2022年度十大宣传文案TOP10
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每到年末，<span style="color: black;">咱们</span>都会对本年度表现优异的<span style="color: black;">宣传</span>文案进行梳理，评选出年度<span style="color: black;">宣传</span>文案TOP10。今年<span style="color: black;">咱们</span>从文案创意、文字呈现力、<span style="color: black;">心情</span>指数、故事性、传播度等5个维度进行筛选，精选出2022年度十大<span style="color: black;">宣传</span>文案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">话不多说，直接上文案！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">TOP1</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">人就应该待在，</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">无</span>天花板的<span style="color: black;">地区</span>。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——小红书“露营是成年人的过家家”</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ab368d5912ef4dc1b28310a755deb5d0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=L3HKIuxyRYwfWyUCYOKP%2FAURFtU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2022年，无数文案人撰写了无数优秀的文案，而<span style="color: black;">咱们</span>认为排名榜首的，应该是小红书的这组“露营”海报文案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在新冠疫情<span style="color: black;">时期</span>，长途旅游<span style="color: black;">成为了</span>奢望，露营<span style="color: black;">作为</span>越来越多的人短途旅行，或周末休闲放松的最佳<span style="color: black;">选取</span>。洞察到<span style="color: black;">这般</span>的趋势，<span style="color: black;">做为</span>露营指南针， 2022 年 5 月，小红书顺势推出露营季活动，<span style="color: black;">同期</span>发布了系列海报。其中的 “人就应该待在<span style="color: black;">无</span>天花板的<span style="color: black;">地区</span>”、“露营是成年人的过家家”等文案，都很巧妙的<span style="color: black;">运用</span>了隐喻。<span style="color: black;">非常多</span><span style="color: black;">青年</span>人都说，看了小红书的这组海报文案，想去露营了！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是啊，“人就应该待在，<span style="color: black;">无</span>天花板的<span style="color: black;">地区</span>”，“别赶时间，就坐在那里等着时间”，“在大自然面前，永远未成年”。一顶帐篷，一辆汽车，<span style="color: black;">乃至</span>只<span style="color: black;">必须</span>一个睡袋，就<span style="color: black;">能够</span>让<span style="color: black;">咱们</span>远离城市的喧嚣和繁杂，亲近大自然，释放压力。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0cb60fe5b8ba4d7584c09dbd4453893e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=pbYyUiCKBTzQ0JC7Ru3uCvRK4%2Bs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9ce3c7ed13654e31b1269d71d3a20b79~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=1Awl9ww11w6L5HvJkas38tiJTk8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/71fa2be9a9f44eca87c98deaf1c01424~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=LtcpMvG%2BPeQ1u7IpNS8BVdcshcg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/92754da5209a4f34b0d5c187c96b1f36~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=IBlLkCWkPAhxwyOOzr94VQB65Xc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6f29336b6c3d461c8b3410d90b1a7373~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=OENRFZVC4LlmiYz9fxKeTYQYi4k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/437041abc5384e41ba4b7f6339c936bd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=OmTQrK7IqUGG7TBVi%2BYmSl264hE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/484b46ea23e44055b12c14a89fd714ec~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=MKGRn00UGEMZWlrsrXV3JyBBJ64%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/deeab43071354ff581f0c70e0a18806a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=ukhgs4Nz4Ty%2FThk8P2rNHs9tb2I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">TOP2</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">当<span style="color: black;">咱们</span><span style="color: black;">说到</span>家乡，</strong><strong style="color: blue;">流的眼泪，</strong><strong style="color: blue;">远<span style="color: black;">无</span>咽的口水多。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">——京东618“寻老味 唤新厨”TVC</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b8d894b8bd8b4de999ed962b638ee3fc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=%2BFW9fTww4zBwJC4E99loEQPgQvY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好文案就像电影<span style="color: black;">同样</span>，缩影<span style="color: black;">咱们</span>人生的某个时刻，<span style="color: black;">作为</span>一个时代的映射。