一本被宣传圈严重低估的实战书
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/221cI3dmK4AEpXyKn4zXW7LBJw8CibhXHftcMM70yFKR4EvkZSXR3v9cA3hJobsCw384bdm2P5icQO8gpGvA8IbQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文授权转载自<span style="color: black;">宣传</span>常识（ID：adernous），作者鬼鬼</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">范范：<span style="color: black;">能手</span>十几二十年的经验，通俗易懂的说出来，比<span style="color: black;">咱们</span>自己摸索，真的省事有用，这可能<span style="color: black;">便是</span>站在巨人的肩膀的必要吧。<span style="color: black;">剧烈</span><span style="color: black;">举荐</span>给新人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">对一个<span style="color: black;">宣传</span>人最好的<span style="color: black;">评估</span>可能是：<span style="color: black;">无</span>固定风格，做哪个品牌就像哪个品牌的风格。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有人就将<span style="color: black;">宣传</span>人比作演员，当你在为品牌做<span style="color: black;">宣传</span>时，你要让消费者看到「<span style="color: black;">便是</span>这个品牌的<span style="color: black;">宣传</span>」，而不是「<span style="color: black;">便是</span>这个人做的<span style="color: black;">宣传</span>」。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">只成全品牌，不烙印自己，照理是<span style="color: black;">每一个</span>优秀<span style="color: black;">宣传</span>人的追求。现实<span style="color: black;">一般</span>不讲理，再强的<span style="color: black;">宣传</span>人，总会有自己最<span style="color: black;">善于</span>的<span style="color: black;">宣传</span>风格。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这几年<span style="color: black;">宣传</span>圈新冒起来的<span style="color: black;">宣传</span><span style="color: black;">机构</span>，都深深印着创始团队<span style="color: black;">善于</span>的<span style="color: black;">宣传</span>风格。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">环时互动<span style="color: black;">善于</span>短快热的Social战役，文案有趣合年轻人的胃口，杜蕾斯的<span style="color: black;">平常</span><span style="color: black;">便是</span><span style="color: black;">表率</span>，但给京东等其他品牌写的文案，<span style="color: black;">亦</span>经常被误会是杜蕾斯文案写的，辟谣喊冤都没用，<span style="color: black;">善于</span>的风格太强了，淹没品牌调性，<span style="color: black;">无</span>办法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看到艺术<span style="color: black;">安装</span><span style="color: black;">宣传</span>，最先想到天与空。看到英文繁体字幕，台湾文艺画风，文案像写小说，八成想到W。看到走心故事，大片制作，会猜是意类。看到什么故事都能讲，一个品牌能讲几年不累不重样的，<span style="color: black;">便是</span>胜加……优秀的<span style="color: black;">宣传</span><span style="color: black;">机构</span>，都有自己的强风格，这<span style="color: black;">便是</span>最好的差异化，差异才鹤立鸡群，脱颖而出。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">等到<span style="color: black;">善于</span>的风格越来越多，<span style="color: black;">已然</span><span style="color: black;">没法</span>看作品就猜出是哪家做的时，这家<span style="color: black;">宣传</span><span style="color: black;">机构</span>就越来越像一家综合型<span style="color: black;">宣传</span><span style="color: black;">机构</span>，<span style="color: black;">此刻</span>的大<span style="color: black;">宣传</span>集团都是这么成长过来的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">机构</span>的风格来自团队的风格，团队的风格来自<span style="color: black;">宣传</span>人个人的风格。其实上，不管承认不承认，<span style="color: black;">每一个</span><span style="color: black;">宣传</span>人做<span style="color: black;">宣传</span>的时候，都有自己最最<span style="color: black;">善于</span>的<span style="color: black;">宣传</span>风格，且不自主流出在作品中。这是<span style="color: black;">她们</span>的看家本领，练到后来就<span style="color: black;">成为了</span>自己的独门手艺。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优秀<span style="color: black;">宣传</span>人之<span style="color: black;">因此</span>优秀，在于<span style="color: black;">她们</span>有自己的强风格，且善于学习同行的独门手艺。