台湾宣传40年，哪些值得咱们学习的文案与创意
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文案</span>授权转载自<span style="color: black;">宣传</span>百货 ID：storead</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一说台湾<span style="color: black;">宣传</span>，相信<span style="color: black;">非常多</span>人内心都有几个关键词，<strong style="color: blue;"><span style="color: black;">例如</span>说文艺小清新，<span style="color: black;">认识</span>形态<span style="color: black;">宣传</span>，走心催泪<span style="color: black;">宣传</span>。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可你们<span style="color: black;">晓得</span>台湾<span style="color: black;">宣传</span>这些风格的形成才短短四五十年的年时间吗？在20世纪60年代，台湾<span style="color: black;">宣传</span>才<span style="color: black;">起始</span>萌芽，除了些许报纸<span style="color: black;">宣传</span>几乎<span style="color: black;">无</span>其它的<span style="color: black;">宣传</span>形式，表达<span style="color: black;">亦</span>非常的单一，基本上都是平铺直叙，文案都是类似“货真价实、包君满意，买一送一”等等，画面则以商品辅以<span style="color: black;">名人</span>为主。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/mQjGmlOpmOPsib9Xxkn338HTKx0oYRu2xlUqM75nia1NpDagDzy5EUeSriaQR6fRWNavNedx5atJg4e5FAbDkgdUQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/mQjGmlOpmOPsib9Xxkn338HTKx0oYRu2xsgErmTb9zAxfUopGCR5rcvyfn0ZX4wtHocC3wpicpGXiaonDAugjBEibQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直到70年代末80年代初，随着电视<span style="color: black;">宣传</span>媒介的<span style="color: black;">显现</span>，<span style="color: black;">各样</span><span style="color: black;">宣传</span>奖的设立，台湾<span style="color: black;">宣传</span>才<span style="color: black;">起始</span>慢慢的完善和成长，其中很经典的一个作品是，在1978年国华<span style="color: black;">宣传</span>创意制作的ICI得利涂料，它凭借着<strong style="color: blue;">“得利确有两把刷子”</strong>荣登<span style="color: black;">第1</span>届<span style="color: black;">宣传</span>设计奖榜首。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/mQjGmlOpmOPsib9Xxkn338HTKx0oYRu2xUAYbGPvzs4Qa1mZMOCgdtj5ib9Iib5PTPeSL7LGZhyBdbyS8eZRFQTxg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">同期</span>期815水泥漆的电视<span style="color: black;">宣传</span><span style="color: black;">亦</span>堪<span style="color: black;">叫作</span>经典，<span style="color: black;">虽然说</span><span style="color: black;">此刻</span>看起来有点俗，<span style="color: black;">然则</span>在当时<span style="color: black;">已然</span>很不错了，魔性演绎，提神洗脑。（没找到视频）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/mQjGmlOpmOPsib9Xxkn338HTKx0oYRu2xBfM6bXUGEsSj3Xa9JOg0tA7ic63xawAdsSeFMks0OndZykibxUia4YqZA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频文案：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同樣是水泥漆</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">為什麼８１５ ８１５</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">刷得這樣美麗</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">８１５水泥漆 漆漆漆</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">刷起來又好洗又美麗</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">真是人人滿意</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">８１５水泥漆</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">80年代，是台湾<span style="color: black;">宣传</span>业最重要的时代。随着台湾当局市场的开放，外资<span style="color: black;">宣传</span>力量的引进和融合，台湾<span style="color: black;">宣传</span><span style="color: black;">起始</span>变得更有内容，<strong style="color: blue;">从卖点式的强销<span style="color: black;">宣传</span>慢慢的向以消费者为主体，诉求人性的感性<span style="color: black;">宣传</span>过度，其中最经典的当属中华豆腐的</strong></span><span style="color: black;"><strong style="color: blue;">“慈母心、豆腐心”。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/mQjGmlOpmOPsib9Xxkn338HTKx0oYRu2xWmwsQ9VHFL5P0tsxzDpCbxQFicLib0HpkNo5iaX6Picn8GjicswHnBiay7HA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但直到90年代，台湾<span style="color: black;">宣传</span>才真正<span style="color: black;">起始</span>成熟，形<span style="color: black;">成为了</span>如开头所描述的<strong style="color: blue;">文艺小清新、<span style="color: black;">认识</span>形态、催泪走心等台湾<span style="color: black;">宣传</span>的风格</strong>，并<span style="color: black;">起始</span>影响着中国一批又一批的<span style="color: black;">宣传</span>人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文从<span style="color: black;">这儿</span><span style="color: black;">起始</span>，精选了台湾这20年来的影响数亿消费者的经典<span style="color: black;">宣传</span>，并尝试着去<span style="color: black;">诠释</span>台湾<span style="color: black;">宣传</span>的精妙之处。