2019,人大社的资讯传播学著作 | 2020图书订货会 · 盘点②
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/GX4pasHVlnS47aznwpyOGBDxapw7GqjZQaUp2YUIxzHZwODu3al9tWr1YbE05aucrwDx1EJJPwib6tINfI9gojw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/GX4pasHVlnTZbzFTibF5j9ClhyM1033xzlkJGDgC6ulxfmyia3WRm5KLaEOtpeYWf3auHsOdJicUnuHroI1wX20Zg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></p><a style="color: black;">2019,人大社的获奖书 | 2020图书订货会 · 盘点①</a><span style="color: black;">(点击<span style="color: black;">照片</span>/标题,浏览推送内容)</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">盘点继续</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天梳理的是2019年所出版的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">资讯</span>传播学<span style="color: black;">关联</span>著作</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">包括</span>学术作品和教材</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所涉专业<span style="color: black;">包含</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">资讯</span>学、传播学、公共关系学和<span style="color: black;">宣传</span>学</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuPzdmTibbNvoygGNqfSXoXr9oVgnNLsj65a03Sk4BBUge82ZYf9BUel690A5z8q4gO0gYSGHm1pBs0vXaXJqKQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">学</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 术 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">篇</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">交往在云端:数字时代的人际关系(第2版)</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuPzdmTibbNvoygGNqfSXoXr9oVgnNLsjkPfcwrgYgA6uicF4o3FX14Vt01U5GjF4XibdsGzzJDhmHCffzfEVEk3A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">[美]南希·拜厄姆 著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">董晨宇 唐悦哲 译</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-27215-3</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">65.00</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2020-01-01</p><span style="color: black;">互联网和移动<span style="color: black;">tel</span>颠覆了<span style="color: black;">咱们</span><span style="color: black;">针对</span><span style="color: black;">自己</span>和人际关系的许多传统认知。说起它们对生活的影响,<span style="color: black;">咱们</span>既焦虑、又兴奋。在《交往在云端》中,南希·拜厄姆为数字<span style="color: black;">媒介</span>在人际关系中扮演的角色<span style="color: black;">供给</span>了批判性的思考框架。本书并<span style="color: black;">无</span>太多劝诫性的寓言故事,而是以<span style="color: black;">科研</span>数据为<span style="color: black;">基本</span>,<span style="color: black;">帮忙</span>读者理解<span style="color: black;">平常</span>关系中的这些重要变化。</span><span style="color: black;">《交往在云端》将学术<span style="color: black;">科研</span>和生活实例相结合,回答了类似下面<span style="color: black;">这般</span>的问题:<span style="color: black;">中间商</span>化互动<span style="color: black;">能够</span>是温情和私人化的吗?人们在线上会撒谎吗?在线上<span style="color: black;">创立</span>的关系<span style="color: black;">靠谱</span>吗?数字<span style="color: black;">媒介</span>会破坏<span style="color: black;">咱们</span>的其他关系吗?整体而言,本书强调,<span style="color: black;">仅有</span>理解了数字<span style="color: black;">媒介</span>的特质,以及发展、<span style="color: black;">运用</span>它们的社会语境与人际情景,这些问题<span style="color: black;">才可</span>得到解答。</span><span style="color: black;">《交往在云端》反映了社交<span style="color: black;">媒介</span>和数字技术的最新发展,<span style="color: black;">知道</span>了新<span style="color: black;">媒介</span>带给<span style="color: black;">咱们</span>的<span style="color: black;">困惑</span>,<span style="color: black;">同期</span><span style="color: black;">亦</span>指出<span style="color: black;">咱们</span>当下<span style="color: black;">针对</span>新<span style="color: black;">媒介</span>的<span style="color: black;">评估</span>与历史上关于<span style="color: black;">初期</span>通信技术的讨论其实并无两样。书中讨论了<span style="color: black;">咱们</span>应该<span style="color: black;">怎样</span><span style="color: black;">运用</span><span style="color: black;">中间商</span>化语言和非语言<span style="color: black;">行径</span>来发展社区和社交网络,又<span style="color: black;">怎样</span>去<span style="color: black;">创立</span>线上的新关系、维系线下的旧关系。</span><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">媒介</span><span style="color: black;">科研</span>、传播学、社会学的学生和学者,以及<span style="color: black;">哪些</span><span style="color: black;">期盼</span>更加<span style="color: black;">认识</span>数字<span style="color: black;">媒介</span>和<span style="color: black;">平常</span>生活关系的人们<span style="color: black;">来讲</span>,《交往在云端》应该<span style="color: black;">加入</span>必读书目之中。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">即将上市</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">解析中国<span style="color: black;">资讯</span>传播学2019</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuPzdmTibbNtakVTALVdLcicFCsA2tgDJSbD1gVSs6G3wFuNrToVRUOdbQCksAy3HRGJaJ3JmkwWJ1I1qLaVwrPA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刘海龙 主编</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-27535-2</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">79.80</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-11-15</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自《解析中国<span style="color: black;">资讯</span>传播学2006》出版<span style="color: black;">败兴</span>,《解析》每年出版一本,形成品牌,受到<span style="color: black;">资讯</span>传播专业师生和<span style="color: black;">科研</span>者的关注。书名冠以出版当年的年号,每年的《解析》都是对前一年我国<span style="color: black;">资讯</span>传播学各方面<span style="color: black;">科研</span><span style="color: black;">状况</span>和学界业界热点问题的回顾,<span style="color: black;">按照</span>内容划分为章。