宣传文案的核心竞争力是什么？
<img src="https://mmbiz.qpic.cn/sz_mmbiz_png/gI7wPcYcquyw3yia2UPiccbmVjbX4gby0zAjiavoMCA6GubXAn3ldsszISewb9P82tzwHo7iaJSn8zKl6dIFI9NREw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">本文是文案怪谈的第299篇<span style="color: black;">文案</span></span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">大众</span>好啊，继续分享我的陈年知乎回答。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有读者说我知乎上回答的文字风格很犀利（我猜是很串的意思），跟我<span style="color: black;">微X</span>里面平和近人的调性不<span style="color: black;">同样</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">哈，还不是<span style="color: black;">由于</span>当时还是挺血气方刚的，<span style="color: black;">不外</span><span style="color: black;">亦</span>可能是当时<span style="color: black;">思虑</span>到知乎这个平台，觉得还是比较有态度有<span style="color: black;">心情</span>感（比较装）的回答可能会容易被“点赞”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">亦</span>折射出文案的一个基本原则，在<span style="color: black;">区别</span>的平台，对<span style="color: black;">区别</span>的人，面对<span style="color: black;">区别</span>的受众，要有<span style="color: black;">区别</span>的行文风格（<span style="color: black;">也</span>为文案调性）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这次整理的<span style="color: black;">三个</span>问题，它们分别是：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span><span style="color: black;">宣传</span>文案的核心竞争力是什么？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>文案新人<span style="color: black;">怎样</span>自我<span style="color: black;">提高</span>？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>30岁女转型做文案能活下去吗？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/gI7wPcYcquyw3yia2UPiccbmVjbX4gby0zDjQVicwiaI8TFSyYcJcxUGtReicCbFRO72GYLicvxyenrH73bPf5Qvr0kw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">问题一：</span></strong></span></h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">做为</span>文案，优于非<span style="color: black;">宣传</span>人的<span style="color: black;">地区</span><span style="color: black;">表现</span>在哪里？</span></strong></span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">问题描述：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、理论书里说文案的工作<span style="color: black;">每一个</span>人都<span style="color: black;">能够</span>指指点点。2、<span style="color: black;">由于</span>对文案感兴趣，我看了<span style="color: black;">有些</span>关于文案方面的书。但我<span style="color: black;">发掘</span>在上<span style="color: black;">宣传</span>学时，<span style="color: black;">无</span>什么<span style="color: black;">地区</span>优<span style="color: black;">强过</span>其他<span style="color: black;">朋友</span>。我还<span style="color: black;">无</span>实习过。请问怎么才<span style="color: black;">能够</span>和在<span style="color: black;">那些</span><span style="color: black;">地区</span>优<span style="color: black;">强过</span>其他人。做一个好的文案，一个好的<span style="color: black;">宣传</span>人。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我的回答：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我忍不住开启吐槽模式！题主你<span style="color: black;">不可</span>好意思说自己是文案吧？楼上有人说了：<strong style="color: blue;">文案的基本技能是说清楚一个事情</strong>！！然鹅，你可是连这个最基本的素质都不具备呢。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这个问题问的是什么鬼？文案，非<span style="color: black;">宣传</span>人！两个完全<span style="color: black;">区别</span>维度的东西<span style="color: black;">能够</span>比较吗？这个问题就<span style="color: black;">好似</span>在问：“<span style="color: black;">做为</span>一个厨子，优于非餐饮从业者的<span style="color: black;">地区</span>在哪里？”哦，你让一个厨子去跟<span style="color: black;">哪些</span>金融精英比较？你让一个厨子去跟IT码农比较？你让一个厨子去跟收银大妈比较？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按我说，这个问题的正确提法有两种：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.<span style="color: black;">做为</span>一个<span style="color: black;">宣传</span>文案，优于非<span style="color: black;">宣传</span>文案类从业者的<span style="color: black;">地区</span>在哪里？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.<span style="color: black;">做为</span>一个<span style="color: black;">宣传</span>人，优于非<span style="color: black;">宣传</span>人的<span style="color: black;">地区</span>在哪里？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">综合你的问题描述，我觉得你的问题大可<span style="color: black;">这般</span>来问：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>文案的核心竞争力是什么？</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">嗯，<span style="color: black;">这般</span>是不是问题瞬间简洁清楚明了了<span style="color: black;">非常多</span>，是不是逼格<span style="color: black;">亦</span><span style="color: black;">提高</span>了不少？