论坛 › 江苏 › 运用顶级文案写作大师的公式：卫生巾卖疯了

4zhvml8 发表于 2024-8-7 17:11:49

运用顶级文案写作大师的公式：卫生巾卖疯了

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有一家小<span style="color: black;">机构</span>，<span style="color: black;">开发</span>生产系列卫生巾。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">15年的时候，投微大号，花了10000块钱，结果得了13个粉丝。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">她们</span>很失望，在16年的时候，<span style="color: black;">起始</span><span style="color: black;">科研</span>文案写作，利用顶级文案大师的公式，一篇文案足足改了五遍，后来在在文艺大号“书单”投放。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案讲述一个大男孩为了自己的女<span style="color: black;">伴侣</span>做卫生巾的故事，阅读量达到10W+。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人家自己的干货<span style="color: black;">文案</span>都<span style="color: black;">仅有</span>两三万的阅读量，他的文案超过了干货<span style="color: black;">文案</span>的阅读，非常震撼！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每单均价是79元，<span style="color: black;"><span style="color: black;">营销</span>了差不多4000单，</span>产生了316000元的<span style="color: black;">营销</span>收入，相当于是<span style="color: black;">一起</span>钱的<span style="color: black;">宣传</span>成本，赚到了12倍的收入，这<span style="color: black;">便是</span>一篇文案改变一家<span style="color: black;">机构</span>的力量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">文案<span style="color: black;">便是</span>财富！</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">文案是赚取财富最快的<span style="color: black;">办法</span>！</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">21世纪信息时代，赚取财富最<span style="color: black;">容易</span>的方法<span style="color: black;">亦</span>许<span style="color: black;">便是</span>靠文案了。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/d9g4aON7sp8Zia1xadicjLIgw1d06vdEzphlKHskgKMekQcyDzbl9loQoYDTMRQBLCxFQQ5CVuLHAZOQC18I9mfw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，好的文案<span style="color: black;">能够</span>带来巨大的收益，<span style="color: black;">亦</span>有<span style="color: black;">非常多</span><span style="color: black;">通常</span>的文案，<span style="color: black;">乃至</span>连成本都收不回来。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>给<span style="color: black;">大众</span>透露<span style="color: black;"><strong style="color: blue;">15.5位顶级文案大师</strong></span>写作的思维模型，你<span style="color: black;">能够</span>拿来就用，用智慧创造滚滚财富。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">弱者和强者的差别就在于，强者想到了就立刻行动，弱者只是观看。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">本质上不管是什么样的文案类型，都是劝导性的说明文</span></strong><span style="color: black;">，无一例外都采用两种基本的<span style="color: black;">规律</span>：<strong style="color: blue;">归纳法，<span style="color: black;">或</span>是演绎法</strong>。而演绎法是<span style="color: black;">运用</span>得最多的思考路径。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/d9g4aON7sp8Zia1xadicjLIgw1d06vdEzp8IoGqtiaBBO0ibc25UDAxianpFpLKXYicR9ticxG96yPnQ5BFEYcIhtWhfw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p><span style="color: black;"><span style="color: black;">1、</span>戴尔·卡耐基的文案思维模型</span><strong style="color: blue;">行动+好处</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卡耐基是成功学的鼻祖，<span style="color: black;">亦</span>是那个时代的自<span style="color: black;">媒介</span>大师，种草大师。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">他写了<span style="color: black;">非常多</span>关于<span style="color: black;">怎样</span>成功的书籍，吸引<span style="color: black;">海量</span>的关注，当然<span style="color: black;">亦</span><span style="color: black;">非常多</span>人从中获益。</span><span style="color: black;">他的其中一本畅销书《<span style="color: black;">怎样</span>赢得<span style="color: black;">伴侣</span>以及影响别人》给<span style="color: black;">咱们</span><span style="color: black;">供给</span>了一个非常棒，非常简单的文案模型：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">能够</span>先<span style="color: black;">知道</span>告诉<span style="color: black;">大众</span>要采取什么行动，<span style="color: black;">而后</span>再告诉<span style="color: black;">大众</span>采取<span style="color: black;">这般</span>的行动会有什么好处。采用讲故事的方式展开<span style="color: black;">文案</span>，快速撰写文案。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">老曾的看法：<strong style="color: blue;"><span style="color: black;">咱们</span>的一切<span style="color: black;">行径</span>，都是有动机的，</strong>只要你能够抓住别人内心的诉求，就能轻而易举的影响他人。</span></p><span style="color: black;"><span style="color: black;">2、</span>4P写作思维模型</span><strong style="color: blue;">描写+承诺+证明+推动</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4P指的是“描写—承诺—证明—推动”这四个英文单词的缩写。