《解析中国<span style="color: black;">资讯</span>传播学2019》对2018年我国<span style="color: black;">资讯</span>传播学<span style="color: black;">科研</span>从学术层面、热点<span style="color: black;">专题</span><span style="color: black;">科研</span>层面做了概述。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">书中不仅收录了多篇关于<span style="color: black;">资讯</span>传播学理论<span style="color: black;">科研</span>和新<span style="color: black;">媒介</span><span style="color: black;">科研</span>的综述、<span style="color: black;">科研</span>报告,一册在手,纵览头一年学科发展前沿、重点难点问题解析;<span style="color: black;">况且</span>,书中多篇论文回顾<span style="color: black;">资讯</span>传播<span style="color: black;">行业</span>面临的老问题,展望新的<span style="color: black;">科研</span>方向,兼顾历史<span style="color: black;">科研</span>与前沿探索。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">资讯</span>发布实训</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">资讯</span>发言人的使命与智慧</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuPzdmTibbNtakVTALVdLcicFCsA2tgDJS4ewqia1cH9icB0Eq6lV24OUO3ktseLBtDgGEOurbV9sP3sTLmc3ltTJw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高钢 万里 主编</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-26985-6</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">78.00</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-05-31</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自2003年试点到后来逐步推广,中国<span style="color: black;">资讯</span>发言人制度化建设步入正轨。如今,<span style="color: black;">资讯</span>发布制度<span style="color: black;">已然</span>在各个地区、各个<span style="color: black;">行业</span>、各个<span style="color: black;">公司</span><span style="color: black;">广泛</span><span style="color: black;">创立</span>,<span style="color: black;">资讯</span>发言人正在<span style="color: black;">作为</span>一种特定的职业。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《<span style="color: black;">资讯</span>发布实训》的作者涵盖业界和学界,均为中国<span style="color: black;">资讯</span>发言人制度化建设进程中有着重大影响的见证者、亲历者和<span style="color: black;">科研</span>者。来自业界的作者既有曾经担任政府<span style="color: black;">公司</span>和企事业单位<span style="color: black;">资讯</span>发言人的知名人士,<span style="color: black;">亦</span>有国家级传媒<span style="color: black;">公司</span>的资深记者。<span style="color: black;">她们</span>结合<span style="color: black;">实质</span>工作讲述了<span style="color: black;">资讯</span>发布的特点与规律、原则与<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书是一部集知识性、故事性(案例)、实用性于一体的<span style="color: black;">资讯</span>发布实用手册。<span style="color: black;">针对</span><span style="color: black;">提高</span>公众的媒介素养<span style="color: black;">来讲</span>,它是一本知识型教科书;<span style="color: black;">针对</span><span style="color: black;">指点</span><span style="color: black;">资讯</span>发布、<span style="color: black;">媒介</span>采访、舆情引导、<span style="color: black;">危险</span>信息管理<span style="color: black;">来讲</span>,它是一部应用型工具书。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">04</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">调查性纪录片<span style="color: black;">科研</span></strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuPzdmTibbNtakVTALVdLcicFCsA2tgDJSkibibaASpwa7LyBtoZ7da2xkcQgSEOjVsdOfF5qy4FfkzRhXuDR1kLJA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">莫常红 著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-26520-9</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">65.00</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-05-09</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近些年来,一种新的纪录片类型——调查性纪录片备受人们的<span style="color: black;">喜爱</span>。本书<span style="color: black;">便是</span>对调查性纪录片展开的开拓性的<span style="color: black;">科研</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在厘清概念的<span style="color: black;">基本</span>之上,作者运用叙事学、伦理学、传播学等理论,考察了调查性纪录片的社会功能、文本建构、生产机制、传播效果及<span style="color: black;">将来</span>发展。作品<span style="color: black;">跟踪</span>历史上和新<span style="color: black;">媒介</span>环境下调查性纪录片的生产与传播,综合运用文艺学和传播学理论做跨学<span style="color: black;">研究</span>究,作品视野开阔,时有创见。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在敏锐的问题<span style="color: black;">认识</span>和扎实的学术积淀之外,《调查性纪录片<span style="color: black;">科研</span>》<span style="color: black;">表现</span>了人文科学<span style="color: black;">科研</span>者应有的公共精神和人文关怀。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">05</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">数字时代的媒介</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">连接传播、社会和文化</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuPzdmTibbNtakVTALVdLcicFCsA2tgDJSiamRQUFb9P9cdicHTxn7rtuaMN38pMdwH9VlbSiaUzm6H9kXl8VblFB7A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【美】埃弗里特·E.丹尼斯 梅尔文·L.德弗勒 著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">傅玉辉 卞清 刘<span style="color: black;">琛</span> 等 译</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-25617-7</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">89.80</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-04-30</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《数字时代的媒介:连接传播、社会和文化》绘制了数字时代传播媒介的全景图卷。在这幅图卷里,图书、报纸、杂志、电影、广播、电视、网站、手持设备等悉数登场,并在数字时代<span style="color: black;">出现</span>着新的深刻变化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">媒介深深地嵌入<span style="color: black;">咱们</span>的生活,从历史的<span style="color: black;">方向</span>来看,<span style="color: black;">首要</span>是语言,其次是文字、字母、手持媒介、图书、照片、报纸、电报、电影、广播、<span style="color: black;">各样</span>形态的电视、计算机和互联网。