宣传文案写作考前梳理
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0Dz9sLibhULFibuUZDNNIQAUeBz4R3rd5M5VEyxIPZzsQqddtcRId6tCxzlncwCywRPXZM6CbctvibMsnlRoyGib0g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">22级三拱门湘大新传考研QQ群：700378039</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过了这么多次的文案练习，<span style="color: black;">大众</span>写出的文案<span style="color: black;">已然</span>很优秀了，而<span style="color: black;">咱们</span>练习的题目<span style="color: black;">亦</span>几乎<span style="color: black;">包括</span>了<span style="color: black;">各样</span>商品类型，<span style="color: black;">包含</span>各类投放<span style="color: black;">媒介</span>、<span style="color: black;">商场</span><span style="color: black;">宣传</span>、公益<span style="color: black;">宣传</span>、系列<span style="color: black;">宣传</span>、企业形象<span style="color: black;">宣传</span>、<span style="color: black;">危险</span>公关等形式。<span style="color: black;">大众</span>在考试时<span style="color: black;">必定</span>要掐时间做题，留给文案写作30分钟<span style="color: black;">上下</span>的时间。下面把<span style="color: black;">必须</span><span style="color: black;">重视</span>的事情再<span style="color: black;">仔细</span>梳理一下：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.审题</span></strong></span></p><span style="color: black;">审题审两遍！把<span style="color: black;">必须</span><span style="color: black;">重视</span>的点画下来！</span><span style="color: black;">（1）先看是</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;">给谁打<span style="color: black;">宣传</span></strong></span></span><span style="color: black;">，是给<span style="color: black;">制品</span>还是品牌；</span><span style="color: black;">（2）再看</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;">投放<span style="color: black;">媒介</span>是什么</strong></span></span><span style="color: black;">，是报纸、杂志还是网络<span style="color: black;">宣传</span>文案，<span style="color: black;">倘若</span>是杂志<span style="color: black;">宣传</span>文案，<span style="color: black;">意见</span>写一下图文说明，当然不写<span style="color: black;">亦</span><span style="color: black;">能够</span>，<span style="color: black;">重视</span></span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">必定</span>不要画图</strong></span></span><span style="color: black;">；</span><span style="color: black;">（3）再看</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">是不是</span><span style="color: black;">需求</span>结构要素完整</strong></span></span><span style="color: black;">，<span style="color: black;">倘若</span><span style="color: black;">需求</span>结构要素完整，则<span style="color: black;">必要</span><span style="color: black;">包括</span>标题、正文、口号、附文，<span style="color: black;">倘若</span>是系列<span style="color: black;">宣传</span>文案还要写准口号；</span><span style="color: black;">（4）再看字数<span style="color: black;">需求</span>，<span style="color: black;">倘若</span><span style="color: black;">需求</span>不少于200字，<span style="color: black;">咱们</span></span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">通常</span><span style="color: black;">指的是</span>正文不少于200字</strong></span></span><span style="color: black;">。<span style="color: black;">倘若</span>考系列<span style="color: black;">宣传</span>文案，<span style="color: black;">需求</span>不少于三则，</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">咱们</span><span style="color: black;">通常</span>就写三则</strong></span></span><span style="color: black;">，<span style="color: black;">亦</span><span style="color: black;">能够</span>写四则，但要<span style="color: black;">重视</span>时间。</span><span style="color: black;">（5）再</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;">看材料中<span style="color: black;">是不是</span>给出<span style="color: black;">制品</span>卖点和诉求</strong></span></span><span style="color: black;">，<span style="color: black;">倘若</span><span style="color: black;">无</span>给出，<span style="color: black;">能够</span>自己发挥一个卖点来写，<span style="color: black;">倘若</span>有，<span style="color: black;">必定</span>要围绕卖点和诉求来写。