一个十字象限,勾勒出宣传文案的所有评判标准
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上一次咱们分享了创意文案的好坏标准,有一点<span style="color: black;">必须</span><span style="color: black;">重视</span>,一个标准体系里,<span style="color: black;">仅有</span>好坏显然<span style="color: black;">不足</span>,还有对错之分</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/8b83a55cdd5342a7a7f0de0a6c078b92~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723529014&x-signature=So6Sxcu9F%2F2ShoFueeSWdjVbCwM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如上图,我画了一个十字象限,横轴,用对错标注,纵轴,用好坏标注,<span style="color: black;">这般</span>,就产生了九种<span style="color: black;">区别</span>的<span style="color: black;">状况</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>要说下,对错,是<span style="color: black;">按照</span>文案的<span style="color: black;">商场</span>目的<span style="color: black;">评估</span>的,而好坏,是<span style="color: black;">按照</span>文案的愉悦程度,调性<span style="color: black;">是不是</span>符合判断的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我标注一的地方,<span style="color: black;">便是</span>这个文案,<span style="color: black;">欠好</span>不坏,不对不错</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>说<span style="color: black;">咱们</span>是售卖剃须刀的,这个<span style="color: black;">宣传</span>是一个男人举着剃须刀说,王二狗剃须刀,你好我<span style="color: black;">亦</span>好,啥用<span style="color: black;">亦</span><span style="color: black;">无</span>,客户记不住,更不会买,<span style="color: black;">亦</span><span style="color: black;">欠好</span>看</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">叫作</span>这类<span style="color: black;">宣传</span>,叫平庸的<span style="color: black;">宣传</span>,这简直<span style="color: black;">便是</span>在浪费时间和金钱</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/336a4ce9758d4e36b40f3ddc163d8286~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723529014&x-signature=%2BSFOl3G488DysUFj96DEEez2g1A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标注二的<span style="color: black;">地区</span>,这个<span style="color: black;">宣传</span>很对,但<span style="color: black;">欠好</span>不坏</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还是那个剃须刀,<span style="color: black;">她们</span>主打的是电池续航能力强,还是那个男人,举着剃须刀说,王二狗剃须刀,充电<span style="color: black;">便是</span>强,棒极了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然他把<span style="color: black;">制品</span>的卖点说出来了,但平铺直叙,毫无新意,并<span style="color: black;">不可</span>产生好的效果,我把这种<span style="color: black;">宣传</span>,<span style="color: black;">叫作</span>作应付公事,混日子</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标注三的<span style="color: black;">地区</span>,<span style="color: black;">欠好</span>不坏,但它是错的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还是那个男人,觉着剃须刀说,王二狗剃须刀,大品牌,值得信赖,<span style="color: black;">咱们</span>都在用</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">很显然,你不是大品牌,假如人们想买剃须刀的话,又认可大品牌,那<span style="color: black;">必定</span>去<span style="color: black;">选取</span>真正的大品牌,而不是你的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">叫作</span>这类<span style="color: black;">宣传</span>,叫渎职,写出这种<span style="color: black;">宣传</span>的人,要<span style="color: black;">思虑</span>转行了</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/46f089474e024e67b92cc00a9764c4b4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723529014&x-signature=57Us3ZHvbQfvNlfmI7QR5764kR0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/05d26285ae2841248ea84d8fe07f2a19~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723529014&x-signature=Zg6BrWyVT6dCim6KQntVUrMIJxQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标注四的<span style="color: black;">地区</span>,不对不错,<span style="color: black;">然则</span>挺好</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这次,<span style="color: black;">咱们</span>把那个男人换成黄渤,给他拍几组男人打拼的镜头,<span style="color: black;">而后</span>说出<span style="color: black;">宣传</span>词,男人,就应该对自己好一点,王二狗剃须刀,值得<span style="color: black;">持有</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>拍的很动人,男人确实<span style="color: black;">不易</span>,但跟你的王二狗剃须刀关系不大,<span style="color: black;">咱们</span><span style="color: black;">叫作</span>这类<span style="color: black;">宣传</span>,叫暴殄天物</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标注五的<span style="color: black;">地区</span>,不对不错,<span style="color: black;">然则</span>很坏</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这次咱们把那个男人换成一个<span style="color: black;">此刻</span>伪娘<span style="color: black;">同样</span>的男流量明星,让他举着剃须刀说,虽然我不长胡子,但<span style="color: black;">便是</span><span style="color: black;">爱好</span>王二狗剃须刀的造型,你值得<span style="color: black;">持有</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此时</span>候,不管它的造型好坏,这款剃须刀<span style="color: black;">必定</span>会被打个标签,伪娘专用,你觉得长胡子的男人谁敢买</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这简直<span style="color: black;">便是</span>罪恶</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b7630ccac9cc4ede8dcd66053bcca263~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723529014&x-signature=e84Uv9x62xcTBdhrAST2duCs94k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标注六的<span style="color: black;">地区</span>,<span style="color: black;">便是</span>又错又坏,它是从标注五的<span style="color: black;">地区</span>演化过来的,还是那个伪娘,举着剃须刀说,王二狗剃须刀,大品牌,值得信赖</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span>一句是好话,既不是大品牌,还<span style="color: black;">导致</span>人们的厌烦,我觉得,这类<span style="color: black;">宣传</span>,简直<span style="color: black;">便是</span><span style="color: black;">报仇</span>,写<span style="color: black;">宣传</span>的跟商家<span style="color: black;">必定</span>有杀父之仇</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标注七的<span style="color: black;">地区</span>,很坏,<span style="color: black;">然则</span>很对,这个<span style="color: black;">亦</span>容易理解,还是让伪娘上场,说出那句,王二狗剃须刀,充电五分钟,能用三个月,你值得<span style="color: black;">持有</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2bdf004f9eb941c39e4bb539769ff14b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723529014&x-signature=gOFpM7l3F2PKmbgbd9NOVUQSuvM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/06f7827220db41c98fe3d85ee0fd116d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723529014&x-signature=aTspOI%2FbRDjtskSf95lqtPUCYwo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然清晰地把<span style="color: black;">制品</span>卖点表达出来,<span style="color: black;">然则</span>调性太差,我<span style="color: black;">爱好</span>续航能力,但确实讨厌伪娘,<span style="color: black;">咱们</span><span style="color: black;">叫作</span>这类<span style="color: black;">宣传</span>,叫罪大恶极</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标注八的<span style="color: black;">地区</span>,很好,但却是错的,这次咱们<span style="color: black;">不消</span>伪娘了,换个大牌明星</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个剃须刀是出行<span style="color: black;">必须</span>的一次性剃须刀,主打的是多次购买,咱们让陈道明先生上场,拍一组男人高品质生活的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还要拍出这个剃须刀的制作精良,工艺精湛来,让人们看了就爱不释手,恨不得<span style="color: black;">保藏</span>起来</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假如人们真的认可了这组<span style="color: black;">宣传</span>,那可就麻烦大了,<span style="color: black;">由于</span>这是一次性剃须刀,可<span style="color: black;">大众</span><span style="color: black;">皆想</span><span style="color: black;">长时间</span><span style="color: black;">持有</span>,跟<span style="color: black;">商场</span>目的大相径庭了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">叫作</span>这类<span style="color: black;">宣传</span>,叫人哭笑不得</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后,标注九的那个象限,咱们留个互动<span style="color: black;">专题</span>,你觉得,那个又好又对的象限,该<span style="color: black;">怎样</span><span style="color: black;">叫作</span>呼呢,欢迎留言</p>
真情实感,其含义为认真了、走心了的意思,是如今的饭圈常用语。 我完全赞同你的观点,思考很有深度。 谷歌外链发布 http://www.fok120.com/ 期待更新、坐等、迫不及待等。
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