宿言：17个常用宣传文案句式，附案例（升级版）
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5788ddee720e41fe832e5c8b898f5921~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521831&x-signature=d%2BwrnUtp6wRZ9N7DbIc04fNDYcA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">上一期整理了16个常用<span style="color: black;">宣传</span>文案句式，收到了<span style="color: black;">有些</span>私信<span style="color: black;">暗示</span>内容<span style="color: black;">不足</span>多，<span style="color: black;">因此</span>这次宿言继续整理17个常用<span style="color: black;">宣传</span>文案句式，<span style="color: black;">期盼</span>能给予<span style="color: black;">大众</span><span style="color: black;">有些</span>启发。这些文案句式只是宿言<span style="color: black;">按照</span>全网的<span style="color: black;">有些</span>经典<span style="color: black;">宣传</span>及以往经验汇总而来，技术含量并不高，内容见仁见智，<span style="color: black;">大众</span><span style="color: black;">选取</span>对自己有启发或<span style="color: black;">爱好</span>的片段阅读<span style="color: black;">就可</span>~</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">发掘</span>...</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文案要做的<span style="color: black;">便是</span>要么<span style="color: black;">经过</span><span style="color: black;">宣传</span>让消费者有所<span style="color: black;">发掘</span>，要么就吸引<span style="color: black;">目的</span>人群<span style="color: black;">运用</span><span style="color: black;">制品</span>从而有所<span style="color: black;">发掘</span>。这类<span style="color: black;">宣传</span>文案句式有时还<span style="color: black;">能够</span>唤起<span style="color: black;">目的</span>人群内心的<span style="color: black;">有些</span>信念，<span style="color: black;">例如</span>耐克<span style="color: black;">数年</span>前的一组<span style="color: black;">宣传</span>片“<span style="color: black;">发掘</span>未知”，每次看都能够给人一种莫名的力量。如以下3条文案：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/31e9ca59faf3426bbf68c6f0112f48f5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521831&x-signature=52A4axCy28bhHAAEftCvFuLoVDA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、“反问”句式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“反问”句式<span style="color: black;">尤其</span>容易激发人们思考，尤其是当一件事情在人的脑子里<span style="color: black;">已然</span>有了自认为正确的答案，当你用反问句式刺激他时，他会<span style="color: black;">起始</span>重新思考或被你的文案引导到一个新的方向。<span style="color: black;">例如</span>以下3条文案：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2e9c9d2db9d44673b305c49a14b849f8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521831&x-signature=G5AjKG3AliL4tu7Rp3ZsVQaqKQA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、故事...</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">人们总是<span style="color: black;">爱好</span>听别人的故事，<span style="color: black;">亦</span>有自己不想外宣的故事。<span style="color: black;">想要</span>打开<span style="color: black;">目的</span>人群的心扉，就要让<span style="color: black;">她们</span>流露出真感情，去挖掘<span style="color: black;">她们</span>心里的故事。品牌的终极<span style="color: black;">目的</span>，<span style="color: black;">便是</span>走进<span style="color: black;">目的</span>人群的心里，而文案<span style="color: black;">便是</span>打开心门的钥匙。<span style="color: black;">例如</span>以下3条文案：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f3ffe459a22b4de98b629d63fef22772~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521831&x-signature=QvE6UOmeryMwBx1lzVZICqBv3j8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、故乡...</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">快速</span>与消费者拉近距离的方式，应该<span style="color: black;">便是</span>地域情与相同兴趣了吧？当你身在异乡时，<span style="color: black;">倘若</span>有个人和你是老乡，<span style="color: black;">那样</span>你们的距离就会被瞬间拉近。文案<span style="color: black;">亦</span>是<span style="color: black;">同样</span>，当你的文案与<span style="color: black;">目的</span>人群产生某种<span style="color: black;">相关</span>，你们的距离就会在无形中被拉近。<span style="color: black;">例如</span>以下3条文案：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e8415063783548f0903f593e2687b65c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521831&x-signature=h6SUD6TcP6i%2FGjLTEAa%2BBDePft4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、好过/胜过...</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">人们总是<span style="color: black;">爱好</span>比较，在比较中<span style="color: black;">选取</span>更好的。这个句式的<span style="color: black;">宣传</span>文案<span style="color: black;">便是</span>撩拨消费者，渲染出一种积极的正能量，暗示<span style="color: black;">她们</span>做出正确的决定或<span style="color: black;">选取</span>。