短视频文案策划怎么写？爆款短视频文案创作办法分享（内附脚本模板）
<img src="https://mmbiz.qpic.cn/sz_mmbiz_png/XEibiabBYqYSTZ6f683gMeTWAnrUhqW9RDuFNB1RmT58QhpfOQldMaYNFvUgriaXNIictRaHdiaS4r5tQQGfW5f1bMQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">咱们</span>平时看到的短视频，看似随意，其实都是经过精心策划的，其中最重要的<span style="color: black;">便是</span>文案，<span style="color: black;">亦</span>叫台词。</span><span style="color: black;">提前进行短视频文案策划，<span style="color: black;">能够</span><span style="color: black;">保准</span>拍摄以及直播的顺利进行。</span><span style="color: black;"><span style="color: black;">那样</span><strong style="color: blue;">短视频文案<span style="color: black;">怎样</span>策划</strong>呢？</span>01<strong style="color: blue;">确定短视频主题</strong><strong style="color: blue;"><span style="color: black;">主题是故事的灵魂，<span style="color: black;">仅有</span>主题<span style="color: black;">知道</span>，故事才会彰显出强大的吸引力。</span></strong><strong style="color: blue;"><span style="color: black;">(1)确定故事的核心。</span></strong><span style="color: black;">故事的核心<span style="color: black;">便是</span>故事的主题思想，<span style="color: black;">便是</span>你要<span style="color: black;">经过</span>这个故事告诉<span style="color: black;">大众</span>什么。</span><span style="color: black;"><span style="color: black;">例如</span>,你想告诉<span style="color: black;">大众</span>一则人生哲理，<span style="color: black;">或</span>向<span style="color: black;">大众</span>传授一条工作经验，抑或表达<span style="color: black;">针对</span>爱情的某些看法……<span style="color: black;">仅有</span>确定了故事的核心，之后你<span style="color: black;">才可</span>围绕它设计故事的角色、语言以及情节。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/XEibiabBYqYSRKE7Zt6kJrOdvc8AczYlMK4wZOP3e9ZnFJLicgQnmcWibS7tYyrmVx8rthpZp9ER8f4sI3cy68fcvg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">(2)确定故事的类型。</span></strong><span style="color: black;">确定故事的核心之后，还<span style="color: black;">必须</span>确定最适合表现核心的故事类型。</span><span style="color: black;"><span style="color: black;">例如</span>,是创业故事还是爱情故事？是幽默故事还是寓言故事？<span style="color: black;">仅有</span>找到最适合表现故事核心的类型，<span style="color: black;">才可</span>将故事完美地呈现给广大用户。</span><strong style="color: blue;"><span style="color: black;">（3）<span style="color: black;">知道</span>故事的角色</span></strong><span style="color: black;">确定故事主题之后，你还<span style="color: black;">必须</span><span style="color: black;">知道</span>故事的角色。</span><span style="color: black;"><span style="color: black;">由于</span>故事主题<span style="color: black;">必须</span>角色承载，<span style="color: black;">仅有</span>角色设置<span style="color: black;">恰当</span>、<span style="color: black;">知道</span>，<span style="color: black;">才可</span>让故事主题更加鲜明，拍出来的短视频才会更吸引人。</span><strong style="color: blue;"><span style="color: black;">A、主角<span style="color: black;">必要</span>和故事主题相契合。</span></strong><span style="color: black;">什么样的主题决定了什么样的主角，一个严肃的价值观主题不可能<span style="color: black;">经过</span>滑稽主角演绎出来，一个幽默的主题<span style="color: black;">亦</span>不可能由面部表情<span style="color: black;">呆滞</span>的主角诠释出来。</span><span style="color: black;"><span style="color: black;">因此呢</span>,主角的形象、性格、气质等，<span style="color: black;">必要</span>和故事的主题相契合。</span><span style="color: black;">抖音用户“ 蔡昀恩”是一位100岁的老奶奶，视频<span style="color: black;">重点</span>是<span style="color: black;">是由于</span>他的孙女拍摄，分享奶奶爱火锅甜食烤鸭的生活<span style="color: black;">平常</span>，账号以“亲情最美”为主题，分享孙女和奶奶的<span style="color: black;">平常</span>生活趣事，将亲情演绎得淋漓尽致，击中了用户心中最柔软的<span style="color: black;">地区</span>，账号粉丝将近600w。</span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/XEibiabBYqYSRKE7Zt6kJrOdvc8AczYlMKtgWAficmF4dDnGOaRxt3rrEibdicAI9dxBl8enskqpy5Nv63v5hNqjJRA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">B、适当设定次要角色数量。</span></strong><span style="color: black;">当一个主角<span style="color: black;">没法</span>将故事主题完美地展现出来时，就<span style="color: black;">必须</span>设定次要角色加以<span style="color: black;">协同</span>。次要角色既不是越多越好，<span style="color: black;">亦</span>不是越少越好，而是要<span style="color: black;">按照</span>故事主题的<span style="color: black;">必须</span>进行设置，以能和主角形成完美搭配为宜。