一个公式搞定独立站文案，新手亦能容易写出高转化文案
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我经手过几百个英文网站，<span style="color: black;">针对</span>建站工具虽然<span style="color: black;">无</span>完全吃透，<span style="color: black;">然则</span>用起来不成问题，看到一个页面<span style="color: black;">亦</span><span style="color: black;">晓得</span>用什么元素做出来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">既然<span style="color: black;">这般</span>，我是不是就能随心所欲的做一个网站出来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">答案<span style="color: black;">是不是</span>定的，独立站的精髓不在于怎么做，而在于怎么卖货。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做独立站就像玩乐高积木，我<span style="color: black;">已然</span>完全<span style="color: black;">把握</span>了所有的积木块元素，<span style="color: black;">然则</span>并不<span style="color: black;">表率</span>我能做出一个出彩的我的世界模型。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/SfKMp7XTvbNBSnYsIHKhn4iajOuI0McE6tGhk0m5qDibZYbnPhhqnDkXsVFZ3tDf0vcRicoXjPBvk1CcqeGvme1oA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>独立站的真正的内核是什么呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那<span style="color: black;">便是</span>文案，English is copywriting，<span style="color: black;">或</span>简<span style="color: black;">叫作</span>copy</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请<span style="color: black;">准许</span>我每次科普都要带上英文名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span><span style="color: black;">这般</span>是方便<span style="color: black;">大众</span>与国际接轨</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">为何</span>文案是最重要的</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我用两个职业的收入做下对比，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小N是个建站程序员，他帮人制作一个网站收入几千元，<span style="color: black;">倘若</span>功能<span style="color: black;">繁杂</span>点，设计要求高点的，<span style="color: black;">花费</span>可能要几万</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">老金是文案策划，他的一个<span style="color: black;">方法</span>最低10万起步</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span>许对比不恰当</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>我想说的是有灵魂的文字是远比<span style="color: black;">漂亮</span>的花瓶要贵的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案<span style="color: black;">为何</span>重要</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>它出<span style="color: black;">此刻</span><span style="color: black;">此刻</span>营销的各个环节</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>、段子、心灵鸡汤、软文、视频脚本</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些都<span style="color: black;">必须</span>文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做独立站的目的<span style="color: black;">便是</span>想把<span style="color: black;">制品</span>的溢价<span style="color: black;">提高</span>到最高点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要把<span style="color: black;">制品</span>卖出高价</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就要配一个好故事</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最次<span style="color: black;">亦</span>要把文案讲的吸引人一点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">顺便说一句</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你要在独立站上大放异彩</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">奋斗</span>修炼你的文案能力吧</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;">同期</span>具备建站+文案的双流能力</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那就太Nice了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/SfKMp7XTvbNBSnYsIHKhn4iajOuI0McE653YiaPibqHLicF1icEESmgYwnWtl92LACF5rqQKd81j3E4XPdBSLAgnqcQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，文案功力不是一蹴而就的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不是一天就能<span style="color: black;">作为</span><span style="color: black;">能手</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但做为一个独立站文案小白</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最少</span>要写出<span style="color: black;">最少</span>能卖货的文案吧</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>就<span style="color: black;">举荐</span>一个万能经典的文案公式</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">经典的文案公式</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个经典文案公式就是AIDA</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">AIDA在营销界是一个赫赫有名的转化公式：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">•</span>Attention</span><span style="color: black;"><span style="color: black;">•</span>Interesting</span><span style="color: black;"><span style="color: black;">•</span>Desire</span><span style="color: black;"><span style="color: black;">•</span>Action 这四个字母分别<span style="color: black;">表率</span>用户在购买<span style="color: black;">制品</span>之前的历程，分别是被吸引、感兴趣、<span style="color: black;">认识</span><span style="color: black;">更加多</span>、采取行动，中文翻译的不是很<span style="color: black;">精细</span>，接下来我会带你分别剖析这四个字母，以及在独立站应该<span style="color: black;">怎样</span>运用。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">Attention是什么</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Attention<span style="color: black;">通常</span>是<span style="color: black;">导致</span>用户的<span style="color: black;">重视</span>，就像在大街上，你吼了一嗓子美女，前面几十人<span style="color: black;">同期</span>回头看你<span style="color: black;">同样</span>，你的一嗓子<span style="color: black;">便是</span>Attention，<span style="color: black;">不外</span>还有<span style="color: black;">另一</span>一种说法叫Awareness，意思<span style="color: black;">亦</span>很相近。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有<span style="color: black;">那些</span>著名的Attention/Awareness的<span style="color: black;">行径</span>呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参考可口可乐和雪碧的<span style="color: black;">宣传</span>就<span style="color: black;">晓得</span>了，<span style="color: black;">她们</span>所有的<span style="color: black;">宣传</span>都是Brand Awareness，让用户记住<span style="color: black;">她们</span>的品牌。想一想，以前是不是经常看到透心凉雪碧的<span style="color: black;">宣传</span>，当你饥渴燥热的时候就能想到雪碧，它的<span style="color: black;">宣传</span>目的就达到了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而<span style="color: black;">针对</span>独立站<span style="color: black;">来讲</span>，Attention/Awareness<span style="color: black;">便是</span>你网站的标题了！