名单：优秀的信息流宣传优化师，必要2大技能！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/fbac17wmeIEsGITJjedUdIWY1Vy0N8R0uR6qReefeyjs6nz5JC8f9M3rM2j1BjMstoib4Icy6dqphiauxAv39PNQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">SEM & 信息流从业者学习交流群</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">进群 / 课程咨询：</span></strong><strong style="color: blue;"><span style="color: black;">aiqijun14</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">商务合作&投稿：</span></strong><strong style="color: blue;"><span style="color: black;">aiqijun27</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">（<strong style="color: blue;"><span style="color: black;"><span style="color: black;">源自</span>：APP干货铺子</span></strong>）</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期在和艾豆的交流中<span style="color: black;">发掘</span>，<span style="color: black;">大众</span>其实都看了<span style="color: black;">非常多</span>信息流<span style="color: black;">宣传</span>的干货，<span style="color: black;">然则</span>依然缺乏系统的<span style="color: black;">办法</span>论，难以直接优化自己的<span style="color: black;">实质</span>工作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天跟<span style="color: black;">大众</span>分享一下，<span style="color: black;">怎样</span><span style="color: black;">作为</span>一个优秀的信息流<span style="color: black;">宣传</span>优化师。内容<span style="color: black;">重点</span><span style="color: black;">包含</span><span style="color: black;">制品</span>分析和文案创意。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">认识</span><span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、竞品分析</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优化师在投放一个新的<span style="color: black;">制品</span>时，除了<span style="color: black;">认识</span><span style="color: black;">制品</span>本身，<span style="color: black;">亦</span>要<span style="color: black;">认识</span>竞品在平台投放的<span style="color: black;">状况</span>，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>说的竞品分析，以<span style="color: black;">博客</span>平台为例，<span style="color: black;">最少</span><span style="color: black;">包含</span>以下几点：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）<span style="color: black;">她们</span>是谁</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）现有粉丝数量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）推广的内容、发博频率</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4）用户<span style="color: black;">平常</span>的问题或关注点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">知己知彼，<span style="color: black;">才可</span>百战不殆，以某护肤品牌A为例，对比竞争对手B，<strong style="color: blue;"><span style="color: black;">怎样</span>做一个简单的竞品分析。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）<strong style="color: blue;"><span style="color: black;">博客</span>运营：</strong>B品牌<span style="color: black;">持有</span>完整的<span style="color: black;">博客</span>矩阵。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/BfZq1UuicvNpbI2cWOpgO4Wm3icZGE6QtibL501EZOUrPDjcq8oOTRzEkQUbWjFlcsx32CyZuvQ2ooNKx7iaia24rdw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2）粉丝数量：</span></strong><span style="color: black;">189万粉丝数，上万转评赞</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/BfZq1UuicvNpbI2cWOpgO4Wm3icZGE6QtibAdWQMxE6xmAF6O8ex1ywdUloyXfK4sUhWVZTSxaldM8icyXxkMZYVsw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3）推广内容：</span></strong><span style="color: black;">以新<span style="color: black;">制品</span>推广、明星代言为主</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/BfZq1UuicvNpbI2cWOpgO4Wm3icZGE6QtiblgfAjFiawjpsJF7E8AtQN4D91yDhFQ8RkPj1iav5KDdaaJANiaaC0XLfg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4）知名度高：</span></strong><span style="color: black;">1966年进入中国市场，<span style="color: black;">全世界</span>知名，根基<span style="color: black;">稳妥</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5）<span style="color: black;">博客</span>声量：</span></strong><span style="color: black;"><span style="color: black;">持有</span>一批忠实用户，<span style="color: black;">每日</span>都有几十条关于欧莱雅的<span style="color: black;">博客</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>从账号、粉丝、推广内容、知名度和<span style="color: black;">博客</span>运营<span style="color: black;">状况</span>对竞品B做了一个简单的分析。<strong style="color: blue;">对比竞品，</strong><strong style="color: blue;"><span style="color: black;">制品</span><span style="color: black;">自己</span>有<span style="color: black;">那些</span>优劣势呢？</strong>接下来进入到SWOT分析的部分。