</span>02<strong style="color: blue;">短视频内容创作</strong><strong style="color: blue;"><span style="color: black;">（1）利用<span style="color: black;">资讯</span>热点做原创</span></strong><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">每日</span>都会看到<span style="color: black;">各样</span>各样的<span style="color: black;">资讯</span>，且<span style="color: black;">每日</span>都会有新的<span style="color: black;">资讯</span><span style="color: black;">显现</span>，<span style="color: black;">因此呢</span>利用时事热点做原创内容，更能吸引粉丝的目光。<span style="color: black;">那样</span><span style="color: black;">怎样</span>利用时事热点加工<span style="color: black;">资讯</span>呢？<span style="color: black;">能够</span><span style="color: black;">根据</span>如下的方式进行:</span><span style="color: black;">短视频作者要观察在各大型网站、社交平台上，<span style="color: black;">那些</span><span style="color: black;">资讯</span>会受到粉丝的关注，数量多不多。</span><span style="color: black;"><span style="color: black;">例如</span>,网上非常关注“罗志祥劈腿”的热点，就有<span style="color: black;">非常多</span>人来蹭这笔热度，来<span style="color: black;">得到</span>人气。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/XEibiabBYqYSRKE7Zt6kJrOdvc8AczYlMKq95nQcxsLuCibym2ZCJ6ibP9HbkYmED2v4jc87xAL2n3EsEshKKZqvsg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">（2）对已有视频进行二次加工</span></strong><span style="color: black;">并非<span style="color: black;">仅有</span>扛着摄像机抑或掏出手机亲自拍摄的短视频才属于原创，<span style="color: black;">经过</span>对已有视频素材的二次加工，加入自己的风格和创意，<span style="color: black;">这般</span>制作出来的短视频<span style="color: black;">亦</span>属于原创。这种原创视频非常适合<span style="color: black;">无</span>设备，<span style="color: black;">无</span>足够成本和时间的作者。</span><strong style="color: blue;"><span style="color: black;">1、定主题。</span></strong><span style="color: black;">作者<span style="color: black;">首要</span><span style="color: black;">想要</span>好要制作的短视频的主题,如想要“蹭热点”制作一个名人<span style="color: black;">专题</span>短视频</span><strong style="color: blue;"><span style="color: black;">2、找素材。</span></strong><span style="color: black;">确定好主题后,<span style="color: black;">能够</span>在网络上搜索和主题<span style="color: black;">关联</span>的视频素材。<span style="color: black;">例如</span>,<span style="color: black;">能够</span><span style="color: black;">经过</span>百度搜索名人的<span style="color: black;">关联</span>视频,那样便会<span style="color: black;">显现</span><span style="color: black;">非常多</span>的素材。</span><strong style="color: blue;"><span style="color: black;">3、挑选素材</span></strong><strong style="color: blue;"><span style="color: black;">。</span></strong><span style="color: black;">作者<span style="color: black;">必须</span>从搜索出来的素材中,选出<span style="color: black;">有些</span>时长较短且相对适合主题的视频,之后进行下载。<span style="color: black;">通常</span>而言,下载五六个视频便<span style="color: black;">能够</span><span style="color: black;">保准</span>二次加工顺利完成。</span><strong style="color: blue;"><span style="color: black;">4、拼接视频。</span></strong><span style="color: black;">将选好的<span style="color: black;">关联</span>视频进行剪辑拼接。</span><strong style="color: blue;"><span style="color: black;">5、配音解说。</span></strong><span style="color: black;"><span style="color: black;">按照</span>视频内容,进行专业配音解说</span><strong style="color: blue;"><span style="color: black;">6、视频加工完成后,上传发布。</span></strong><span style="color: black;">总得<span style="color: black;">来讲</span>，一个优秀短视频文案策划<span style="color: black;">能够</span>让你的作品<span style="color: black;">得到</span><span style="color: black;">更加多</span>用户的<span style="color: black;">爱好</span>，越有机会上热门！</span><span style="color: black;"><span style="color: black;">然则</span>一个人的短视频文案写作能力并不是看完几篇<span style="color: black;">文案</span>就能马上飞速<span style="color: black;">提高</span>的。<span style="color: black;">必须</span><span style="color: black;">咱们</span><span style="color: black;">经过</span><span style="color: black;">持续</span>的实操来总结和<span style="color: black;">熬炼</span>自己。</span><span style="color: black;"><span style="color: black;">针对</span>新手<span style="color: black;">来讲</span>，最有效的学习<span style="color: black;">办法</span><span style="color: black;">便是</span>从模仿和借鉴爆款视频的文案<span style="color: black;">起始</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你不<span style="color: black;">晓得</span>哪里有这些文案，<span style="color: black;">此刻</span>添加抖商公社联合创始人-俊哲</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">微X</span>：gws009</strong></span><span style="color: black;">（备注：文案脚本，我分享你一份短视频文案写作教程资料，内含<strong style="color: blue;">百套爆款脚本文案范例、经典文案案例</strong>！