经典文案软文写作案例：不靠宣传靠口碑 诚信服务感动用户
<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jFRDrLH8Aca1XKWugJMw6a54rSyfNZ6iaOibXj7BXaia462iaznPZF3MhAdWibas5BiboQ1teor1xWmiaQMOhPNkR6PdA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></strong></strong></strong></strong></strong></span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/MnZAnmV49ic8uY1LebGoib8IRFUf3Gwjq5WQP3sJJo7LJSkS6PiaZG9YgialAXwxyutrLAZmaXsMFZlibe4icjpXwpAg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2010</span><span style="color: black;">年</span><span style="color: black;">,</span><span style="color: black;">电子商务以其超低的<span style="color: black;">制品</span>价格<span style="color: black;">优良</span>实现了迅猛的发展，据工信部数据<span style="color: black;">表示</span>，</span><span style="color: black;">2010</span><span style="color: black;">年网络购物的全年交易额达</span><span style="color: black;">5000</span><span style="color: black;">亿元，约占全年社会商品零售总额的</span><span style="color: black;">3%</span><span style="color: black;">，</span><span style="color: black;">2011</span><span style="color: black;">年的电子商务发展将会更加疯狂。</span></span><span style="color: black;">但<span style="color: black;">因为</span>电子商务行业缺少规范引导，买家和卖家之间<span style="color: black;">持续</span><span style="color: black;">显现</span>的纠纷、时常<span style="color: black;">发掘</span>的假冒伪劣<span style="color: black;">制品</span>等均<span style="color: black;">作为</span>电子商务实现长足发展的瓶颈。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前，商务部发布了《第三方电子商务交易平台服务规范》，提出一系列交易纠纷<span style="color: black;">处理</span>机制，例如，平台交易规则要提前规定、<span style="color: black;">准许</span>消费者在一段时间内无理由退货等，为消费者网上购物<span style="color: black;">供给</span>了巨大的规范支持。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>规范不是强制性的，<span style="color: black;">日前</span>并<span style="color: black;">无</span>手段来查处，<span style="color: black;">因此呢</span>，第三方平台的<span style="color: black;">功效</span>便<span style="color: black;">成为了</span>消费者<span style="color: black;">选取</span>在哪个网上购物的重要参考点，专业服饰</span><span style="color: black;">B2C</span><span style="color: black;">网站</span><span style="color: black;">***</span><span style="color: black;">创始人在分享</span><span style="color: black;">***</span><span style="color: black;">的运营经验时<span style="color: black;">暗示</span>：</span></span><span style="color: black;">“电子商务<span style="color: black;">想要</span>做成功，<span style="color: black;">必定</span>要将诚信<span style="color: black;">做为</span><span style="color: black;">安身</span>之本，把品质和服务<span style="color: black;">做为</span>营销理念，并将两者完美结合、充分尊重和<span style="color: black;">注重</span>顾客的体验和需求”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">正是基于<span style="color: black;">这般</span>的经营理念，</span><span style="color: black;">***</span><span style="color: black;">将其团购业务重心放在挑选<span style="color: black;">优秀</span>商家，<span style="color: black;">选取</span>性价比高的团购商品上；</span></span><span style="color: black;"><span style="color: black;">亦</span>正是贯彻了这种经营理念，</span><span style="color: black;"><span style="color: black;">***</span><span style="color: black;">团购在上线短短几个月的时间内，便<span style="color: black;">累积</span>了上万名消费者，<span style="color: black;">每日</span>交易量达上千件，瞬间步入专业服饰团购行业中人气最旺的网站之一。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">让消费者<span style="color: black;">安心</span>的选购网站平台上的<span style="color: black;">制品</span>，<span style="color: black;">首要</span><span style="color: black;">需求</span>第三方平台提前为消费者把好质量关，宁可不要利润<span style="color: black;">亦</span><span style="color: black;">不可</span>损害消费者的利益。