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1994年</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">麦氏咖啡：好东西要和好<span style="color: black;">伴侣</span>分享</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当时雀巢以一句“味道好极了”深入人心，牢牢占据着台湾的咖啡市场，麦氏<span style="color: black;">做为</span>外来的品牌，为了与其拉开差异化，从情感入手，将咖啡与友情结合起来，深受台湾人认同，<span style="color: black;">帮忙</span>麦氏顺利打开了台湾市场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">山叶钢琴：学琴的<span style="color: black;">孩儿</span>不会变坏</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个<span style="color: black;">宣传</span>的高明之处在于它不仅不说钢琴的优点，<span style="color: black;">亦</span>不针对<span style="color: black;">运用</span>消费者（<span style="color: black;">孩儿</span>），而是直接消费决策者（父母）对话，有效的抓住了父母的心理，使之<span style="color: black;">作为</span>经典中的经典。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1997年</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">台新银行：认真的<span style="color: black;">女性</span>最<span style="color: black;">漂亮</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/mQjGmlOpmOPsib9Xxkn338HTKx0oYRu2xROBA15KnNibIeYEuVVMnHGFRTURIA8A8micXbynvpNRVGYK5WuxmLwMw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这支<span style="color: black;">宣传</span>在<span style="color: black;">此刻</span>看来或许有点俗，<span style="color: black;">然则</span>确是耳熟能详的流行语。这是台新银行当时为了发行“玫瑰卡”，大胆的精选女性市场，赞扬独立女性之美，提炼出的“认真的<span style="color: black;">女性</span>最<span style="color: black;">漂亮</span>”，使得“玫瑰卡”<span style="color: black;">作为</span>了当时发行量最大的女性信用卡。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1999年</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">中国时报：知识使你更有魅力</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/mQjGmlOpmOPsib9Xxkn338HTKx0oYRu2x0rYuVUYUXgAQwMnJAygH5TOxicnaZWKb1ibl5eIB64xs4ucPHjLlfPOg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">内文：</span><span style="color: black;">你倾斜45度角看报的姿势有形而上学的气息</span><span style="color: black;">从北爱和平协议，到基因复制，到圣婴现象</span><span style="color: black;">你关注世界的程度令人嫉妒</span><span style="color: black;">在超文本的网络社会，你是欲望的解放者</span><span style="color: black;">在混乱的现实中，你的言语带着拘谨的魅力</span><span style="color: black;">看你阅读时的专注让人恨不得变成文字</span><span style="color: black;">你觉得思考<span style="color: black;">便是</span>一种性感</span><span style="color: black;">而学习才是你永远青春的<span style="color: black;">奥密</span>。我爱你。</span><span style="color: black;">聪明人用知性保持致命的吸引力。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/mQjGmlOpmOPsib9Xxkn338HTKx0oYRu2x3yOniafLnaicPgwkMQvYdT7FqMG7ialSqDuATjoDCPpzHib0xmL4CC2Q8A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">内文：</span><span style="color: black;"><span style="color: black;">无</span>一种优雅比你看报的姿势更优雅</span><span style="color: black;">你对世界的了如指掌跟你的爱情态度<span style="color: black;">相关</span></span><span style="color: black;">你能一眼看出MADONNA的MTV<span style="color: black;">安排</span>MARC NWEWSON设计的家具</span><span style="color: black;"><span style="color: black;">一样</span>在衣服上<span style="color: black;">运用</span>金属，你<span style="color: black;">便是</span>觉得DIRK BIKKEMBERG比PACORABANNE更具节奏性</span><span style="color: black;">世上的牙膏对你而言是一套文化观察的<span style="color: black;">归类</span>典范</span><span style="color: black;">跟酷斯拉比起来，你笃定细菌才是<span style="color: black;">将来</span>世界的终结者</span><span style="color: black;">阅读让你的眼睛为之勾魂，让人恨不得化做文字与你相遇</span><span style="color: black;">你最最性感莫过于你思考，而学习才是你永远青春的<span style="color: black;">奥密</span>。我爱你。</span><span style="color: black;">聪明人用知性保持致命的吸引力。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">台湾“中国时报”是一份综合性中文报纸。