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span><span style="color: black;">大众</span>看到<span style="color: black;">有些</span>很好的思维模型都是源自于国外，很少看到国内的大师，其实<span style="color: black;">亦</span>很好理解：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>在很长一段时间都是发展中国家！<span style="color: black;">因此</span>老曾说：<span style="color: black;">大众</span>仍需<span style="color: black;">奋斗</span>！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个模型的意思<span style="color: black;">便是</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一<span style="color: black;">起始</span>，你要把自己<span style="color: black;">营销</span>的东西描述清楚，<span style="color: black;">倘若</span><span style="color: black;">大众</span>描写不是很好，<span style="color: black;">能够</span><span style="color: black;">运用</span>费曼技巧，不懂得费曼技巧请多关注老曾。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>，你<span style="color: black;">必要</span>要像新郎向新娘<span style="color: black;">同样</span>去向你的客户进行承诺。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再后，你得用有力的证据来证明你的承诺，<span style="color: black;">例如</span>利用顾客的见证，销量、效果的截图等等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后，你再<span style="color: black;">需求</span>客户立刻采取行动，下单，付款，点评，转介绍等等。</span></p><span style="color: black;"><span style="color: black;">3、</span>舒格曼的文案思维模型</span><strong style="color: blue;">激情共鸣+<span style="color: black;">区别</span>描述+独特卖点+<span style="color: black;">制品</span>价值+解除<span style="color: black;">危害</span>+购买理由</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">舒格曼是一位文案<span style="color: black;">宣传</span>大师，他写有一本《文案训练手册》，全世界卖了1000万册以上，被<span style="color: black;">宣传</span>人奉为经典。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这本书里提出了一个文案写作思维模型：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从<span style="color: black;">第1</span>段<span style="color: black;">起始</span>，<span style="color: black;">必要</span>要像打了鸡血<span style="color: black;">同样</span>，激情四射<span style="color: black;">才可</span><span style="color: black;">导致</span>顾客的共鸣。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>像写故事<span style="color: black;">同样</span>，<span style="color: black;">逐步</span>的发展剧情---先说明自己<span style="color: black;">制品</span>和其它<span style="color: black;">制品</span>的<span style="color: black;">区别</span>，再对自己的<span style="color: black;">制品</span>的独特卖点进行一番描写，肯定自己<span style="color: black;">制品</span>的价值.</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再后<span style="color: black;">便是</span>解除担心和<span style="color: black;">危害</span>，最后告诉<span style="color: black;">大众</span><span style="color: black;">此刻</span>就要购买的理由。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/d9g4aON7sp8Zia1xadicjLIgw1d06vdEzpbAmXXWYH7WAYNtd5n9IJuKwwHDS0HglibpAl3ZNNExuOfVXRA7o05Pg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p><span style="color: black;"><span style="color: black;">4、</span>乔伊娜的文案思维模型</span><strong style="color: blue;">问题+<span style="color: black;">原由</span>+新问题+<span style="color: black;">处理</span><span style="color: black;">办法</span>+行动</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她的这个文案写作思维模型是问题导向型。只要回答这五个问题：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、问题：问题是什么？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">原由</span>：<span style="color: black;">为何</span>还<span style="color: black;">无</span><span style="color: black;">处理</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、可新问题：能还会<span style="color: black;">显现</span>什么<span style="color: black;">状况</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<span style="color: black;">处理</span><span style="color: black;">办法</span>：<span style="color: black;">此刻</span>有什么<span style="color: black;">区别</span>的<span style="color: black;">处理</span><span style="color: black;">方法</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、行动：你<span style="color: black;">此刻</span><span style="color: black;">能够</span>做什么？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>文案写手，你只要<span style="color: black;">按照</span>这五个问题把答案写下来就<span style="color: black;">能够</span>。这个做法简单有效，老曾的看法<span style="color: black;">便是</span>：任何人终其<span style="color: black;">一辈子</span>都是围绕<span style="color: black;">发掘</span>问题，分析问题，<span style="color: black;">处理</span>问题。只要你能够<span style="color: black;">处理</span>别人的问题，<span style="color: black;">那样</span>别人就会跟着你走，这<span style="color: black;">便是</span>真理。