实用贴！内容人必看的10个精选营销案例
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wVuqLdAjyb8Tls1TqHzib2VLTGXUNmU7YHeKMDFx21AK5dVxRnrsAibRF5R7gEo7ZbWy5esgzgIWLG8caW1OP21w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>内容创作者在面对<span style="color: black;">宣传</span>主的创意需求时，<span style="color: black;">常常</span>会感觉策划内容过“硬”，而<span style="color: black;">最后</span>与潜在客户失之交臂。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><strong style="color: blue;">好的内容营销视频节目案例<span style="color: black;">到底</span>是<span style="color: black;">怎么样</span>的？</strong>观察卡思数据垂类里各节目中最新上线和播放量最高的节目，<span style="color: black;">能够</span>梳理出<span style="color: black;">非常多</span>头部内容团队制作的优秀内容营销创意案例。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下是从部分垂类里挑选出来<strong style="color: blue;"><span style="color: black;">拥有</span><span style="color: black;">表率</span>性的案例</strong>，<span style="color: black;">举荐</span>给<span style="color: black;">大众</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.科技类</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">节目：</span></strong><span style="color: black;">《爱否科技》 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">视频：</span></strong><span style="color: black;">《米家 什么值得买》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">合作品牌：小米</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销形式：单集定制＋<span style="color: black;">移植</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创意亮点：创意中插+片尾搞笑创意口播</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">创意中插</span></strong><span style="color: black;">的形式，最多出<span style="color: black;">此刻</span>网剧里。当剧情发展到关键时刻，观众沉浸度较深时，会有结合剧情和<span style="color: black;">重点</span><span style="color: black;">名人</span>，<span style="color: black;">插进</span>的创意短片或单独定制的小<span style="color: black;">宣传</span>，<span style="color: black;">提高</span><span style="color: black;">宣传</span>内容被完整观看的几率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种创意中插的形式，<span style="color: black;">亦</span>在短视频节目中屡次<span style="color: black;">显现</span>。《爱否科技》<span style="color: black;">做为</span>科技垂类榜单的头部内容团队，其内容质量和娱乐化的评测风格，早已收获了<span style="color: black;">非常多</span>用户的<span style="color: black;">喜欢</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wVuqLdAjyb8GeN6mWEIlib164d6PKZC0vR2icbDFY6uqhLkcKBj4YUaEIiasEWHOnoGpF43sO9uicSQkVEibSdaGSiag/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：节目《爱否科技》）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这集节目里，米家全线<span style="color: black;">制品</span>的评测，<span style="color: black;">亦</span>做得节奏感鲜明，脑洞十足。穿插了<span style="color: black;">非常多</span>二次元元素，<span style="color: black;">例如</span>热门动画素材混剪、经典漫画<span style="color: black;">名人</span>与评测内容的<span style="color: black;">相关</span>，看点十足。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而即刻APP的“创意中插”和结尾的<strong style="color: blue;">搞笑口播</strong>，都<span style="color: black;">能够</span>在不妨碍用户观看的<span style="color: black;">同期</span>，<span style="color: black;">加强</span>对<span style="color: black;">移植</span><span style="color: black;">制品</span>的印象，<span style="color: black;">提高</span>接受程度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.音乐舞蹈类</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">节目：</span></strong><span style="color: black;">《1MILLION》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">视频：</span></strong><span style="color: black;">《May J Lee编舞二次元支字舞完整版》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">合作品牌：支付宝</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销形式：单集定制＋<span style="color: black;">移植</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创意亮点：<span style="color: black;">宣传</span>神曲＋魔性原创舞蹈＋<span style="color: black;">美丽</span>小姐姐KOL</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1 MILLION是家韩国街舞线下<span style="color: black;">教育</span><span style="color: black;">公司</span>，<span style="color: black;">她们</span>凭借录制剪辑的<span style="color: black;">平常</span>排练内容，成功做到了音乐舞蹈垂类的头部。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">去年10月上线的这只由支付宝定制与<span style="color: black;">移植</span>的<span style="color: black;">宣传</span>片，<strong style="color: blue;">将<span style="color: black;">宣传</span>神曲和充满创意的原创街舞很好地结合在<span style="color: black;">一块</span></strong>，准确表达了<span style="color: black;">宣传</span>主的品牌理念和<span style="color: black;">制品</span>特性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从弹幕和评论里<span style="color: black;">能够</span>看到，<span style="color: black;">非常多</span>用户驻留下来完整观看完毕，<span style="color: black;">况且</span>有些用户还在反复观看，用户和该内容的黏性非常高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（</span><span style="color: black;">《May J Lee编舞二次元支字舞完整版》</span><span style="color: black;">）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.