为了让<span style="color: black;">更加多</span>的人读报纸，在1999年邀请了台湾著名作家詹宏志和<span style="color: black;">认识</span>形态<span style="color: black;">宣传</span>人许舜英，以“知识使你更有魅力”为主题，分别写了如上的一篇长文案，<span style="color: black;">作为</span>了<span style="color: black;">宣传</span>界范例经典。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2000年</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">中兴百货：到服装店培养气质，到书店展示服装</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/mQjGmlOpmOPsib9Xxkn338HTKx0oYRu2xk87JLEtzKicEFH69ltVTZuuibCrWWvMysATTibaxG3NLByQzzax661tOw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">“到服装店培养气质，到书店展示服装 </strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但不论<span style="color: black;">怎样</span>你都该想想，有了胸部之后，你还<span style="color: black;">必须</span>什么？脑袋。有了爱情之后，你还需什么?脑袋。有了钱之后，你还<span style="color: black;">必须</span>什么？脑袋。有了Armani之后，你还需什么？脑袋。有了知识之后，你还<span style="color: black;">必须</span>什么？知识。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这篇<span style="color: black;">宣传</span><span style="color: black;">实质</span>上是1997年的作品，但2000年才被广泛传播，应该算是许舜英最出名的<span style="color: black;">认识</span>形态<span style="color: black;">宣传</span>之一了。乍一看什么意思？细细一品太牛了，翻译过来是去服装店不是去为了买服装的，而是为了培养自己的品质和气质，<span style="color: black;">而后</span>去书店不是为了读书，而是为了展示服装的，这才是聪明人的<span style="color: black;">选取</span>啊。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">多说一句，许舜英可谓是<span style="color: black;">认识</span>形态<span style="color: black;">宣传</span>的<span style="color: black;">第1</span>人，她用其独特的文字美感和动人的观点，让<span style="color: black;">宣传</span>人<span style="color: black;">认识</span>到文案原来还<span style="color: black;">能够</span><span style="color: black;">这般</span>写，在中国<span style="color: black;">宣传</span>界刮起了一阵<span style="color: black;">认识</span>形态风。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2001年</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">曼仕德咖啡：</span>生命就该浪费在美好的事物上</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">喝咖啡本身<span style="color: black;">便是</span>一个休闲小资的<span style="color: black;">行径</span>，是<span style="color: black;">非常多</span>人的理想生活状态。曼仕德咖啡聪明的把这一种状态与曼仕德咖啡画上了等号，试问谁不想把生命浪费在美好的事物上呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2002年</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">思薇尔玩美<span style="color: black;">女性</span>：可怜的旧情人，看不到我的新内衣</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这支<span style="color: black;">宣传</span>在当时相当成功，最后的一句“可怜的旧情人，看不到我的心内衣”，犹如点睛之笔，相当的有画面感和故事性，即便<span style="color: black;">无</span>说内衣<span style="color: black;">怎样</span><span style="color: black;">怎样</span>的好，<span style="color: black;">亦</span>似乎能感受到这款内衣的性感妩媚。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2005年</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">安泰人寿：世事难料，对人要更好</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这支<span style="color: black;">宣传</span><span style="color: black;">得到</span>了当年十大台湾<span style="color: black;">宣传</span>流行金句。一句简单的话，却道出了人间的真相，<span style="color: black;">没法</span>预知<span style="color: black;">将来</span>的恐惧，<span style="color: black;">因此</span>当下要对人更好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2008年</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">丹味：多喝水没事，没事多喝水</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了倡导<span style="color: black;">大众</span>多喝水，丹味多喝水用一系列的夸张演绎来阐释多喝水更健康的简单道理，<span style="color: black;">例如</span>上面这支<span style="color: black;">宣传</span>，则是巧妙的借用了学游泳的桥段。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2010年</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">CITY CAFE：<span style="color: black;">全部</span>城市 <span style="color: black;">便是</span>我的咖啡馆</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在咖啡市场不缺咖啡的前提下，7-ELEVEN推出了CITY CAFE显然是一个<span style="color: black;">困难</span>，但CITY CAFE还是找到了突破口，在台湾随处可见的7-ELEVEN下，<span style="color: black;">寓意</span>着在无论你在哪都<span style="color: black;">能够</span><span style="color: black;">容易</span>的买到咖啡，所有了这句“<span style="color: black;">全部</span>城市都是我的咖啡馆”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">请来了气质美女桂纶镁，用小清新的手法，在城市里的<span style="color: black;">每一个</span><span style="color: black;">方向</span>自由自在，<span style="color: black;">持续</span>的强化使得这一品牌主张在消费者里印下深深的烙印。