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>人的<span style="color: black;">一辈子</span>，其实都走在离开家的路上。当<span style="color: black;">咱们</span>离开家时，带不走年迈的父母，带不走幼时的伙伴，带不走<span style="color: black;">熟练</span>的街道，有时<span style="color: black;">乃至</span>带不走地道的乡音，<span style="color: black;">独一</span>能够被<span style="color: black;">咱们</span>带走的，似乎<span style="color: black;">仅有</span>家的味道。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">厨房，对<span style="color: black;">每一个</span>中国人<span style="color: black;">来讲</span>，不仅<span style="color: black;">寓意</span>着锅碗瓢盆，更<span style="color: black;">表率</span>了一个家独一无二的味道，尤其是疫情<span style="color: black;">时期</span>，居家做饭的人越来越多，<span style="color: black;">大众</span>对厨房的需求<span style="color: black;">亦</span><span style="color: black;">逐步</span><span style="color: black;">提升</span>。这个618，京东厨房<span style="color: black;">大众</span>电想<span style="color: black;">经过</span>一次活动，唤起用户对味道的回忆和对厨房的向往，<span style="color: black;">从而</span>产生品牌好感度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">于是，就诞生了这组TOP2的“寻老味，焕新厨”TVC文案：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span><span style="color: black;">说到</span>家乡</p>流的眼泪，远<span style="color: black;">无</span>咽的口水多
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">家的味道，难以抵挡</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然偶尔苦涩</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但仍然会在平淡的岁月中</p>沉淀成漫长的牵挂
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">爱在恰好的火候里</p>不加任何点缀，却值得反复咀嚼
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直到那天，带着家的老味道告别</p>带不走家乡，就带走了厨房
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种老味道</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经过时间的魔法</p>重新在新家的厨房里发酵
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">它就像风筝线般</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看似飘渺却又<span style="color: black;">牢靠</span>地</p>将<span style="color: black;">咱们</span>与故乡的家紧紧相连
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">又从新家的厨房里</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">绵延到生活的<span style="color: black;">每一个</span>角落</p>……
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/64b6159916014e32b83e4defad6643dc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=T0SeNArbpd190aI8eEUOkdruUfM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1c5aff8a40774c9f9157587e76d16803~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=wqm%2F029fB4F%2Bd02io0UMUomTrxc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4491bdcce79d493eab083565e34c1a9a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=HTUc6L%2FENa6VTfrVWoUhBpCU5Xo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4e5c6ec9a6164ea98e915de7c1948b29~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=sd4mol01fAUDtCBSNAOHXL982Rc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3328c8af81b34d9faf4376086e47adf6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=fKyAalHhItHjUqYfWqW4F2PVVuE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1a76420d6d5d4ef18215f965852b7324~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=5DLmg%2FK9CKf4J1iAXIscffhb%2F9M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4fff3da683b44aef9c4374d68f1b539e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=uJl4GDvZEe5kB0%2BMsuXZMzHfEm8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/21ab5711bc9947889b474d4e5945ee11~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=i56QHSawj93r94tYhYeftJ2DUUg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/022b1af767824cc78a53d3e84b9f98e0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=MXiBZlrSswB5QIp8C%2FSLRROK8xw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">TOP3</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">小孩说话，</strong><strong style="color: blue;"><span style="color: black;">成人</span>别插嘴。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">——童装品牌幼岚</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d6a8b503c831477188a52ea57c4d5ed1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=GPnTc3St%2Bws%2FYQHROpL%2BbfZz0%2Bc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/367471ad9fda426ba6a179585ba11ac1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=2gsVNj7zR%2Favtn6%2FgGfRRPFQKQI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着二胎政策的放行，中国迎来了不少新生儿的诞生，童装行业<span style="color: black;">亦</span>迎来了它的春天。