400个经典案例 , 热销94年 , 全世界18个版本 , 宣传人必看的宣传圣经
<span style="color: black;"><strong style="color: blue;"><span style="color: black;">“伟大的<span style="color: black;">宣传</span>很少是灵机一动的结果,而是<span style="color: black;">长时间</span>艰苦劳动和学习的产物。</span></strong><strong style="color: blue;"><span style="color: black;">”</span></strong></span><span style="color: black;">相信<span style="color: black;">非常多</span>人每次在看创意<span style="color: black;">宣传</span>案例盘点时,总会思考其中的灵感<span style="color: black;">源自</span>和创意形成,但<span style="color: black;">咱们</span><span style="color: black;">亦</span>总是容易陷进一个个案例里,只能得到不<span style="color: black;">拥有</span>普适性的<span style="color: black;">办法</span>论。</span><span style="color: black;">今天<span style="color: black;">咱们</span>给<span style="color: black;">大众</span>带来一本<span style="color: black;">宣传</span>学经典,堪<span style="color: black;">叫作</span><span style="color: black;">宣传</span>“圣经”。<span style="color: black;">这次</span>再版新增了100多个当代出色<span style="color: black;">宣传</span>案例、<span style="color: black;">宣传</span>专业的10几个行业新视角,以及新的品牌故事及数据资料等。</span><span style="color: black;">不管你是<span style="color: black;">宣传</span>学专业的师生、<span style="color: black;">宣传</span>人、市场营销者&媒介执行者、新<span style="color: black;">媒介</span>运营或是对<span style="color: black;">宣传</span>学、传播学感兴趣的读者,这本书在学习和工作中都将有所<span style="color: black;">帮忙</span>。</span><span style="color: black;">这本<span style="color: black;">宣传</span>学经典,</span><span style="color: black;">《克莱普纳<span style="color: black;">宣传</span>学》</span><span style="color: black;">(Kleppners Advertising Procedure)</span><span style="color: black;">——正在被越来越多的中国读者认识</span><span style="color: black;">——并将更受欢迎。</span><span style="color: black;">在美国,每一个学习或<span style="color: black;">认识</span>过<span style="color: black;">宣传</span>的人,都知晓它的名字。人们说:</span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">无论遇到<span style="color: black;">宣传</span>方面的任何问题,</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“克莱普纳”都是<span style="color: black;">第1</span>个想到的名字。</span></strong></span></p><span style="color: black;">这本书的中文版——《克莱普纳<span style="color: black;">宣传</span>学》(第18版)即将和读者<span style="color: black;">伴侣</span>们见面。一部初版于1925年的<span style="color: black;">宣传</span>学著作,跨越近百年的历史,依旧能够焕发光彩,并给现代<span style="color: black;">宣传</span>学人以启迪,是一件看似不可能却又实实在在<span style="color: black;">出现</span>的事情。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuPzdmTibbNuicpnOsrZGsNzfOOvjib1oOkKxrQcnnNEibMXR7TiaxsHUXYJQZqb1ibv94n2mNhe5tTxZEcvdJlgAuLA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">克莱普纳<span style="color: black;">宣传</span>学(第18版)</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">作者克莱普纳和他的后继者</span></strong></span><img src="https://mmbiz.qpic.cn/mmbiz_png/cuPzdmTibbNuicpnOsrZGsNzfOOvjib1oOk1sibqc5BpK3ZVX15D2ej5ufRwuicWZXdEPjRwSb4jxRQMDPFJHaUTM7w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">奥托·克莱普纳</span><span style="color: black;"><span style="color: black;">这本书最初的作者</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">奥托·克莱普纳(Otto Kleppner)</span></strong></span><span style="color: black;">,<span style="color: black;">本来</span>是一位普通的文案工作者。</span></span><span style="color: black;">和今天的<span style="color: black;">非常多</span><span style="color: black;">青年</span>人<span style="color: black;">同样</span>,在从事了若干类似的工作后,他进入到一家Prentice Hall出版社,担任<span style="color: black;">宣传</span>经理一职。<span style="color: black;">宣传</span>工作与出版企业的相结合,让他想到:“我<span style="color: black;">亦</span><span style="color: black;">能够</span>写一本书”。</span><span style="color: black;">又过了几年,他觉得自己完全<span style="color: black;">能够</span>开一家<span style="color: black;">宣传</span><span style="color: black;">机构</span>。丰富的工作经验和敏锐的<span style="color: black;">商场</span>嗅觉,加上强有力的执行力,让这两个念头<span style="color: black;">火速</span>都大张旗鼓地实现了。</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">他的<span style="color: black;">宣传</span><span style="color: black;">机构</span>,克莱普纳<span style="color: black;">宣传</span><span style="color: black;">机构</span>一经成立就大获成功!聚集了一大批顶尖客户——帝王苏格兰威士忌、哈珀波本威士忌、萨博汽车、双日读书俱乐部等等。</p>