搞笑类</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">节目：</span></strong><span style="color: black;">《人类实验室》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">视频：</span></strong><span style="color: black;">《你<span style="color: black;">晓得</span>吗，其实有人<span style="color: black;">始终</span>偷偷爱着你》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">合作品牌：三九感冒药</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销形式：单集定制＋<span style="color: black;">移植</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创意亮点：多<span style="color: black;">名人</span>多线索叙事＋结尾反转，完整的4分半情感微电影</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《人类实验室》的节目<span style="color: black;">始终</span><span style="color: black;">败兴</span>都有<span style="color: black;">非常多</span>用户关注，<span style="color: black;">况且</span>时常<span style="color: black;">能够</span>推出“爆款”。其节目形式<strong style="color: blue;">以搞笑街采为主</strong>，但<span style="color: black;">一般</span>不是简单的搞笑，而是会落点到一个主题，或一个社会热点现象，一个<span style="color: black;">一般</span>被大<span style="color: black;">都数</span>人<span style="color: black;">忽略</span>的问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>有集视频是主持人翻找小区垃圾箱里的快递包裹，打通快递单上的私人<span style="color: black;">tel</span>，假冒快递员上门（<span style="color: black;">位置</span><span style="color: black;">亦</span>很<span style="color: black;">仔细</span>），来记录人们的反应，借此号召热门<span style="color: black;">重视</span><span style="color: black;">守护</span>隐私信息。此节目上线后随即被<span style="color: black;">非常多</span>大号转发，<span style="color: black;">最后</span>上了<span style="color: black;">博客</span>热搜榜。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对三九感冒药的营销需求，这个团队则走了一种更加温情的路线，<span style="color: black;">同期</span>从<span style="color: black;">全部</span>剧本的策划上，<span style="color: black;">亦</span><span style="color: black;">能够</span><strong style="color: blue;">看到几个<span style="color: black;">名人</span>几条叙事线索的<span style="color: black;">同期</span>推进，起承转合的节奏点<span style="color: black;">亦</span><span style="color: black;">掌控</span>得很好，开头有悬念，结尾有反转。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>在4分半钟里完成如此<span style="color: black;">繁杂</span>的叙事，可见团队的脚本功力非同<span style="color: black;">通常</span>。而在品牌与节目的结合上，虽然<span style="color: black;">制品</span>和品牌形象只出<span style="color: black;">此刻</span>了结尾处，但却令人印象深刻。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从用户观看心理分析，4分半的微剧看起来意犹未尽，在片尾<span style="color: black;">亦</span>多会<span style="color: black;">长时间</span>停留。品牌信息的传递自然<span style="color: black;">亦</span>水到渠成。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wVuqLdAjyb8GeN6mWEIlib164d6PKZC0vm2VDAUicV3oeX1pRasLXTiaSFj3PffUw9hT2tiaeNJS3ySZIezVVoLtIw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wVuqLdAjyb8GeN6mWEIlib164d6PKZC0vJibiaMKMvUe9GibMUYpic3D6a667wZiaQECTuJvM5RAibCib7wyC6STZoavmQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（节目《人类实验室》当周互动趋势，关键词分析 by.卡思数据）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.母婴类</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">节目：</span></strong><span style="color: black;">《健健康康成长记》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">视频：</span></strong><span style="color: black;">《纸尿裤总是把宝宝的腿撑开，<span style="color: black;">长时间</span>下去会让宝宝罗圈腿吗？》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">合作品牌：“爸爸的<span style="color: black;">选取</span>”纸尿裤</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销形式：独家赞助＋系列节目定制</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创意亮点：紧扣用户需求痛点＋专家讲解</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">母婴等<span style="color: black;">尤其</span>细分的垂类节目，因<strong style="color: blue;">其用户<span style="color: black;">针对</span>节目的需求多半<span style="color: black;">拥有</span>功能性的特点</strong>，即<span style="color: black;">期盼</span><span style="color: black;">快速</span>补足育儿知识，<span style="color: black;">处理</span>当下面临的问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>母婴类节目内容<span style="color: black;">必须</span><span style="color: black;">处理</span>的问题一个是将用户吸引过来，另一个是<span style="color: black;">经过</span><span style="color: black;">优秀</span>的内容让用户完整看完以及产生<span style="color: black;">很久</span>黏性（追剧心理）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">因此呢</span>围绕一个育儿场景，打造系列化的节目，用多集内容围绕一个关注点，讲深讲透，并伴有专家的出镜来背书</span></strong><span style="color: black;">，<span style="color: black;">这般</span>的节目多半都会有比较高的关注度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">医知袋鼠的《健健康康成长记》就具备<span style="color: black;">这般</span>的综合能力，“爸爸的<span style="color: black;">选取</span>”纸尿裤品牌<span style="color: black;">亦</span><span style="color: black;">因此呢</span><span style="color: black;">选取</span>了独家赞助这个节目，<span style="color: black;">能够</span>看到节目中<span style="color: black;">制品</span><span style="color: black;">显现</span>得不多，但每一集内容都是紧扣纸尿裤的<span style="color: black;">平常</span><span style="color: black;">运用</span>和用户痛点来展开，实现了<span style="color: black;">经过</span>内容来<span style="color: black;">帮忙</span>品牌主筛选消费者，<span style="color: black;">精细</span>定位。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在节目形式上，是MG动画＋真人KOL实拍的方式，<span style="color: black;">能够</span>满足当下90后95后<span style="color: black;">青年</span>父母<span style="color: black;">针对</span>节目内容的基本需求。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5.文化教育类</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">名<span style="color: black;">叫作</span>：</span></strong><span style="color: black;">《你好艺术》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">视频：</span></strong><span style="color: black;">《西方对东方艺术的误解》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">合作品牌：手机、智能家电、汽车、<span style="color: black;">打扮</span>品……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销形式：单期定制＋<span style="color: black;">移植</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创意亮点：节目后四分之一处<span style="color: black;">移植</span>模式，“猝不及防”（图文自<span style="color: black;">媒介</span><span style="color: black;">平常</span>形式）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">古野文化是知名美术史、艺术史科普KOL顾爷的自媒<span style="color: black;">身体</span>容<span style="color: black;">机构</span>，顾爷出版过知识科普系列畅销书，<strong style="color: blue;"><span style="color: black;">善于</span>用幽默诙谐的语言，将枯燥乏味难懂的艺术知识“翻译”为大众<span style="color: black;">能够</span>听懂的语言，</strong>这<span style="color: black;">亦</span>是之前马薇薇讲到过的<strong style="color: blue;">“知识付费”的核心理念</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个团队在节目的内容创意文案脚本的策划上，是非常有<span style="color: black;">优良</span>的。<span style="color: black;">非常多</span>创意点<span style="color: black;">能够</span>说是信手拈来。细</span><span style="color: black;">看这个团队最新上线的节目，<span style="color: black;">能够</span><span style="color: black;">发掘</span>几乎每一集都是创意<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wVuqLdAjyb8GeN6mWEIlib164d6PKZC0v6F0qianqsicricG4ia7VMMRUNXcLYs9o2aAiaNjicqCLxEuTuEMQQwKLbLfw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：节目《你好艺术》）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重点</span>策划点类似于热门的图文自<span style="color: black;">媒介</span>。即节<span style="color: black;">日前</span>四分之三的部分都是在讲这个自<span style="color: black;">媒介</span>本身应该讲的内容，</span><strong style="color: blue;"><span style="color: black;">最后四分之一“猝不及防”地<span style="color: black;">移植</span><span style="color: black;">制品</span><span style="color: black;">乃至</span>是“硬广”，但效果还不错，大部分内容还是<span style="color: black;">能够</span>完整看完</span><span style="color: black;">。</span></strong><span style="color: black;"><span style="color: black;">况且</span>每一集更新后，<span style="color: black;">亦</span>会有意愿点击观看，观众比较不会<span style="color: black;">思虑</span>结尾<span style="color: black;">是不是</span>还会<span style="color: black;">显现</span><span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种艺术知识类科普的节目，<span style="color: black;">能够</span>结合的品牌<span style="color: black;">亦</span>非常多元，从<span style="color: black;">日前</span>上线的节目看，<span style="color: black;">已然</span>合作过的品牌主类型有手机、智能家电、汽车、<span style="color: black;">打扮</span>品。<span style="color: black;">能够</span>看到，垂直<span style="color: black;">行业</span>的科普类节目，在用户定位上还是比较广泛的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6.生活<span style="color: black;">新闻</span>类</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">节目：</span></strong><span style="color: black;">《三感故事》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">视频：</span></strong><span style="color: black;">《不会造作的乖乖牌，在爱情里注定失败？》