80后、90后<span style="color: black;">青年</span>一代父母整体受教育程度高，且身处良好的社会环境，自然对生活品质有所<span style="color: black;">需求</span>，注重<span style="color: black;">孩儿</span>的消费质量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">童装要圈粉<span style="color: black;">青年</span>一代父母，就要打通自己的品牌之路，在原创品牌中，幼岚就做侧比较出色，幼岚善于从<span style="color: black;">孩儿</span><span style="color: black;">方向</span>出发进行洞察，提醒<span style="color: black;">咱们</span>成人倾听<span style="color: black;">孩儿</span>，理解<span style="color: black;">孩儿</span>。教育家乌申斯基说过：“<span style="color: black;">倘若</span>教育者<span style="color: black;">期盼</span>从一切方面去教育人，就<span style="color: black;">必要</span>从一切方面去<span style="color: black;">认识</span>人。<span style="color: black;">咱们</span>常说：<span style="color: black;">成人</span>说话，小孩别插嘴。其实小孩说话，<span style="color: black;">成人</span><span style="color: black;">亦</span>别插嘴。听<span style="color: black;">孩儿</span>把话说完，则是为人父母最基本的素养。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小孩虽小，<span style="color: black;">亦</span>有自己的思想。父母要懂得尊重<span style="color: black;">孩儿</span>的“表现欲”，<span style="color: black;">熬炼</span><span style="color: black;">孩儿</span>的参与<span style="color: black;">认识</span>，就会对将来<span style="color: black;">孩儿</span>走上社会，适应竞争有莫大的<span style="color: black;">帮忙</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这之前，幼岚还与公益<span style="color: black;">公司</span>“是光诗歌”发起了与<span style="color: black;">孩儿</span>们<span style="color: black;">一块</span>读书的活动。<span style="color: black;">经过</span>分享深山<span style="color: black;">孩儿</span>们所写的诗集，为读诗的<span style="color: black;">孩儿</span>们带去一场“春天与自然”的对话。<span style="color: black;">一样</span>从<span style="color: black;">孩儿</span>的<span style="color: black;">方向</span>出发，<span style="color: black;">增多</span>了品牌温度。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6fe8f5a0db314cb3bc727a66d1d2f0a8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=p3dseEIUwwvp3YNX4%2Bvn0q8GYLg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7f79e25750e14605848aad42319d5d94~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=Z%2BR6yxzG6C5lE%2FUUcHPQWPHKAM8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5f4c42674e3e4597b2fa49bcf9499007~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=4s57hhdJqkChBG0LowKtOCBbsRE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/13c42a1d02cc4902ae978c804ca81d58~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=PxJET%2FTuDGVrNTnLJFPNL0pFfHQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/54f5af3334f24df8b1d075decc8404bd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=IDWUMZ%2FPldkcLmVqDcOd0efRRMc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8e7076b8d785479abe06b13b594e78a7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=lXaioFj5cGE6LJ9PasHVtq6Qqmw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3fc4d220b3b34d1fb96c0290fc9cf05c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=yF9WQ0QkXHgoLfpQP6YiKzksqoc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/63f0c36e44114bd6884ca1bca521dcdc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=Wk%2B8XdscYYhh4jLJdppUg27kbPI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ac2beb43471648aebdab2a8714a11a1f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=rn8gPYrcnixQZ9uY0%2B802UGKpDw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f34a6d8e1d4b4ed8b91fe34f9bfaca43~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=BFZ3fjSVngaZHbWV93Zf9%2BmLe6k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>把幼岚的“小孩说话，<span style="color: black;">成人</span>别插嘴”列为TOP3，<span style="color: black;">咱们</span>认为一则文案，<span style="color: black;">倘若</span>能打动<span style="color: black;">孩儿</span>，自然<span style="color: black;">亦</span>就能打动<span style="color: black;">孩儿</span>的父母，爷爷奶奶和哥哥姐姐。你觉得呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">TOP4</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">就<span style="color: black;">这般</span>慢慢等月亮<span style="color: black;">显现</span>吧，</strong><strong style="color: blue;">反正我和这杯酒，</strong><strong style="color: blue;">都不赶时间。