f9yx0du 发表于 2024-8-6 18:45:26

都9102年了,为么总有宣传兴趣拿女性开涮?


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/C0nPUesoncRKm9xrPibsia0hm95ZIXWRVsvaHyIcU4Wz9q6ypR7JqwDjhN78QTBgJ4cY1CicuiaicQjBKH34icCj6YfA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“这届<span style="color: black;">女性</span>不行,太浪了……”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">女性</span>节前夜,桔子水晶酒店用<span style="color: black;">微X</span>公众号推文的标题,惹毛了“这届<span style="color: black;">女性</span>”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/C0nPUesoncSib7kH0omfBoQfMJk9Th0kkk14ibkgO29eLI8ia9YCt2ZZhFdcHVCsRguUIcqsia3K9mHWMuBriaTS1Hg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点开该号的历史<span style="color: black;">信息</span>,还有更劲爆的标题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/C0nPUesoncSib7kH0omfBoQfMJk9Th0kkHjiaic3K6viczEGOvWvlSWLian51HhoebicTFjtxtmt92WFuCic5p3eSSXQA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">火速</span>,硬核的女性消费者就向<span style="color: black;">媒介</span>告状,律师<span style="color: black;">亦</span>站出<span style="color: black;">来讲</span>,营销<span style="color: black;">文案</span>标题“属于<span style="color: black;">宣传</span>法绝对禁止的情形”。随后涉事酒店与集团<span style="color: black;">发布</span>声明道歉。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/C0nPUesoncSib7kH0omfBoQfMJk9Th0kkFbIoDJxxuO6sZMJsXq879zKQmQaMDSqXHDbljCxBBfwStBBxkUAj1g/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此前,椰树椰汁发布“爆乳”新包装,<span style="color: black;">亦</span>被网友批评,<span style="color: black;">最后</span>下架。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/C0nPUesoncSib7kH0omfBoQfMJk9Th0kkb9wPwjHXI0lmkvNZmNDqQkIJic7VDxia05JwIibLDYpXf2obwtlYhOZwA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">似乎,中国消费者对<span style="color: black;">宣传</span>内容越来越“吹毛求疵”,<span style="color: black;">乃至</span><span style="color: black;">显现</span>“心理洁癖”:一旦<span style="color: black;">触及</span>对女性不友好的字眼与画面,网友们的怒火一点就着。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一碰就炸毛的反对<span style="color: black;">行径</span>看似玻璃心,实则是在<span style="color: black;">创立</span>新的<span style="color: black;">宣传</span>边界:过去百年,中国女性在<span style="color: black;">宣传</span>中的形象不是热辣情人,<span style="color: black;">便是</span>完美人妻,慢慢吞吞零零星星才<span style="color: black;">显现</span>职业女性。姑娘们好<span style="color: black;">不易</span>经济独立,“翻身女奴把歌唱”,不想在<span style="color: black;">宣传</span>里看到被物化的自己。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">全新的营销“潜规则”正在形成:不要让女性感到被冒犯。但<span style="color: black;">想要</span>铲清冒犯女性的余毒,还<span style="color: black;">必须</span>层层<span style="color: black;">奋斗</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/C0nPUesoncSib7kH0omfBoQfMJk9Th0kkxE6JYMyWgymOmbHBhUiaYGtM883h5qichY7eAeOicUwbia8Octw3fWUnCQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">百年情人</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">商场</span><span style="color: black;">宣传</span>在中国铺天盖地,<span style="color: black;">不外</span>是近代<span style="color: black;">败兴</span>才有的事。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">鸦片战争之后,被迫卷入<span style="color: black;">全世界</span>市场的中国见识到西方尺度爆表的平面<span style="color: black;">宣传</span>,<span style="color: black;">亦</span><span style="color: black;">也</span>步<span style="color: black;">也</span>趋,一点点突破两千<span style="color: black;">数年</span>的性压抑,设计出与美女、情爱<span style="color: black;">关联</span>的<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1927年,华城烟草<span style="color: black;">机构</span>在《申报》上刊登香烟<span style="color: black;">宣传</span>,其中“<span style="color: black;">漂亮</span>牌香烟”这5个字<span style="color: black;">所有</span>由95个美女头像<span style="color: black;">形成</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当时,香烟的<span style="color: black;">重点</span>受众是男性,各大香烟品牌在海报设计上用足了美女元素,接地气的“月份牌”结合西洋味的美女画,玉体横陈,轻纱笼身,香艳得要打马赛克。