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">团长、李三水、范耀威、老金、杨烨炘、徐微、郑大明、马晓波、空手、许舜英、王懿行等等等等，翻开这些在<span style="color: black;">宣传</span>圈打拼了十几二十年的老司机的经验之谈，同一个人，哪怕是出<span style="color: black;">此刻</span><span style="color: black;">区别</span>的访谈、书籍、演讲中，案例可能常换常新，但<span style="color: black;">她们</span>只言片语中，都闪耀着<span style="color: black;">自己</span>独门手艺的光芒。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说三个<span style="color: black;">大众</span><span style="color: black;">熟练</span>的<span style="color: black;">宣传</span>人，方便<span style="color: black;">大众</span>理解。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>圈人<span style="color: black;">叫作</span>团长，文案大神陈绍团，给万科写下过教科书式文案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无</span><span style="color: black;">必定</span>高度，不适合如此低调</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">踩惯了红地毯，会梦见石板路</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一辈子</span>领导潮流，难得随波逐流</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">世上<span style="color: black;">无</span>一幢摩天大楼，比天坛更高</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最温馨的灯光，<span style="color: black;">必定</span>在你回家的路上</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再<span style="color: black;">宝贵</span>的树，<span style="color: black;">亦</span>不及你记忆中的那一棵</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/grVyo4PmS7jWia9y8LniacRoxYWtvdpxEuZFY6kcPngG625HU8cTYzjdjDYbdHJt17LU8mnia8HlGyhJtfks9FiaFw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/grVyo4PmS7jWia9y8LniacRoxYWtvdpxEuAC7gVowoQb5wnImCobjicDCLKped9UV5dA8crfBumKubneaxHyhYXQA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图自《模糊洞察，退一步看海阔天空》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谈起<span style="color: black;">宣传</span>之道，他从不单独讲文案、讲创意、讲技巧，而是强调，品牌<span style="color: black;">背面</span>的洞察。洞察出来了，文案、创意和技巧等术的东西自然而来，这<span style="color: black;">便是</span>他的独门手艺「模糊洞察」。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跳脱<span style="color: black;">制品</span>、竞争等小格局，从社会，人性等大的层面，模糊洞察，最后产生惊人的<span style="color: black;">宣传</span>威力。别人给汽车做<span style="color: black;">宣传</span>，盯着车本身的卖点，而团长会将卖点融入到社会环境去，放大卖。才会有「雄性退化是这个时代的悲哀，好在有凯迪拉克」<span style="color: black;">这般</span>生命力<span style="color: black;">很久</span>的<span style="color: black;">宣传</span>。你看团长写过的<span style="color: black;">哪些</span>经典文案，如今看来还是<span style="color: black;">特别有</span>嚼劲，<span style="color: black;">由于</span>他做<span style="color: black;">宣传</span>，洞察的起点<span style="color: black;">区别</span>，这招模糊洞察是他二十<span style="color: black;">数年</span>实践的提纯。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">「华帝退全款」的幕后推手郑大明，他的独门手艺是冲击波营销，好懂一点，<span style="color: black;">便是</span>将<span style="color: black;">宣传</span>做成<span style="color: black;">资讯</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/grVyo4PmS7jWia9y8LniacRoxYWtvdpxEuZiamd4UmhpOz3k5TgeXmMicpync61fcvU5UIaFoTpuFOAk4xWjCFib2icA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/grVyo4PmS7jWia9y8LniacRoxYWtvdpxEuh9GWVlXSGPxSlPw7aeFqWdkH4NhqrSSg7VlYdZ8Ogica546ic1G8Ys8g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图自《让<span style="color: black;">宣传</span><span style="color: black;">作为</span><span style="color: black;">资讯</span>的创意路径》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">他<span style="color: black;">亦</span>不局限在<span style="color: black;">宣传</span>圈看<span style="color: black;">宣传</span>，而是把<span style="color: black;">宣传</span>拉到所有信息的舞台上竞争。