<span style="color: black;">例如</span>以下3条文案：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6bd52ef579474e0d842a4a5f0551811f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521831&x-signature=YpVS9q293yvVDtb%2BdEw%2FtIHFvd0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、回家...</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“家”永远是人们最温暖的港湾，看到就会让人觉得温暖。文案<span style="color: black;">必须</span>找到触动和刺痛<span style="color: black;">目的</span>人群的字眼，而“回家”对<span style="color: black;">每一个</span>人<span style="color: black;">来讲</span>都很管用，是个非常不错的切入点。<span style="color: black;">例如</span>以下3条文案：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9e19d74252b04730a1c22cdc2b3d6173~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521831&x-signature=PTur4mtaFnHN4RrJCSmQqPufD4E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、总会/终将过去...</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">锦上添花不会令人感动，而雪中送炭总能使人记忆深刻。在<span style="color: black;">目的</span>人群<span style="color: black;">必须</span>鼓励和温暖的时候，文案<span style="color: black;">必须</span>主动传递温暖和<span style="color: black;">安抚</span>，<span style="color: black;">这般</span><span style="color: black;">目的</span>人群才会记住你。<span style="color: black;">例如</span>以下3条文案：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/25eaf2f458024757bc0aa57f116b425d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521831&x-signature=8d08hGKhaXUzYCNw2B9bLuck164%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8、今天...明天...</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无论今天怎么样，明天总是让人充满无限遐想。今天和明天，与<span style="color: black;">咱们</span><span style="color: black;">自己</span>关系密切，<span style="color: black;">亦</span><span style="color: black;">包含</span>着简单却无可辩驳的道理。<span style="color: black;">因此</span>，用这种<span style="color: black;">宣传</span>句式<span style="color: black;">来讲</span>服消费者，简单且有效。<span style="color: black;">例如</span>以下3条文案：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/905a5c92ce3e40e6be5dce70bc9796fa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521831&x-signature=FGpi7e92eiOnDbOZPTs8Qdug3C0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">9、就/就要...</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你的品牌针对<span style="color: black;">青年</span>人，<span style="color: black;">那样</span>这个<span style="color: black;">宣传</span>句式非常容易与<span style="color: black;">她们</span>产生共鸣。这个句式适合直截了当的表达欲望或想法，毕竟<span style="color: black;">青年</span>人的态度是“懂得人自然懂我，不懂的人我不想去解释”，<span style="color: black;">例如</span>以下3条文案：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cd4f5a36a0554a878879b424ab3e5de4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521831&x-signature=9bA%2F3zuaZFXJ5itaNmmBfdVhF5A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">十、</span>永不/绝不/永远不...</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">人们总会对某种事物或观念坚定不移，这是他的生命的一部分，是他存在的<span style="color: black;">道理</span>。<span style="color: black;">因此</span>一个品牌<span style="color: black;">想要</span>深入人心，<span style="color: black;">亦</span>应该有<span style="color: black;">知道</span>的诉求和主张，<span style="color: black;">才可</span><span style="color: black;">作为</span><span style="color: black;">目的</span>人群尊重的品牌。<span style="color: black;">例如</span>以下3条文案：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/811cd450177847f29cf8b650105e443c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521831&x-signature=6prub9Ypq2je27UM6ta2haztPks%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">11、没人/<span style="color: black;">无</span>人...</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这种句式容易<span style="color: black;">诱发</span><span style="color: black;">目的</span>人群的<span style="color: black;">剧烈</span>反应，<span style="color: black;">通常</span>会激活两种反应，一种是<span style="color: black;">无</span>人那样，<span style="color: black;">因此</span>我<span style="color: black;">亦</span>不会那样；一种是<span style="color: black;">无</span>人那样，但我就不<span style="color: black;">同样</span>，我<span style="color: black;">便是</span>要那样。<span style="color: black;">例如</span>以下3条文案：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4fd71d3cc59b4a6e8992180f6a56a9f0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521831&x-signature=MuIhxojaN0zoI5iMTPpkoyv3yAA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">12、<span style="color: black;">无</span>...