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/C0nPUesoncSib7kH0omfBoQfMJk9Th0kkzibPJbntEQCcIkPr32EqNXqx4dVWpJbCpKTBJriahvmcH50uiajIBy07Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案<span style="color: black;">亦</span>一语双关,让人眼前一亮……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/C0nPUesoncSib7kH0omfBoQfMJk9Th0kkCe9gU9U5mic5NS6b3nlwPD63yh17K7Mjtvmrc2Ex6ic4E4KRSuffGPMA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖烟的大尺度,卖药的<span style="color: black;">亦</span>来凑热闹,上海中法大<span style="color: black;">药店</span>的宣传海报,撑着油纸伞的俏佳人身着民国“三点式”,温软丰腴,看不清海报里卖着什么药。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/C0nPUesoncSib7kH0omfBoQfMJk9Th0kkuIFXkiacypsVgMBN1FdqNG0pBMy7sXVEVuQp6aEiaicwoJicU1F9NInZzw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">民国时期活色生香的<span style="color: black;">宣传</span>画和今天的“爆乳”包装还不太<span style="color: black;">同样</span>:配色和谐,构图讲究,特请郑曼陀、周柏生、徐咏青等知名画家来设计。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">奔放大胆的<span style="color: black;">宣传</span>风格<span style="color: black;">亦</span>反映了民国时期的开放风气:当时,“天乳运动”风风火火,提倡女性放弃束胸的传统肚兜,改穿文胸<span style="color: black;">乃至</span>不穿胸衣,以展现女性的身体美。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但当时,市面上很少<span style="color: black;">显现</span>以男性为<span style="color: black;">重点</span>形象的<span style="color: black;">宣传</span>画。卖啤酒的、卖炼乳的、卖保险的……尤其针对男性的<span style="color: black;">制品</span>,其宣传海报上清一色风情女子。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/C0nPUesoncSib7kH0omfBoQfMJk9Th0kkvMu7RiaxiclpRia2mpZArvsMKRoZw9TIa7rK4ibZ8vibj46Mziaq7JMM4dicw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这些充满男性凝视的<span style="color: black;">宣传</span>中,女性与商品被连接在一起,<span style="color: black;">做为</span>性吸引物,像装饰品<span style="color: black;">通常</span>,丰乳肥臀、细白幼嫩,符合的是男性审美,<span style="color: black;">作为</span>被男性消费的对象。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">奥美<span style="color: black;">宣传</span>的创始人、“<span style="color: black;">宣传</span>教父”大卫·奥格威<span style="color: black;">乃至</span>提出<span style="color: black;">宣传</span>创意“B3”原则——美女(beauty)、婴儿(baby)、野兽(beast)。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;">膳食</span>男女,食色性<span style="color: black;">亦</span>”,百年之后,物化女性的<span style="color: black;">宣传</span><span style="color: black;">招数</span>依然有强大的生命力,尤其是<span style="color: black;">目的</span>客户<span style="color: black;">重点</span>为男性的<span style="color: black;">制品</span>。<span style="color: black;">例如</span>,20世纪90年代初被引进国内的“车模”,在车展现场、平面<span style="color: black;">宣传</span>和电视<span style="color: black;">宣传</span>中,美女和香车都紧紧相连。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/C0nPUesoncSib7kH0omfBoQfMJk9Th0kkws6iasUwZQV9kNotSowJqnLTjQaE3xnQOH1LzRJRIxsfbDiboicUqeoAA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中国车模进阶史</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些女性形象暗合了部分男性对情人的想象:热辣、妩媚、性感而不黏人,是胸口朱砂痣<span style="color: black;">通常</span>的红玫瑰。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/C0nPUesoncSib7kH0omfBoQfMJk9Th0kkxE6JYMyWgymOmbHBhUiaYGtM883h5qichY7eAeOicUwbia8Octw3fWUnCQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">千年贤妻</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但红玫瑰“久而久之,红的变了墙上的一抹蚊子血,白的还是‘床前明月光’”,在夫为妻纲的熏陶和妻贤子孝的幻想下,好妈妈、好妻子的形象<span style="color: black;">作为</span><span style="color: black;">宣传</span>主流。