</span><span style="color: black;">时间证明,他的<span style="color: black;">宣传</span>观点睿智并充满启迪,他的著作被<span style="color: black;">宣传</span>专业学生视为“圣经”,并被多种语言出版。<span style="color: black;">由于</span>在<span style="color: black;">宣传</span>教育上的<span style="color: black;">明显</span>贡献,他还荣获在美国<span style="color: black;">宣传</span>界的最高荣誉尼克尔斯杯(即<span style="color: black;">此刻</span>的克莱恩杯,Crain Cup)。</span><span style="color: black;">细心的读者<span style="color: black;">亦</span>许会<span style="color: black;">发掘</span>,在书的封面上,作者的栏目里并<span style="color: black;">无</span><span style="color: black;">显现</span>他的名字。这是<span style="color: black;">由于</span>,1982年克莱普纳去世,而他的经典作品仍在市场和读者的呼唤下,修订出版新版,为了纪念和致敬克莱普纳及其<span style="color: black;">宣传</span>思想,<span style="color: black;">大众</span>一致决定将他的名字放在书名上。</span><span style="color: black;">从2002年的第15版<span style="color: black;">起始</span>,对之前的版本进行整理、<span style="color: black;">弥补</span>、更新的,是托马斯·拉塞尔、卡伦·怀特希尔·金,到了第18版,又<span style="color: black;">增多</span>了罗纳德·莱恩和汤姆·赖克特。</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/cuPzdmTibbNuicpnOsrZGsNzfOOvjib1oOkEOV3zAVkF2hmjtOibsXKjVytDDftJ2N6Sth7DJBYicqib9NmKiaduke9iaw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;">罗纳德·莱恩</span><img src="https://mmbiz.qpic.cn/mmbiz_png/cuPzdmTibbNuicpnOsrZGsNzfOOvjib1oOkWO1yQx3IiaRRagzNw5nX5M7nTjB1llW3Gs9DsneiaHhqXVXkcV8DGhkQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">卡伦·怀特希尔·金</span><img src="https://mmbiz.qpic.cn/mmbiz_png/cuPzdmTibbNuicpnOsrZGsNzfOOvjib1oOk9rWgon4VBJN7b3anl9yImojS7hYypg5QaicGIPjx8D5m07FOqt4k2pg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">汤姆·赖克特</span><span style="color: black;">这三位克莱普纳的后继者,在<span style="color: black;">宣传</span><span style="color: black;">行业</span><span style="color: black;">亦</span>是各有千秋——罗纳德从事过<span style="color: black;">宣传</span>业的<span style="color: black;">各样</span>工作,为可口可乐、美国全国鸡肉协会、美汁源等大型客户<span style="color: black;">供给</span>创意服务,因对<span style="color: black;">宣传</span>教育和行业的贡献而被美国<span style="color: black;">宣传</span>联盟授予“<span style="color: black;">明显</span><span style="color: black;">宣传</span>教育家”的<span style="color: black;">叫作</span>号。卡伦和汤姆是佐治亚大学格雷迪<span style="color: black;">资讯</span>与<span style="color: black;">公众</span>传播学院<span style="color: black;">宣传</span>学教授。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">成长中的经典:</span></strong><strong style="color: blue;"><span style="color: black;">94年与18版</span></strong></span><span style="color: black;">时间不是一条静止的河流。当一本书出到第18版,它走过了多远的路?又与多少人结下了不解之缘?</span><span style="color: black;">第18版如此高版次的图书,它的第1版又会是什么样子呢?<span style="color: black;">做为</span>编辑,<span style="color: black;">咱们</span>和读者<span style="color: black;">伴侣</span><span style="color: black;">同样</span>好奇。然而很遗憾,在互联网这种媒介还<span style="color: black;">无</span>像今天<span style="color: black;">这般</span>发达的时代,<span style="color: black;">咱们</span>并<span style="color: black;">不可</span>寻到最初的书影。</span><span style="color: black;">但能够找到下面这些古早的英文版本,<span style="color: black;">亦</span>是一种莫大的幸运。