就...</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">要强调某个人或某种事物的重要性，<span style="color: black;">那样</span>这个<span style="color: black;">宣传</span>句式非常适合。简单直接，铿锵有力。<span style="color: black;">例如</span>以下3条文案：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7689f918ce554f8a9e6d023a8612a7c2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521831&x-signature=an%2F0LDugPc77qN7I3n4nm7MIGUM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">13、<span style="color: black;">无</span>...<span style="color: black;">仅有</span>...</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文案的<span style="color: black;">基本</span>是在<span style="color: black;">目的</span>人群大脑里<span style="color: black;">创立</span>一种与品牌<span style="color: black;">相关</span>的新的认知，这种认知<span style="color: black;">必要</span>和受众大脑里的既有的某种东西<span style="color: black;">创立</span>起<span style="color: black;">相关</span>，而这个<span style="color: black;">宣传</span>句式<span style="color: black;">便是</span>在颠覆前者的<span style="color: black;">基本</span>上，让后者替代前者。<span style="color: black;">例如</span>以下3条文案：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/bca586bd30da48c4a53ac337d2c14dc3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521831&x-signature=W5AJJP1IRUPoq720eNaoQasUOto%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">14、梦想...</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这个句式的<span style="color: black;">宣传</span>文案是借助梦想之名来触动<span style="color: black;">目的</span>人群，将品牌塑造为人们心中的一个梦想，或想要<span style="color: black;">持有</span>的东西。<span style="color: black;">例如</span>以下3条文案：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/91cf8c6a870e48f9b0c218198d1fb8ac~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521831&x-signature=8JyXDmSL2%2BOZHErJ%2F0z%2FFxDVaiM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">15、哪有...</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">哪有天上掉馅饼的好事啊？唯有用一颗真心与一双手<span style="color: black;">才可</span>换来<span style="color: black;">安全</span>自在的生活，这个句式很适合用于激励<span style="color: black;">目的</span>人群。<span style="color: black;">例如</span>以下3条文案：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/65e13dac486f45209f54f7f916310361~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521831&x-signature=HzHZQ1NpPe1jt%2Fi28U0MoiFYjgg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">16、<span style="color: black;">哪些</span>...</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这个<span style="color: black;">宣传</span>句式很容易让人们产生联想，让人们回忆过去，思考<span style="color: black;">将来</span>，<span style="color: black;">亦</span>会让人们换位思考，重新审视自己的认知。<span style="color: black;">例如</span>以下3条文案：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7f39c36a48934a888c84a1360b8d20dc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521831&x-signature=1nMS7Gb3OOU%2FeipuNtTWcMOFj2Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">17、你...你...</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">品牌要<span style="color: black;">移植</span>“你”的生活，<span style="color: black;">才可</span>纳入你的消费习惯。<span style="color: black;">因此</span>，<span style="color: black;">宣传</span>要在你和商品之间找到一种<span style="color: black;">相关</span><span style="color: black;">道理</span>，<span style="color: black;">而后</span><span style="color: black;">一直</span>地戳你的痛点，使你<span style="color: black;">没法</span>回避<span style="color: black;">关联</span>需求的存在。<span style="color: black;">例如</span>以下3条文案：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d46338c3a9ea4dbda0d835e08ea98d98~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521831&x-signature=M2VsiEtXBxxgTTJP90uO4vGeQmg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">写在最后：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>文案句式分享这是第二期<span style="color: black;">亦</span>是最后一期。可能宿言能力有限，在某些平台<span style="color: black;">亦</span>遭到了网络暴力，<span style="color: black;">因此</span><span style="color: black;">半途</span>暂停了一期，自己<span style="color: black;">亦</span>思考了<span style="color: black;">非常多</span>。后续依然会<span style="color: black;">连续</span>为<span style="color: black;">大众</span>带来新内容，<span style="color: black;">亦</span>感谢各平台粉丝给予的支持与爱戴，<span style="color: black;">咱们</span>下期再会。</span></span></p>
真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。
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