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/d9g4aON7sp8Zia1xadicjLIgw1d06vdEzp1wyQKocHe8jPDIBACNicicwlEp0vaiaAtszpZrWRzz7iacOLR7dfQlgj0A/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p><span style="color: black;"><span style="color: black;">5、</span>AIDI文案写作思维模型</span><strong style="color: blue;"><span style="color: black;">重视</span>+兴趣+欲望+行动</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在老曾看来，这个模型几乎<span style="color: black;">已然</span>快接近完美了，<span style="color: black;">然则</span>还是有不足的<span style="color: black;">地区</span>，在文末我会给出最完美的文案写作模型。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">AIDA是英文单词“Attention-Interest-Desire-Action”（<span style="color: black;">重视</span>—兴趣—欲望—行动）这四个<span style="color: black;">过程</span>的简写。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是一个<strong style="color: blue;">很经典的<span style="color: black;">营销</span>文案思维模型</strong>，<span style="color: black;">能够</span>让你的<span style="color: black;">营销</span>对象产生行动，<span style="color: black;">亦</span><span style="color: black;">便是</span>说购买你的东西，点赞<span style="color: black;">或</span>转发，转介绍等等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不管是某宝上的，还是某东上的<span style="color: black;">制品</span>，还是电视购物，直播带货，还是文案种草等几乎所有的<span style="color: black;">宣传</span>策划大师有意无意的都采用这一思维模型来设计.</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">老曾有句话说得好：好的文案都是类似的，<span style="color: black;">欠好</span>的文案有1000种<span style="color: black;">原由</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">请你反复练习，直至在潜<span style="color: black;">认识</span>吸收掉这个思维模型，<span style="color: black;">这般</span>你就能随时随地的写出任何的<span style="color: black;">营销</span>文案---老曾说一篇好的文案胜过100个业务员。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面是这个思维模型<span style="color: black;">详细</span>内容写作的列表：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">过程</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">核心内容</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、上标—<span style="color: black;">首要</span><span style="color: black;">导致</span>关注</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、标题—吸引顾客<span style="color: black;">重视</span></p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、副标题</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、问候语</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">二</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">兴趣</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、导入—<span style="color: black;">倘若</span>你……就……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、说你的故事—<span style="color: black;">增多</span>可信度</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、阐述<span style="color: black;">重点</span>内容</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">欲望</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8、展示独特卖点</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9、呼吁</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十、</span>好处、好处、好处</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11、子弹</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">四</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">行动</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">12、奖金</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">13、<span style="color: black;">此刻</span>就要决定---你不要<span style="color: black;">错失</span></p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">14、价格递减---证明是真的</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">15、零<span style="color: black;">危害</span>---安全<span style="color: black;">保证</span></p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">16、达成交易—立刻购买</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">17、<span style="color: black;">弥补</span></span></p><span style="color: black;"><span style="color: black;">6、</span>克莱顿·梅克皮斯的文案写作模型</span><strong style="color: blue;">标题（关注）+证据+信赖感+客户<span style="color: black;">关联</span>+报价+零<span style="color: black;">危害</span>承诺+总结报价</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">克莱顿·梅克皮斯</strong><span style="color: black;">是一位<span style="color: black;">宣传</span>大师，他的文案写作模型先是<span style="color: black;">运用</span>标题吸引顾客的眼球，<span style="color: black;">而后</span>再用论据支持标题中的说法，让人情不自禁的阅读下去，在<span style="color: black;">文案</span>中加强可信度、信赖感的建设，描写和顾客<span style="color: black;">相关</span>的内容，提出报价，零<span style="color: black;">危害</span>说明，最后总结报价，<strong style="color: blue;">以列表的方式呈现</strong>，让顾客顺理成章的接受。