优秀品牌文案作品赏析｜欧赛斯超级创意
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">看清了<span style="color: black;">将来</span>，<span style="color: black;">才可</span><span style="color: black;">指点</span>今天的工作！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看清了本质，<span style="color: black;">才可</span>抓住今天工作的要点！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欧赛斯的品牌战略本质上<span style="color: black;">便是</span>一眼看到底的策划思维，是事业取胜的思维方式。优秀企业的成功先布局、再落子；先战略定位，构建致胜的体系，打造品牌核心运营能力及品牌核心资产<span style="color: black;">累积</span>的复利能力，再在致胜的体系下发动一场场战役；战略的<span style="color: black;">基本</span>性目的在于积累企业的<span style="color: black;">基本</span>性资产，今天<span style="color: black;">咱们</span>的每一个动作，都要在50年后还<span style="color: black;">连续</span>的给<span style="color: black;">咱们</span>创造效益。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-------</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欧赛斯（www.osens.cn）是国内首家数字化品牌咨询<span style="color: black;">机构</span>，致力于以品牌为中心为企业<span style="color: black;">供给</span><span style="color: black;">商场</span>致胜之道。欧赛斯秉承“正道诚信，真知灼见”的核心价值观，将“做正确的事，把正确的事做好”<span style="color: black;">做为</span>两大行动基本准则。欧赛斯独创品牌超级引擎体系，整合古今中外经典<span style="color: black;">商场</span>理论，服务范围覆盖品牌<span style="color: black;">关联</span>全<span style="color: black;">行业</span>，视为客户创造<span style="color: black;">基本</span>价值为<span style="color: black;">独一</span>标准。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/81225cfe38084943b6c24a9c6aa637f9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=%2F9Yye4%2FrYXxR6Z44wzK8BX2IoL8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欧赛斯 · 挚识会 超级品牌课堂 </p>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上期内容<span style="color: black;">咱们</span>讲了欧赛斯超级创意：文案的<span style="color: black;">奥密</span>。本期继续来看下欧赛斯项目团队创作的文案案例。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;">
重播
<div style="color: black; text-align: left; margin-bottom: 10px;">播放</div>
<span style="color: black;">00:00</span>
<span style="color: black;">/</span>
<span style="color: black;">00:00</span>
<span style="color: black;">直播</span>
<div style="color: black; text-align: left; margin-bottom: 10px;">
<div style="color: black; text-align: left; margin-bottom: 10px;">00:00</div>
</div>
<div style="color: black; text-align: left; margin-bottom: 10px;">进入全屏</div>
<div style="color: black; text-align: left; margin-bottom: 10px;">50</div>
<div style="color: black; text-align: left; margin-bottom: 10px;">点击按住可拖动视频</div>
</div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">01斯柔菲</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“斯柔菲”<span style="color: black;">亦</span>是泰康集团旗下的一款深睡力乳胶寝具专业品牌，主打的卖点就叫“深睡力”。在品牌刚<span style="color: black;">起始</span><span style="color: black;">周期</span>，<span style="color: black;">咱们</span>为品牌创作名<span style="color: black;">叫作</span><span style="color: black;">便是</span>做品牌名的时候。<span style="color: black;">亦</span>是做了<span style="color: black;">海量</span>的创作，<span style="color: black;">由于</span>给品牌起名<span style="color: black;">亦</span>属于是文案的一种，只<span style="color: black;">不外</span>是比文案更聚焦难度更高的一个创作工作。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d55b425b58614c26a2464058be49486c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=d%2FzwHVzu%2FAmcz12nLFh8mXvxtPc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基于品牌的设定，<span style="color: black;">例如</span>说在<span style="color: black;">有些</span>高端属性上，<span style="color: black;">咱们</span>根据国外的品牌名做了<span style="color: black;">非常多</span>创作。<span style="color: black;">例如</span>说欧式的，泰式的，<span style="color: black;">大众</span>都<span style="color: black;">晓得</span>泰国的乳胶枕对消费者<span style="color: black;">来讲</span>是有<span style="color: black;">必定</span>认知的。反复做了将近200个<span style="color: black;">上下</span>的创作之后，<span style="color: black;">咱们</span>就把名字确定为<strong style="color: blue;">“Soluffy斯柔菲”。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ab87576eb9f9451c8b3d2731599b0514~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=1i5xZh6eA2O6xJLE8bVF1d3SXPM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">品牌slogan为“每日深睡斯柔菲”。</strong>把这种品牌的利益价值，<span style="color: black;">经过</span>很简洁的<span style="color: black;">方法</span>告诉消费者，<span style="color: black;">运用</span>斯柔菲<span style="color: black;">制品</span>就能让你深夜<span style="color: black;">持有</span>深睡的状态，从而促进<span style="color: black;">睡觉</span>健康。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/168d5609012d48dd98a7b633bf7886cb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=o4wffOGIT%2Fo30rkC3xTykXJNokk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">TVC文案之</strong></h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">深睡记忆篇</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创意手法：情感共鸣 + 情景式代入</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主推情感篇 √</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">延续泰昌《为天下父母洗脚》亲情情结，调动深睡记忆原力，将概念化的深睡具象成记忆中亲人的怀抱、肩膀等，从高浓度的生活场景进行情感沟通，实现与消费者的深度共鸣，触发受众为家人购买斯柔菲，释放感恩势能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>时长为45秒，调性确定为：怀旧、温情、感人三个方面。