江苏开放大学2024年春《文案写作 060720》文案的形式与媒介一报刊宣传文案写作参考答案
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">单选题</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1当人<span style="color: black;">处在</span>某种<span style="color: black;">心情</span>状态之下时，容易？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A感性的力量要大于理性力量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B理性的力量与感性力量相等</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">C理性的力量要大于感性力量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">D<span style="color: black;">不易</span>“跟着感觉走”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">答案：</span></strong><span style="color: black;">A</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2<span style="color: black;">宣传</span>的目的是推销<span style="color: black;">制品</span>，达到此目的的首要<span style="color: black;">要求</span>是什么？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A吸引<span style="color: black;">重视</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B扬长避短</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">C内容真实</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">D态度诚恳</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">答案：</span></strong><span style="color: black;">A</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">多选题</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1构思报纸<span style="color: black;">宣传</span>文案时，应<span style="color: black;">重视</span><span style="color: black;">那些</span>技巧？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A让消费者自己得出结论</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B针对<span style="color: black;">营销</span><span style="color: black;">困难</span>作诉求</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">C针对企业形象、精神、理念作诉求</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">D用促销手段吸引消费者的<span style="color: black;">重视</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">答案：</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>参考答案关注【润雨搜题】公众号发送题目查看</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2<span style="color: black;">做为</span>一种艺术形式，<span style="color: black;">宣传</span>要？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A迎合消费者的心理</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B潜移默化地引导</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">C使<span style="color: black;">目的</span>受众购买商品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">D创新表达方式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">E顺应时代的发展</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">答案：</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>参考答案关注【润雨搜题】公众号发送题目查看</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3以下<span style="color: black;">那些</span>是情理结合诉求<span style="color: black;">宣传</span>文案的特点？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A有实用性、功能性的信息内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B诉求内容全面</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">C诉求表现情理并举</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">D满足人们心理需求</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">答案：</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>参考答案关注【润雨搜题】公众号发送题目查看</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4在理性诉求文案中，<span style="color: black;">能够</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A客观传达<span style="color: black;">制品</span>信息</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B<span style="color: black;">功效</span>于消费者的理性思维</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">C鼓励消费者冲动消费</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">D以理服人</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">答案：</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>参考答案关注【润雨搜题】公众号发送题目查看</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5<span style="color: black;">宣传</span>文案语言<span style="color: black;">拥有</span><span style="color: black;">那些</span>特点？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A创新</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B生动形象</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">C</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">准确</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">D简明</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">答案：</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>参考答案关注【润雨搜题】公众号发送题目查看</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6<span style="color: black;">因为</span><span style="color: black;">宣传</span>要在有限的时间内或有限的版面上传达出特定的信息，从而达到最大的传播效果，<span style="color: black;">因此呢</span>在<span style="color: black;">宣传</span>文案写作中，以下是不<span style="color: black;">准许</span><span style="color: black;">显现</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A拖沓的表述</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B多余的词语</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">C</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">准确规范</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">D简明扼要</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">答案：</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>参考答案关注【润雨搜题】公众号发送题目查看</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7报纸<span style="color: black;">宣传</span>适宜于诉求指<span style="color: black;">叫作</span>对象的什么信息？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A最新信息</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B<span style="color: black;">运用</span><span style="color: black;">繁杂</span>的<span style="color: black;">制品</span>信息</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">C<span style="color: black;">拥有</span><span style="color: black;">资讯</span>价值的企业理念</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">D信息量大的<span style="color: black;">制品</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">答案：</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>参考答案关注【润雨搜题】公众号发送题目查看</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">填空题</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1<span style="color: black;">宣传</span>文案的三种<span style="color: black;">区别</span>诉求方式，它们分别为，和。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">答案：</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>参考答案关注【润雨搜题】公众号发送题目查看</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2可读性<span style="color: black;">需求</span>文案要勤于分段，每段只表达个中心意思。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">答案：</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>参考答案关注【润雨搜题】公众号发送题目查看</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简答题</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1<span style="color: black;">按照</span>报刊<span style="color: black;">宣传</span>文案特点和写作<span style="color: black;">需求</span>，为饭店：南京大牌档写一则<span style="color: black;">宣传</span>文案，<span style="color: black;">需求</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用报刊<span style="color: black;">宣传</span>文案的文体形式进行写作；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案中<span style="color: black;">包括</span>标题和正文；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">写出<span style="color: black;">这般</span>构思的理由；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立完成，不<span style="color: black;">准许</span>抄袭</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">答案：</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>参考答案关注【润雨搜题】公众号发送题目查看</span></strong></p>
楼主听话，多发外链好处多，快到碗里来！外链论坛 http://www.fok120.com/ 外链发布社区 http://www.fok120.com/ 你的话语如春风拂面，让我心生暖意。
页:
[1]