</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">为何</span>Attention很重要</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有句俗语，酒香<span style="color: black;">亦</span>怕巷子深啊，你不发声，你就吸引不到用户，就<span style="color: black;">无</span>接下来的一切操作，所有做营销<span style="color: black;">亦</span>好，投放<span style="color: black;">宣传</span><span style="color: black;">亦</span>好，最<span style="color: black;">重点</span>的工作<span style="color: black;">便是</span><span style="color: black;">导致</span>用户的<span style="color: black;">重视</span>，没了这个A，其他都是白谈。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">歌曲的前奏好听，才会有<span style="color: black;">更加多</span>人去听，而独立站的标题好看，才会有<span style="color: black;">更加多</span>人吸引进来。</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">怎样</span>写出出彩的标题</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>我先分享一个卖牙膏的<span style="color: black;">机构</span>是怎么写<span style="color: black;">宣传</span>标题的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">牙膏实在是太平常的一个<span style="color: black;">制品</span>了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">每日</span>都要<span style="color: black;">运用</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>的<span style="color: black;">制品</span>标题有什么好写的吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>这家<span style="color: black;">机构</span>的营销人员却列举出了十几个标题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">•</span><span style="color: black;">瞧瞧</span>这款牙膏是<span style="color: black;">怎样</span>美白你的牙齿</span><span style="color: black;"><span style="color: black;">•</span>xx牙膏内含超级先进的科学配方</span><span style="color: black;"><span style="color: black;">•</span>数十家牙科<span style="color: black;">大夫</span>都<span style="color: black;">举荐</span>的xx牙膏</span><span style="color: black;"><span style="color: black;">•</span>还在为看牙医而<span style="color: black;">懊恼</span>，试试这款xx牙膏</span><span style="color: black;"><span style="color: black;">•</span>xx牙膏让你重新<span style="color: black;">持有</span>最<span style="color: black;">漂亮</span>的微笑</span><span style="color: black;"><span style="color: black;">•</span>洁白的牙齿会让你<span style="color: black;">青年</span>不少岁</span><span style="color: black;"><span style="color: black;">•</span>xx牙膏会<span style="color: black;">容易</span>消除牙垢与牙菌斑</span><span style="color: black;"><span style="color: black;">•</span>xx名人都在<span style="color: black;">举荐</span><span style="color: black;">运用</span>的牙膏</span><span style="color: black;"><span style="color: black;">•</span>……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看到这些标题有什么想法吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我的想法<span style="color: black;">便是</span>最原始的创作法<span style="color: black;">亦</span>是最朴素的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">便是</span>头脑风暴，<span style="color: black;">亦</span><span style="color: black;">能够</span>说是穷举法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这家牙膏<span style="color: black;">机构</span>的营销人员分享过<span style="color: black;">怎样</span>创造出这些标题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">便是</span>把自己关在一个安静的房间里</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拿一支笔写满一张纸</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>从这些草稿中踢掉不合适的标题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">找出最合适的标题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个<span style="color: black;">办法</span>非常值得<span style="color: black;">咱们</span>去学习</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>给自己规定一个时间</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>写出10-20个标题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在写这些标题的时候</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还要<span style="color: black;">持续</span>的问自己：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">•</span><span style="color: black;">咱们</span>的潜在用户是从哪里找到<span style="color: black;">咱们</span>的，是社交平台还是谷歌搜索？</span><span style="color: black;"><span style="color: black;">•</span><span style="color: black;">咱们</span><span style="color: black;">制品</span>最<span style="color: black;">重点</span>的特征是什么？我<span style="color: black;">是不是</span>能清晰的表达出来？</span><span style="color: black;"><span style="color: black;">•</span><span style="color: black;">咱们</span>的<span style="color: black;">制品</span>能给潜在用户带来最大的价值是什么？能给<span style="color: black;">她们</span>的生活带来什么样的改变？</span><span style="color: black;"><span style="color: black;">•</span><span style="color: black;">咱们</span>最<span style="color: black;">期盼</span>潜在用户记住<span style="color: black;">咱们</span><span style="color: black;">制品</span>的一个亮点，是<span style="color: black;">有效</span>，节能还是省钱？</span><span style="color: black;"><span style="color: black;">•</span>与竞争对手相比，<span style="color: black;">咱们</span>最大的<span style="color: black;">优良</span>是什么，能否脱颖而出？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">这般</span>的头脑风暴你的标题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后<span style="color: black;">选取</span>最合适的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这个思考过程中</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你对潜在用户又加深了印象</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">将来</span>的营销<span style="color: black;">周期</span>，更有的放矢</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">Interesting</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">枯燥的内容是<span style="color: black;">不可</span>吸引用户的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而有趣的内容却是被所有人<span style="color: black;">爱好</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当年热卖的故事会杂志</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前面几页必是笑话集锦</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可见<span style="color: black;">大众</span>最乐意看的是有趣的<span style="color: black;">文案</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>不管做什么样的文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实都是文字</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">核心的一点<span style="color: black;">便是</span>不要忘记要加上有趣的东西</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只要有趣，<span style="color: black;">才可</span><span style="color: black;">导致</span>别人的兴趣</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有一个老者</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">青年</span>的时候给北极熊抓过鱼</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开飞机追过大雁</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在太空玩电子游戏</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">受伤了自己缝针还逗笑了护士</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">皮划艇大赛一个人带着四个美女还夺冠</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">亦</span>许会说</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不可能有<span style="color: black;">这般</span>的人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">的确，这个老者不是真实存在的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这只是一个啤酒厂家的<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个<span style="color: black;">宣传</span>打造了一个有趣的人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>这个有趣的人告诉<span style="color: black;">大众</span>喝什么啤酒</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/SfKMp7XTvbNBSnYsIHKhn4iajOuI0McE6euYKTBKF474uaQD43Q4dwLSac8TCZ711OT3z6Xrvtb5us4hzxiaggDA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>这个<span style="color: black;">宣传</span>，啤酒的销量暴增15.4%</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你想文案变得有趣</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">记得去<span style="color: black;">瞧瞧</span>这部系列<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">The most interesting man in the world</p>
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<div style="color: black; text-align: left; margin-bottom: 10px;"> <a style="color: black;"> 视频详情 </a> </div>
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<h3 style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案有趣是多么的重要</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>有趣</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你的用户对你更有粘性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>有趣</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你的品牌更具信任感</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>有趣</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你的<span style="color: black;">制品</span>销量<span style="color: black;">亦</span>会大增</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但并不是<span style="color: black;">每一个</span>人都能做到有趣</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那普通人<span style="color: black;">能够</span>让文案变得有趣吗</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">怎样</span>让文案更吸引人</h3>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">讲故事</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想让文案变得有趣</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">第1</span>点你<span style="color: black;">能够</span>做的<span style="color: black;">便是</span>故事化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">抛弃<span style="color: black;">哪些</span>枯燥机械死板的介绍</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">告诉用户你的故事</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你的<span style="color: black;">制品</span>有什么故事</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>都爱看故事</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">亦</span>是<span style="color: black;">为何</span>故事会很畅销的<span style="color: black;">原由</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">击穿用户的防线</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你读一篇星座<span style="color: black;">诠释</span>时</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">发掘</span>处女座是洁癖的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">白羊座是热情的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">双子座是纠结的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你是不是<span style="color: black;">马上</span>就对号入座了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">心里默念，对对对，我<span style="color: black;">便是</span><span style="color: black;">这般</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每篇星座<span style="color: black;">文案</span>都是优秀的文案素材库</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>作者随便写写就击穿了你我的防线</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span>只<span style="color: black;">不外</span>把人类最<span style="color: black;">平常</span>的情感都放到台面上来</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只要有一个性格<span style="color: black;">或</span><span style="color: black;">心情</span>能够贴合你</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你就会觉得他说的太对了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">咱们</span>读起来会有<span style="color: black;">非常多</span>共鸣</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">写独立站文案<span style="color: black;">亦</span>要<span style="color: black;">这般</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把用户的痛点<span style="color: black;">陈列</span>出来</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>要全方面的写下用户的痛点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用户的<span style="color: black;">懊恼</span>是什么</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>能<span style="color: black;">处理</span><span style="color: black;">她们</span>的痛点与<span style="color: black;">懊恼</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>就<span style="color: black;">火速</span><span style="color: black;">创立</span>共鸣</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">埋下好奇心的诱饵</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>写<span style="color: black;">制品</span>文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不要直讲<span style="color: black;">制品</span>的特征</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只讲<span style="color: black;">制品</span>的材质<span style="color: black;">体积</span>是枯燥的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你要说出<span style="color: black;">制品</span>能给用户带来的好处</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span><span style="color: black;">能够</span>让你吃饱穿暖</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还是能让你走的更远一点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人都是有好奇心的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>除了吃饱喝足还有其他的好处吗</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">能让我饱腹不长肉吗</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">怎么做到不长肉的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一顿<span