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">——RIO“微醺，<span style="color: black;">便是</span>把自己还给自己”</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c5373d9a03fd4776a3560342a3524a87~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=44Bjdw4quVY%2Bgs67022JjLJaaVo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">RIO<span style="color: black;">始终</span>都有好的文案输出，2022年，RIO宣布张子枫<span style="color: black;">作为</span>其亚太区品牌代言人，并出街了一组属于张子枫的"微醺"主题文案。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在海报里，张子枫化身满腹心事的小女生：她与酒分享心事，<span style="color: black;">仰慕</span><span style="color: black;">仅有</span>7秒记忆的金鱼，想在阳光晒一晒心情，在屋顶喝酒坐等月亮<span style="color: black;">显现</span>，道出了<span style="color: black;">哪些</span>成长过程中，<span style="color: black;">没法</span>对他人诉说的轻盈哀愁。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5129db117ddd48d58ae1572947e10fcc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=CRVqY4G4a7SLwqhjZIlPWRxo6PU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/47824802d6c940659cda29debf359e60~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=GeXu7v64O17lsP%2Bs1tqyEw%2FkNW8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ed59241abab24075b56006111a7c81b4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=4g%2BEcKgbCtkcH6NLp0xmy3ulDiU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/61f86e2e55e44dcbaecab891c7e09fd7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=VTejQff9eTo%2Ftf%2Fm2HpKo3PhkWc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/92d7d1b0b17f4935bf047b3243826e16~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=a2wgmyuCPVjHUHPVa61P6akIGLU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在张子枫<span style="color: black;">mm</span>之前，RIO微醺的代言人是周冬雨，<span style="color: black;">一样</span>是灵气逼人。<span style="color: black;">不外</span>相比之下，<span style="color: black;">咱们</span>更<span style="color: black;">爱好</span>周冬雨版的微醺文案。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1573af07ff934c58918df998b7a0c65a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=r400x1pY3tWbiNvCghtIElGZ%2BMs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">TOP5</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">跳出舒适圈，值得<span style="color: black;">仰慕</span>，</span></strong><strong style="color: blue;"><span style="color: black;">找到舒适圈，<span style="color: black;">亦</span>值得欣赏。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——韩束3.8<span style="color: black;">女性</span>节“致同龄人”</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2883bfac4090453eb3c7f55e4ae63c0b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=asEEp2KL%2Bq54t7o%2FyeFxpwtKVWc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每年38节，都会有<span style="color: black;">非常多</span>品牌站出来，呼吁去关注女性，唤醒女性去认识自己。今年美妆品牌韩束的38节“致同龄人”系列海报，倡导“<span style="color: black;">持有</span>敢比的勇气，愿你更有不比的底气”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人对女性的<span style="color: black;">需求</span>是，找个安稳的工作，在舒适圈呆着。这当然是一种偏见，<span style="color: black;">咱们</span>看到有<span style="color: black;">非常多</span>女生勇于打破这种偏见，去远方闯荡，迎接更大的挑战。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但韩束提出，无论男女，你<span style="color: black;">能够</span>跳出舒适圈，<span style="color: black;">亦</span><span style="color: black;">能够</span>进入舒适圈。这个态度就很好，<span style="color: black;">每一个</span>人对生活的理解<span style="color: black;">区别</span>，<span style="color: black;">咱们</span>应该尊重每种<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跳出舒适圈，值得<span style="color: black;">仰慕</span>，找到舒适圈，<span style="color: black;">一样</span><span style="color: black;">亦</span>值得欣赏。文案不止是洞察人心，更要有品牌态度。