那<span style="color: black;">咱们</span>的创作<span style="color: black;">规律</span>是：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 家是生活的根基：</strong>枕头是家居<span style="color: black;">制品</span>，购买主力为家庭女性，升级枕头数量以两个及以上为主；家居<span style="color: black;">制品</span>柔软属性与家庭、亲情心理天然相通，<span style="color: black;">经过</span>高浓度情感输出，更能<span style="color: black;">导致</span>共鸣。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 调动记忆中的深睡情感：</strong><span style="color: black;">每一个</span>人都有一个让她深睡无忧的<span style="color: black;">地区</span>，<span style="color: black;">经过</span>情感联系能更直观的理解斯柔菲的“深睡”，并形成新的强<span style="color: black;">相关</span>记忆。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 激发感恩<span style="color: black;">心情</span>：</strong>感恩<span style="color: black;">心情</span>的加入，使消费者乐意送给家人一个小惊喜，为<span style="color: black;">制品</span>的<span style="color: black;">营销</span><span style="color: black;">增多</span>势能，<span style="color: black;">同期</span><span style="color: black;">报答</span>家人的<span style="color: black;">心情</span>能为<span style="color: black;">制品</span>带来<span style="color: black;">更加多</span>溢价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>把文案静态的画布中进行一个表现，给文案带来情感氛围。<span style="color: black;">咱们</span>来看一下情感的触发塑造<span style="color: black;">宣传</span>片大体的感觉。<span style="color: black;">一块</span>来看一下TVC静态画布。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/10862ecfb9ed4e029e13935b1908076c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=AaSYUqhZ986jBWDeCbLNoLT7HWg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f4b719142bc847e3841971fb0a675e97~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=9scqsNOWY0ZOKmb03xx4qNBtzq8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/be3bd77b0ad2455393a2b26117ef9ecd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=Iew9m9UggI7bHbonnU9WVwhM%2B44%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/468957aa001e41789fe0bce77448ccfb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=pswOKmUNAbjfzRx1WNJ2fYzJVX8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fd2f676fe8e74610a5ec15b32c742da5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=dzCbNjQv9u6AtPYA%2FiUocEPSXJs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6ff9b1e5a737420c92e94f69da05de3f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=Na2RXTCzeBMJqlbiVzf8%2F3doh%2FI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2fb52ab81dbe4bbeb6f50a06edca4f2c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=sUHwiOIaUC02%2BHFd7Pv9k83Xz9Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7683d39baef549f59f576bb3865a7571~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=h46MX518R7Xv%2BLzw3FOP%2Fj9MQH0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">文案：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《深睡记忆》</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小时候</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">深睡是妈妈的怀抱</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">深睡是爸爸的肩膀</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">后来，深睡是爱人的臂弯</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>，深睡是斯柔菲乳胶枕</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">天然环保、抑菌抗螨，护颈设计</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">斯柔菲，愿用深睡诠释深爱</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让健康与舒心常伴家人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标版：每日深睡，斯柔菲</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案的整体<span style="color: black;">来讲</span><span style="color: black;">经过</span>一种情感诉求的手法，来表现斯柔菲带给人们的深睡体验。从而这种深刻体验给消费者留下印象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>再<span style="color: black;">一块</span>来观看动态的TVC视频。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结束语的旋律<span style="color: black;">亦</span>是为了使观看者对<span style="color: black;">宣传</span>有<span style="color: black;">必定</span>的记忆。用这种非常好记非常简单的旋律，把<span style="color: black;">宣传</span>文案读出来。“每日深睡斯柔菲”这句话还是<span style="color: black;">尤其</span>洗脑的。基本上听三遍以后，这句话就<span style="color: black;">已然</span>根深脑中了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面的文案这是线下<span style="color: black;">媒介</span>针对品牌核心策略<span style="color: black;">协同</span>表达的品牌主张。