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">那样</span>，<span style="color: black;">宣传</span>文案的核心竞争力，我的回答：</span></span><span style="color: black;">当然是...</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>+文案啦！</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">先别着急说是废话，其实我想说的是<strong style="color: blue;"><span style="color: black;">宣传</span>世界观+文案技巧</strong>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>世界观是什么鬼？是一个很牛逼的东西！<span style="color: black;">能够</span><span style="color: black;">包含</span>你的<span style="color: black;">宣传</span>格局、思维、视野、审美等等，它是你身为一个<span style="color: black;">宣传</span>人的根，<span style="color: black;">亦</span>是你奋力杀敌披荆斩棘的披风铠甲。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你再<span style="color: black;">亦</span>不是主观臆断一个东西，你脑袋里存储了《一个广告人的自白》、《定位》、《科学的<span style="color: black;">宣传</span>》、《<span style="color: black;">宣传</span>的艺术》等等教材级经典<span style="color: black;">宣传</span>书籍，你能从USP的<span style="color: black;">方向</span>，<span style="color: black;">或</span>从消费者硬塞的<span style="color: black;">方向</span>，<span style="color: black;">或</span>从品牌定位的<span style="color: black;">方向</span><span style="color: black;">或</span>从3个B5个W的<span style="color: black;">方向</span>等等来一五一十地分析一个事情<span style="color: black;">从而</span>想办法<span style="color: black;">处理</span>一个事情。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你<span style="color: black;">亦</span>再不只是用苍白的语言跟同事brainstorming，你会对<span style="color: black;">非常多</span>经典的流行的国际的国内的<span style="color: black;">宣传</span>案例数家珍娓娓道来，你要有“身在城乡结合部，心在戛纳<span style="color: black;">宣传</span>奖”的觉悟和追求，什么致<span style="color: black;">哪些</span>疯狂的人、我是孟买、新一代的<span style="color: black;">选取</span>……，什么雨天安全套套鞋、可口可乐昵<span style="color: black;">叫作</span>瓶、nike活出伟大、丢书大作战巴拉巴拉，你还能说出这个案例好在哪里哪个案例渣在哪里，<span style="color: black;">而后</span>用这些东西去佐证你的想法支持你的创意。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">总之，<span style="color: black;">便是</span>要有<span style="color: black;">宣传</span>世界观，<span style="color: black;">无</span>这个，你就<span style="color: black;">不可</span><span style="color: black;">叫作</span>之为一个<span style="color: black;">宣传</span>人，起码不是一个合格的<span style="color: black;">宣传</span>人。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文案的核心竞争力不是文案，那还难道是写得一手好书法，谈得一手好吉他？既然标榜自己为一个“文案”，就要有能化腐朽为神奇的文案能力。<strong style="color: blue;">喊得出slogan，编得出段子，既能洋洋洒洒写软文，<span style="color: black;">亦</span>能轻<span style="color: black;">容易</span>松撸PPT。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">既然你还<span style="color: black;">无</span>相关工作经验，就好好<span style="color: black;">奋斗</span>认真磨炼。文案类的经典教材太多了，《创意之道》、《文案发烧》、《<span style="color: black;">结论</span>》等等都是必撸的教材，<span style="color: black;">而后</span>要看<span style="color: black;">非常多</span><span style="color: black;">非常多</span>优秀文案，日积月累日积月累你就会<span style="color: black;">发掘</span>你的能量会超乎你的想象，你脱口而出<span style="color: black;">便是</span>一句经典的slogan<span style="color: black;">或</span>headline。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>说别人以为很牛逼随便说的一句不<span style="color: black;">可靠</span>的文案，你马上能从品牌调性、文案诉求等方面反驳他，<span style="color: black;">乃至</span>还能举出相同的例子污蔑他是困了累了喝了乐虎抄袭来的，<span style="color: black;">而后</span>你再丢出一句让全场惊艳得拍案而起拍手<span style="color: black;">叫作</span>赞的文案去征服所有的不服，而不是每次被键盘侠们的口水一句一句虐得只能在半夜拽着被角偷偷流泪。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文案是个坑，但这个坑一旦钻进去了会深陷其中并且会越发觉得好玩有趣，一个突如其来的鸡汤，只要有决心，就just do it<span style="color: black;">而后</span>k</span></span><span style="color: black;"><span style="color: black;">eep walking，<span style="color: black;">必定</span>nothing is impossible的！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">发布于2016-11-17</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/gI7wPcYcquyw3yia2UPiccbmVjbX4gby0z29PLIRbCvm3Dt60o1kavCzltUicIr7CSQMnVdUAaZhd4YaZdSCwkeyA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">问题二：</strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文案策划新人该<span style="color: black;">怎样</span><span style="color: black;">提高</span>文案创新创造能力？</span></strong></span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问题描述：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了问题更有利于文案新手的学习，把问题范围延伸开来了，多谢各位回答的<span style="color: black;">先辈</span>~~（被修改过了）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我的回答：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>一个文案新人（是不是学生不<span style="color: black;">晓得</span>），题主具备了<span style="color: black;">必定</span>的文字表达能力，剩下的就看自己的造化了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">多看，多思考，多写，是文案新人的成长的基本途径。