</span><span style="color: black;">（6）<span style="color: black;">倘若</span>考到</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;">比较开放的题</strong></span></span><span style="color: black;">，例如给你的公众号写文案、给你的家乡写文案、给你最<span style="color: black;">爱好</span>的美食写文案，<span style="color: black;">必定</span>要<span style="color: black;">重视</span><span style="color: black;">关联</span>信息自设，</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">必定</span>要先写一个自设<span style="color: black;">要求</span></strong></span></span><span style="color: black;">，写清楚你选的<span style="color: black;">制品</span>是什么，它有什么特点和卖点，<span style="color: black;">而后</span>再<span style="color: black;">起始</span>进行写作。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.写作<span style="color: black;">过程</span></span></strong></span></p><span style="color: black;">（1）先围绕题目的<span style="color: black;">制品</span>和卖点想一个好一点的口号，<span style="color: black;">意见</span>不<span style="color: black;">想要</span>太久，两三分钟足够，口号<span style="color: black;"><strong style="color: blue;"><span style="color: black;">通常</span>要<span style="color: black;">相关</span><span style="color: black;">制品</span></strong></span>，把<span style="color: black;">制品</span>名<span style="color: black;">叫作</span><span style="color: black;">或</span>简<span style="color: black;">叫作</span><span style="color: black;">或</span>谐音词写进来，<span style="color: black;">另一</span>文案要<span style="color: black;"><strong style="color: blue;">简洁易记</strong></span>，<span style="color: black;"><strong style="color: blue;">方便<span style="color: black;">长时间</span><span style="color: black;">运用</span></strong></span>，还要<span style="color: black;"><strong style="color: blue;">传达<span style="color: black;">制品</span>信息</strong></span>，<span style="color: black;">倘若</span>能押韵的话更好。<span style="color: black;">倘若</span>考试实在想不到非常好的文案，不要纠结，果断选一个<span style="color: black;">相关</span><span style="color: black;">制品</span>又说明卖点的短句写进来当口号。</span><span style="color: black;">给<span style="color: black;">大众</span>一个例子感受一下，有个小区叫文昌小区，房产属于学区房，口号是“家住文昌，必读<span style="color: black;">文案</span>”</span><span style="color: black;">。</span><span style="color: black;">（2）再想标题，标题的写作有技巧，大卫奥格威认为要把<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>写进标题里，但<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>人认为标题重要的是吸引人，<span style="color: black;">大众</span><span style="color: black;">自动</span>决定，<span style="color: black;"><strong style="color: blue;">只要标题吸引人，能够和正文<span style="color: black;">关联</span>联<span style="color: black;">就可</span></strong></span>。</span><span style="color: black;">给<span style="color: black;">大众</span>几个例子<span style="color: black;">自动</span>感受下：“快看过来，<span style="color: black;">这儿</span>有你想看的”、“寻找最胖的人”、“你见过比它快的吗？”、“工作时少不了它的<span style="color: black;">陪同</span>”</span><span style="color: black;">。</span><span style="color: black;">（3）再写正文，<span style="color: black;"><strong style="color: blue;">正文<span style="color: black;">必定</span>要多用短句，少用或<span style="color: black;">不消</span>长句</strong></span>，长句写出来经不起推敲，<span style="color: black;">况且</span>传达信息比较<span style="color: black;">繁杂</span>。<span style="color: black;">另一</span><span style="color: black;">意见</span><span style="color: black;">大众</span>多用情理结合诉求，<span style="color: black;">能够</span>用生活化的场景融合<span style="color: black;">制品</span>卖点来写。<span style="color: black;">倘若</span>文案要拿高分要吗文笔要好，要吗就要在形式上创新。<span style="color: black;"><strong style="color: blue;">在正文写作时<span style="color: black;">能够</span>用诗歌、书信、日记等等形式来写作，近现代诗歌改写<span style="color: black;">能够</span>用，古诗词不<span style="color: black;">意见</span>用</strong></span>，<span style="color: black;">由于</span>改写难度大，时间不足，还容易字数<span style="color: black;">不足</span>。