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2011年</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">黑桥牌香肠：用好心肠，做好香肠</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">台湾<span style="color: black;">宣传</span>最厉害的是，就算是名不见经传的小品牌，<span style="color: black;">亦</span>能做出好<span style="color: black;">宣传</span>。黑桥牌香肠<span style="color: black;">便是</span>其中一个。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在我看来，“用好心肠，做好香肠”，不只是表达了<span style="color: black;">针对</span>做香肠的热情，<span style="color: black;">况且</span>还<span style="color: black;">明显</span>了香肠原料的<span style="color: black;">优秀</span>。在当下这个时代，食品安全是很重要的诉求。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">公众</span>银行：不平凡的平凡<span style="color: black;">公众</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这支<span style="color: black;">宣传</span>片几乎是所有<span style="color: black;">宣传</span>人心中的经典之作了。从<span style="color: black;">第1</span>句<span style="color: black;">起始</span>，“人<span style="color: black;">为何</span>要活着？”就<span style="color: black;">快速</span>的引人思考，<span style="color: black;">这儿</span>给出的答案是梦想，但<span style="color: black;">非常多</span>时候随着年纪的增长会<span style="color: black;">发掘</span>有<span style="color: black;">非常多</span>梦想都<span style="color: black;">无</span>实现，而影片里的主人翁们平均年龄81岁，<span style="color: black;">况且</span>都得了重病，但<span style="color: black;">她们</span><span style="color: black;">选取</span><span style="color: black;">一块</span>去实现自己的梦想。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">事实上，在这个主题之下，<span style="color: black;">公众</span>银行出了一系列走心的故事视频，<span style="color: black;">持续</span>的演绎强化“不平凡的平凡<span style="color: black;">公众</span>”这句话，到<span style="color: black;">此刻</span>依然鼓舞影响着“<span style="color: black;">公众</span>”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2014年</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">远传电信：开口说爱，让爱远传</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看远传电信的<span style="color: black;">宣传</span>，常常会<span style="color: black;">咱们</span>感动、陷入沉思，它让<span style="color: black;">咱们</span>去好好爱，<span style="color: black;">怎样</span>爱，其中最出名的<span style="color: black;">便是</span>“<span style="color: black;">由于</span>爱，每句话都要好好说”，极具人文温度，而这所有的都<span style="color: black;">源自</span>于远传电信一语双关的品牌主张：<strong style="color: blue;"><span style="color: black;">仅有</span>远传，<span style="color: black;">无</span>距离。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2016年</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">全联：全联经济美学</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了下一代，<span style="color: black;">咱们</span>决定拿起这一袋</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不管大包小包，能帮我省钱的<span style="color: black;">便是</span>好包</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">全联的#全联经济美学#系列从2015年<span style="color: black;">起始</span>，就<span style="color: black;">起始</span>在社交网络上疯狂刷屏，上面两句是2016年台湾最受欢迎的两句<span style="color: black;">宣传</span>语之一，2017年又有一句入选：富<span style="color: black;">不外</span>三代，但来全联<span style="color: black;">能够</span>一袋一袋省下去。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2017年</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">104人力银行：<span style="color: black;">无</span>了偏见，留给<span style="color: black;">她们</span>的<span style="color: black;">便是</span>无限</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在镜头前被坑的是几位职场老油条面试官，表面上是让<span style="color: black;">她们</span>测评<span style="color: black;">青年</span>人的履历，<span style="color: black;">由于</span>名字被遮挡，面对给出的<span style="color: black;">实质</span>履历，<span style="color: black;">她们</span>都毫无例外的pass掉了这些求职者，而事实上，这些是有名的大导演，或是自己<span style="color: black;">熟练</span>的人，证明了人<span style="color: black;">常常</span>会<span style="color: black;">由于</span>表现而带有偏见，从而表达主张的<span style="color: black;">恰当</span>性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">长荣航空：大旅游，不必大理由</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>旅游，<span style="color: black;">非常多</span>人都说自己没时间，<span style="color: black;">或</span>习惯性的计划，安排的妥<span style="color: black;">稳妥</span>当的才肯出去。