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">儿时，深睡是妈妈的怀抱</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而今，我给老妈的深睡</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是自然舒适的乳胶枕</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">少时，深睡是父亲的肩背</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而今，我给老爸的深睡</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是零压护颈的乳胶枕</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">数年</span>后，深睡是恋人的肩膀</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今晚，我给他的深睡</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是抗螨养神的乳胶枕</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">系列性的文案都是为了激发消费者感恩的原理，从而会想到自己的爸妈，想到自己的爱人，想到自己的父母，把<span style="color: black;">咱们</span><span style="color: black;">制品</span>的卖点还有精神诉求统<span style="color: black;">一块</span>来。<span style="color: black;">促进</span>消费者给<span style="color: black;">她们</span>斯柔菲<span style="color: black;">制品</span>，加大消费指令。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">TVC文案2</strong></h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">德式高端篇</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创意手法：德式方脑袋</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">德式方脑袋<span style="color: black;">便是</span>用数<span style="color: black;">据述</span>话，凡是讲求客观事实。调性是高端大气<span style="color: black;">奥秘</span>感。对展示高端品牌形象<span style="color: black;">非常</span>有<span style="color: black;">帮忙</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">核心思考</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">片名：</strong>《挑剔》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">核心策略：</strong><span style="color: black;">保持</span>德国工业标准，展示高端品牌形象；黑色氛围与德式高端生产标准相得益彰，<span style="color: black;">移植</span>核心理性记忆细节展示非凡品质，塑造高端品牌认知感</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">宣传</span>时长：</strong>60秒</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">调性：</strong>高端，大气，<span style="color: black;">奥秘</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2f077bdd1ce64a9299fa3d2244c1ffb6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=wDfKy6zMOLYKfMhPU5cg1Ad2Mhw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1e2bd04dbe8d4c3c936b6465ef5d844b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=Yplu7pC%2Bc5fQiXYBhM2Bu0%2B3IiQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/27ee510033174a6c93934a691bf58258~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=wj49eRukU5vWSEyaQkl4rU2DWps%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c791acdbe9d341dbb34467d7fb0875b1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=gfarRDJ1K1KZxzfmZ5ANsXfuSFk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/67134f536cca457f86e71125a639444d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=yJVcmZJgfUitgFCKm1MrLtIzcEI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/e6881cd5f6234806a5b86975b1d9346d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=CAXnY4H7vbwh9xoZvr2gjOy81HQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8b96ca174968424d9093e20566d084ae~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=rEAaA%2BNIabbmk0d0P8oYaqiGy%2Bo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/dd74544f164748caaca53c3c7a0ab853~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=UPW%2FyOg%2FBefwzXT7M89XnDMYzw0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/aca327a55a5d42bf92ab3928d1e816e7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=ZTmPyasyukfx%2B%2F7v1lmezZ0d6O8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">文案：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《挑剔》</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不是每一只乳胶枕都能打上斯柔菲的印记</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">这儿</span>，挑剔是一种美德</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">保持</span>德国工业眼光</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">挑选北纬7°黄金乳胶原液</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">淘汰2930种普通工艺配方</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">保持</span>18℃冷工艺技术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">放弃所有未<span style="color: black;">经过</span>百道专业检测的成品</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">方能造就一只合格的斯柔菲乳胶深睡枕</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每立方英寸250000透气孔；乳胶含量达93.99%</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>挑剔至极，您无需挑剔</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">字幕：斯柔菲，深睡力乳胶寝具专业品牌</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标版：每日深睡，斯柔菲</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">TVC文案3歌曲篇</strong></h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">创意手法：无厘头洗脑</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">歌曲篇<span style="color: black;">亦</span>叫做无厘头洗脑，用一种皮下注射式的手法对消费者进行<span style="color: black;">尤其</span>有意思的传递。