真的，除此之外还真想不出其他招儿了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">多看。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">多看<span style="color: black;">有些</span>经典的成功的文案范例（别说不<span style="color: black;">晓得</span>哪里有，网上一找一<span style="color: black;">许多</span>），我当时是把所有能找到的<span style="color: black;">各样</span>文案都收集打印出来，一次一次的看，睡觉前看，吃饭时看，出恭时看……</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另一</span>，看<span style="color: black;">有些</span><span style="color: black;">相关</span>文案、创意的书籍，<span style="color: black;">意见</span>刚<span style="color: black;">起始</span><span style="color: black;">能够</span>看<span style="color: black;">有些</span>国内的<span style="color: black;">基本</span>书，<span style="color: black;">例如</span></span></span><span style="color: black;"><span style="color: black;">《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》、《</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>文案创意训练》，进阶之后看国外的著作，什么《一个<span style="color: black;">宣传</span>人的自白》《文案发烧》《32位顶尖文案人》，再进阶后<span style="color: black;">能够</span><span style="color: black;">瞧瞧</span><span style="color: black;">有些</span>传播营销的书，文案要懂点传播的理论才有宏观的视野。<span style="color: black;">然则</span>，以上书籍<span style="color: black;">不可</span><span style="color: black;">茫然</span>读，要读对自己真正有用的，能吸收的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">多思考。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">看的<span style="color: black;">同期</span>还<span style="color: black;">想要</span><span style="color: black;">为何</span><span style="color: black;">她们</span><span style="color: black;">这般</span>写，<span style="color: black;">这般</span>取标题，<span style="color: black;">这般</span>写<span style="color: black;">宣传</span>语，<span style="color: black;">为何</span>用<span style="color: black;">这般</span>的文字调性，<span style="color: black;">背面</span>的创意策略是什么等等。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你要思考<span style="color: black;">一样</span>是卖房子卖豪宅，<span style="color: black;">为何</span>万科兰桥圣菲，陈绍团会写“走惯了红地毯，会梦见石板路”，“<span style="color: black;">一辈子</span>领导潮流，难得随波逐流”……而先生的湖中，亲爱的<span style="color: black;">宣传</span>则用“鱼什么时候来，是鱼的事”、“或许吧，树比董事更懂事”一系列来传达概念。这些作品，都值得你慢慢揣摩，慢慢<span style="color: black;">科研</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span>的你应该要有<span style="color: black;">剧烈</span>的求知欲，看到这些有感觉的文字，要有一种相见恨晚的冲动，<span style="color: black;">而后</span>拼命去寻找其他的作品。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">多写。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这个<span style="color: black;">不消</span>多说了吧。只是，写其实<span style="color: black;">亦</span>有<span style="color: black;">办法</span>可循，题主可能缺少一个好的文案<span style="color: black;">指点</span>。<span style="color: black;">例如</span>，写房地产软文，<span style="color: black;">能够</span>先去网上看<span style="color: black;">有些</span>优秀的房地产软文的案例，<span style="color: black;">她们</span>是怎么写的，<span style="color: black;">包含</span>标题怎么拟，文中的小标题都是怎么拟的，通篇是怎么围绕一个中心来展开的，先看一遍，再进行自己的布局谋篇的思考，再动笔写。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后，<span style="color: black;">做为</span>一个新人，<span style="color: black;">必须</span>的是鼓励，是<span style="color: black;">有些</span><span style="color: black;">办法</span>的<span style="color: black;">指点</span>。楼上好多行业大咖，喷之前请想想自己刚入行时候写的东西，是不是一<span style="color: black;">起始</span>就惊为天人了？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">发布于 2015-04-14</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/gI7wPcYcquyw3yia2UPiccbmVjbX4gby0z9CNhENrWI6sre8f6utnRBz6CyWhZ6iaIlcaNiav738YacHDqHKqRSs0Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">问题三：</span></strong></span></h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一个三十岁从没做过文案及<span style="color: black;">关联</span>工作的女性，想去从事文案工作，行吗？能养活自己吗？</span></strong></span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">问题描述：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">始终</span><span style="color: black;">爱好</span>写点东西，虽然文笔不行。<span style="color: black;">无</span>文案<span style="color: black;">关联</span>学识<span style="color: black;">贮存</span>和工作经验，倒是很热爱，有看过不多的书和案例，<span style="color: black;">日前</span>运营<span style="color: black;">守护</span><span style="color: black;">机构</span><span style="color: black;">微X</span>公众号。很认真的在问问题，<span style="color: black;">期盼</span>有比较客观的答案。