</span><span style="color: black;"><span style="color: black;">***</span><span style="color: black;">创始人<span style="color: black;">暗示</span>：</span></span><span style="color: black;">“</span><span style="color: black;"><span style="color: black;">***</span><span style="color: black;">在接受卖家入驻前，最基本的<span style="color: black;">需求</span>便是：</span></span><span style="color: black;">严格<span style="color: black;">需求</span>卖家<span style="color: black;">保准</span><span style="color: black;">制品</span></span><span style="color: black;"><span style="color: black;">100%</span><span style="color: black;">正品，否则假一赔十；</span></span><span style="color: black;"><span style="color: black;">同期</span></span><span style="color: black;"><span style="color: black;">***</span><span style="color: black;">一切售后服务严格<span style="color: black;">根据</span>网站<span style="color: black;">颁布</span>的规定，</span><span style="color: black;">15</span><span style="color: black;">天内无理由退换货，<span style="color: black;">顾客如遇质量或配送失误<span style="color: black;">导致</span>的退换货等问题产生的快递<span style="color: black;">花费</span><span style="color: black;">所有</span>由</span></span><span style="color: black;"><span style="color: black;">***</span><span style="color: black;">先行承担，<span style="color: black;">而后</span>再同厂家协商<span style="color: black;">处理</span>；</span></span></span><span style="color: black;">并且每一笔退款都将直接退还到顾客最初支付的私人账户里</span><span style="color: black;">”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">***</span><span style="color: black;">最为业内人士敬佩的是其曾经开团</span><span style="color: black;">3</span><span style="color: black;">个月，<span style="color: black;">营销</span><span style="color: black;">制品</span>上万件，但退货率<span style="color: black;">仅有</span>万分之一，即一位男士在为<span style="color: black;">妻子</span>买衣服时，<span style="color: black;">因为</span>挑选的尺寸过小，且<span style="color: black;">无</span>再大的号码，不得不无奈退货。</span></span><span style="color: black;"><span style="color: black;">亦</span>为此，</span><span style="color: black;"><span style="color: black;">***</span><span style="color: black;">物美价廉的<span style="color: black;">制品</span>定位被许多网购消费者<span style="color: black;">叫作</span>赞不已。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但团购网站毕竟是<span style="color: black;">做为</span>中间的交易环节<span style="color: black;">显现</span>，<span style="color: black;">制品</span>的质量和服务都很难实现百分百的把握。近期</span><span style="color: black;"><span style="color: black;">***</span><span style="color: black;">在<span style="color: black;">营销</span>一款团购<span style="color: black;">制品</span>时，<span style="color: black;">忽然</span><span style="color: black;">显现</span>了爆卖的<span style="color: black;">状况</span>。</span></span><span style="color: black;"><span style="color: black;">制品</span>销量比预期多了几百件，当</span><span style="color: black;"><span style="color: black;">***</span><span style="color: black;">紧急向厂家要货时，厂家却完全不负责的<span style="color: black;">暗示</span>货<span style="color: black;">已然</span>先发给其他的线下<span style="color: black;">途径</span>商了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">面对消费者的指责和不满，</span><span style="color: black;">***</span><span style="color: black;">一方面<span style="color: black;">剧烈</span><span style="color: black;">需求</span>厂家近快补货，一方面积极为消费者安排了退款，<span style="color: black;">同期</span><span style="color: black;">机构</span>管理团队<span style="color: black;">一块</span>给消费者打<span style="color: black;">tel</span>解释<span style="color: black;">状况</span>并且<span style="color: black;">暗示</span>歉意。</span></span><span style="color: black;">面对</span><span style="color: black;"><span style="color: black;">***</span><span style="color: black;">的诚挚，消费者不仅平息了怒火，<span style="color: black;">况且</span><span style="color: black;">非常多</span>消费者还反过来安慰网站的工作人员，<span style="color: black;">暗示</span>了理解和大度。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">记者认为，<span style="color: black;">做为</span>团购网站能有<span style="color: black;">这般</span>的服务态度<span style="color: black;">已然</span>难能可贵。关键的是</span><span style="color: black;"><span style="color: black;">***</span><span style="color: black;">确实<span style="color: black;">无</span>为了追求短期利益，而<span style="color: black;">忽略</span>了消费者的感受，能够积极<span style="color: black;">守护</span>消费者利益与供货厂家据理力争，更<span style="color: black;">表现</span>了团购网站的服务体制确实有了<span style="color: black;">显著</span>的<span style="color: black;">提高</span>和进步。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">遵循一对一的客户服务，充分<span style="color: black;">增多</span>网站的顾客体验度，<span style="color: black;">持续</span>加强服务，<span style="color: black;">才可</span>将网站做的更好更大，</span><span style="color: black;">***</span><span style="color: black;"><span style="color: black;">始终</span>遵从着个传统，即负责人每周挂帅一天，亲自当客服和消费者在线沟通，<span style="color: black;">认识</span>消费者的<span style="color: black;">爱好</span>和对网站的看法，以便更快速直接的<span style="color: black;">处理</span><span style="color: black;">各样</span>问题。