<span style="color: black;"><strong style="color: blue;">正文<span style="color: black;">必定</span>要把<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>写进来！把<span style="color: black;">制品</span>卖点融进来</strong></span>！</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">尽可能</span>别用纯理性诉求</strong></span>。</span><span style="color: black;">（4）写完标题、正文之后，把最<span style="color: black;">起始</span>想好的口号写在正文下方。最后写附文。<span style="color: black;"><strong style="color: blue;">附文<span style="color: black;">必定</span>要<span style="color: black;">重视</span>你的<span style="color: black;">制品</span>和投放媒介</strong></span>。<span style="color: black;">通常</span><span style="color: black;">咱们</span>会在附文中加入网址、<span style="color: black;">位置</span>、<span style="color: black;">tel</span>、购买方式、优惠信息等。</span><span style="color: black;">（5）一定要<span style="color: black;">重视</span>写作格式，标清标题、正文、口号、附文，<span style="color: black;">倘若</span>考到系列<span style="color: black;">宣传</span>文案，<span style="color: black;">意见</span><span style="color: black;">大众</span>用以下格式进行写作：</span><span style="color: black;">①标题一致型（<span style="color: black;">宣传</span>准口号不一致，<span style="color: black;">宣传</span>口号一致）</span><span style="color: black;"><span style="color: black;">宣传</span>标题：xxx</span><span style="color: black;">系列一</span><span style="color: black;"><span style="color: black;">宣传</span>正文：xxx</span><span style="color: black;"><span style="color: black;">宣传</span>准口号：xxx</span><span style="color: black;">系列二</span><span style="color: black;"><span style="color: black;">宣传</span>正文：xxx</span><span style="color: black;"><span style="color: black;">宣传</span>准口号：xxx</span><span style="color: black;">系列三</span><span style="color: black;"><span style="color: black;">宣传</span>正文：xxx</span><span style="color: black;"><span style="color: black;">宣传</span>准口号：xxx</span><span style="color: black;"><span style="color: black;">宣传</span>口号：xxx</span><span style="color: black;"><span style="color: black;">宣传</span>附文：xxx</span><span style="color: black;">②标题不一致型（<span style="color: black;">宣传</span>准口号不一致，<span style="color: black;">宣传</span>口号一致）</span><span style="color: black;"><span style="color: black;">宣传</span>标题：xxx</span><span style="color: black;"><span style="color: black;">宣传</span>正文：xxx</span><span style="color: black;"><span style="color: black;">宣传</span>准口号：xxx</span><span style="color: black;"><span style="color: black;">宣传</span>标题：xxx</span><span style="color: black;"><span style="color: black;">宣传</span>正文：xxx</span><span style="color: black;"><span style="color: black;">宣传</span>准口号：xxx</span><span style="color: black;"><span style="color: black;">宣传</span>标题：xxx</span><span style="color: black;"><span style="color: black;">宣传</span>正文：xxx</span><span style="color: black;"><span style="color: black;">宣传</span>准口号：xxx</span><span style="color: black;"><span style="color: black;">宣传</span>口号：xxx</span><span style="color: black;"><span style="color: black;">宣传</span>附文：xxx</span><span style="color: black;">（6）再次<span style="color: black;">敬告</span>！考试</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;">千万不要为了追求一则好的文案花很<span style="color: black;">长期</span>去思考</strong></span></span><span style="color: black;">，一旦时间<span style="color: black;">不足</span><span style="color: black;">或</span>没写完就很亏，在时间满足的前提下，结合<span style="color: black;">自己</span>实力，写出一则满足<span style="color: black;">需求</span>的文案足矣。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【考前系列】</span></strong></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">今天<span style="color: black;">起始</span>打印准考证，<span style="color: black;">重视</span>事项快<span style="color: black;">保藏</span>！