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、SWOT分析</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SWOT分析是<span style="color: black;">宣传</span>策划的<span style="color: black;">基本</span><span style="color: black;">办法</span>之一，<span style="color: black;">每一个</span>字母对应<span style="color: black;">区别</span>的含义：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIEKqLx7YNOvsaGjHlBAbz3gttQyhAicdkoZYjjg1kDxrpN1OmbPnnicFKmlzcibCYd8SQqK79UfkQceg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">S-<span style="color: black;">优良</span>：</span></strong><span style="color: black;">如<span style="color: black;">制品</span>质优价低、本地客户口碑、一对一服务</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">W-劣势：</span></strong><span style="color: black;">如品牌知名度低、<span style="color: black;">营销</span><span style="color: black;">途径</span>缺失、店面装修陈旧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">O-机会：</span></strong><span style="color: black;">如全新<span style="color: black;">制品</span>、签约新明星、发力新市场</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">T-挑战：</span></strong><span style="color: black;">如替代<span style="color: black;">制品</span>多、竞争对手发力、政策不清晰</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接上文，以护肤品牌A为例，做一个简单的SWOT分析示例：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">优良</span>：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）众多新一代当红明星代言人</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）明星效应强大<span style="color: black;">制品</span>定位时尚，符合当下<span style="color: black;">青年</span>人的口味</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">劣势：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）后起之秀，知名度与品牌依赖度有待<span style="color: black;">加强</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）粉丝活跃度高，但质量较低，<span style="color: black;">引起</span>销量较低</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">目的</span>用户分析</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了<span style="color: black;">认识</span><span style="color: black;">制品</span>的优劣势之外，信息流<span style="color: black;">宣传</span>属于效果类营销，在后台会对用户<span style="color: black;">精细</span>定向，定向的前提是对<span style="color: black;">目的</span>用户的<span style="color: black;">认识</span>，<span style="color: black;">包含</span> <strong style="color: blue;">性别、年龄、地域、兴趣、支付新习惯 </strong>等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">以某减肥APP为例：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">用户角色1：</span></strong><span style="color: black;">冲动减肥的小白，占比10％-20%</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">用户角色2：</span></strong><span style="color: black;">随便减减的学生党，占比60%－70%</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">用户角色3：</span></strong><span style="color: black;">认真减肥的新妈妈 ，占比10%</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">用户角色4：</span></strong><span style="color: black;">爱自拍的健身小白 ，比较<span style="color: black;">留意</span>别人的看法，占比10%</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">综合起来，这个减肥APP的 <strong style="color: blue;"><span style="color: black;">目的</span>用户：</strong><span style="color: black;">青年</span>城市女性，<strong style="color: blue;">标签：</strong>1976-1998年出生（18-40岁），生活在<span style="color: black;">1、</span>二线城市，大专以上学历，有体重管理需求。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">素材优化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span><span style="color: black;">制品</span>之后，进入到素材创意部分，<span style="color: black;">怎样</span>做好创意优化，从这几个方面出发：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">照片</span>部分</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">需求</span>形象直观，<span style="color: black;">拥有</span>场景感，能<span style="color: black;">表现</span><span style="color: black;">详细</span>的功能，以某工具类APP为例，<span style="color: black;">咱们</span>来分析下，它的<span style="color: black;">照片</span>素材有什么问题？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">素材一：主题模糊</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/BfZq1UuicvNpbI2cWOpgO4Wm3icZGE6QtibymiclAptpgQkaRM7EbSHiaT5Jkq5w1xTCRXZ0ib2T3SaoXa8gZgNlqdXw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">素材二：太过官方</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/BfZq1UuicvNpbI2cWOpgO4Wm3icZGE6QtibtHiaD7JySMGwrKmX3vvPUibzlmWFyoUlbgYLxiaPhia3oX4cpbo2WPianAw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">素材三：硬广模式</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/BfZq1UuicvNpbI2cWOpgO4Wm3icZGE6Qtib6cCFm0hiaSic7naufe4kSibuKibice1RJvWSkFR2nhUSRibjXqaEiallMeSJQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">素材四：<span style="color: black;">无</span>亮点</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/BfZq1UuicvNpbI2cWOpgO4Wm3icZGE6QtibCDfkDlzVaqTwxsbK7qfVTqkLt9aCVosRfA4rClIKGF0uibt3ubfEhgg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">素材五：主题不明</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/BfZq1UuicvNpbI2cWOpgO4Wm3icZGE6QtibVpPKs4b8Xj1eG7zhGZAqwl5FlxzHbN5qmpEk9YSs8YCSyF6JUlGiaxQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">素材六：太过正式</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/BfZq1UuicvNpbI2cWOpgO4Wm3icZGE6QtibYkBMctt38s5GP1Ria8k5mO9ic5VpUsUKdmUeic5J3pDDRe2o2HYG8KUWg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">优秀</span>素材：原生<span style="color: black;">宣传</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/BfZq1UuicvNpbI2cWOpgO4Wm3icZGE6Qtibt6Ft88JBwdY1fWdyW3bX1lIQVf6y1wLKgnPIV1frBsefAwezexcTiag/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在信息流<span style="color: black;">宣传</span>投放中，好的素材<span style="color: black;">照片</span>满足这些标准：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1）图文：</span></strong><span style="color: black;"><span style="color: black;">照片</span>的趣味性与美观度并列<span style="color: black;">第1</span>位，保持图文一致</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2）高清：</span></strong><span style="color: black;"><span style="color: black;">重视</span><span style="color: black;">照片</span>精度，高清原图</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3）真实：</span></strong><span style="color: black;">以客样片、实景（物）图、细节图、流程图为主</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4）视频：</span></strong><span style="color: black;">封面图<span style="color: black;">选择</span><span style="color: black;">拥有</span>吸引力的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、文案部分</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每套<span style="color: black;">照片</span>配5段<span style="color: black;">区别</span>博文，引导用户点击，切忌硬广形式，<strong style="color: blue;"><span style="color: black;">那样</span><span style="color: black;">怎样</span>用文案里戳中用户？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1）用文案选定群体，</span></strong><span style="color: black;"><strong style="color: blue;">点出重要信息，减少用户的判断成本。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span><span style="color: black;">经过</span>地域：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/BfZq1UuicvNpbI2cWOpgO4Wm3icZGE6QtibRYZgfbicHYJdYys8k5VrSvSAMklibHvGmr7WVc0YxV5zib3H2PuBvW3Pw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">例如</span><span style="color: black;">经过</span>年龄：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/BfZq1UuicvNpbI2cWOpgO4Wm3icZGE6Qtiba11dicj7SPVOQX5gQTW720LzII3dAaFBE9IxkLmxib8pIfJy8BKJ8uicA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">例如</span><span style="color: black;">经过</span>特性：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/BfZq1UuicvNpbI2cWOpgO4Wm3icZGE6QtibbY8WfFa1ZbkwXVMl5WIHStQEenEXT0HTicsgiarfxWfOk4jic8nEicFg0A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对的<span style="color: black;">目的</span>人群<span style="color: black;">拥有</span>某种特性，<span style="color: black;">或</span>对某个<span style="color: black;">制品</span>要素<span style="color: black;">尤其</span>关注，<span style="color: black;">能够</span>直接把这个要素点出来。点出了“百元内搞定”就把关注省钱、<span style="color: black;">期盼</span>低价购买好物的群体框选了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2）巧用数字和时间来表达效果。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/BfZq1UuicvNpbI2cWOpgO4Wm3icZGE6Qtibgtdd0xXAocxLsalDzedh3OyGAmddA2NYb0PaxFuh0LFWrMuPKEnvSw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总结<span style="color: black;">来讲</span>，在文案创意上，做到这些点很重要：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）寻找<strong style="color: blue;">切入点</strong>，<span style="color: black;">保准</span>专注性；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）重点表达对粉丝<strong style="color: blue;">有用的信息；</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）提出的<span style="color: black;">每一个</span>观点要<strong style="color: blue;">与客户诉求保持一致；</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4）把握<strong style="color: blue;"><span style="color: black;">敏锐</span>度、时节性、热门<span style="color: black;">专题</span>；</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5）<strong style="color: blue;">站在用户（粉丝）的<span style="color: black;">方向</span></strong>传达<span style="color: black;">宣传</span>内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、创意方面</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案和素材都基于一个好创意，信息流推广的创意，<span style="color: black;">一般</span>绕不开下面五种形式：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1）讲故事：</span></strong><span style="color: black;">用故事来树立品牌，真实动人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2）说<span style="color: black;">制品</span>：</span></strong><span style="color: black;"><span style="color: black;">经过</span>软性的推广，以病毒营销的方式快速传播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3）树知识：</span></strong><span style="color: black;">通俗易懂，科普知识。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4）搞活动：</span></strong><span style="color: black;">优惠、打折要直接，触发行动是关键。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5）玩游戏：</span></strong><span style="color: black;">巧妙设计游戏内容，<span style="color: black;">经过</span>调研进行加粉。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于信息流<span style="color: black;">制品</span>分析及文案素材的内容，<span style="color: black;">咱们</span>就先说到<span style="color: black;">这儿</span>，<span style="color: black;">倘若</span>有推广方面的疑问，欢迎给艾奇菌<span style="color: black;">留言~</span></span></p>
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