贯穿于本书始终的是,作者带领<span style="color: black;">咱们</span>思考了媒介内容在个人和集体两个维度上是<span style="color: black;">怎样</span>影响<span style="color: black;">咱们</span>的,<span style="color: black;">公众</span>传播的影响是有益的、无害的还是危险的?<span style="color: black;">咱们</span>将<span style="color: black;">发掘</span>谁<span style="color: black;">把握</span>了<span style="color: black;">咱们</span>的媒介,<span style="color: black;">她们</span><span style="color: black;">怎样</span>运营媒介,<span style="color: black;">她们</span><span style="color: black;">怎样</span><span style="color: black;">经过</span>媒介对儿童青少年和成年人施加影响,其表现<span style="color: black;">是不是</span><span style="color: black;">拥有</span>传播伦理和社会责任。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阅读本书,读者将会<span style="color: black;">得到</span>一幅把握传媒<span style="color: black;">此刻</span>和<span style="color: black;">将来</span>的地图。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">06</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">做为</span>文化的传播</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“媒介与社会”论文集 (修订版)</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuPzdmTibbNtakVTALVdLcicFCsA2tgDJS2umuricz7o6Picuv7ib6PakDQCgUfeT8C2aLoqcPtRjpOvfyfjwu3XJmw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【美】詹姆斯·W.凯瑞 著,G.斯图尔特·亚当 著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">丁未 译</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-26641-1</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">68.00</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-04-15</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《<span style="color: black;">做为</span>文化的传播》是文化<span style="color: black;">科研</span><span style="color: black;">行业</span>的经典作品,精选了作者的论文和演讲稿,从文化<span style="color: black;">方向</span><span style="color: black;">科研</span>传播手段和现代技术、媒介与社会。作者超凡的洞察和富有见地的评论,在学术批评家中是少有的。他在书中考察了美国<span style="color: black;">资讯</span>业的历史和<span style="color: black;">状况</span>,创造性地提出传播的传递观和仪式观,为美国<span style="color: black;">资讯</span>传播学的<span style="color: black;">科研</span>开辟了新路径。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《<span style="color: black;">做为</span>文化的传播》<span style="color: black;">第1</span>版的中文版曾于2005年推出,作者从人类制造符号、建构现实、维系传统<span style="color: black;">这般</span>的文化<span style="color: black;">方向</span>重新构想传播与传播<span style="color: black;">科研</span>,为<span style="color: black;">咱们</span>展开了一幅集壮观、有趣、人本、理想为一体的新画卷,得到不少中国传播学者的精神共鸣,对拓宽中国传播学<span style="color: black;">科研</span>的视野产生了深远的<span style="color: black;">道理</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书为全新修订版,加拿大教授G. 斯图尔特·亚当和著名华人学者潘忠党教授做了学术导读。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">07</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">媒介论争</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">数字时代的20个争议<span style="color: black;">专题</span>(第4版)</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuPzdmTibbNtakVTALVdLcicFCsA2tgDJStP2lKCFcytFiaY231VomPnxHO8D5cGJXNVQwkP6l5hvvibibkialYnTGoQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【美】埃弗里特·E.丹尼斯 约翰·C.梅里尔 著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">王春枝 译</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-26689-3</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">65.00</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-03-26</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书探讨了<span style="color: black;">有些</span><span style="color: black;">连续</span>争论的<span style="color: black;">专题</span>,这些话题<span style="color: black;">长时间</span><span style="color: black;">困惑</span>着报纸编辑、广播电视工作者、<span style="color: black;">媒介</span>批评家、教育工作者、普罗<span style="color: black;">公众</span>和美国其他关注<span style="color: black;">公众</span>传媒理论和实践的人。作者<span style="color: black;">选择</span>了<span style="color: black;">媒介</span>、传播和<span style="color: black;">资讯</span><span style="color: black;">行业</span>内20个最具<span style="color: black;">广泛</span>、持久<span style="color: black;">道理</span>的争议<span style="color: black;">专题</span>。传统印刷<span style="color: black;">媒介</span>和广播电视<span style="color: black;">媒介</span>之间的界限<span style="color: black;">已然</span>被全新兴起的数字<span style="color: black;">媒介</span>抹除,在互动的多<span style="color: black;">媒介</span>时代,所有<span style="color: black;">媒介</span>都<span style="color: black;">起始</span>真正融合,<span style="color: black;">作为</span>巨型<span style="color: black;">媒介</span>公司。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者<span style="color: black;">期盼</span>本书能激发学生和<span style="color: black;">媒介</span>从业者思考<span style="color: black;">她们</span>所面对的问题,<span style="color: black;">数年</span><span style="color: black;">败兴</span>,这些问题<span style="color: black;">连续</span><span style="color: black;">困惑</span>并激励着<span style="color: black;">资讯</span>人。本书所讨论的<span style="color: black;">专题</span>旨在激励读者探索美国<span style="color: black;">公众</span>传媒的特征、使命和<span style="color: black;">实质</span>运行状态。<span style="color: black;">有些</span><span style="color: black;">专题</span><span style="color: black;">拥有</span>深远的社会<span style="color: black;">道理</span>,而另<span style="color: black;">有些</span><span style="color: black;">专题</span>则只是街谈巷议。