</span></span><span style="color: black;">“<span style="color: black;">把每一位顾客都当成是您自己的<span style="color: black;">伴侣</span>来真诚对待，<span style="color: black;">这般</span><span style="color: black;">才可</span>真正吸引和留住<span style="color: black;">更加多</span>的顾客”</span></span><span style="color: black;"><span style="color: black;">***</span><span style="color: black;">创始人说。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2011</span><span style="color: black;">年是个新起点，在《第三方电子商务交易平台服务规范》的引导下，电子商务的发展将更加快速，而</span><span style="color: black;">***</span><span style="color: black;">提出的符合《第三方电子商务交易平台服务规范》的品质</span><span style="color: black;">+</span><span style="color: black;">服务的团购营销理念将随着其成功的步伐越来越被业界认可。</span></span><span style="color: black;">动电子商务行业的发展将更加健康。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/swPq39aEEbygsaQIskmVCVQtsz88V8KUs9TdY9pH914KZ2T4M0QvbztScHR9QTHQYccO4GicmvfuVicibU7a4R6HA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所志国从事17年电子商务和网络营销，是<span style="color: black;">第1</span>批中国十大电子商务营销大师。创造出极具市场杀伤力的——</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“刺痛营销”</span></strong><span style="color: black;">法则。</span></span><span style="color: black;">在2001年就用30分钟完成一篇软文，当天为企业创造80万<span style="color: black;">营销</span>额，3年实现8亿元营销奇迹。18年<span style="color: black;">运用</span></span><strong style="color: blue;"><span style="color: black;">“刺痛营销”，</span></strong><span style="color: black;">为多个企业打造了以小博大的互联网成功案例。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">为京东、腾讯、健力宝、海尔、美菱、拉手、中粮等上百个知名品牌和<span style="color: black;">媒介</span>，撰写过上千篇软文和行业评论，被誉为——</span><strong style="color: blue;"><span style="color: black;">“互联网软文圣手”</span></strong><span style="color: black;">。</span></span><span style="color: black;"><span style="color: black;">亦</span>是首个在清华、北大等各营销总裁班，公开讲授软文营销的老师，业内公认的</span><span style="color: black;"><span style="color: black;">“</span><strong style="color: blue;"><span style="color: black;">新<span style="color: black;">媒介</span>营销教父”。</span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/MnZAnmV49icib0ZtHbXt6IyIryAp94tJRhba95GCUQWoo6VcIIxQ3T381EibR3wr3yc3s1Fmqgd12LcfUYracTsCg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/swPq39aEEbygsaQIskmVCVQtsz88V8KUFEhqcGwt1ib6rYicIibLMMNjLibia6GuKNLxJ3cnCAQtp9PoyyYMQAoKAug/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">1、<span style="color: black;">供给</span>实战易懂的软文营销培训。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/swPq39aEEbygsaQIskmVCVQtsz88V8KUFEhqcGwt1ib6rYicIibLMMNjLibia6GuKNLxJ3cnCAQtp9PoyyYMQAoKAug/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">2、品牌策划和深度软文写作服务。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/swPq39aEEbygsaQIskmVCVQtsz88V8KUFEhqcGwt1ib6rYicIibLMMNjLibia6GuKNLxJ3cnCAQtp9PoyyYMQAoKAug/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">3、为<span style="color: black;">优秀</span>项目<span style="color: black;">举荐</span>投资人或投资<span style="color: black;">公司</span>。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/swPq39aEEbygsaQIskmVCVQtsz88V8KUFEhqcGwt1ib6rYicIibLMMNjLibia6GuKNLxJ3cnCAQtp9PoyyYMQAoKAug/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">4、给企业培养和对接写作人才。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/swPq39aEEbygsaQIskmVCVQtsz88V8KUFEhqcGwt1ib6rYicIibLMMNjLibia6GuKNLxJ3cnCAQtp9PoyyYMQAoKAug/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">5、<span style="color: black;">供给</span>为期7—30天的脱产式写作培训。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">合作扫描下方二维码</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/swPq39aEEbzXyyiauygb24kI9qrW7ZvuV278EYujaKq8tymiauWUib6EJ5uiaf8Zec6EpuqiacCZRibtDQsPIWaBmw5Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">或添加<span style="color: black;">微X</span>：</span></strong><strong style="color: blue;"><span style="color: black;">13311154343 </span></strong></span></p>
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