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1c9baae182b6489fb1a186b57f78b783~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=rj6cXY95pscyWXPRSU03t%2F9sR%2BY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7cf74f96750a4ea1a98e4b29a0dfe204~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=oZbhZIxKLibMvn4Xs1xSlINVQ%2Bg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b18b202da8924c9792643e8a3e96e3fe~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=%2BGFXWRoesoIO6t5scaVPveCKkEA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5c0d51ab04424dbf97223a180ca3df88~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=%2FWLPK00MnXUGBl2vAtDlZwcd9qk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a00673fabc4447c184c323b6902e83a9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=PQ%2FnhoMvStmoL8KfX2JxvqJ9CoU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">TOP6</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">城里的问题，</span></strong><strong style="color: blue;"><span style="color: black;">城外都有答案。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——JEEP</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9da6b1bd5e4447be9b0a9ed6b069ca2e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=0wFD5mNUAnDVninJRn2y%2B0o3dI0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">汽车品牌的文案，总在<span style="color: black;">引诱</span><span style="color: black;">咱们</span>诗和远方。读“城里的问题，城外都有答案”这句文案时，你是不是<span style="color: black;">第1</span>时间想起钱钟书老先生的《围城》？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《天堂电影院》里有一句台词：<span style="color: black;">倘若</span>你不出去走走，你就会以为这<span style="color: black;">便是</span>世界。当<span style="color: black;">咱们</span>在城里被生活所困时，不妨换个视角，去城外找找答案，而Jeep就在主张人们在极致环境中驰骋，去远方寻找未知的答案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">TOP7</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">没熟的香蕉</span></strong><strong style="color: blue;"><span style="color: black;">就像项目，</span></strong><strong style="color: blue;"><span style="color: black;">放一放</span></strong><strong style="color: blue;"><span style="color: black;">就黄了。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——大润发“烟火文学”</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7b75d65bc3034742a4aa70c040b0eae4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=xEF1qz8%2FTNcTW52acPTcHu%2FVTxk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>两年，大润发凭借<span style="color: black;">连续</span>的<span style="color: black;">优秀</span>文案输出，树立起幽默风趣的品牌形象，与<span style="color: black;">青年</span>群体实现了有效沟通。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>去年“我在大润发杀了10年鱼”“冷宫蔬菜”，今年大润发化身互联网嘴替，在高温天气下创作了“大润发烧烤文学41℃版”系列文案，再度让品牌走红。国庆假期结束后，大润发又为<span style="color: black;">制品</span>写了一组“烟火文学”文案，成功<span style="color: black;">诱发</span>无数人的共鸣。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/78735724d1f942d6b80abb0b46d298ad~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=05kOYtRABiBPBPtK198mCM3akfs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/95da1913931f4f54a1fbb41b44d04874~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=yv3mQ2MUIelaJVeqQY4kOTPNlGk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c5c34a00c92c4db48ee61b1e02a7cd13~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=3JZ9Gt64PUJlPx6lxknSbiNgmaY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cc802b30404344d0ad0d08ef94d9cbef~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=0GwKRAq5eEeL4IorubOkKyLBgns%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fca730d2986a4ea79fcda21c7ccc82d6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=qTzhfeS6vRlPnYG%2BBw4nFNu4tUc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/54f0b838fa2e4906a05239d5c454e376~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=RwIdLJIHfkA9UV%2FKbrVikZzi5f0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">TOP8</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">哪里都有故事，</span></strong><strong style="color: blue;"><span style="color: black;">等着变成有温度的文字。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——《深圳特区报》40周年TVC</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3167a7838f3b49e799885e10f207f5e5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=ZrmcjBhBxgacd02QZe%2FWjJcR%2B3g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一段镌刻时代印记的岁月都注定不凡。5月24日，《深圳特区报》迎来创刊40周年，这份在改革开放热土的一间铁皮房里横空出世的报刊，40年来与深圳经济特区同<span style="color: black;">呼气</span>、共命运。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在自<span style="color: black;">媒介</span>时代，无论是人民大会堂，还是普通的大街小巷，人人都在记录，人人都是文案。<span style="color: black;">因此呢</span>，“哪里都有故事，等着变成有温度的文字”，就<span style="color: black;">显出</span>格外动情。