这些<span style="color: black;">专题</span><span style="color: black;">一起</span><span style="color: black;">帮忙</span><span style="color: black;">咱们</span>理解传播<span style="color: black;">媒介</span>与社会相互影响的关系。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">08</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">媒介化<span style="color: black;">存活</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">沉浸传播的理论与实践</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuPzdmTibbNtakVTALVdLcicFCsA2tgDJS3eehrrrDbX9TauiaNqr4S05vSibpicZNtMSfIS5fRXwZ9JPPoMPkx78Gg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">李沁 著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-26439-4</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">69.80</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-03-11</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无纸化办工、无现金购物、无边界沟通……<span style="color: black;">咱们</span>生活的世界正在<span style="color: black;">出现</span>着巨变,沉浸传播现象无处不在,令<span style="color: black;">咱们</span>重新思考媒介,重新定义人与媒介的关系,重新思考人类的<span style="color: black;">存活</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2012年,作者在专著《沉浸传播:第三媒介时代的传播范式》中首次提出“沉浸传播”的概念并对其进行理论建构,广为学界及业界接受和采纳。近几年,作者<span style="color: black;">始终</span>在探索“沉浸传播”从理论进入现实的路径,<span style="color: black;">同期</span>再从现实反观理论。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《媒介化<span style="color: black;">存活</span>》用十章的篇幅,从沉浸传播的理论视角,重新诠释<span style="color: black;">资讯</span>传播<span style="color: black;">行业</span><span style="color: black;">显现</span>的,用传统的媒介本体论、媒介价值观、媒介时空观<span style="color: black;">不可</span>全然解释的新现象和大问题。作者指出,边界消逝带来虚拟与现实的全面融合,沉浸传播重新定义了“人”、媒介与<span style="color: black;">存活</span>的概念及相互关系,人类的<span style="color: black;">存活</span>时空、价值观念、游戏规则和文化内核被整合重塑。作者提出了颠覆现有<span style="color: black;">规律</span>的“沉浸<span style="color: black;">资讯</span>模式”和“沉浸<span style="color: black;">宣传</span>模式”;预见了“沉浸人”所<span style="color: black;">表率</span>的生物智能的<span style="color: black;">将来</span>,以及正在形成的全新泛在文明形态。本书是对沉浸传播理论的现实检验以及发展深化,<span style="color: black;">拥有</span><span style="color: black;">必定</span>的前瞻性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">09</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">克莱普纳<span style="color: black;">宣传</span>学(第18版)</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【美】W.罗纳德·莱恩 卡伦·怀特希尔·金 等 著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">程言 王佳雯 刘倩 张华 李思汀 译</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">程平 丁俊杰 审校</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-25598-9</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">498.00</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-03-31</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《克莱普纳<span style="color: black;">宣传</span>学》阐述的是美国<span style="color: black;">宣传</span>界著名营销学者奥托•克莱普纳(1899—1982)的<span style="color: black;">宣传</span>理念。克莱普纳先生因在<span style="color: black;">宣传</span>教育上的<span style="color: black;">明显</span>贡献而荣获尼科尔斯杯(即<span style="color: black;">此刻</span>的克莱恩杯)。克莱普纳先生的著作被美国<span style="color: black;">宣传</span>界奉为“圣经”,人们说,无论遇到<span style="color: black;">宣传</span>方面的任何问题,“克莱普纳”都是<span style="color: black;">她们</span><span style="color: black;">第1</span>个想到的名字。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">克莱普纳去世后,本书仍在修订出新版。第18版整合了营销学、传播学、心理学、社会学、人类学以及社会科学<span style="color: black;">科研</span>的最新信息,并<span style="color: black;">供给</span>了<span style="color: black;">海量</span>最新的<span style="color: black;">宣传</span>范例和数据资料,运用精彩的<span style="color: black;">照片</span>、生动的文案、巧妙的创意和精细的编排,将<span style="color: black;">宣传</span>本身与其他营销传播<span style="color: black;">原因</span>之间的密切联系揭示出来,对<span style="color: black;">宣传</span>的各个<span style="color: black;">周期</span>做出了<span style="color: black;">精细</span>的描述,让人感受到<span style="color: black;">宣传</span>行业所蕴涵的乐趣和挑战,揭示了新<span style="color: black;">媒介</span>时代<span style="color: black;">宣传</span>策划和执行的巨大变化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">教</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 材 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">篇</p><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">21世纪新<span style="color: black;">媒介</span>专业系列教材</strong></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">传播心理学</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">陈锐 倪桓 余小梅 编著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-27601-4</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">49.80</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-11-01</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《传播心理学》从心理学视角阐释传播过程中的<span style="color: black;">各样</span>现象和议题,涵盖<span style="color: black;">公众</span>传播、群体传播、人际传播等范畴,兼顾新<span style="color: black;">媒介</span>传播中的新态势。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重点</span>内容分为四部分:<span style="color: black;">第1</span>部分绪论,阐明传播心理学的<span style="color: black;">科研</span>对象、<span style="color: black;">办法</span>及理论流派,介绍传播心理学在国内外的发展历史与<span style="color: black;">状况</span>;第二部分介绍传播者心理,<span style="color: black;">触及</span>传播者的自我<span style="color: black;">认识</span>、观察判断、印象管理、有效倾听、移情能力、<span style="color: black;">心情</span>情感调控、创新应变等传播能力和素质;第三部分介绍接收者心理,<span style="color: black;">触及</span>接收者的<span style="color: black;">重视</span>状态、信息处理、需求动机、心理发展、态度变化;第四部分介绍新<span style="color: black;">媒介</span>与传播心理,<span style="color: black;">包括</span>网络与人际传播心理、心理学视角下的网络舆情、<span style="color: black;">流言</span>传播的心理<span style="color: black;">科研</span>等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本教材拓宽传播<span style="color: black;">科研</span>视野,除<span style="color: black;">公众</span>传播外,还对其他传播类型,诸如群体传播、人际传播中的心理现象进行分析梳理,填补了国内同类教材的空白;<span style="color: black;">另一</span>,专辟章节对社交网络等新<span style="color: black;">媒介</span>传播中的心理现象给予关注,<span style="color: black;">拥有</span>时代感和前沿特征。