</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fImy0dIjed1PDWoXUV0UzL5LMYOmHIzg3LCOvUAysMBLCy8CibBCgBibsDnuBSywonOoEQ7lpvTBnuR8PLo9FjYw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你还是担心自己不会写作，<span style="color: black;">或</span>不<span style="color: black;">晓得</span>自己文案写的好<span style="color: black;">欠好</span>，<span style="color: black;">能够</span>加我<span style="color: black;">微X</span>，我在线分享你</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">更加多</span>爆款短视频文案的创作思路和<span style="color: black;">办法</span></strong></span><span style="color: black;">。<span style="color: black;">另一</span>你<span style="color: black;">亦</span><span style="color: black;">能够</span>将你的视频和文案私发给我，</span><strong style="color: blue;"><span style="color: black;">我</span></strong><span style="color: black;"><strong style="color: blue;">在线<span style="color: black;">指点</span>你<span style="color: black;">怎样</span>修改</strong></span><span style="color: black;">！</span></p><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/XEibiabBYqYSTZ6f683gMeTWAnrUhqW9RDz8zCKv9OrAZgff5zC0Wia8acTOYZrUA7Jlm3XTYPmyzaQuLYjBWbu2w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;">以上<span style="color: black;">便是</span>短视频文案的<span style="color: black;">关联</span>介绍，下面<span style="color: black;">咱们</span><span style="color: black;">一块</span>学习<strong style="color: blue;">短视频<span style="color: black;">怎样</span>吸引用户留住用户</strong>的<span style="color: black;">关联</span>干货知识</span><strong style="color: blue;"><span style="color: black;">吸引用户</span></strong><span style="color: black;">抖音视频的时长是15秒,虽然时间较短,但用户并不会<span style="color: black;">因此呢</span>随意停留。在短短的视频里,<span style="color: black;">必要</span>有能够在<span style="color: black;">第1</span>时间吸引用户的<span style="color: black;">原因</span>。短视频文案策划</span><span style="color: black;">这种<span style="color: black;">原因</span>有<span style="color: black;">非常多</span>,<span style="color: black;">倘若</span>你懂得运用镜头语言,<span style="color: black;">能够</span>利用静态镜头的停留吸引用户的<span style="color: black;">重视</span>,抓住用户的<span style="color: black;">心情</span>;<span style="color: black;">倘若</span>你懂得<span style="color: black;">宣传</span>创作中的“吸睛”原理,<span style="color: black;">亦</span><span style="color: black;">能够</span>充分利用用户的兴趣元素<span style="color: black;">创立</span>好感。</span><span style="color: black;">在抖音短视频中,用来吸引用户的<span style="color: black;">平常</span>元素<span style="color: black;">重点</span>有以下七种：短视频文案策划</span><span style="color: black;"><span style="color: black;">想要</span>留住用户,你的短视频最起码要具备<span style="color: black;">以上</span>七个元素中的一个点。<span style="color: black;">想要</span>吸引大批的用户,<span style="color: black;">那样</span>你则<span style="color: black;">必要</span>要把某一个元素用到极致。</span><span style="color: black;">当然,<span style="color: black;">倘若</span>你的短视频能够具备多个吸睛元素,<span style="color: black;">那样</span>你<span style="color: black;">亦</span>必然能够使大批受众欲罢<span style="color: black;">不可</span>。短视频文案策划</span><span style="color: black;">在这些<span style="color: black;">平常</span>的元素里,“快节奏”无疑最能反映抖音的特点。抖音特有的快速录影、切镜头等功能,能够<span style="color: black;">运用</span>户更加轻易地创造快节奏的作品,使观众为之着选。</span><span style="color: black;">料音曾经爆火的“手指舞”正是利用了这一特点,让用户不知不觉就沉迷在抖音的世界中。短视频文案策划</span><strong style="color: blue;"><span style="color: black;">留住用户</span></strong><span style="color: black;">想把短视频做好,就要有<span style="color: black;">尤其</span>的内容元素,以吸引用户的关注。而当一个短视频中<span style="color: black;">持有</span>多个元素时,这个短视频的关注度<span style="color: black;">亦</span>会得到<span style="color: black;">加强</span>。</span><span style="color: black;">例如:当一个快节奏的舞蹈视频<span style="color: black;">是由于</span>一位高颜值的女性完成的,就会比普通人跳的舞蹈更受欢迎;短视频文案策划</span><span style="color: black;">当一个宠物类的视频加上有创意的搞笑元素,就会吸引<span style="color: black;">更加多</span>的受众,激发人们的萌点;当把现实里的某一类新奇事物搬进视频,就会<span style="color: black;">诱发</span><span style="color: black;">公众</span>的关注,创造出一系列网红<span style="color: black;">制品</span>。