style="color: black;">能够</span>吃多少</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">天天吃<span style="color: black;">能够</span>吗</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">写下来，满足用户的所有好奇心</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">打折&免费永<span style="color: black;">不外</span>时</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天心情好，看完这篇<span style="color: black;">文案</span>的读者可<span style="color: black;">以避免</span>费领取<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天心情<span style="color: black;">欠好</span>，看完这篇<span style="color: black;">文案</span>的读者可<span style="color: black;">以避免</span>费领取<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">爱情公寓说有便宜不占忘八蛋</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span>人愿意拒绝打折与免费的<span style="color: black;">引诱</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你能做到，请写上打折或免费的<span style="color: black;">要求</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">心情好<span style="color: black;">欠好</span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">做为</span><span style="color: black;">要求</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">Desire</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Desire <span style="color: black;">巴望</span>欲望</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>男孩在看到<span style="color: black;">引诱</span>的杂志都忍不住要翻下一页</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">便是</span><span style="color: black;">巴望</span>的力量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">根据</span>AIDA公式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你的用户都到了经历了attention/interesting</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来<span style="color: black;">便是</span>Desire</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你准备好打造Desire的文案了吗</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">先问自己这些问题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我的<span style="color: black;">制品</span><span style="color: black;">是不是</span>能让用户<span style="color: black;">马上</span>想想<span style="color: black;">持有</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我<span style="color: black;">怎样</span>让枯燥的<span style="color: black;">制品</span>变得让人<span style="color: black;">巴望</span><span style="color: black;">持有</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我要<span style="color: black;">经过</span>文案感化调动用户<span style="color: black;">心情</span>还是用价格？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我的潜在用户愿意分享我的<span style="color: black;">制品</span>给其他人吗？</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">怎样</span>打造Desire文案</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个性感嫩模的杂志封面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个帅气男模的海报大图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个热气腾腾的汉堡动图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">都是<span style="color: black;">新鲜</span>的打造<span style="color: black;">巴望</span>的例子</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>做为独立站卖家</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尤其是B2B厂家</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要<span style="color: black;">她们</span>去打造<span style="color: black;">巴望</span>的文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">比隔靴搔痒还难</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>传统的卖家</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span>高端的设计师</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span><span style="color: black;">高挑</span>上的<span style="color: black;">制品</span><span style="color: black;">照片</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就要放弃打造<span style="color: black;">巴望</span>的文案吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不是的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>还<span style="color: black;">能够</span>从以下几个点突破</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">场景化描述</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你的<span style="color: black;">制品</span>是个冷冰冰的<span style="color: black;">设备</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那你就说这个机器是能带来财富的印钞机</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之前<span style="color: black;">咱们</span>说过<span style="color: black;">制品</span>要多写给用户带来的好处</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>你<span style="color: black;">不可</span>止步于此</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要再拓展</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你的<span style="color: black;">制品</span><span style="color: black;">能够</span>给用户节省时间</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>你<span style="color: black;">能够</span><span style="color: black;">不但</span>说节省时间</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而是把用户节省的这个时间用来做什么说出来</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>用了<span style="color: black;">咱们</span>的<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你省下来的时间<span style="color: black;">能够</span>多运动多做饭多陪家人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">构建一个场景连接用户</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">用户<span style="color: black;">评估</span>&社交证明</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">买东西之前</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>都<span style="color: black;">爱好</span>看别人对<span style="color: black;">制品</span>的<span style="color: black;">评估</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">别人买<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>的时候当然<span style="color: black;">亦</span><span style="color: black;">爱好</span>看<span style="color: black;">评估</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span>人比你的消费者更懂你的<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>请加入你的用户<span style="color: black;">评估</span>吧</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再告诉你一个小<span style="color: black;">奥密</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">世界上绝大<span style="color: black;">都数</span>出彩的用户<span style="color: black;">评估</span>都是营销团队做出来的</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">打折or免费</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与interesting<span style="color: black;">周期</span><span style="color: black;">同样</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打折与免费都是一种勾起欲望的好<span style="color: black;">办法</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">Action</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当导演喊Action的时候</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">晓得</span>摄像机要开拍了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当网站<span style="color: black;">显现</span>Action的时候</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">亦</span>应该<span style="color: black;">晓得</span>用户该行动了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Action是Call to action的简<span style="color: black;">叫作</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">能够</span>缩写成CTA</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中文有好多种翻译</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>都叫它<span style="color: black;">行径</span>召唤</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Action的是<span style="color: black;">咱们</span>想要用户做什么</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做什么呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>让他留下联系方式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>让他打个<span style="color: black;">tel</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>让他去购买<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">都是Action</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">为何</span>Action很重要</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Action当然重要</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>前面所做的所有<span style="color: black;">奋斗</span>都是为了Action</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让用户做点什么</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让用户买点什么</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让<span style="color: black;">咱们</span>订单询盘暴增</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让<span style="color: black;">咱们</span>网站转化率大涨</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">都是Action要做的事情</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">怎样</span>做一个高转化的Action</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>问自己：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我想让用户做什么？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Action要引导<span style="color: black;">她们</span>去哪里？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Action<span style="color: black;">显现</span>的<span style="color: black;">是不是</span>符合<span style="color: black;">机会</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有<span style="color: black;">无</span>避免<span style="color: black;">显现</span>简单粗暴的让用户买买买？</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">搜集Action案例</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想做一个高转化的Action案例</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">光自己想是<span style="color: black;">不足</span>的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要多看</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">去同行的网站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">去Alexa排名靠前的网站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">去截取<span style="color: black;">她们</span>的Action设计</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">放到素材库里等下次再用</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">image.png</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">用<span style="color: black;">关联</span>度高的转化语</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>卖<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Action就写购买<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">供给</span>服务</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Action就让用户留下联系方式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不消</span><span style="color: black;">同期</span><span style="color: black;">显现</span>购买<span style="color: black;">制品</span>按钮和留下联系方式按钮</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这会让用户困惑</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不可</span>让用户做<span style="color: black;">选取</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不可</span>让用户做思考</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个思考的用户是留不住的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有一个Action转化语技巧</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你的Attention标题写的能<span style="color: black;">供给</span>什么好处</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>Action再提示一下</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>Attention解说了<span style="color: black;">咱们</span>的服务<span style="color: black;">能够</span><span style="color: black;">帮忙</span>用户reduce risk</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>请在Action中<span style="color: black;">说到</span>Let us reduce your risk</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">Action<span style="color: black;">过程</span><span style="color: black;">必定</span>要简洁</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">太<span style="color: black;">繁杂</span>的流程留不住用户</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span>人愿意操作10步才留下联系方式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我见过最简洁的联系方式表单<span style="color: black;">仅有</span>两行</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个邮箱输入框</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个发送按钮</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简洁至极</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">image.png</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">总结一下</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">欢快</span>的时光总是短暂的，优秀的<span style="color: black;">文案</span>总是难产的，请为难产的Keen点上一份赞和鼓励吧，关注我，<span style="color: black;">认识</span><span style="color: black;">更加多</span>独立站营销干货。</p>
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