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">资讯</span>理论教程(第四版)</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">杨保军 著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-27055-5</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">49.80</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-06-24</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书以<span style="color: black;">资讯</span>本体论、<span style="color: black;">资讯</span>业态论和<span style="color: black;">资讯</span>关系论为基本板块,以<span style="color: black;">资讯</span>精神论为内在红线,建构了比较完整的<span style="color: black;">资讯</span>理论体系。教材写作上,注重<span style="color: black;">广泛</span>与特殊相统<span style="color: black;">1、</span>理论与<span style="color: black;">实质</span>相结合、<span style="color: black;">基本</span>与前沿相协调。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第四版在保持前三版基本结构、基本内容稳定的前提下,<span style="color: black;">弥补</span>了<span style="color: black;">有些</span>比较重要的新内容,更新了<span style="color: black;">有些</span>必读与选读文献,<span style="color: black;">增多</span>了导读论文目录,并对整部教材的叙述文字做了进一步规范订正。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书既可<span style="color: black;">做为</span>高校<span style="color: black;">资讯</span>传播学专业<span style="color: black;">基本</span>课教材,<span style="color: black;">亦</span>可<span style="color: black;">做为</span><span style="color: black;">资讯</span>业界人士和<span style="color: black;">资讯</span>学<span style="color: black;">科研</span>者、<span style="color: black;">兴趣</span>者的参考著作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">资讯</span>传播法教程(第六版)</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">魏永征 周丽娜 著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-26943-6</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">55.00</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-05-17</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书将我国宪法、民商法、行政法等各法律<span style="color: black;">分部</span><span style="color: black;">相关</span><span style="color: black;">资讯</span>传播活动的法律规范和政策加以集纳并予以体系化,论证了中国<span style="color: black;">特殊</span>的“<span style="color: black;">百姓</span>有自由、<span style="color: black;">媒介</span>归国家”的<span style="color: black;">资讯</span>体制以及<span style="color: black;">资讯</span>媒介和<span style="color: black;">资讯</span>工作者的权利和义务,并<span style="color: black;">触及</span><span style="color: black;">守护</span>国家安全和社会秩序、信息公开和特殊信息发布以及<span style="color: black;">资讯</span>与司法、“<span style="color: black;">资讯</span>侵权”、<span style="color: black;">资讯</span>行业管理、著作权、<span style="color: black;">资讯</span>产业和涉外<span style="color: black;">资讯</span>活动等<span style="color: black;">许多</span>方面,引用我国宪法、法律、行政法规、<span style="color: black;">分部</span>规章及其他规范性文件以及国际公约、条约等共约300件。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书自<span style="color: black;">第1</span>版<span style="color: black;">面世</span><span style="color: black;">败兴</span>,即<span style="color: black;">作为</span><span style="color: black;">资讯</span>传播法<span style="color: black;">教育</span>的权威教材。新版增补了自2016年5月第五版<span style="color: black;">败兴</span>我国法制建设发展<span style="color: black;">触及</span><span style="color: black;">资讯</span>传播的内容。新版<span style="color: black;">同期</span>增录了一批近年<span style="color: black;">出现</span>的有影响的司法和行政案例。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书既适合<span style="color: black;">做为</span>高等学校<span style="color: black;">资讯</span>传播专业和培训<span style="color: black;">资讯</span>从业人员的教材,<span style="color: black;">亦</span><span style="color: black;">能够</span>为在岗的<span style="color: black;">资讯</span>工作者、<span style="color: black;">资讯</span>行业管理者和媒介法<span style="color: black;">科研</span>者<span style="color: black;">供给</span>参考。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">04</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">资讯</span>编辑学(第四版)</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">蔡雯 许向东 方洁 著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-26788-3</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">58.00</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-03-05</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《<span style="color: black;">资讯</span>编辑学》深入剖析各类<span style="color: black;">资讯</span>媒介的<span style="color: black;">一起</span>规律和基本原则,<span style="color: black;">同期</span>侧重于纸质传媒——报纸,以管中窥豹的方式阐述了<span style="color: black;">资讯</span>编辑的<span style="color: black;">重点</span>任务和<span style="color: black;">功效</span>以及技术操作层面的理论。第四版以全<span style="color: black;">媒介</span><span style="color: black;">资讯</span>编辑业务为<span style="color: black;">教育</span>基本点,在各个章节的内容编写中都<span style="color: black;">明显</span>媒介融合进程中融合<span style="color: black;">资讯</span>编辑的理论、知识和技能,更紧密地与当前<span style="color: black;">媒介</span>变革和<span style="color: black;">资讯</span>编辑业务改革实践相结合,更加注重对传统<span style="color: black;">媒介</span>编辑业务与网络新<span style="color: black;">媒介</span>编辑业务的兼顾、比较和整合。