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">TOP9</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">生活的可爱，</span></strong><strong style="color: blue;"><span style="color: black;">到生活里爱。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——天猫双11品牌片《到生活里去》</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c7f1160724fc4c3a9b89dd5b3719a1d9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=M55S4HtHWtAHt%2BbkChPV4UBUzWM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年的天猫双11，沿用了618时提出的品牌主张——“生活就该这么爱”，<span style="color: black;">期盼</span>能够在<span style="color: black;">这般</span>一场狂欢之中，唤起<span style="color: black;">大众</span>对理想生活的向往。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">疫情这两年，<span style="color: black;">咱们</span>或许少了<span style="color: black;">有些</span><span style="color: black;">针对</span>理想和远方的追逐，却离身边的人和事更近了。<span style="color: black;">大众</span><span style="color: black;">起始</span>在空置了很久的阳台上养花种菜、学习给自己和所爱的人做一顿饭，会更花时间陪自己的宠物、主动从生活里获取治愈力和继续向前的动力，找回生活的主动权。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">生活应该怎么爱？或许<span style="color: black;">便是</span>能够从不安和焦虑的<span style="color: black;">心情</span>中<span style="color: black;">摆脱</span>出来，回归到<span style="color: black;">详细</span>的人和确定的事，和那种踏实和满足里去。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/674f370fe9444eb691bf7e0c7585ddb3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=3T%2BS%2FBkYJdAWzb6tLkzan1H2KN4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7980faac28554defa653ce148ddd4446~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=1ihn83jzZTfClxM1h7KkMzxX5xI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a1a7d43e9c4d4b9ca04185c43c8874ba~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=Xq1ndk23fJLUXHV8ecXcalTRy%2F8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bd8371d9ec8c4d96b8cfddee86bfc7f6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=DO010cnMChZpPmmvbva9Qry6I9w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0a1d625462784fc49b861e9b1c551d6c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=RHqPUim84DgnSVjs3881ecClkjQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">TOP10</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">营养世界的</strong></p><strong style="color: blue;">每一份要强。
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——蒙牛2022卡塔尔世界杯</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/37ba29d8e48347d4b14cf2538a70836f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=u9kqwHcPvQabgjYzIjLKbRI4bg0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2022年底最让全世界球迷劲嗨的事，那<span style="color: black;">必定</span><span style="color: black;">便是</span>卡塔尔世界杯了！多少球迷熬夜观战，与赛场同频，跟随球员的步伐，挥洒着对足球的热爱与激情。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">世界杯除了是足球竞技的舞台，<span style="color: black;">亦</span>是最好的营销赛场。本届世界杯<span style="color: black;">时期</span>，各大品牌各出奇招，贡献了不少亮眼文案。而其中，<span style="color: black;">咱们</span>认为最精彩的，还是蒙牛的“营养世界的每一份要强”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>卡塔尔世界杯<span style="color: black;">全世界</span>官方赞助商，蒙牛以品牌“要强精神”为核心纽带，巧用真实感、创意性、差异化，层层递进，由浅入深，与<span style="color: black;">全世界</span>用户在体育和营销两个层面实现“要强精神”的共鸣。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7f1440c3651f4a99a9b9d0d185cc8fd2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=Sd20hyuFXTpvN%2FUOcolQg4vs6us%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cedcac8ca0ee42a189f457e6fe3095d3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=hHJMcwct%2FgBuPL6vilGmc%2ForZHc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2f46dd65ee014e13ac176f58a5c6d922~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723521676&x-signature=7Ea8tOKh7UVi6WW1WlSxnIyzSMA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好的文案，不只是能打动人们的心，还能打开人们的钱包。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上，<span style="color: black;">便是</span><span style="color: black;">咱们</span>精选出来的2022年度<span style="color: black;">宣传</span>文案TOP10。2022年，你有撰写了，或是读到了哪些好的文案，欢迎在评论区告诉<span style="color: black;">咱们</span>，<span style="color: black;">一块</span>推动文案事业的进步的繁荣。</span></p>
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