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1979年之后,中国商品<span style="color: black;">宣传</span>告别沉寂,<span style="color: black;">快速</span>发展,电视<span style="color: black;">宣传</span>尤其势如破竹,在1993年占到全国<span style="color: black;">宣传</span>营业额的22%,女性<span style="color: black;">亦</span><span style="color: black;">作为</span>电视<span style="color: black;">宣传</span>中的绝对主角。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/C0nPUesoncSib7kH0omfBoQfMJk9Th0kkiaU1ficHfWWSKpYdRsLQhKjdFPxQmFL2UibFbGej7O0dH6YCbrAsjMSSQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1984年威力洗衣机“献给母亲的爱”经典<span style="color: black;">宣传</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在1997年<span style="color: black;">发布</span>的《我国电视<span style="color: black;">宣传</span>中女性形象的<span style="color: black;">科研</span>报告》中,作者对1994年一个时段的1197个电视<span style="color: black;">宣传</span>进行统计。其中,女性角色要比男性多出6.9%,<span style="color: black;">况且</span>有职业角色的女性形象中,一半以上是家庭主妇。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/C0nPUesoncSib7kH0omfBoQfMJk9Th0kkArddfBic71Em4icPwdjYz9TfwtemJNib9hkJ4q7zmFPt7lrey3Vlax1CQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在服装美容、电器、服务业等类别中,女性角色<span style="color: black;">显现</span>的比率<span style="color: black;">亦</span>高过男性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/C0nPUesoncSib7kH0omfBoQfMJk9Th0kkfrKw1S18SYd26tJlPpHmiaQ2iaoZCjWpnGoBfrGiaMbqwqqQl1zRJrDEA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在呈现两性关系的<span style="color: black;">宣传</span>中,女性的依<span style="color: black;">附庸</span>性更为<span style="color: black;">显著</span>,“爱妻牌”“太太牌”,<span style="color: black;">持有</span>身份角色,<span style="color: black;">便是</span>不配<span style="color: black;">持有</span>姓名。还有针对女性用户的<span style="color: black;">制品</span>在<span style="color: black;">宣传</span>中暗示:用了我的<span style="color: black;">制品</span>,你会更<span style="color: black;">青年</span>貌美,更受丈夫<span style="color: black;">喜欢</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/C0nPUesoncSib7kH0omfBoQfMJk9Th0kkwuKguPpmfofiaGFP4RMJicpSzno1R4G0hzA7V3OsaZtVe7SdZXS0PNmA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1993年,太太口服液打出“<span style="color: black;">每日</span>给你一个新太太”的<span style="color: black;">宣传</span>语</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/C0nPUesoncSib7kH0omfBoQfMJk9Th0kko3pZDMhbhSVIwMjTbOO7xlcVAjTJfs2cdVl9zCXgBsibvY1OSp2jM3w/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">静心口服液<span style="color: black;">选择</span>“不老女神”赵雅芝来代言,<span style="color: black;">宣传</span>语是:<span style="color: black;">女性</span>四十不显老,老公体贴心情好……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">被<span style="color: black;">叫作</span>为“少男少女性启蒙片”的婷美内衣<span style="color: black;">宣传</span>中,一位穿着内衣的女性哭丧着脸说:生完<span style="color: black;">孩儿</span>,肚子上的肉一抓一<span style="color: black;">许多</span>,背上还有两坨坨,<span style="color: black;">成为了</span>这蠢样,连老公看我的眼神都变了……一穿上束身衣,这位人妻就前凸后翘,笑靥如花,“看她笑得多开心”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/C0nPUesoncSib7kH0omfBoQfMJk9Th0kkqeFOvR8IDI7wwwibl0Uad1b4Dia3VjjhmvHgMAVOCjZdtllgsqtjX2uw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/C0nPUesoncSib7kH0omfBoQfMJk9Th0kkOfTjdJ9EWQdJFT75kMx872EOE8Sib6aNpWNmjsFdkibeoz2Tg4vc3CjA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“上得厅堂,下得厨房”,传统<span style="color: black;">宣传</span>对女性<span style="color: black;">需求</span>苛刻,既得是田螺姑娘,又要是热辣人妻,不可避免地<span style="color: black;">导致</span>审美观的单一和心理上的<span style="color: black;">熬煎</span>——毕竟不是<span style="color: black;">每一个</span>人都天生尤物,<span style="color: black;">况且</span>随着年龄的增长和生育的影响,女性的外在不可能始终如一。