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuPzdmTibbNuicpnOsrZGsNzfOOvjib1oOkG5MviclR13vz6pW5icWFibWcOfseXfx0ibHTNOkWkmxzpgkIYFab8a70hw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">1950年第四版精装</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuPzdmTibbNuicpnOsrZGsNzfOOvjib1oOkdicvomGrfUYejZ1FzFSqWkL2gDMZ3XwqHXqn1vNqqLFRtcZPjMlFHIA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">1973年第六版精装</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuPzdmTibbNuicpnOsrZGsNzfOOvjib1oOkUhIQibd1GSpeMPpVeiajx6dW4nAsVBTyibeA5vEicPdRgml3NlMUo5YqGw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"> <span style="color: black;">1973年第六版平装</span></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuPzdmTibbNuicpnOsrZGsNzfOOvjib1oOk6E8hiaMKwNe0y6fSxV4lYgkNuk2pBZ5Tx9XfAibicSZNmxAjFCy0GQCiaw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">2002年第15版精装</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuPzdmTibbNuicpnOsrZGsNzfOOvjib1oOkQbN6K5X043hHKcWNGCicw6X3WaAau5reQNp0ztxfD93KLdyZ7iaic07IA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"> 2004年第15版精装</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuPzdmTibbNuicpnOsrZGsNzfOOvjib1oOkHXFbrAHNltefN1v4icCSoTNEGyfwC76alGYHYFtfnvPSJnMibVP3tpaQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">2006年第17版平装</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuPzdmTibbNuicpnOsrZGsNzfOOvjib1oOknP8EhRGZIoZWZJZiaKff79Fibx7Cwh5dv3sibtESa52QOHEs0VJHBRD3w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">第17版精装</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuPzdmTibbNuicpnOsrZGsNzfOOvjib1oOkMAyxsDNJlGD3Ytwu9rOlTAwkUwVicXS6xzZ3fqE4S438NbcA6k3oGnw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">第18版精装</span><span style="color: black;">透过这些封面,<span style="color: black;">咱们</span>或许<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">发掘</span><span style="color: black;">有些</span>有趣的细节。从最初的单一色彩,到后来的<span style="color: black;">宣传</span>牌、出租车、电视<span style="color: black;">宣传</span>等元素,<span style="color: black;">咱们</span>似乎<span style="color: black;">亦</span>能窥见近100年来,<span style="color: black;">宣传</span>媒介的巨大变迁,以及<span style="color: black;">宣传</span>所反映出的人类社会生活与经济生活的巨大迭代。</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《克莱普纳<span style="color: black;">宣传</span>学》站在<span style="color: black;">宣传</span>专业人员的视角,从<span style="color: black;">宣传</span>策划到<span style="color: black;">宣传</span>管理、媒介战略、<span style="color: black;">宣传</span>创意、包装认证、完整的<span style="color: black;">宣传</span>战役的每一步,书中都进行了<span style="color: black;">仔细</span>又精巧的阐述。</p>
</span><span style="color: black;">时代变了,内容<span style="color: black;">亦</span>会随之<span style="color: black;">出现</span>变化。到了第18版,这本书又有了<span style="color: black;">怎么样</span>创新的内容?</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">新增100多个当代出色<span style="color: black;">宣传</span>实例</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">全书经典案例达400多个</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">新增来自<span style="color: black;">宣传</span>专业的10几个行业新视角</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">新增<span style="color: black;">许多</span>创意新案例、新的品牌故事</span></strong></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">——对<span style="color: black;">宣传</span>业重大变化的讨论始终贯穿全书。</span></strong></span><img src="https://mmbiz.qpic.cn/mmbiz_png/cuPzdmTibbNuicpnOsrZGsNzfOOvjib1oOkGQ2YzEib3Uiaib1c2wan4uZbNsicI8ScTyR6T58ibpnibcz1KCo8JMAps97g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">丁俊杰</span><span style="color: black;">中国传媒大学学术委员会副<span style="color: black;">专家</span>、教授、博士生导师,国家<span style="color: black;">宣传</span><span style="color: black;">科研</span>院院长,本书译校者之一丁俊杰教授<span style="color: black;">这般</span><span style="color: black;">评估</span>这本书:</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">针对</span>中国读者来讲,这绝对是<span style="color: black;">宣传</span>学科中你看到的历史最久的一本新书。</span></strong><strong style="color: blue;"><span style="color: black;">这本书用它的内容,用它对读者<span style="color: black;">这般</span>一种普适的有用性,</span></strong><strong style="color: blue;"><span style="color: black;">诠释了什么叫经典著作。</span></strong></span><span style="color: black;">“伟大的<span style="color: black;">宣传</span>很少是灵机一动的结果,而是<span style="color: black;">长时间</span>艰苦劳动和学习的产物。”