</span></p><strong style="color: blue;"><span style="color: black;"><span style="color: black;">7、</span>鲍勃·布莱的文案写作模型</span></strong><strong style="color: blue;">吸引<span style="color: black;">重视</span>+<span style="color: black;">处理</span><span style="color: black;">方法</span>+证明<span style="color: black;">优良</span>+号召购买</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">鲍勃·布莱</span><span style="color: black;">在《<span style="color: black;">宣传</span>撰稿人手册》提出了一个非常清晰的写作模型：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>你要能够立刻吸引别人的<span style="color: black;">重视</span>，这是<span style="color: black;">重视</span>力经济的时代，<span style="color: black;">无</span><span style="color: black;">重视</span>就<span style="color: black;">无</span>一切。大概可能标题党<span style="color: black;">便是</span>从那个时候的<span style="color: black;">宣传</span>大师<span style="color: black;">起始</span>的吧。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>你要展示出<span style="color: black;">大众</span>的<span style="color: black;">必须</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再给出<span style="color: black;">方法</span>，<span style="color: black;">方法</span>能够<span style="color: black;">处理</span>这种<span style="color: black;">必须</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还要证明自己的<span style="color: black;">制品</span>和<span style="color: black;">方法</span>的与众<span style="color: black;">区别</span>的<span style="color: black;">地区</span>和绝对<span style="color: black;">优良</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后<span style="color: black;">便是</span>号召<span style="color: black;">大众</span>订购。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些样的文案<span style="color: black;">必要</span>要具备以下的八种基本要素：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">诱发</span>关注</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关心顾客的需求</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说明好处</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有啥<span style="color: black;">区别</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举例证明</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>相信你</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有什么真正的价值</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">行动的号召</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所有的文案类型要么<span style="color: black;">便是</span><span style="color: black;">营销</span><span style="color: black;">制品</span>，要么<span style="color: black;">便是</span><span style="color: black;">营销</span>品牌，<span style="color: black;">最后</span>还是要<span style="color: black;">营销</span><span style="color: black;">制品</span>，<span style="color: black;">无</span>什么本质上的<span style="color: black;">区别</span>。所有的人性都是贪嗔痴，动机都是围绕这些欲望而来，<span style="color: black;">无</span>什么本质上的<span style="color: black;">区别</span>。<span style="color: black;">因此</span>，从这一点来看，不管你怎么写，最后所有的文案<span style="color: black;">亦</span>会有类似的结构。</span></p><span style="color: black;"><span style="color: black;">8、</span>盖瑞·亥尔波特的文案写作模型</span><strong style="color: blue;">承诺+行动+证明好处+再次号召行动</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是一个<span style="color: black;">特别有</span>意思的模型：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>是承诺。就像江湖大师的<span style="color: black;">招数</span>，“十块钱你买不了吃亏，买不了上当。”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>是要<span style="color: black;">大众</span>采取<span style="color: black;">详细</span>的行动，以及解释<span style="color: black;">为何</span><span style="color: black;">必定</span>要采取<span style="color: black;">这般</span>的行动的<span style="color: black;">原由</span>。<span style="color: black;">亦</span>很像江湖大师的<span style="color: black;">招数</span>“不买<span style="color: black;">亦</span>来看一看，走过路过，千万不要<span style="color: black;">错失</span>”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再后是<span style="color: black;">供给</span>证明，说明你采取<span style="color: black;">这般</span>的行动有什么好处，并立刻号召<span style="color: black;">大众</span>采取行动。就像“老板跑路，皮鞋大减价”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>的文案<span style="color: black;">能够</span>写得非常的简短，<span style="color: black;">然则</span>杀伤力很大。</span></p><span style="color: black;"><span style="color: black;">9、</span>保罗·哈图尼安的文案写作模型</span><strong style="color: blue;">兴趣+问题+<span style="color: black;">处理</span><span style="color: black;">方法</span>+证明+好处+好奇+报价+<span style="color: black;">危害</span>+行动简单</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个模板<span style="color: black;">运用</span>九<span style="color: black;">过程</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">兴趣：调动兴趣，<span style="color: black;">诱发</span>关注</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问题：提出当前消费者面临的问题</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">处理</span><span style="color: black;">方法</span>：清晰的提出<span style="color: black;">处理</span>问题的<span style="color: black;">办法</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">证明：给出证明，<span style="color: black;">为何</span>你<span style="color: black;">能够</span><span style="color: black;">处理</span>这个问题</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好处：解释你的<span style="color: black;">制品</span>的好处</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好奇：激发好奇心</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">报价：<span style="color: black;">供给</span>报价</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">危害</span>：<span style="color: black;">危害</span>转移，<span style="color: black;">尽可能</span>做到零<span style="color: black;">危害</span>的购买，打消顾客所有的疑虑</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">行动简单：<span style="color: black;">尽可能</span>使得购买的过程简单，减少购买的<span style="color: black;">阻碍</span></span></p><span style="color: black;">米歇尔·弗丁的文案写作模型</span><strong style="color: blue;">顾客<span style="color: black;">归类</span>+需求分析+<span style="color: black;">处理</span><span style="color: black;">方法</span>+号召行动</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个模型是一种类似<span style="color: black;">选取</span>题<span style="color: black;">同样</span>的文案。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>对顾客进行<span style="color: black;">归类</span>，<span style="color: black;">运用</span><span style="color: black;">选取</span>题<span style="color: black;">同样</span>的方式，<span style="color: black;">持续</span>的分离出标准客户的画像。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>，针对<span style="color: black;">这般</span>特定类型的客户，列出所存在的问题，进行需求上的分析。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再给出<span style="color: black;">处理</span><span style="color: black;">办法</span>，<span style="color: black;">选取</span>题<span style="color: black;">同样</span>让对方<span style="color: black;">选取</span>你的<span style="color: black;">办法</span>，最后是号召行动。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这其实是一种框架的思维，利用人的大脑<span style="color: black;">爱好</span>二选一<span style="color: black;">或</span>三选一的倾向，<span style="color: black;">循序渐进</span>就把你给装进去了。</span></p><span style="color: black;">十<span style="color: black;">1、</span>科利尔的文案写作模型</span><strong style="color: blue;"><span style="color: black;">重视</span>+兴趣+说明+劝导+证明+结束</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span>：<span style="color: black;">导致</span><span style="color: black;">重视</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">兴趣：内容和顾客<span style="color: black;">关联</span>，激发兴趣</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说明：说明好处</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">劝导：劝导购买</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">证明：证明<span style="color: black;">优良</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">结束：号召行动</span></p><span style="color: black;">十<span style="color: black;">2、</span>维克多·斯瓦布的文案写作模型</span><strong style="color: blue;"><span style="color: black;">重视</span>+好处+证明+劝导+行动</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span>：<span style="color: black;">导致</span><span style="color: black;">重视</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好处：展示好处</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">证明：进行证明</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">劝导：劝导顾客抓住机会</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">行动：号召行动</span></p><span style="color: black;">十<span style="color: black;">3、</span>鲍勃·斯通的文案写作模型</span><strong style="color: blue;">好处+故事+好处+顾客见证+损失+好处+行动</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好处：在标题和<span style="color: black;">第1</span>段就要清楚的<span style="color: black;">显示</span>你的最重要的好处</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">故事：在这个<span style="color: black;">基本</span>上扩大阐述，用类似讲故事的方式来描述</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好处：<span style="color: black;">知道</span>告诉顾客<span style="color: black;">她们</span><span style="color: black;">能够</span>得到什么</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">顾客见证：顾客见证和顾客<span style="color: black;">评估</span>，<span style="color: black;">乃至</span><span style="color: black;">有些</span><span style="color: black;">消极</span>的<span style="color: black;">评估</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">损失：告诉顾客，他要是不做<span style="color: black;">这般</span>的<span style="color: black;">选取</span>他会有什么损失</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好处：重新阐述你的最重要的好处，再次的强调</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">行动：号召马上行动，给出马上行动的理由</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/d9g4aON7sp8Zia1xadicjLIgw1d06vdEzpLiaPEZ89XBGBZzOgej17Q4OH8cSqtYibEARhtnABrUibcSUr8xvWLd1Gg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">十<span style="color: black;">4、</span>关键明的文案写作模型</span><strong style="color: blue;">标题抓住眼球+激发购买欲望+赢得读者信任+引导马上下单</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键明——前奥美<span style="color: black;">宣传</span>人，他的这个模型相当的实用</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">标题抓住眼球，你的任务<span style="color: black;">便是</span>，在两秒钟之内，让读者惊讶好奇的点进来。