这支<span style="color: black;">宣传</span>反手打脸，告诉<span style="color: black;">大众</span>其实旅游<span style="color: black;">不该</span>该找<span style="color: black;">那样</span>多理由，想出去就出去，只是一次旅游<span style="color: black;">罢了</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回顾了台湾这些年来优秀的<span style="color: black;">宣传</span>，会<span style="color: black;">发掘</span>从90年代<span style="color: black;">起始</span>，台湾的<span style="color: black;">宣传</span><span style="color: black;">招数</span>基本上没什么大的变化，<span style="color: black;">况且</span>有一个<span style="color: black;">显著</span>的共性——<strong style="color: blue;">台湾的<span style="color: black;">宣传</span>很会写文案，即便是画面表现不怎么样，文案总是可圈可点。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">不但</span>是上面列举的<span style="color: black;">宣传</span>，绝大<span style="color: black;">都数</span>的台湾<span style="color: black;">宣传</span>，<span style="color: black;">能够</span><span style="color: black;">显著</span>的看到，无论什么风格类型的<span style="color: black;">宣传</span>，</span><span style="color: black;">几乎都会落到一句有<span style="color: black;">道理</span>的文案上面，这些文案有的是倡导<span style="color: black;">公众</span>可能<span style="color: black;">无</span><span style="color: black;">发掘</span>但无比正确的观点，有的是洞察到人性的弱点，<span style="color: black;">而后</span>戳破它，提出一个<span style="color: black;">处理</span><span style="color: black;">方法</span>的，总之，都是<span style="color: black;">公众</span>所<span style="color: black;">期盼</span>但有可能忽略或没达到的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">换句话说，消费者看完<span style="color: black;">宣传</span>之后，总能记住一句和自己利益<span style="color: black;">关联</span>的话。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不但</span>如此，我还<span style="color: black;">重视</span>到台湾<span style="color: black;">宣传</span><span style="color: black;">善于</span>用文案<span style="color: black;">累积</span>品牌资产，会看到常常一句话，一个利益点（<span style="color: black;">理学</span>或精神）一旦被确定，只要大的品牌策略<span style="color: black;">无</span>变化，<span style="color: black;">她们</span>会<span style="color: black;">连续</span>的用<span style="color: black;">区别</span>的形式输出强化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>说<span style="color: black;">大众</span><span style="color: black;">熟练</span>的全联，远传电信、台湾宜家等等，无论<span style="color: black;">宣传</span>内容和形式怎么样，最后的出口永远是一句让人心动的话，慢慢的直到它变<span style="color: black;">成为了</span>口口相传的超级文案，<span style="color: black;">成为了</span>与之品牌强<span style="color: black;">相关</span>的绝对资产为止。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个其实有点像近年<span style="color: black;">宣传</span>行业流行的超级符号说，在<span style="color: black;">这儿</span>，超级文案则是是台湾<span style="color: black;">宣传</span>的超级创意，是品牌的超级符号，正如<span style="color: black;">NIKE的Just do it<span style="color: black;">同样</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相反看<span style="color: black;">咱们</span>内地的<span style="color: black;">宣传</span>，<span style="color: black;">虽然说</span>早些年<span style="color: black;">亦</span>有<span style="color: black;">有些</span>脍炙人口的经典，<span style="color: black;">然则</span>近年来越来越多的品牌过分的满足了喜新厌旧的人性，爆发式的推广，天花乱坠的表达，<span style="color: black;">更加多</span>的让人记住的是某一个品牌干了一件事，又干了一件什么事，很火很爆；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">等过了几天另一个品牌又干了一件大事，<span style="color: black;">而后</span>消费者又被吸引过去了，如此反复的用事去圈定消费者。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span><span style="color: black;">宣传</span>从业者的一员，在这种创作环境下，我是有点迷茫的，<strong style="color: blue;"><span style="color: black;">由于</span>在我看来，<strong style="color: blue;">这与品牌的成长<span style="color: black;">累积</span>是相背的，过于</strong>表象的热闹，<span style="color: black;">短期</span>是会吸引消费者，但所带来的<span style="color: black;">坏处</span>端是会覆盖掉<strong style="color: blue;">品牌的核心理念<span style="color: black;">或</span>主张，<span style="color: black;">长期</span>品牌的独特性可能会消失。</strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">将来</span>，品牌之间的较量<span style="color: black;">必定</span>是人性的。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然了，这只是我个人片面的观察和想法，至于到底应该怎么样，哪样更好，还<span style="color: black;">必须</span>时间的磨合和检验，但无论<span style="color: black;">怎样</span>我始终坚信一点：</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span><span style="color: black;">不可</span>背离品牌<span style="color: black;">连续</span>的生命力。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后，<span style="color: black;">弥补</span>点我对台湾<span style="color: black;">宣传</span>的偏爱。就我个人而言，我是非常<span style="color: black;">爱好</span>台湾的<span style="color: black;">有些</span><span style="color: black;">宣传</span>的，尤其是台湾<span style="color: black;">宣传</span>文案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说到台湾<span style="color: black;">宣传</span>文案，不得不提两个人，一个是许舜英，一个是李欣频。纵观台湾<span style="color: black;">宣传</span>圈，有<span style="color: black;">非常多</span>牛逼的<span style="color: black;">宣传</span>人，但<span style="color: black;">仅有</span>她们两个真的是以文案成就名利。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">许舜英以一套中兴百货的系列文案名扬天下，李欣频则以诚品书店的文案，被誉为文案天后。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从2000年<span style="color: black;">上下</span>，她们的作品从台湾到内地，大范围的渗透在<span style="color: black;">宣传</span>圈。我大概在2004年接触到她们，（那个时候我才上高中，当时便准备学<span style="color: black;">宣传</span>了，在网上看了点她们的文案，大爱，原来文案写得<span style="color: black;">能够</span>这么有韵味）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">苦于许舜英的低调，她几乎<span style="color: black;">无</span>什么著作，倒是<span style="color: black;">发掘</span>李欣频出了几本书，于是很早的时候，我就看了<strong style="color: blue;">她的《诚品副<span style="color: black;">功效</span>》、《<span style="color: black;">宣传</span>拜物教》，后来还看了她的《人生创意14堂课》等，<span style="color: black;">乃至</span>还买了与<span style="color: black;">宣传</span>无关的《玛雅2012》。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">口欲洁净的人，在<span style="color: black;">这儿</span><span style="color: black;">能够</span>不必挑食</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把花园搬到WedgWood的茶杯上来野餐。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Brave的法式魔杖，<span style="color: black;">能够</span>变出一桌芭比的盛宴。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每次她一切有朗姆口味的Cheese Cake，他就会<span style="color: black;">尤其</span>兴奋。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有吸血鬼的夜晚，记得要把HEDIARD的红酒收好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">食品</span>是凡人戒不掉的精神<span style="color: black;">药品</span>，所有1998春夏的厨房新道具，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每日</span>清晨在餐桌上，给你最振奋的心情。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">10·25秋之光复宣言</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用一条手工的银项链，有<span style="color: black;">期盼</span>光复略有凉意的七年恋情。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">向日葵普照的领带，逐日光复<span style="color: black;">海量</span>萧条的中年心情。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">二百五十毫升的檀木香水，三秋钟内光复争辩后房间的清静。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">满桌的生啤酒，连夜光复毕业后五年的交情。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">膝上十五公分的贴身皮裙，在众人的侧目中光复失恋已久的欲望。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用便宜两成的预算，以速度光复一件在上个月<span style="color: black;">错失</span>的秋大衣。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">借着秋天的借口，从身不由己的城市，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">光复自己沦陷已久的随心所欲。</p>壹零贰伍，一个属于你和诚品的秋天光复节。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">过期的旧书·<span style="color: black;">不外</span>期的求知欲</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">过期的凤梨罐头，<span style="color: black;">不外</span>期的食欲，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">过期的底片，<span style="color: black;">不外</span>期的创作欲，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">过期的PLAYBOY，<span style="color: black;">不外</span>期的性欲，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">过期的旧书，<span style="color: black;">不外</span>期的求知欲。