今年世界杯上，法国队夺冠，华帝退全款的策略一出，即<span style="color: black;">作为</span>各大<span style="color: black;">媒介</span>抢着<span style="color: black;">报告</span>的<span style="color: black;">资讯</span>，从<span style="color: black;">起始</span>到结束，<span style="color: black;">博客</span>热搜上了好几回，百度、知乎、<span style="color: black;">微X</span><span style="color: black;">各样</span>霸榜，<span style="color: black;">作为</span>俄罗斯世界杯中国品牌传播的最大黑马。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/fM7ibYDazveQkIE1TXLQuqFxVQFX3TRUdUpR2TtngNSKhhRD17ldJlfGWFrRR8jjNyhehcDunecu9ViaZ6E4OuYw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/grVyo4PmS7jWia9y8LniacRoxYWtvdpxEucl11VKiazD0Jee9pse0nAF9qBgxicRAncv0hI5vbIHbSbKj13DwPEZTw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">郑大明团队-华帝世界杯、双11作品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在外人看来，华帝退全款只是一张KV，一句口号，<span style="color: black;">无</span>TVC、H5、直播、长图等丰富多彩的创意内容，这<span style="color: black;">亦</span>许<span style="color: black;">便是</span>独门手艺的功力之处，出手不在多，一次即致命。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">大道至简，却接近本质，接近本质的做法，<span style="color: black;">常常</span>成本最低效果却最好。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年上半年，在<span style="color: black;">宣传</span>圈<span style="color: black;">快速</span>走红的空手，广东省广策略群总监，则是策略至简的<span style="color: black;">能手</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">出身文案，在策略上一跃而出。<span style="color: black;">据述</span>，他可能是圈内读书最多的<span style="color: black;">宣传</span>人，初听这很狂，见过他在群里，洋洋洒洒从近百年，大卫奥格威、特劳特、迈克波特等大师理论丛林里，提炼出人人都懂，只要<span style="color: black;">保持</span>练就能上手的「天人三策」，你就觉得真本事不算狂。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/grVyo4PmS7jWia9y8LniacRoxYWtvdpxEuibl7qYoYFcTfXt1Mz7iahGWd8bMpGhbCOPsmmuROic23rS6MzWVNMf0Ig/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/grVyo4PmS7jWia9y8LniacRoxYWtvdpxEurtPegmOfNpqagT77AWBugmR6fiaKg9U2R8VhhLCqicK05LubPr618zdA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/grVyo4PmS7jWia9y8LniacRoxYWtvdpxEuj1fnhR4LAh4Devv8VS4icxndvt5fdBQcyvYO3WRYSQ2jyb1gcQlcSrg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图自《天人三策，谈三点策略》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">他总是<span style="color: black;">善于</span>在纷繁<span style="color: black;">繁杂</span>的信息中，找到<span style="color: black;">每一个</span>案子最重要的策略原点，这种思维在他的<span style="color: black;">许多</span>爆款<span style="color: black;">文案</span>中，<span style="color: black;">亦</span>可见一二。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/grVyo4PmS7jWia9y8LniacRoxYWtvdpxEuIhnrQSDwIY8lAKrSgM8h48DDhVDMdKS9lEsK2GCiciabOMg6cZ5ug1uQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于策略，空手的《天人三策》是最通俗的入门。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">团长、郑大明和空手，只是我在《毛线九日谈<span style="color: black;">第1</span>季》这本书，随便挑的三个<span style="color: black;">先辈</span>，<span style="color: black;">她们</span>都有10到25年的从业经历，且<span style="color: black;">迄今</span>还战斗在一线。<strong style="color: blue;">营销创意的形式<span style="color: black;">始终</span>在变，而<span style="color: black;">她们</span>的独门手艺却在日益精进的<span style="color: black;">同期</span>，始终保持着核心不变。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">像<span style="color: black;">这般</span>的独门手艺，一共9位，<span style="color: black;">另一</span>6位<span style="color: black;">亦</span>是实战派大牛。