给出5种<span style="color: black;">办法</span>：<span style="color: black;">资讯</span>社论，好友对话，实用锦囊，惊喜优惠，意外事故</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">激发购买欲望，你的任务是，抬高读者的购买欲，让他欲罢<span style="color: black;">不可</span>。给出6种<span style="color: black;">办法</span>：感官<span style="color: black;">霸占</span>，恐惧述求，认知对比，<span style="color: black;">运用</span>场景，畅销，顾客证据</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">赢得读者信任，任务，让读者相信<span style="color: black;">制品</span>真的不错，3种<span style="color: black;">办法</span>，权威专家，事实证明，化解疑虑</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">引导马上下单，任务，让读者不要拖拉，马上下单。4种<span style="color: black;">办法</span>：价格锚点，算账，正当消费，限时限量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/d9g4aON7sp8Zia1xadicjLIgw1d06vdEzpUOPOZ0A8EBiaU1FTSGWMMsFNIurLAagZrESZ4d9TxKjhY56EjLFjb5g/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p><span style="color: black;">十<span style="color: black;">5、</span>叶茂中的文案写作模型</span><strong style="color: blue;"><span style="color: black;">发掘</span>冲突+制造冲突+<span style="color: black;">处理</span>冲突</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个模型<span style="color: black;">倘若</span>用在<span style="color: black;">宣传</span>文案上<span style="color: black;">亦</span>是非常给力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span>的冲突，<span style="color: black;">便是</span>消费者内心的矛盾心理，任何人内心都会充满<span style="color: black;">各样</span>矛盾，<span style="color: black;">仅有</span>好的文案<span style="color: black;">或</span>广告，直接打击消费者内心的矛盾，消费者就会蜂拥而至。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">发掘</span>冲突，<span style="color: black;">便是</span><span style="color: black;">发掘</span>需求，挖掘消费者内心的冲突/需求。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制造冲突，<span style="color: black;">便是</span>制造需求，有时候消费者<span style="color: black;">亦</span>不是很<span style="color: black;">知道</span>的需求，<span style="color: black;">然则</span>被你给制造出来了，消费者才<span style="color: black;">晓得</span>原来有<span style="color: black;">这般</span>的需求。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">处理</span>冲突，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>的<span style="color: black;">制品</span><span style="color: black;">必要</span>是能够<span style="color: black;">处理</span>消费者内心的冲突需求的，<span style="color: black;">不可</span><span style="color: black;">处理</span>冲突的<span style="color: black;">制品</span><span style="color: black;">无</span>卖点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">懂得利用冲突来写文案，那<span style="color: black;">便是</span>顶级的文案<span style="color: black;">能手</span>才会的。冲突这个词语被叶茂中用上了，看起来有点新，<span style="color: black;">然则</span>在老曾看来，他只<span style="color: black;">不外</span>是<span style="color: black;">另一</span>一个名词的替代词——</span><strong style="color: blue;"><span style="color: black;">矛盾</span></strong><span style="color: black;">，冲突<span style="color: black;">便是</span>矛盾。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人的<span style="color: black;">一辈子</span>都充满矛盾，其<span style="color: black;">基本</span>的<span style="color: black;">原由</span>是：<span style="color: black;">咱们</span>的时间是有限的，<span style="color: black;">咱们</span>的空间有限制，<span style="color: black;">咱们</span>的思想有限制，<span style="color: black;">咱们</span>的欲望有限制---有限制的世界，<span style="color: black;">怎样</span>满足无限制的欲望这就产生了<span style="color: black;">海量</span>的矛盾。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以前有一首老歌：我想去桂林，我想去桂林，可是有了钱的时候，<span style="color: black;">无</span>时间，有时间的时候，<span style="color: black;">无</span>钱，还恐怕等你有钱又有时间的时候，可能你的眼睛都老花，双脚老迈，想去桂林<span style="color: black;">亦</span>无能为力了，这<span style="color: black;">便是</span>冲突。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/d9g4aON7spibtq0ibxl3P3BqU1HxJc6MlWzqibNFJ9qiavFtWYUic15B2YtJm4TibsTLPQubnwbvVDlhlgUzLdibBkjlA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p><span style="color: black;">零点<span style="color: black;">5、</span>老曾的文案写作模型</span><strong style="color: blue;">感动+心动+物动+行动</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">我<span style="color: black;">便是</span>那半位文案大师。