<span style="color: black;">此刻</span>起,不妨好好地从学习<span style="color: black;">起始</span>。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">谁将爱上这本书?</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>学专业的师生</span></strong><span style="color: black;">(深感教与学的枯燥乏味?</span></span><span style="color: black;">)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——《克莱普纳<span style="color: black;">宣传</span>学》中有着几代人成熟的教与学框架,以问题带动思考,用案例阐释难点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/cuPzdmTibbNuicpnOsrZGsNzfOOvjib1oOk1RcboXHYkRTiaKUAy6NxuMYD1icfXjYTn67Q9lb3dgegCSCE1oneSR0w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">书中有数百幅<span style="color: black;">这般</span>的经典<span style="color: black;">宣传</span>图画,</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">带你<span style="color: black;">认识</span>精彩<span style="color: black;">宣传</span>的前世今生</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span><span style="color: black;">机构</span>从业者</span></strong><span style="color: black;">(</span><span style="color: black;">从众多的<span style="color: black;">宣传</span>中很难跳脱出来?</span></span><span style="color: black;">)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——《克莱普纳<span style="color: black;">宣传</span>学》中有从形成创意到撰写<span style="color: black;">宣传</span>文案再到制作<span style="color: black;">宣传</span>的全流程<span style="color: black;">指点</span>,教你判断什么是好<span style="color: black;">宣传</span>,引导你步步为营打造更好的<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">市场营销者&媒介执行者</span></strong><span style="color: black;">(<span style="color: black;">目的</span>人群<span style="color: black;">怎样</span>找?</span></span><span style="color: black;">用户需求怎<span style="color: black;">晓得</span>?触达<span style="color: black;">阻碍</span>怎么扫?)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——《克莱普纳<span style="color: black;">宣传</span>学》中有丰富的理论与经典的案例,教你识别、<span style="color: black;">认识</span>、触达<span style="color: black;">目的</span>市场的多种<span style="color: black;">办法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">新<span style="color: black;">媒介</span>运营者</span></strong><span style="color: black;">(文案怎么<span style="color: black;">才可</span>打动人?</span></span><span style="color: black;">)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——《克莱普纳<span style="color: black;">宣传</span>学》中有新增的百余个当代最佳<span style="color: black;">宣传</span>实例,为你呈现吸睛体质软文硬广的面貌,帮你提炼高触达率推广的特质,助你完成有格调、有个性、有效果的新<span style="color: black;">媒介</span>推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">对<span style="color: black;">宣传</span>学、传播学感兴趣的读者</span></strong><span style="color: black;">(</span><span style="color: black;">是<span style="color: black;">作为</span><span style="color: black;">宣传</span>人,还是<span style="color: black;">作为</span>甲方?</span></span><span style="color: black;">)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——《克莱普纳<span style="color: black;">宣传</span>学》中<span style="color: black;">相关</span>于<span style="color: black;">宣传</span>的起源与发展、<span style="color: black;">宣传</span>的调查、构思、创作、传播的海量知识,带你系统<span style="color: black;">认识</span><span style="color: black;">宣传</span>。在充分了解<span style="color: black;">宣传</span>的生活后,<span style="color: black;">亦</span>许你会做出最佳的职业决策。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span>,这本</span><span style="color: black;"><strong style="color: blue;">超越时代的永恒“圣经”——</strong></span></span><span style="color: black;"><strong style="color: blue;">《克莱普纳<span style="color: black;">宣传</span>学》(第18版)</strong></span><span style="color: black;">触手可及。</span><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">• </strong></strong><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">END</strong></strong></span><strong style="color: blue;"><strong style="color: blue;"> •</strong></strong></span>
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