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">全面5~7折拍卖活动，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">货品多，价格少，供应快。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">知识无<span style="color: black;">保留</span>期限，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欢迎迎旧雨新知前来<span style="color: black;">海量</span>搜购旧书，</p><span style="color: black;">一生</span>受用无穷。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">用过即弃的爱情</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用过即弃的爱情，用过即弃的虚荣，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用过即弃的问候。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">现代人<span style="color: black;">海量</span>抛弃物质，凡事过了三个月的<span style="color: black;">保留</span>期限，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就彻底失去忠诚。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在文化高度传染区里，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">办一场属于文化人的跳蚤市场，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在杂货堆里寻找艺术，带着<span style="color: black;">发掘</span>宝藏的惊奇，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把永恒感找回去。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用过即弃的爱情，用过即弃的弹簧床，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用过即弃的寒暄，用过即弃的保暖袋，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用过即弃的问候，用过即弃的雷诺原子笔，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用过即弃的现代人<span style="color: black;">海量</span>抛弃物质。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">凡事过了三个月的<span style="color: black;">保留</span>期限，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就彻底失去忠诚。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">期待这一场诚品跳蚤市场，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让你我在旧货堆中找到艺术，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在旧鞋里<span style="color: black;">发掘</span>脚的生命，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在旧照片中体悟新情感。</p>在世事难料、风云<span style="color: black;">意外</span>中找到永恒感
<span style="color: black;">。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她的文字联想力和创造力，以及她的创作<span style="color: black;">方法</span>，毫不夸张的说，对我后来进入<span style="color: black;">宣传</span>圈起了巨大的<span style="color: black;">功效</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我记得当时我刚入行的时候，<span style="color: black;">咱们</span>总监给<span style="color: black;">咱们</span><span style="color: black;">部署</span>了个作业，让<span style="color: black;">咱们</span>自己随便找个<span style="color: black;">制品</span>，用文案去推广它，<span style="color: black;">而后</span>我便模仿了李欣频的文风。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">旅途，非远走他乡</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">王小波的心情是银色的，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">杜拉斯的心情是粉色的，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">张悦然的心情是青色的，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">心情，非单一色彩。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">浪漫巴黎的情人约会，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">奥秘</span>埃及的文明探索，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">奢适迪拜的假日派对，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">旅途，非远走他乡。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——木语书城，新书上架</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">给你想要的世界</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">即便<span style="color: black;">此刻</span>这么<span style="color: black;">数年</span>过去了，我依然认为那是经典，值得所有的<span style="color: black;">宣传</span>人反复学习观看。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有幸，<span style="color: black;">咱们</span><span style="color: black;">得到</span>了国家一级出版社“东方出版社”授权，<span style="color: black;">持有</span>了李欣频的文案创造合集《<span style="color: black;">宣传</span>创作》、《创意教育》、《旅行游记》、《李欣频的人生学校》的发售权，并且给了<span style="color: black;">咱们</span>一个很真诚的折扣价，<span style="color: black;">伴侣</span><span style="color: black;">咱们</span>继续往下看。