</span><span style="color: black;">曾经懵懵懂懂<span style="color: black;">运用</span>了一篇文案，带来数百万的收入。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总结了以上所有的文案写作模型，老曾提出了终极的文案写作思维模型，四动模型：<strong style="color: blue;">感动，心动，物动，行动。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个模型是基于人的认知和决策的过程的，表面上人和人<span style="color: black;">区别</span>，<span style="color: black;">然则</span>任何人的决策过程几乎是<span style="color: black;">同样</span>，这是共性，<span style="color: black;">所说</span>的共性<span style="color: black;">便是</span>底层的规律。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span>，<span style="color: black;">咱们</span>人是<span style="color: black;">怎样</span>决策的呢？</span></strong></p>01<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">感动：</strong></span><span style="color: black;"><span style="color: black;">首要</span>是<span style="color: black;">运用</span><span style="color: black;">咱们</span>的感官：视觉，听觉，味觉，嗅觉，触觉来感知，<span style="color: black;">亦</span><span style="color: black;">便是</span>要快速<span style="color: black;">导致</span>顾客的关注，好奇。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原则上，不管你用什么<span style="color: black;">办法</span>，你<span style="color: black;">必要</span>在三秒钟之内<span style="color: black;">导致</span>关注和好奇，顾客的耐心<span style="color: black;">此刻</span>变得越来越差，你只能适应这种专注力缺乏的时代。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，在这<span style="color: black;">第1</span>步，<span style="color: black;">咱们</span><span style="color: black;">必要</span>要有<span style="color: black;">明显</span>的东西<span style="color: black;">能够</span><span style="color: black;">导致</span>关注，不管是哪个感官通路，<span style="color: black;">必要</span>要能够吸引到对方的关注。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案，从视觉信号处理方面分三种类型，<span style="color: black;">首要</span>是最容易<span style="color: black;">导致</span>关注的是视频的内容，<span style="color: black;">而后</span>是<span style="color: black;">照片</span>的内容，<span style="color: black;">而后</span>是文字符号等内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">此刻</span>的文案写作，<span style="color: black;">必要</span>要三种类型的内容都要进行设计。</span></strong></p>02<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">心动：</strong></span><span style="color: black;">在用户感知，好奇，<span style="color: black;">出现</span>关注的<span style="color: black;">基本</span>上，<span style="color: black;">便是</span>你的内容能<span style="color: black;">不可</span><span style="color: black;">诱发</span>顾客的心动，<span style="color: black;">所说</span>的心动<span style="color: black;">便是</span>让顾客产生贪、嗔、痴、慢、疑等<span style="color: black;">心情</span>，心动是最核心的内容，心动是<span style="color: black;">行径</span>的发动机，<span style="color: black;">倘若</span>你的文案<span style="color: black;">无</span>让顾客产生心动的感觉，<span style="color: black;">那样</span>你的文案<span style="color: black;">便是</span>失败的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">任何的文案<span style="color: black;">或</span><span style="color: black;">宣传</span>，<span style="color: black;">倘若</span><span style="color: black;">不可</span>激发人的底层欲望，你是<span style="color: black;">没法</span><span style="color: black;">营销</span>任何的东西，<span style="color: black;">制品</span>只是人满足需求、欲望的工具。</span></p>03<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">脑动：</strong></span><span style="color: black;">心动之后是脑动。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人在做出任何的<span style="color: black;">行径</span>之前，<span style="color: black;">必定</span>会在大脑进行计算，<span style="color: black;">例如</span><span style="color: black;">思虑</span>价格的问题，<span style="color: black;">思虑</span>价值和价格匹配的问题，<span style="color: black;">思虑</span><span style="color: black;">危害</span>的问题，<span style="color: black;">思虑</span>购买便利性的问题等等</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此时，大脑在高速运动，这种现象老曾<span style="color: black;">叫作</span>之为“脑动现象”。<span style="color: black;">倘若</span><span style="color: black;">咱们</span>的文案<span style="color: black;">不可</span>满足他的需求，<span style="color: black;">不可</span>满足他的欲望，<span style="color: black;">无</span><span style="color: black;">处理</span>他的问题，<span style="color: black;">那样</span>顾客很难采取下一步的行动。</span></p>04<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">行动：</strong></span><span style="color: black;">第四步<span style="color: black;">便是</span>行动，<span style="color: black;">亦</span><span style="color: black;">便是</span>号召他要采取什么样的行动，才会得到让他心动的东西，是提袋消费，还是网上购买。