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书在理论和案例两方面都更加切合当下的<span style="color: black;">资讯</span>业发展<span style="color: black;">必须</span>,采用理论阐述与案例分析并重的方式,每一章都穿插了若干独立的案例及<span style="color: black;">关联</span>分析,并在每节之前对知识要点加以提示,在每章之后配有思考与练习题,并<span style="color: black;">尤其</span>设计了贯穿<span style="color: black;">所有</span><span style="color: black;">教育</span>内容的综合练习题,引导学生将<span style="color: black;">资讯</span>编辑业务的<span style="color: black;">所有</span>知识融会贯通,将编辑业务的各个环节整体串联,<span style="color: black;">把握</span>从设计<span style="color: black;">资讯</span><span style="color: black;">制品</span>、策划<span style="color: black;">报告</span>、选稿改稿到版面设计的全过程操作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">05</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">宣传</span>文案写作教程(第四版)</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">郭有献 编著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-27053-1</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">65.00</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-07-15</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《<span style="color: black;">宣传</span>文案写作教程》紧跟<span style="color: black;">宣传</span>发展形势,在阐述基本理论的<span style="color: black;">基本</span>上,列举<span style="color: black;">海量</span>案例,让读者广泛接触<span style="color: black;">各样</span><span style="color: black;">宣传</span>文案,并在理论<span style="color: black;">指点</span>下阅读、领会、欣赏、借鉴国内外优秀<span style="color: black;">宣传</span>文案,<span style="color: black;">加强</span>鉴赏和写作水平。本书的总体特点是理论新、案例新、内容全。每章都有思考题和课堂训练,<span style="color: black;">帮忙</span>学生在思考与练习中得到实实在在的<span style="color: black;">加强</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第四版辟专章讲解自<span style="color: black;">媒介</span><span style="color: black;">宣传</span>文案写作,并对全书内容做了修订,删减了略显陈旧的<span style="color: black;">宣传</span>案例和理论论述。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">06</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">新<span style="color: black;">媒介</span><span style="color: black;">宣传</span></strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">黄河 江凡 王芳菲 著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-26441-7</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">49.80</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-01-04</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《新<span style="color: black;">媒介</span><span style="color: black;">宣传</span>》针对以互联网、移动互联网为<span style="color: black;">表率</span>的数字新<span style="color: black;">媒介</span>平台上的<span style="color: black;">宣传</span>进行系统地介绍与分析,在把握<span style="color: black;">宣传</span>基本规律的<span style="color: black;">基本</span>之上,<span style="color: black;">安身</span>新<span style="color: black;">媒介</span><span style="color: black;">宣传</span>的独特性,对新<span style="color: black;">媒介</span><span style="color: black;">宣传</span>的定义、形式、运作等各方面内容进行较为<span style="color: black;">详细</span>和全面的讲解。<span style="color: black;">详细</span>而言,《新<span style="color: black;">媒介</span><span style="color: black;">宣传</span>》以新<span style="color: black;">媒介</span><span style="color: black;">宣传</span>依托的<span style="color: black;">媒介</span>为<span style="color: black;">归类</span>,针对门户网站<span style="color: black;">宣传</span>、搜索引擎<span style="color: black;">宣传</span>、IM<span style="color: black;">宣传</span>、SNS<span style="color: black;">宣传</span>、视频网站<span style="color: black;">宣传</span>、网络游戏<span style="color: black;">宣传</span>、移动社会化<span style="color: black;">媒介</span><span style="color: black;">宣传</span>(<span style="color: black;">博客</span>与<span style="color: black;">微X</span><span style="color: black;">宣传</span>)的类型与特点、<span style="color: black;">优良</span>与不足进行了阐述,并分别就其运作环节中的调查策划、创意制作、发布及效果<span style="color: black;">评定</span>进行全面的分析。最后,介绍新<span style="color: black;">媒介</span><span style="color: black;">宣传</span>的不足、监管和发展趋势,针对其存在的问题提出相应的对策。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书内容力图清晰、<span style="color: black;">详细</span>,理论与案例相结合,使读者<span style="color: black;">认识</span>新<span style="color: black;">媒介</span><span style="color: black;">宣传</span>的表现形态、技术<span style="color: black;">基本</span>和传播特征,<span style="color: black;">把握</span>新<span style="color: black;">媒介</span><span style="color: black;">宣传</span><span style="color: black;">重点</span>类型的运作技巧,把握<span style="color: black;">宣传</span>行业的<span style="color: black;">将来</span>发展趋势。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">07</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">纪录片创作(第四版)</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">朱景和 著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-26857-6</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">48.00</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-05-06</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书内容涵盖纪录片创作的理论和实务两个方面。全书<span style="color: black;">重点</span>分三个部分:<span style="color: black;">第1</span>编总论,<span style="color: black;">重点</span>介绍纪录片的范畴与属性、学派及创作<span style="color: black;">办法</span>演变、我国纪录片发展叙略、纪录片的艺术特性及审美特性等;第二编为前期创作,<span style="color: black;">重点</span>讲述纪录片的选题策划、采访与拍摄、摄影造型、采访与录音等;第三编为后期创作,<span style="color: black;">重点</span>讲述影片剪辑、声音剪辑、解说词创作、音乐创作、后期合成创作及短视频等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第四版更新了<span style="color: black;">有些</span>案例、提法,新增了<span style="color: black;">相关</span>中国纪录片近几年发展的内容,新增了关于短视频的介绍。