</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【往期答题】</span></strong></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">训练题目</span></strong></span><span style="color: black;"><a style="color: black;">01期</a></span><a style="color: black;">02期</a><a style="color: black;">03期</a><a style="color: black;">04期</a><a style="color: black;">05期</a><span style="color: black;"><span style="color: black;"><a style="color: black;">06期</a> <a style="color: black;">07期</a></span><span style="color: black;"> <span style="color: black;"><a style="color: black;">08期</a></span></span></span><span style="color: black;"><a style="color: black;">09期</a> <a style="color: black;">10期</a> <a style="color: black;">11期</a> <a style="color: black;">12期</a> <a style="color: black;">13期</a> <a style="color: black;">14期</a></span> <span style="color: black;"> 15期 <a style="color: black;">16期</a></span><strong style="color: blue;"><span style="color: black;">论述题批改</span></strong><a style="color: black;">01期</a><a style="color: black;">02期</a><a style="color: black;">03期</a><a style="color: black;">04期</a><a style="color: black;">05期 </a><a style="color: black;">06期</a><a style="color: black;">07期</a><a style="color: black;"><span style="color: black;">08期</span></a><a style="color: black;">09期</a><a style="color: black;">10期</a><span style="color: black;"> <span style="color: black;"><a style="color: black;">11期</a> <a style="color: black;">12期</a> <a style="color: black;">13期</a> <a style="color: black;">14期</a> <a style="color: black;">15期</a></span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">信息</span>改写批改</strong></span><a style="color: black;">01期</a><a style="color: black;">02期</a><a style="color: black;">03期</a><a style="color: black;">04期</a><a style="color: black;">05期</a><span style="color: black;"> <span style="color: black;"> <a style="color: black;">06期</a> <a style="color: black;">07期 </a> <a style="color: black;">08期</a></span></span><a style="color: black;">09期</a><a style="color: black;">10期</a><span style="color: black;"> <span style="color: black;"><a style="color: black;">11期</a> <a style="color: black;">12期</a> <a style="color: black;">13期</a> <a style="color: black;">14期</a> </span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>文案批改</span></strong></span><a style="color: black;">01期</a><a style="color: black;">02期</a><a style="color: black;">03期</a><a style="color: black;">04期</a><a style="color: black;">05期</a><span style="color: black;"> <a style="color: black;">06期</a> <a style="color: black;">07期</a> <a style="color: black;">08期</a></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">09期</a><span style="color: black;"> <a style="color: black;">10期</a> <a style="color: black;">11期</a> <a style="color: black;">12期</a> <a style="color: black;">13期</a> <a style="color: black;">14期</a> <a style="color: black;">15期</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【课程咨询】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0Dz9sLibhULFibuUZDNNIQAUeBz4R3rd5MzMDC8F3vIQvh5GrWw0ZAW26ryxibjShYNOBu1Vr919t2eibuTTZhFpOg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0Dz9sLibhULFibuUZDNNIQAUeBz4R3rd5M0iaSsYFRmE1ZutsYkumLho1wZykO4OQyBTYWicjvWXokY3BvRAtkYubQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0Dz9sLibhULFibuUZDNNIQAUeBz4R3rd5MSF5dS84MgSibORr501vj5qCdk9GXYARmiar6sbIVDUzD32kXVH5SzVQg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0Dz9sLibhULFibuUZDNNIQAUeBz4R3rd5MYDxniaBEuPnT6dxlpxHibaGiaJIxo8WqZicpCdsbcFzSbRfl0vHJlu4aPw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【往期<span style="color: black;">举荐</span>】</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">21级课程答题汇总</a> | <a style="color: black;">21级全程班介绍</a> | <a style="color: black;">21级湘大新传考研问答集合</a> | <a style="color: black;">20级考研初试成绩喜报</a> | <a style="color: black;">20级复试成绩喜报</a></p>
我赞同你的看法，你的智慧让人佩服，谢谢分享。 感谢您的精彩评论，为我带来了新的思考角度。 感谢你的精彩评论，为我的思绪打开了新的窗口。 交流如星光璀璨，点亮思想夜空。
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