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">核心思考</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">片名：</strong>《要深睡》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">核心策略：</strong>歌曲洗脑，强化记忆</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从现代人“睡不着、睡<span style="color: black;">欠好</span>、睡得浅”三大<span style="color: black;">睡觉</span>问题切入，给出斯柔菲<span style="color: black;">处理</span><span style="color: black;">方法</span>，<span style="color: black;">移植</span><span style="color: black;">制品</span>卖点，借助耳熟能详的简单歌曲表述，达到洗脑效果，不自觉自我重复。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">改编歌曲：</strong>《小星星》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">宣传</span>时长：</strong>60秒</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">调性：</strong>魔性、趣味</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">听完之后让<span style="color: black;">她们</span>自然而然的就能把旋律记下来。借助耳熟能详的歌曲旋律表述，达到洗脑效果，让<span style="color: black;">她们</span>不自觉得进行传唱。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">TVC文案4成功人生篇</strong></h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">创意手法：知己型理念主张</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">成功人士篇是一种价值主张，有点像“男人就要狠一点”类似这种文案。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">文案：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>时代的强者都在与时间赛跑</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">懂得<span style="color: black;">休憩</span>的人更有力量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">斯柔菲乳胶枕</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">保护</span>每晚好深睡</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种短文案<span style="color: black;">便是</span>一种价值很高会带来非常广泛的理念。里面的主张<span style="color: black;">表现</span>了<span style="color: black;">此刻</span>生活节奏非常快，<span style="color: black;">每一个</span>成功人士都是非常有时间观念，都在与时间赛跑。那光是赛跑光是拼搏还<span style="color: black;">不足</span>，懂得<span style="color: black;">休憩</span>的人才更有力量。<span style="color: black;">便是</span>说<span style="color: black;">这般</span>的生活理念<span style="color: black;">亦</span>是非常方便的，跟<span style="color: black;">有些</span><span style="color: black;">一样</span>价值人员进行沟通。从而把这种有<span style="color: black;">一起</span>理念的人融入<span style="color: black;">一块</span>，<span style="color: black;">而后</span><span style="color: black;">一起</span>去认同斯柔菲这种品牌主张的价值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">核心思考</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">片名：</strong>《深睡力量》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">核心策略：</strong><span style="color: black;">经过</span>人人都向往的成功生活，展现一种生活哲学，并烘托品牌的高端感</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">核心价值：</strong>深睡。人生征途<span style="color: black;">很难</span>，<span style="color: black;">必须</span>张弛有度，用斯柔菲，深睡力量，积蓄能量，<span style="color: black;">才可</span>稳步前行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">宣传</span>时长：</strong>30秒</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">调性：</strong>高端，大气</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">#生活小品型文案#</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">悦己篇 /爱她篇 / 爱家篇 /追梦篇</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有一种文案是生活小品型文案。小品型的文案特点是非常的短，<span style="color: black;">亦</span>非常的有生活味道。像江小白的<span style="color: black;">非常多</span>文案都是属于这种。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1 悦己篇 </strong>这种文案比较像小诗的感觉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“清晨的神清气爽，是对昨夜深睡的犒赏。纵是无梦，却无碍多巴胺感知到夜的芬芳。Soluffy，一次偶然相遇，<span style="color: black;">亦</span>无碍我萌生与他相伴<span style="color: black;">一辈子</span>的畅想 。”</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/16bf7bfce9704c26914ce19086884efb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=QikE1n8eloW0FJIptzTcVmqeJnM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“最美的还不是拥吻她的发香，而是看她深睡如嫣的模样。Goodnight已不是一句习语，而是我对她履行<span style="color: black;">一辈子</span>的承诺。<span style="color: black;">选取</span>Soluffy，我愿用深睡来诠释深爱，用品质来连接梦想！”</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/pgc-image/d7235dd8d2eb4732bfdb996730699f0e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=LCDDVk5z1Iz2aTyeHxrjR4KXyik%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">#斯柔菲短文案#</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>为斯柔菲<span style="color: black;">亦</span>创作了这种类型的短文案，<span style="color: black;">大众</span>欣赏一下。