2019年，雪碧的四大创新营销办法：换装、喷雾、拌面、沐浴露
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019年，营销模式哪家强？可口可乐找<strong style="color: blue;">雪碧</strong>！！！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">雪碧绿瓶换装</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019年，对雪碧<span style="color: black;">来讲</span>，注定是不平凡的一年，沿用58年的雪碧绿瓶换成更易回收的透明塑料瓶。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据<span style="color: black;">认识</span>，<span style="color: black;">日前</span>所有雪碧瓶都是100%可回收，但因机械回收绿瓶再变为透明瓶的过程困难，可口可乐决定<span style="color: black;">所有</span>转用透明塑料瓶。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/dac7914c2da045dd8c13e8e344449d17~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517594&x-signature=vi3cH2U35w%2F6hUeNN6g%2FxTkvvO4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02雪碧喷雾</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019年的这个夏天，喷雾很火。说起喷雾，<span style="color: black;">大众</span>的<span style="color: black;">第1</span>反应都是防晒喷雾、保湿喷雾……<span style="color: black;">大都是</span><span style="color: black;">打扮</span>、护肤一类的<span style="color: black;">制品</span>，和饮料界丝毫扯不到<span style="color: black;">一块</span>。雪碧“反其道而行之”，进行了一次巨大的创新升级，直接改变饮料的液态形式，把雪碧变<span style="color: black;">成为了</span>人手一瓶的小喷雾，既能喝又能当喷雾降暑，加上创新的包装，拿着上街<span style="color: black;">马上</span><span style="color: black;">作为</span>焦点。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f5bb4f39a54f40eaaf305360e0e938c8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517594&x-signature=skdRfx6CeQ27PzMpPhpAlfUIYXA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03雪碧拌面</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>以罐装雪碧纤维+和雪碧拌面的组合形式进行售卖，二者在包装设计上均以白色和绿色为主，<span style="color: black;">非常</span>清凉、亮眼，又相互呼应。<span style="color: black;">另外</span>，拌面上还配有盖子，以应对<span style="color: black;">运用</span>需求，对此广大网友纷纷<span style="color: black;">暗示</span>：“再<span style="color: black;">亦</span><span style="color: black;">不消</span>再拿本书压着面了。”上线两小时两万桶抢空，不得不佩服这波营销操作，简直666···</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e3b9ff6259f04bd1a473dc300b42c6ba~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517594&x-signature=lnoySYE7ev78X8IsKZDg8rt1dqw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">04雪碧沐浴露</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5eeb3b2e2aa74a749543b8f0a74661da~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517594&x-signature=3%2FbYdUMBMbTRafTuJLfEOQmKEJk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">雪碧联名LUX力士，推出雪碧碳酸慕斯沐浴露，经典饮料和沐浴露的搭配会是个什么神奇组合？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天，在<span style="color: black;">博客</span>上，“雪碧沐浴露”登上热搜榜，阅读量瞬时就达到了4200万+，6000余人参与了讨论，不少网友都<span style="color: black;">暗示</span>对<span style="color: black;">运用</span>体验<span style="color: black;">暗示</span>很期待，“会不会黏糊糊的？”“喝的会比洗的多吧”网友的脑洞<span style="color: black;">亦</span>是非常大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从包装上来看，沐浴露瓶身颜色<span style="color: black;">选择</span>的是全新雪碧柠檬黄绿无边界色块的风格，整体更像是一瓶压泵装的雪碧。在创新点上，雪碧<span style="color: black;">首要</span><span style="color: black;">处理</span>消费者的痛点问题，<span style="color: black;">例如</span>高温需解暑，来<span style="color: black;">导致</span>消费者的共鸣，其次，再在<span style="color: black;">制品</span>上做创新，雪碧沐浴露的新奇结合，<span style="color: black;">便是</span>将经典与<span style="color: black;">平常</span>用品进行融合，谁<span style="color: black;">亦</span>没想到雪碧会在个护界里，<span style="color: black;">选取</span>沐浴露进行跨界营销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8月23日10：00开抢，礼盒限量2000份。还等什么呢，<span style="color: black;">博主</span><span style="color: black;">已然</span>拿起了手机开抢~~~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">注：<span style="color: black;">文案</span>及<span style="color: black;">照片</span><span style="color: black;">源自</span>于网络资料整理或<span style="color: black;">实质</span>拍摄，如有<span style="color: black;">触及</span>侵权，请联系删除。想要<span style="color: black;">认识</span><span style="color: black;">更加多</span>的新品信息请关注<span style="color: black;">微X</span>公众号</strong><strong style="color: blue;">“食品饮料创新<span style="color: black;">科研</span></strong><strong style="color: blue;">”。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/256d1032574d4566ac35fab83b1881a9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517594&x-signature=ejtB4qC1xlUZ9jVEo982IeZPENw%3D" style="width: 50%; margin-bottom: 20px;"></div>
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