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/grVyo4PmS7jWia9y8LniacRoxYWtvdpxEuLiasxxkia4Ctzzbv9lqk1nbpRTV2ibXQKqCkNCoOCuFRQcKyyMumD0Jgw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/grVyo4PmS7jWia9y8LniacRoxYWtvdpxEuHdUwjKqht5A7GuNHF9HqBhldG2WsWJATwbwMUjeHDysQazI223z7SQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《毛线九日谈<span style="color: black;">第1</span>季》目录。龙抄手，广东省<span style="color: black;">宣传</span>创意总监，红星二锅头经典文案的作者。乐剑峰，畅销10年的《<span style="color: black;">宣传</span>文案》的作者。Tony，前宝洁市场总监，2015年创立植观洗护品牌，2016年上市即<span style="color: black;">作为</span>中国氨基酸洗发水<span style="color: black;">营销</span>额<span style="color: black;">第1</span>名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>沈文蛟，前奥美资深总监，转行设计家具，《原创不死》一篇<span style="color: black;">文案</span>拯救家居品牌PIY，扭转颓势。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>徐微，地产文案入行，嬉笑怒骂皆<span style="color: black;">文案</span>，人<span style="color: black;">叫作</span>花爷，给瑞幸咖啡做<span style="color: black;">宣传</span>的氢互动的首席营销官。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再<span style="color: black;">例如</span>陈格雷，文案转行自创品牌，著名<span style="color: black;">IP张小盒之父，他<span style="color: black;">亦</span>是</span>百度最经典<span style="color: black;">宣传</span>的创造者。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相比9个人的独门手艺的显性收获，还有一个长远隐性收获，是书中<span style="color: black;">每一个</span>大牛的私人书单，<span style="color: black;">例如</span>给红星二锅头写下「将所有一言难尽一饮而尽」等经典文案的龙抄手，<strong style="color: blue;">他的书单<span style="color: black;">无</span>一本与文案直接<span style="color: black;">关联</span>，却每一本都有助于<span style="color: black;">提高</span>文案内功。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/grVyo4PmS7jWia9y8LniacRoxYWtvdpxEuVPS6k6P118m2bcSM9ZjbPygaP3sD6tnrY8K4V5oiahc6YlrzCYlfX8A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/grVyo4PmS7jWia9y8LniacRoxYWtvdpxEusmug9loPetwWiaYPEZ3ae6JNanvESxGXFRH0j6Qx9n5lqd3hTmabFMA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/grVyo4PmS7jWia9y8LniacRoxYWtvdpxEuaIAcibvylfJZJrA6NibzzOUpy4sukhsUPgZpzqW4Bia5jajoxPuxPOFPw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/grVyo4PmS7jWia9y8LniacRoxYWtvdpxEuCxrdFW99AM25haBtjZtWq0Mldm3YgQ1Tb8Znv6lc0mAfkS8k0OLh1w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">龙抄手红星二锅头文案及《龙抄手私人书单》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常遗憾的是，这本豆瓣8分，某知名互联网<span style="color: black;">机构</span>，首席营销官<span style="color: black;">举荐</span>，给<span style="color: black;">分部</span>人手买了一本的实战书，却<span style="color: black;">由于</span>名字不直接，被忽略，被严重低估。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/grVyo4PmS7g0yQiaPgpw0KCg0sSuctPGBEyjsVUiauJPZDctq3EiavAR2OtwHM60lt2NbArHjxciaa0XL0fRlyibyGA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">知名品牌CMO<span style="color: black;">举荐</span>，一次买20本</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人不<span style="color: black;">晓得</span>这是一本关于<span style="color: black;">宣传</span>的不可多得的手艺书。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9位实战派<span style="color: black;">宣传</span>人，9堂独门手艺分享，一次打好扎实的基本功，不到2杯咖啡，</span><span style="color: black;">只剩400多本，<span style="color: black;">爱好</span>的请长按扫描下方二维码，<span style="color: black;">转</span>购买。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">投资自己的前途，给<span style="color: black;">将来</span>增值，是最好的学习。16点前下单24小时内发货。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▽</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《</span><a style="color: black;"><span style="color: black;">60个头部品牌200次<span style="color: black;">宣传</span>战役作品，72小时免费下载</span></a><span style="color: black;">》<span style="color: black;">难免</span>费，但还能领取</span></p>
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