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a62b8e4b68c645d3be2485c69a04a912~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=TY%2Fs40hLNAqMQZLamynygmPy46k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做有深度的人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">睡有深度的觉</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不要太辛苦，深睡就用斯柔菲</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/57f491ac9891419bac4297c5cf971957~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=4j7BsEzhxlpbyvK9e2EyywQQQo0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每一个哈欠<span style="color: black;">背面</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">都欠自己一次深睡</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不要太冒险，深睡就用斯柔菲</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0f16d058cff84c9ca8dc81c02c3d2990~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=y%2FCpacYDicikZI3BTzrudSpG1zY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span>深爱过的人生是不完整的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span>深睡过的觉是还会困的~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不要太尴尬，深睡就用斯柔菲</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02陶艺店</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">最后，再分享一个陶艺馆的造梦实验</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">背景简介</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 陶艺店行业的局限性</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">陶艺店是以<span style="color: black;">供给</span>陶艺体验和<span style="color: black;">关联</span>服务为<span style="color: black;">基本</span>店面，大部分陶艺店只能以<span style="color: black;">供给</span>最<span style="color: black;">基本</span>的传统拉胚体验<span style="color: black;">做为</span>经营项目。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 艺术离普通人的生活太远</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">艺术”于普通人而言是高不可攀的，“艺术”这个辞藻和市场不<span style="color: black;">那样</span>近，大<span style="color: black;">都数</span>人完全<span style="color: black;">不可</span><span style="color: black;">认识</span>到艺术中哪怕最粗浅的内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 陶艺和消费者的需求<span style="color: black;">无</span>连接上</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大<span style="color: black;">都数</span>消费者对陶艺的关注度本身就低，加上市场上的陶艺店<span style="color: black;">供给</span>的体验和服务相对单一化，<span style="color: black;">不可</span>满足消费者更深层次和个性化的需求，<span style="color: black;">因此</span>消费者<span style="color: black;">一般</span>体验了一两次，就不会再来了，很难留住客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. 中高端需求常常被低端满足</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">陶艺文化体验到陶瓷作品售卖，市场隐形需求非常大，但中高端需求常常被低端满足，这很大程度上削减了客人<span style="color: black;">连续</span>消费的热情。经营者<span style="color: black;">无</span>能力<span style="color: black;">连续</span>引导消费，让人们对陶瓷艺术有<span style="color: black;">更加多</span>共识，<span style="color: black;">亦</span><span style="color: black;">无</span><span style="color: black;">优秀</span>的服务培养用户的兴趣和习惯。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">陶艺家<span style="color: black;">怎样</span>突破？</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">换条跑道超车<span style="color: black;">便是</span>换道超车；想要突破陶艺行业的局限性，就<span style="color: black;">必要</span>从陶艺店运营模式的<span style="color: black;">基本</span>下手，<span style="color: black;">经过</span>创新和变革来创造新的多元化互动式陶艺店经营模式。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">咱们</span>的<span style="color: black;">目的</span>人群是谁？</strong>儿童？<span style="color: black;">青年</span>人？中年人？老人？</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c094fb8e0dcc4398b391d4c8f7b85255~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=uzYRxGOCfFNHCOUJ024qXgyPkjY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">挖掘市场机会</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">咱们</span>的分析，<span style="color: black;">咱们</span>其实<span style="color: black;">发掘</span><span style="color: black;">青年</span>人有更大的市场<span style="color: black;">潜能</span>。那<span style="color: black;">青年</span>人面临一个什么样的痛点呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">洞察1: 单身社会，正<span style="color: black;">作为</span>一次空前强大、无可避免的社会变革</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中国的单身人群在<span style="color: black;">连续</span>增长，当前单身人口已达2.4亿，占20岁以上人口22%，近半单身人群集中在20-29岁。还有一点<span style="color: black;">便是</span>五成以上的单身人群不甘单身。<span style="color: black;">这儿</span>面就<span style="color: black;">隐匿</span>着一个很强大的社会需求，<span style="color: black;">她们</span><span style="color: black;">亦</span><span style="color: black;">期盼</span>结束单身的状态，<span style="color: black;">经过</span>什么样的形式来结束呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">洞察2: 单身经济正在崛起</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">单身经济的崛起，<span style="color: black;">例如</span>说经常会有<span style="color: black;">有些</span>爆款的网红<span style="color: black;">制品</span>。<span style="color: black;">例如</span>单身狗粮在<span style="color: black;">青年</span>人群卖的<span style="color: black;">尤其</span>好。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d5d75dc7716041e38183610dcf571cd8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=Nl%2FKzxqwB6LFotryZj%2FnqXhnORI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">洞察3: 正如马斯洛需求层次理论，当基本需求得到满足后，人会本能地追求社交情感、爱与尊重、自我实现等更高层次的满足。