结合案例分析巨量千川宣传投放效果怎么样？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">靖然优品最初是一家专注于线下服务的<span style="color: black;">机构</span>。自从决定进军抖音电商市场，<span style="color: black;">起始</span>了<span style="color: black;">商场</span>化运营之旅。在这一过程中，靖然优品进行了多次<span style="color: black;">制品</span>尝试，<span style="color: black;">包含</span>缝纫机等多个品类，但<span style="color: black;">最后</span>决定专注于卫浴花洒这一细分市场。<span style="color: black;">做为</span>抖音平台上<span style="color: black;">第1</span>批<span style="color: black;">营销</span>花洒的商家，靖然优品<span style="color: black;">经过</span><span style="color: black;">持续</span>的探索和试错，逐步找到了适合自己的运营模式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/images01/20240524/788a7b582ccd4354865261302790f388.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span><span style="color: black;">精细</span>获客与流量转化：巨量千川的应用</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在经营抖音电商的过程中，靖然优品<span style="color: black;">发掘</span>自然流量虽然可观，但转化率不高。为<span style="color: black;">认识</span>决这个问题，靖然优品<span style="color: black;">起始</span><span style="color: black;">运用</span>巨量千川进行<span style="color: black;">宣传</span>投放，以<span style="color: black;">加强</span>流量的<span style="color: black;">精细</span>度和转化率。<span style="color: black;">经过</span>这一策略，靖然优品在大促<span style="color: black;">时期</span>实现了支付GMV 13.6W，支付ROI达2.35，并成功获取了每日数千件的订单和可观的经营利润。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span><span style="color: black;">仔细</span>经营故事：从内容创作到<span style="color: black;">精细</span>投放</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、内容创作策略</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">运用</span>巨量千川投放见效之前，靖然优品进行了许多尝试。<span style="color: black;">机构</span>在选品方面经历了从缝纫机到卫浴花洒的转变，并在流量经营方面尝试了自然流量的获取。然而，<span style="color: black;">因为</span>自然流量的<span style="color: black;">精细</span>度不高，粉丝转化率低，<span style="color: black;">机构</span>决定另起账号，专门<span style="color: black;">运用</span>巨量千川进行<span style="color: black;">宣传</span>投放。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在内容创作上，靖然优品改变了以往找噱头拍段子的做法，转而<span style="color: black;">每日</span>发布1-2条关于花洒<span style="color: black;">制品</span>功能和效果的视频。这些视频<span style="color: black;">经过</span>展示<span style="color: black;">制品</span>的独特功能和<span style="color: black;">优良</span>，吸引了<span style="color: black;">海量</span>潜在客户。在视频上线后，靖然优品<span style="color: black;">经过</span>小店随心推测试<span style="color: black;">潜能</span>素材，准备进行巨量千川的推广。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、投放策略</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">靖然优品经历了一段时间的“探索-验证-修正-再探索”的过程，总结出了一套行之有效的巨量千川经营<span style="color: black;">办法</span>论。实践结果令人满意，小团队在大促<span style="color: black;">时期</span>实现了13.6万元的GMV和2.35的ROI。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">机构</span>拍摄了多种<span style="color: black;">制品</span>功能亮点的介绍视频，<span style="color: black;">经过</span>小店随心推智能投放测试<span style="color: black;">制品</span>和素材，<span style="color: black;">累积</span>数据并筛选出<span style="color: black;">潜能</span>素材。随后，<span style="color: black;">运用</span>7-10个<span style="color: black;">潜能</span>素材进行限价投放，将流量引导至直播间进行转化。当投放ROI达到2.5时，<span style="color: black;">机构</span>会加大投入，<span style="color: black;">帮忙</span>系统扩量获客。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、<span style="color: black;">精细</span>人群定向</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了<span style="color: black;">得到</span>更<span style="color: black;">精细</span>的<span style="color: black;">潜能</span>客户，靖然优品分析了<span style="color: black;">目的</span>受众的<span style="color: black;">行径</span>特征和兴趣习惯，<span style="color: black;">运用</span>千策工具进行人群包的圈选，针对“智能家居”人群进行投放。<span style="color: black;">经过</span>这一策略，<span style="color: black;">机构</span>能够有效<span style="color: black;">提高</span>流量的<span style="color: black;">精细</span>度，<span style="color: black;">保证</span><span style="color: black;">宣传</span>投放的效果最大化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、跑量与投放优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在测出<span style="color: black;">潜能</span>素材和人群定向后，<span style="color: black;">机构</span>在测试<span style="color: black;">周期</span>对模型进行了训练并<span style="color: black;">累积</span>了数据。<span style="color: black;">针对</span>测试效果良好的素材和计划，靖然优品<span style="color: black;">运用</span>极速推广进行快速放量，<span style="color: black;">同期</span><span style="color: black;">经过</span>限价投放<span style="color: black;">保证</span>成本的可控性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240524/67fb7d6662944956842d2931f2a50bff.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>经验总结与优化策略</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、敏捷<span style="color: black;">调节</span>策略</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">靖然优品在经营过程中<span style="color: black;">持续</span>优化和<span style="color: black;">调节</span>策略。从最初的自然流量吸引粉丝，到专门开设账号进行<span style="color: black;">精细</span>流量的获取，<span style="color: black;">机构</span>始终保持敏捷<span style="color: black;">调节</span>的<span style="color: black;">步骤</span>。在直播间的每一场直播后，团队都会进行复盘和话术总结，<span style="color: black;">持续</span>改进，<span style="color: black;">保证</span>经营策略的有效性和灵活性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、新品五天起量法</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">靖然优品总结出了一套新品五天起量的<span style="color: black;">办法</span>。<span style="color: black;">第1</span>天，<span style="color: black;">机构</span>测试<span style="color: black;">制品</span>素材，<span style="color: black;">按照</span>用户的点赞和评论数据选出<span style="color: black;">潜能</span><span style="color: black;">优秀</span>素材<span style="color: black;">做为</span><span style="color: black;">贮存</span>；<span style="color: black;">次日</span>，筛选<span style="color: black;">类似</span>达人，以自动出价方式分析投放后的数据，进一步找出<span style="color: black;">目的</span>客群；第三天，<span style="color: black;">经过</span>随心推测ROI，<span style="color: black;">选取</span>数据好的计划进行追投；第四天和第五天进入跑量<span style="color: black;">周期</span>，<span style="color: black;">经过</span>适当降低出价<span style="color: black;">连续</span>拉高投放ROI。<span style="color: black;">倘若</span>效果不如预期，则重新进入<span style="color: black;">第1</span><span style="color: black;">周期</span>进行循环测试。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">靖然优品在抖音电商市场的成功经验，展示了<span style="color: black;">经过</span><span style="color: black;">精细</span>的<span style="color: black;">宣传</span>投放和灵活的运营策略，<span style="color: black;">能够</span>实现从线下服务到线上电商的成功转型。<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
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