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">到了2017年,奥迪二手车<span style="color: black;">宣传</span>还请来“婆婆”, 把女性比喻成二手车。<span style="color: black;">宣传</span>中的婚礼现场,婆婆对新娘捏鼻子揉脸,<span style="color: black;">检测</span>儿媳<span style="color: black;">是不是</span>整容,最后展示奥迪二手车的严格检验过程。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在医美盛行的时代,好媳妇不仅要<span style="color: black;">美丽</span>贤惠,还要“原生态”,<span style="color: black;">宣传</span>中的女性真是人生艰难。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">十年“自我”</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>,奥迪二手车<span style="color: black;">宣传</span><span style="color: black;">火速</span>遭到网友口诛笔伐,被批评物化、侮辱女性,最后以奥迪的道歉告终。尤其在近几年,女性以“他者”身份<span style="color: black;">显现</span>的类似<span style="color: black;">宣传</span>都屡遭投诉,监管<span style="color: black;">分部</span><span style="color: black;">亦</span>加大处罚力度。2017年,绝味鸭脖因在<span style="color: black;">宣传</span>中将女性色情化,被罚款60万元。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实风向早已<span style="color: black;">起始</span>转变。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1999年,雪碧在中国推出“我<span style="color: black;">便是</span>我,亮晶晶”<span style="color: black;">宣传</span>,从此之后,中国女性在<span style="color: black;">宣传</span>中的形象越来越放飞自我。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2002年,周迅代言爱普生打印机<span style="color: black;">宣传</span>,<span style="color: black;">宣传</span>语是“我的数码伙伴”,男性形象垄断电子<span style="color: black;">制品</span><span style="color: black;">宣传</span>的局面<span style="color: black;">逐步</span>被打破。<span style="color: black;">始终</span>主打“娇妻牌”的太太口服液<span style="color: black;">亦</span>把口号改为“让<span style="color: black;">女性</span>更出色”。服装、美容品在<span style="color: black;">宣传</span>中提倡“自信美”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2005年,李宇春<span style="color: black;">得到</span>“超女”冠军,中性风格席卷全国,溶解<span style="color: black;">宣传</span>中女性形象<span style="color: black;">必要</span>前凸后翘的执念。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近5年,潘婷、多芬、SK-II、Olay等护肤护发品牌在<span style="color: black;">宣传</span><span style="color: black;">运用</span>中国“素人”女性,倡导独立自主素颜美,<span style="color: black;">乃至</span>反对年龄<span style="color: black;">卑视</span>,反抗<span style="color: black;">结婚</span>市场对大龄单身女青年的物化与侮辱。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SK-II“相亲角”<span style="color: black;">宣传</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>中女性形象的改变,反映的是中国女性经济地位的<span style="color: black;">提高</span>和日益蓬勃的野心。《2016年中国女性职场报告》<span style="color: black;">表示</span>,1982年中国女性人口就业率为46.63%,到了2015年,这个数字<span style="color: black;">提升</span>到73%。另一个数据<span style="color: black;">表示</span>,中国女性对GDP的贡献率约为41%,超过世界上大<span style="color: black;">都数</span>国家。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">纽约工作生活政策中心的<span style="color: black;">科研</span>则<span style="color: black;">显示</span>,76%的中国女性期望担任最高职位,对权位的野心位居世界前列,美国女性这一比例则是52%。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年两会<span style="color: black;">时期</span>,中国国际电视台(CGTN)<span style="color: black;">颁布</span>的数据<span style="color: black;">表示</span>,女<span style="color: black;">表率</span>占人大<span style="color: black;">表率</span>总数的24.94%,此前三届依次为20.2%、21.3%、23.4%,一年比一年高。