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我的回答：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不<span style="color: black;">晓得</span>您是怎么定义文案的，其实您<span style="color: black;">日前</span>在做的<span style="color: black;">微X</span>运营，<span style="color: black;">亦</span>是<span style="color: black;">咱们</span>大文案家庭的一份子，只<span style="color: black;">不外</span>你这个叫社交<span style="color: black;">媒介</span>文案，当然，除非你只负责发<span style="color: black;">文案</span>，而不写<span style="color: black;">文案</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">鸡汤的说，做文案什么年纪都不晚，相反文案是越老越香的工作，<span style="color: black;">哪些</span>阅历丰富思想成熟的人更能做好文案工作，<span style="color: black;">由于</span><span style="color: black;">她们</span>对人的洞察更深刻<span style="color: black;">亦</span>更到位。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">做文案，初中文笔足以。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文笔好不是做文案的必要<span style="color: black;">要求</span>。做文案只<span style="color: black;">必须</span>基本的文字表达能力，<span style="color: black;">便是</span>能流畅的表达清楚一个事情就行了。你有见过<span style="color: black;">哪些</span>经典的优秀文案里面有你不认识的字和很<span style="color: black;">繁杂</span>的语法的么？但我不<span style="color: black;">晓得</span>你<span style="color: black;">所说</span>的“文笔不行”<span style="color: black;">详细</span>是什么<span style="color: black;">状况</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然，除了基本的文字表达，<span style="color: black;">倘若</span>是你一个对文字有感觉的人，<span style="color: black;">协同</span>你丰富阅历带来的准确洞察，<span style="color: black;">那样</span>你绝对<span style="color: black;">能够</span>突飞猛进。什么叫对文字有感觉？很难说清楚，大概<span style="color: black;">能够</span>理解为语感吧。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">说实话，很佩服<span style="color: black;">这般</span>的年纪还能有<span style="color: black;">这般</span>的想法。<span style="color: black;">倘若</span>你<span style="color: black;">日前</span>从事的工作与文案完全<span style="color: black;">不碍事</span>的话是绝对不会<span style="color: black;">意见</span>的，但<span style="color: black;">由于</span>你做的既然是<span style="color: black;">微X</span>运营，<span style="color: black;">因此</span>才给你点经验之谈。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后做<span style="color: black;">选取</span>的还是得自己来。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">发布于2015-06-27</span></span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/gI7wPcYcquwZF4mCO7P3StVLS4wicOltiadsU0Ifk4vlSg21cFmpan1ZJOk6Hzd8bKia9azF7ToKeJwhRVjMBsKLg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">文案新人，问题多多</span><span style="color: black;">贼<span style="color: black;">关联</span><span style="color: black;">举荐</span>阅读：</span>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;"><span style="color: black;">文案新人经常会问到的三个问题</span></a></h2><img src="https://mmbiz.qpic.cn/mmbiz_jpg/gI7wPcYcquwiafo8zAJXIQ4ksuQYCgv7W0wxkza49s6EV6vQLfu1V1jgEdcYJJpicLsicjJucakBcgibOz1twiayu4A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 关于文案怪谈</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">听过无数句slogan，依然写<span style="color: black;">欠好</span>一句文案？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那是你没遇上《文案怪谈》！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">号<span style="color: black;">叫作</span>全网最想手把手教你写文案的公众号！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分享好文案、吐槽烂<span style="color: black;">宣传</span>，这是家常便饭；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">遇上大猪手痒心情好，还会自己动手写，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">节日文案、热点文案、<span style="color: black;">制品</span>文案...</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">保准</span>手工原创，独家出品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">若你颜值爆棚运气爆表，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">乃至</span><span style="color: black;">能够</span>目睹文案从0到1的过程，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>，大猪会像做饭<span style="color: black;">同样</span>，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把写文案的思考过程，<span style="color: black;">仔细</span>记录下来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对，<span style="color: black;">科研</span>文案，就像<span style="color: black;">科研</span>你<span style="color: black;">同样</span>！</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gI7wPcYcquxXj5FyDzlEFHrVhImHZj2OAicUGzyyogdttXX1gke4Xr21SP0U19PMCUSqxiahvniannUmnvKqbyL8w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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楼主节操掉了，还不快捡起来！ 论坛外链网http://www.fok120.com/ 楼主节操掉了，还不快捡起来！
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