: black;">长时间</span><span style="color: black;">运用</span>的<span style="color: black;">宣传</span>语，兼顾<span style="color: black;">有些</span><span style="color: black;">周期</span>性的<span style="color: black;">宣传</span>语。<span style="color: black;">另外</span>，我还介绍了<span style="color: black;">有些</span>营销、<span style="color: black;">宣传</span>活动的重要原则。<span style="color: black;">倘若</span>你<span style="color: black;">爱好</span>这些内容，<span style="color: black;">那样</span>，我<span style="color: black;">意见</span>你把本文<span style="color: black;">保藏</span>起来，多看几遍，相信会对你有<span style="color: black;">帮忙</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谢谢你读到<span style="color: black;">这儿</span>，干货创作<span style="color: black;">很难</span>，欢迎你把本文分享给你的<span style="color: black;">伴侣</span>，<span style="color: black;">或</span>在右下角点好看，让<span style="color: black;">更加多</span>人看到它，这是给我最好的打赏。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">记得关注我的公号，别<span style="color: black;">错失</span>我为你精心准备的成长内容。求知本身就充满诗意，很愉悦，<span style="color: black;">特别有</span>趣，不是吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重点</span>参考资料：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">艾•里斯、杰克•特劳特：《定位》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大卫•奥格威：《一个<span style="color: black;">宣传</span>人的自白》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">华杉、华楠：《超级符号<span style="color: black;">便是</span>超级创意》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">叶茂中：《<span style="color: black;">宣传</span>人手记》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卢泰宏：《<span style="color: black;">诠释</span>中国营销》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">陈培爱：《<span style="color: black;">宣传</span>学原理》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">陈利文：《房地产营销19讲》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">吴昊：《快感制造》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">熊大寻：《拳打<span style="color: black;">宣传</span> 脚踢策划》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">张潇雨：《<span style="color: black;">商场</span>经典案例课》（“得到”专栏）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《<span style="color: black;">营销</span>与市场》杂志</span></p>
楼主的文章深得我心，表示由衷的感谢！ 这夸赞甜到心里，让我感觉温暖无比。 楼主的文章非常有意义，提升了我的知识水平。
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