分年龄层来看,“50后”“60后”<span style="color: black;">表率</span>以男性为主,“70后”女性比例激增,“80后”性别比例对半,</span><span style="color: black;"><strong style="color: blue;">“90后”女性<span style="color: black;">表率</span><span style="color: black;">更加多</span>于男性。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">女性经济、政治地位越来越高,<span style="color: black;">亦</span>难怪桔子水晶酒店喊出“<span style="color: black;">女性</span>太浪”的时候,舆论<span style="color: black;">那样</span>群情激愤。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但另一个问题又来了,中国女性<span style="color: black;">把握</span>的钱权越来越多,<span style="color: black;">为何</span>还有企业<span style="color: black;">不吝</span>得罪广大<span style="color: black;">女性</span>同胞,想出冒犯女性的<span style="color: black;">宣传</span>?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个是,延续两千<span style="color: black;">数年</span>的“男尊女卑”观念在现实生活中仍然有很大的市场,各大城市的相亲角里,女性是论身高年龄等<span style="color: black;">要求</span>“卖”,越大龄就越被评头论足,<span style="color: black;">乃至</span>被比成“郊区房”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">非常多</span>长辈和男性的观念中,女性最大的责任还是生娃顾家,“男主外,女主内”,女性依然是丈夫的<span style="color: black;">附庸</span>品,<span style="color: black;">因此</span>教师、公务员等会被<span style="color: black;">叫作</span>为“最好嫁的职业”,穿衣风格里会有“好嫁风”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">演员佟丽娅的父亲</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">民国时期,学者辜鸿铭因留着长辫而被北大学生嘲笑,他反驳道:“我头上的辫子是有形的,诸君心中的辫子却是无形的。”现实中,重男轻女的观念正像“无形的辫子”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一个值得<span style="color: black;">重视</span>的趋势是,<span style="color: black;">全世界</span>性别差距报告中,中国女性地位的排名<span style="color: black;">持续</span>靠后,从2006年的63名下降到2016年的99名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>发布的《2019中国职场性别差异报告》则<span style="color: black;">表示</span>,2018年,中国女性月薪酬均值6497元,不到男性的八成。在高薪岗位中,男女比例更为失衡。在职场中,女性常面对“玻璃天花板”。有学者认为,这一现象与女性职业生涯常被生育打断不无关系。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开放二胎之后,<span style="color: black;">加强</span>生育率和<span style="color: black;">提高</span>女性地位的矛盾<span style="color: black;">亦</span><span style="color: black;">起始</span>浮现。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">想要</span><span style="color: black;">处理</span>矛盾、改变观念,或许还要<span style="color: black;">更加多</span>的智慧与时间,但对低俗<span style="color: black;">宣传</span>的积极讨论多少是有益的——正如社会学者李银河所说:“<span style="color: black;">女性</span><span style="color: black;">首要</span>是人,其次才是<span style="color: black;">女性</span>。”无论在现实生活还是在<span style="color: black;">宣传</span>创作中,对女性的态度与<span style="color: black;">行径</span><span style="color: black;">必须</span>更有分寸与边界,毕竟生而为人,<span style="color: black;">无</span>人想被成见<span style="color: black;">损伤</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重点</span>参考资料:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">王艳.从女性主义视角析<span style="color: black;">宣传</span>中女性形象的演变.美与时代,2006(06):49-51.</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">陈方.以女性主义视角探析<span style="color: black;">宣传</span>中的女性形象.河南大学,2013.</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">刘伯红,卜卫.我国电视<span style="color: black;">宣传</span>中女性形象的<span style="color: black;">科研</span>报告.<span style="color: black;">资讯</span>与传播<span style="color: black;">科研</span>,1997(01):45-58+96.</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">戴老板,喜樂阿.<span style="color: black;">女性</span>能买半边天.饭统戴老板.2019(03).</span></p>
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7wu1wm0 发表于 2024-9-30 22:59:09

楼主果然英明!不得不赞美你一下!

4lqedz 发表于 2024-10-19 12:28:50

我赞同你的看法,你的智慧让人佩服,谢谢分享。

4lqedz 发表于 6 天前

认真阅读了楼主的帖子,非常有益。
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