</span><span style="color: black;"><span style="color: black;">区别</span>元素的组合<span style="color: black;">能够</span>达到1+1>2的效果,使视频能够留下观众,让观众欲罢<span style="color: black;">不可</span>。</span><span style="color: black;">而<span style="color: black;">倘若</span>想<span style="color: black;">恰当</span>地创造出<span style="color: black;">拥有</span>多重元素的视频,就<span style="color: black;">必须</span><span style="color: black;">咱们</span>有着强大的策划能力,能够<span style="color: black;">有效</span>地利用有限的资源,<span style="color: black;">明显</span><span style="color: black;">制品</span>属性,创造出优秀的作品。短视频文案策划</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">提高</span>热度</span></strong><span style="color: black;"><span style="color: black;">提高</span>热度最好的办法<span style="color: black;">便是</span>借助热点<span style="color: black;">专题</span>,<span style="color: black;">亦</span><span style="color: black;">便是</span>“蹭热点”。</span><span style="color: black;"><span style="color: black;">那样</span>,何谓热门<span style="color: black;">专题</span>呢?简单<span style="color: black;">来讲</span>,<span style="color: black;">便是</span>在某个时间段里,人们谈论最多的事情。借助热门<span style="color: black;">专题</span>,<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">快速</span><span style="color: black;">提高</span>自己抖音视频的热度。短视频文案策划</span><span style="color: black;">尤其是<span style="color: black;">针对</span><span style="color: black;">哪些</span>粉丝数量较为少的抖音运营者而言,<span style="color: black;">经过</span>制作并发布<span style="color: black;">有些</span>和热点<span style="color: black;">专题</span><span style="color: black;">关联</span>的短视频,<span style="color: black;">能够</span><span style="color: black;">快速</span>吸粉,扩大粉丝规模。</span><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>,热门<span style="color: black;">专题</span>又可分为突发性<span style="color: black;">专题</span>和周期性<span style="color: black;">专题</span>两种。</span><span style="color: black;">突发性热点的最大特点<span style="color: black;">便是</span>快,<span style="color: black;">咱们</span><span style="color: black;">每一个</span>人都<span style="color: black;">没法</span>预料突发性<span style="color: black;">专题</span>,但舆论一旦点燃就会瞬间带动<span style="color: black;">关联</span><span style="color: black;">专题</span>。短视频文案策划</span><span style="color: black;"><span style="color: black;">因此</span>,<span style="color: black;">做为</span>抖音运营者,当<span style="color: black;">咱们</span>遇到了突发性热点的时候,<span style="color: black;">必定</span>要反应<span style="color: black;">快速</span>、抓住机会。</span><span style="color: black;">而周期性<span style="color: black;">专题</span>谈论的时期较长,当创作者在以这类热点为<span style="color: black;">基本</span>制作短视频时,<span style="color: black;">能够</span>有较充裕的时间进行准备。</span><span style="color: black;"><span style="color: black;">例如</span>《白蛇传》是著名民间神话故事,<span style="color: black;">因此</span>抖音上<span style="color: black;">非常多</span>搞笑达人都纷纷模仿白蛇、青蛇博取关注,得到了无数粉丝的点赞。短视频文案策划</span><span style="color: black;"><span style="color: black;">倘若</span>你还是担心自己不会写作，<span style="color: black;">或</span>不<span style="color: black;">晓得</span>自己文案写的好<span style="color: black;">欠好</span>，<span style="color: black;">能够</span>加我<span style="color: black;">微X</span>，我在线分享你</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">更加多</span>爆款短视频文案的创作思路和<span style="color: black;">办法</span></strong></span><span style="color: black;">。<span style="color: black;">另一</span>你<span style="color: black;">亦</span><span style="color: black;">能够</span>将你的视频和文案私发给我，</span><strong style="color: blue;"><span style="color: black;">我</span></strong><span style="color: black;"><strong style="color: blue;">在线<span style="color: black;">指点</span>你<span style="color: black;">怎样</span>修改</strong></span><span style="color: black;">！</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/XEibiabBYqYSTZ6f683gMeTWAnrUhqW9RDz8zCKv9OrAZgff5zC0Wia8acTOYZrUA7Jlm3XTYPmyzaQuLYjBWbu2w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" 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太棒了、厉害、为你打call、点赞、非常精彩等。 真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。 论坛的成功是建立在我们诚恳、务实、高效、创新和团结合作基础上，我们要把这种精神传递下去。 “沙发”（SF，第一个回帖的人）
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