本书将中外传统影视<span style="color: black;">教育</span>中的采访、摄影、构图艺术、录音(音响)、写作、节目编辑制作等多门课程的<span style="color: black;">关联</span>内容综合为“纪录片创作”<span style="color: black;">专题</span>,为有志于纪录片艺术创作的新人<span style="color: black;">供给</span>了系统的整体思维框架。</p><span style="color: black;"><strong style="color: blue;">21世纪新<span style="color: black;">媒介</span>专业系列教材</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">08</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">算法<span style="color: black;">资讯</span></strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">塔娜 唐铮 著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-27153-8</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">49.80</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-08-15</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《算法<span style="color: black;">资讯</span>》由两位<span style="color: black;">区别</span>专业背景的作者联手完成——具备计算机专业背景的塔娜老师,从浅显易懂的<span style="color: black;">方向</span>揭开算法的“黑匣子”,告诉广大内容生产者,在每篇<span style="color: black;">资讯</span>的内容经由算法平台分发到用户手中时,计算机都做了什么,是怎么做的。而具备<span style="color: black;">数年</span><span style="color: black;">媒介</span>实务操作经验的唐铮老师,则站在内容生产的<span style="color: black;">方向</span>,告诉内容生产者要<span style="color: black;">怎样</span>更新操作理念和写作方式,以便更加适应算法平台上的推送原则,更加符合新<span style="color: black;">媒介</span>背景下移动终端用户的阅读需求。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书既可<span style="color: black;">做为</span>“新<span style="color: black;">媒介</span>写作”及<span style="color: black;">关联</span>课程的配套教材,<span style="color: black;">亦</span>可<span style="color: black;">做为</span><span style="color: black;">关联</span>从业人员的参考书。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">09</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">新<span style="color: black;">媒介</span>概论(第三版)</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">匡文波 著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-27214-6</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">49.80</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-08-15</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《新<span style="color: black;">媒介</span>概论》(第三版)对新<span style="color: black;">媒介</span>的理论与技术进行了全面的最新<span style="color: black;">科研</span>,探讨了新<span style="color: black;">媒介</span>的<span style="color: black;">优良</span>、类型,用户特征,新<span style="color: black;">媒介</span>的宏观管理、微观经营,网络<span style="color: black;">流言</span>及其管理、新媒体舆论及其应对原则等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三版对数据、案例等做了更新,反映了国内外新<span style="color: black;">媒介</span><span style="color: black;">科研</span>的最新成果。本书适用于新<span style="color: black;">媒介</span><span style="color: black;">科研</span>者、教育者、从业人员及<span style="color: black;">资讯</span>传播专业各类各级学生,<span style="color: black;">也</span>可用作在职培训教材。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">数据<span style="color: black;">资讯</span>概论(第二版)</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">方洁 著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-26519-3</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">49.80</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-02-22</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《数据<span style="color: black;">资讯</span>概论》围绕“什么是数据<span style="color: black;">资讯</span>”“<span style="color: black;">为何</span>要做数据<span style="color: black;">资讯</span>”“怎么做数据<span style="color: black;">资讯</span>”这三个<span style="color: black;">基本</span>问题,对数据<span style="color: black;">资讯</span>的操作理念和规律进行系统<span style="color: black;">科研</span>。全书梳理了数据<span style="color: black;">资讯</span>的特征、兴起背景和发展历程,剖析了数据<span style="color: black;">资讯</span>的制作流程和团队<span style="color: black;">形成</span>,讲解<span style="color: black;">怎样</span>做好数据<span style="color: black;">资讯</span>的选题策划,并着重探讨<span style="color: black;">怎样</span>在中国的媒介环境下采集、整理、分析和呈现数据。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二版除去删除<span style="color: black;">第1</span>版中<span style="color: black;">海量</span>资料性和知识陈旧的内容,对所有章节均进行了知识更新,对<span style="color: black;">有些</span>概念和提法做了相应的修改、<span style="color: black;">弥补</span>和完善,<span style="color: black;">尤其</span>增补了数据<span style="color: black;">资讯</span><span style="color: black;">行业</span>中<span style="color: black;">触及</span><span style="color: black;">报告</span>伦理的内容,<span style="color: black;">包含</span>采集数据的<span style="color: black;">重视</span>事项、数据清洗中的数据脱敏等。本书<span style="color: black;">促进</span><span style="color: black;">咱们</span>思考,<span style="color: black;">咱们</span><span style="color: black;">不可</span>仅仅<span style="color: black;">晓得</span>怎么做,还应该<span style="color: black;">晓得</span><span style="color: black;">为何</span><span style="color: black;">这般</span>做,<span style="color: black;">尤其</span>是<span style="color: black;">那些</span><span style="color: black;">不可</span>做。