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">洞察4: </strong>陶艺本身<span style="color: black;">拥有</span>社交属性，<span style="color: black;">必须</span><span style="color: black;">一块</span>交流学习，<span style="color: black;">咱们</span><span style="color: black;">能够</span>充分释放<span style="color: black;">这般</span>的情感以及社交需求。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1119b5d9aba7414da835de4e95ccb0b8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=eyz96Sbm0OIazqkoS4W95l6a%2Bq8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">升维竞争</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">咱们</span>认为升维竞争是激发冰山之下更深层的洞察和内心的需求<strong style="color: blue;">。陶艺家<span style="color: black;">怎样</span>升维思想，夺取深层心智呢？</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8ada886833434184b5d8712f31b35e13~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=4xMjDjgvn5q2VrFLxGDikPdCibI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">锁定<span style="color: black;">目的</span>人群：</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">品牌中产化，单身精英贵族</strong>——<strong style="color: blue;">暗涌大市场，内驱大需求</strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e4f70998886a4e38930a5c688f026024~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=m2lbYLVkeaF0XCkn1eilDggVykY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">打造以“社交+陶艺” </strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">更具消费<span style="color: black;">潜能</span>与粘性的的全新模式</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8f65b393c4e247d6950f725c9d134c06~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=%2FKoU8FtooO38pKnkFyHaTnrvawo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">【品牌定位】：</strong>高端社群陶艺中心</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">【品牌命名】：</strong><span style="color: black;">一块</span>陶吧</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">一块</span>陶吧 品牌名含义阐述</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">• 简单好记，抢占社群关键词“<span style="color: black;">一块</span>”，且有邀请之意，符合社交情感需求；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">• 享受陶艺的慢节奏生活，在<span style="color: black;">这儿</span>你可能遇到<span style="color: black;">非常多</span>意料之外的美好故事；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">• 自然而然，因相同的<span style="color: black;">兴趣</span>而聚在<span style="color: black;">一块</span>，在纯粹的热爱中，交到真心的<span style="color: black;">各样</span><span style="color: black;">伴侣</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">【</strong>Slogan<strong style="color: blue;">】：</strong>我在淘吧，忘乎<span style="color: black;">因此</span></h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ec0d2e651b63445e97aeea72a79d1426~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=pBE4uUD3lHQRO%2BcqttVjOYJA4gM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">暗示<span style="color: black;">宣传</span>语，<span style="color: black;">导致</span>好奇和猜想，<span style="color: black;">同期</span>，一语双关，有的人找到自己<span style="color: black;">爱好</span>的事物，沉迷其中，<span style="color: black;">亦</span>有人找到自己<span style="color: black;">爱好</span>的人，流连忘返。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">品牌海报文案分享</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/826bc64d53034a619c2a88110b9263c2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=QUzBw%2FnbUwt7iGXXIGofJnFhoS8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">遇见一个人的方式，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有1879种</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">这儿</span>，方式变成<span style="color: black;">独一</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只因为<span style="color: black;">同样</span><span style="color: black;">爱好</span>陶艺。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而因遇见你</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天，我把自己 忘在陶吧。”</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9e53066e1cc64bda8d2d735a3c923a7a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723519900&x-signature=SBtBcjCfi16pRUjoAe4GLadeLeE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">连接几天，他都坐东南角同一位置</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做一个样子像长喇叭花的陶杯</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一遍遍做成雏形，又一遍遍打回原形</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我看向他，笑而不语</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">猜想他肯定有个外号</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">叫做陶布斯”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天分享的<span style="color: black;">宣传</span>文案的<span style="color: black;">奥密</span>的内容就这些，往后我还会继续分享其他关于<span style="color: black;">宣传</span>板块的<span style="color: black;">专题</span>。欢迎<span style="color: black;">连续</span>关注《超级品牌课堂》的内容。</p>
楼主的文章深得我心，表示由衷的感谢！ 你的见解真是独到，让我受益良多。 你的见解独到，让我受益匪浅，期待更多交流。 谷歌外链发布 http://www.fok120.com/ 论坛是一个舞台，让我们在这里尽情的释放自己。
页:
[1]