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你要让他立刻行动，你还得<span style="color: black;">处理</span>行动的理由，给出立刻行动的理由，解除<span style="color: black;">各样</span>行动的<span style="color: black;">阻碍</span>：<span style="color: black;">包含</span><span style="color: black;">危害</span>，<span style="color: black;">包含</span>物流——时间和空间的<span style="color: black;">阻碍</span>，消除支付<span style="color: black;">危害</span>，减少支付<span style="color: black;">阻碍</span>等等<span style="color: black;">这般</span>顾客才会<span style="color: black;">快速</span>的采取行动。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，给<span style="color: black;">大众</span>一条适合所有人快速成文的写作模型：</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">零秒思维模型=不许停+不许想+不许改。<img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个模型在我那本书《零秒思维写作》有提出。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不管你写了多少的<span style="color: black;">文案</span>，<span style="color: black;">倘若</span><span style="color: black;">无</span>经过这种训练，你会<span style="color: black;">发掘</span>，写作真的是一件很痛苦的事情，写了半天，写不出来文字，总是觉得非常的不满。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">并不</span>管是什么样的<span style="color: black;">文案</span>，<span style="color: black;">营销</span>的文案，<span style="color: black;">或</span>是小<span style="color: black;">孩儿</span>的作文，还是小说散文。<span style="color: black;">倘若</span><span style="color: black;">把握</span>零秒思维写作模型，任何人写作的时候就不会有<span style="color: black;">那样</span>大的痛苦。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">零秒思维写作模型由三个<span style="color: black;">指点</span>原则<span style="color: black;">构成</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">不许停，</strong></span><span style="color: black;">规定在写作的时候，<span style="color: black;">不可</span>停顿，尽可能流畅的书写下去，达到流畅输出的目的，这绝对是太必要了，真能解除痛苦---像我这种典型的处女座的---纠结，完美型，深有体会。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">不许想，</strong></span><span style="color: black;">其实<span style="color: black;">便是</span>让大脑自动的生产<span style="color: black;">咱们</span>想要表达的内容，不要太刻意的想，大脑就会自然而然的<span style="color: black;">显现</span><span style="color: black;">咱们</span>想要的词汇和字句，这个有奥妙，<span style="color: black;">大众</span>要在实战中好好体会到什么是不想<span style="color: black;">亦</span>能写东西的<span style="color: black;">奥密</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">不许改，</strong></span><span style="color: black;">指的是在写作的时候，<span style="color: black;">尽可能</span>的不要修改自己的<span style="color: black;">文案</span>，先写下去再说，写完了再回头来慢慢改。否则在那里改半天，什么都写不出来，那就歇菜了。当然，<span style="color: black;">咱们</span>还有一整套<span style="color: black;">帮忙</span>小白快速进入写作的思维模型，<span style="color: black;">大众</span><span style="color: black;">能够</span>关注。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">便是</span>思维模板的好处，你<span style="color: black;">能够</span><span style="color: black;">按照</span>这些思维模板，在很短的时间就能够突破文案写作。</span><span style="color: black;"><span style="color: black;">能够</span>说，文案是赚取财富最快，最简单的方式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在21世纪，文案的写作能力，是任何从业者<span style="color: black;">必须</span>的基本能力，你要是<span style="color: black;">无</span><span style="color: black;">把握</span><span style="color: black;">这般</span>的<span style="color: black;">基本</span>能力，你亏大了去！！<span style="color: black;">更加多</span><span style="color: black;">信息</span>请关注老曾。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">便是</span>我——《零秒思维写作》的作者——曾冠茗</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一个对写作本质深入<span style="color: black;">科研</span>的人，</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一个对脑科学及大脑运作机理无比<span style="color: black;">认识</span>的人，</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一个家有藏书破万卷的人！</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一个在半年内，<span style="color: black;">每日</span><span style="color: black;">保持</span>输出近5000字的人！</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我给<span style="color: black;">大众</span>带来的，<span style="color: black;">不仅</span>是一套精美的写作课程！</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">更加是</span>一套完整的写作训练体系！一套完整的认知模型<span style="color: black;">创立</span>体系</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">学习好后，完全<span style="color: black;">能够</span><span style="color: black;">根据</span>这个模式开设相同的，针对小学员的线上作文训练营（线下效果更好）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">报名后请将付款页面截图，发至公众号后台，有机会<span style="color: black;">得到</span>曾老师签名版的《零秒思维写作》哦</p>不要犹豫，点击下方“<strong style="color: blue;"><span style="color: black;">阅读原文</span></strong>”快快报名吧！

情迷布拉格 发表于 2024-8-21 22:22:46

谷歌网站排名优化 http://www.fok120.com/

Myramillan 发表于 2024-8-23 22:04:14

楼主的文章非常有意义，提升了我的知识水平。

wrjc1hod 发表于 2024-11-5 21:29:33

软文发布论坛开幕式圆满成功。 http://www.fok120.com

查看完整版本: 运用顶级文案写作大师的公式：卫生巾卖疯了