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">21世纪<span style="color: black;">资讯</span>传播学应用型教材</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">11</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">出镜<span style="color: black;">报告</span>与<span style="color: black;">资讯</span>主持</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刘培 著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-27213-9</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-08-15</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《出镜<span style="color: black;">报告</span>与<span style="color: black;">资讯</span>主持》顺应当今<span style="color: black;">资讯</span><span style="color: black;">媒介</span>实践发展的<span style="color: black;">必须</span>,着重培养兼具“出镜<span style="color: black;">报告</span>”和“<span style="color: black;">资讯</span>主持”能力的新型传媒人才。以“能主持的记者,能采访的主持人”的培养<span style="color: black;">目的</span>为主纵线,阐述出镜<span style="color: black;">报告</span>与<span style="color: black;">资讯</span>主持的基本理论、技巧与方法,以案例分析、专项实训等内容为横线,以应用为目的,<span style="color: black;">保持</span>理论适度超前、能力与行业同步,在基本概念、基本理论学习的<span style="color: black;">基本</span>上,深入分析典型案例,强化实训内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书将传统的“电视<span style="color: black;">资讯</span>”概念拓展为“视频<span style="color: black;">资讯</span>”,更好地反映视频<span style="color: black;">资讯</span><span style="color: black;">报告</span>的<span style="color: black;">状况</span>和<span style="color: black;">将来</span>发展,不仅涵盖传统<span style="color: black;">媒介</span>的视频<span style="color: black;">资讯</span><span style="color: black;">报告</span>,<span style="color: black;">亦</span>关注新<span style="color: black;">媒介</span>视频<span style="color: black;">资讯</span><span style="color: black;">报告</span>的最新动态。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">12</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">广播电视<span style="color: black;">资讯</span>业务</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">常昕 著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-26878-1</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">49.80</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-05-13</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《广播电视<span style="color: black;">资讯</span>业务》专精于广播电视<span style="color: black;">资讯</span>业务层面,对采、写、编、拍、说等进行更深入的讲解,采取个案分析的<span style="color: black;">办法</span>,将业务操作、规范和技巧讲清说透,兼有理论解释力和操作实用性。鉴于新<span style="color: black;">媒介</span>或新技术语境下广播、电视业务操作的新变化,本书专设两章分析互联网音频与网络视频这两类与广播电视关系密切的网络衍生品,重点讲解传统广播、传统电视<span style="color: black;">怎样</span>与新<span style="color: black;">媒介</span>进行业务融合,在<span style="color: black;">详细</span>的采编播实践中做出适应性改变。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">13</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">时评要领</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">丁邦杰 著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-26225-3</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">58.00</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-01-31</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《时评要领》是基于新的时代背景(<span style="color: black;">包含</span>媒介生态、舆论表达方式)写就的全新时评写作教材。全书体例完整,语言生动,案例丰富,<span style="color: black;">包括</span>时评概论、时评选题、时评架构、时评论法、时评类别、时评声像、时评文风、时评投稿等内容。本书读者为大学本科生,<span style="color: black;">亦</span>适宜社会上有志于在时评写作方面求发展的人们阅读,实操性很强。</p><span style="color: black;"><strong style="color: blue;">外版教材 明德书系·THINK</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">14</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">公关!公共传播的革命</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【美】丹尼斯·L.威尔科克斯 格伦·T.卡梅伦 等 著</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尚京华 张毓强 郭娟 译</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">978-7-300-25599-6</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">88.00</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019-03-03</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是门外汉——这本书将带你一探公关世界的奥妙。本书<span style="color: black;">无</span>枯燥乏味的理论阐述,<span style="color: black;">无</span>“裹脚布”般的长篇大论。本书简要地介绍了公关的历史、今日的公关实践,让你更深入地<span style="color: black;">认识</span>什么是公关,什么是好的公关,明了公关与<span style="color: black;">资讯</span>、与<span style="color: black;">宣传</span>、与市场营销的区别,<span style="color: black;">海量</span>贴近生活又丰富多样的案例和<span style="color: black;">照片</span>,让你<span style="color: black;">容易</span>地学,灵活地用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是专业人士——这本书将使你的专业知识更加“立体化”,本书让“理论与实践相结合”<span style="color: black;">再也不</span>是一句空话。除了介绍公共关系学的<span style="color: black;">重点</span>概念和<span style="color: black;">关联</span>实践,本书每章以自测题和实践案例开篇,讲解公关知识的运用、<span style="color: black;">行径</span>准则、行动策略等,探求互联网和社交<span style="color: black;">媒介</span>时代公关业面临的新挑战,让经过专业学习的你<span style="color: black;">经过</span>本书的学习吸取<span style="color: black;">更加多</span>的知识营养。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">全书共分18讲,从最基本的“什么是公共关系学”<span style="color: black;">起始</span>,讲解公共关系的功用(<span style="color: black;">处理</span>竞争与冲突问题)和<span style="color: black;">形成</span>要素,今天的公关实践,讨论公共关系<span style="color: black;">触及</span>的舆论与劝服、伦理与法律、<span style="color: black;">各样</span>各样的受众、互联网与社会<span style="color: black;">媒介</span>等,<span style="color: black;">仔细</span>列出公关技巧,分析公共关系在娱乐、体育、旅游、政府与政治、非盈利组织、健康和教育等<span style="color: black;">行业</span>的应用。</p><span style="color: black;"><span style="color: black;">点击</span><span style="color: black;">“在看”</span><span style="color: black;">,表达</span><span style="color: black;"><span style="color: black;">爱好</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">↘</span></strong></span></span>
楼主节操掉了,还不快捡起来! 哈哈、笑死我了、太搞笑了吧等。 可以发布外链的网站 http://www.fok120.com/
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