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">倘若</span>你想写出来逼格满满又能转化的文案</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">举荐</span>买单独套装：《<span style="color: black;">宣传</span>创作》四库全书，收录诚品书店最全文案，新增10年来李欣频给各大品牌新写的文案，包装精美，<span style="color: black;">能够</span>看，<span style="color: black;">能够</span><span style="color: black;">保藏</span>，<span style="color: black;">能够</span>送人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">原价256元</span>，<span style="color: black;">咱们</span>争取到了 7.5折</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">福利折扣只需192元</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">立省64元</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">倘若</span>你想<span style="color: black;">持有</span>不凡的创意大脑</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">推荐买单独套装：《旅行游记》3本限量套装，是畅销书《旅行创意学》的28年实践版。李欣频在28年里走了55个国家，这是她人生最精华的28年“人生环球之旅三部曲”，是<span style="color: black;">优秀</span>的创意胎盘素，值得你好好品味。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原价198元</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">福利折扣只需148.5元</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">立省49.5元</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">倘若</span>你是创意、策划、AE…想在这个行业有所建树</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">举荐</span>买单独套装：《创意教育》八本套装，<strong style="color: blue;">豆瓣万人评分最好的创意<span style="color: black;">办法</span>书</strong>，你只用不到4本装旧版二手书的价格，就能拿下这8本最新版的合辑。李欣频将她人生最精华的22年，写<span style="color: black;">成为了</span><strong style="color: blue;">近70万字如史诗般的创意百科书。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原价396元</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">福利折扣</span><strong style="color: blue;"><span style="color: black;">只需297元</span></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">立省99元</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、<span style="color: black;">倘若</span>你是总监或老板，或<span style="color: black;">巴望</span><span style="color: black;">作为</span>顶尖的创意人文案人<span style="color: black;">宣传</span>人</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">期盼</span>购买《<span style="color: black;">宣传</span>创作》+《旅行游记》+《创意教育》限量15本套装</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">原价850 元</span><span style="color: black;">，<span style="color: black;">此刻</span>7.5折仅需637.5元，<strong style="color: blue;">立省212.5元</strong></span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">能够</span>买来送同事送下属，绝对诚意满满</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">欲购买以上书籍</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">长按下图<span style="color: black;">转</span>购买</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">或</span>点击<span style="color: black;">文案</span>下方</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">原文链接</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">有<span style="color: black;">更加多</span>创意好书可选</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天的分享就到<span style="color: black;">这儿</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">倘若</span>你<span style="color: black;">刚才</span>入行</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">想要在这个行业有所建树</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">这些书<span style="color: black;">意见</span>你<span style="color: black;">必要</span>读一读</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">倘若</span>你<span style="color: black;">已然</span>在这个行业呼风唤雨</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">期盼</span>你能站在一个<span style="color: black;">先辈</span>的<span style="color: black;">方向</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">送给下属一套有用的书籍</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">让<span style="color: black;">她们</span>能快速成长<span style="color: black;">早点</span>独当一面</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">冥 想</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">顾 问</p>阿<span style="color: black;">3、</span>莫凡、黄燕东
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
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