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">合作品牌：荣耀畅玩手环、荣耀体脂秤、荣耀运动蓝牙耳机</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销形式：单期定制＋场景道具<span style="color: black;">移植</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创意亮点：情感生活短剧，女主在<span style="color: black;">运用</span>合作<span style="color: black;">制品</span>后成功逆袭</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《三感故事》<span style="color: black;">始终</span>以<strong style="color: blue;">校园情感</strong><span style="color: black;">做为</span>主打风格，日系的画面、紧扣<span style="color: black;">青年</span>人<span style="color: black;">平常</span>的生活场景、少男少女的情感<span style="color: black;">专题</span>、与剧情充分贴合的BGM，都<span style="color: black;">已然</span><span style="color: black;">作为</span>这档节目的核心内容品牌标签。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/wVuqLdAjyb8GeN6mWEIlib164d6PKZC0vch2Jqosoj1mrDttMbpXtLesbnw1JX6a8FKp9NMFxC5aROLKAxibO54w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（节目《三感故事》关键词分析 by.卡思数据）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这集视频里，荣耀的三款运动场景<span style="color: black;">制品</span>，很好地<strong style="color: blue;">与剧情和主人公的前后的逆袭状态结合起来</strong>，让<span style="color: black;">制品</span>的露出和场景<span style="color: black;">移植</span>都很自然。<span style="color: black;">同期</span><span style="color: black;">亦</span>非常巧妙地宣传了<span style="color: black;">制品</span>的<span style="color: black;">运用</span>场景、常用功能、<span style="color: black;">运用</span>技巧等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">片尾女主的口播，又直接传递了品牌的电商<span style="color: black;">途径</span><span style="color: black;">宣传</span>，让被<span style="color: black;">制品</span>内容激发起兴趣的用户，<span style="color: black;">火速</span>地完成消费转化，<span style="color: black;">能够</span>说是很符合当下电商客户的内容营销需求。<span style="color: black;">经过</span>巧妙的内容策划，<span style="color: black;">帮忙</span>电商品牌进行<span style="color: black;">目的</span>消费群的吸引和消费转化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7.生活<span style="color: black;">新闻</span>类（访谈类）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">节目：</span></strong><span style="color: black;">《透明人》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">视频：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《第二单元 打拐大妈:我解救了2000多个<span style="color: black;">孩儿</span>，判人贩子死刑都便宜<span style="color: black;">她们</span>了》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《第三单元 这才是演员的诞生，00后小戏骨“林黛玉”，入戏太深哭了1个月》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">合作品牌：雪碧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销形式：独家冠名＋道具场景<span style="color: black;">移植</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创意亮点：搞笑品牌宣传语、核心道具<span style="color: black;">移植</span>、创意片头尾</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《透明人》<span style="color: black;">做为</span>一档<strong style="color: blue;">给90后、95后看的<span style="color: black;">名人</span>访谈</strong>类节目，在内容营销的风格上，延续了之前《奇葩说》的思路：<strong style="color: blue;">品牌贴合节目调性，<span style="color: black;">同期</span>配有极强辨识度和娱乐性的品牌宣传语。重复出<span style="color: black;">此刻</span>每集视频中，反复多次向用户传递<span style="color: black;">乃至</span>”洗脑“，<span style="color: black;">加强</span>用户对品牌的认知和记忆。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>第三单元的“火锅配雪碧，爽到发脾气“，第四单元的“雪碧喝爽，想讲就讲”，都固定出<span style="color: black;">此刻</span>片头尾。<span style="color: black;">另外</span>《透明人》<span style="color: black;">做为</span>一档访谈类节目，嘉宾用水是<span style="color: black;">尤其</span>核心的<span style="color: black;">运用</span>道具，<span style="color: black;">因此呢</span>雪碧<span style="color: black;">做为</span>道具，<span style="color: black;">亦</span>反复出<span style="color: black;">此刻</span>节目里，嘉宾以及主持人喝雪碧的画面<span style="color: black;">亦</span><span style="color: black;">做为</span>品牌的重要露出方式，<span style="color: black;">非常</span>自然。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wVuqLdAjyb8GeN6mWEIlib164d6PKZC0vyc5lSgQNaSyBbuCYvXicZ1MRaNOLmHAlHlH5voZZCppvk2TS85sM0Ig/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：节目《透明人（第四季）》）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有独特的片头尾设计，<span style="color: black;">例如</span>第三季的开头，<strong style="color: blue;">用搞怪的方式为雪碧这饮料塑造人格化形象</strong>。比如“你怎么<span style="color: black;">始终</span>在冒汗”<span style="color: black;">这般</span>的形容词，是之前从未有过的，令消费者耳目一新。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而第四季的片头，则是每一集单独依据被采访<span style="color: black;">名人</span>的特点和主题单独策划和定制。在<span style="color: black;">选取</span><span style="color: black;">青年</span>人<span style="color: black;">熟练</span>的生活场景上，紧紧锁定聚餐吃火锅会喝饮料这一固定剧情，激发用户在消费场景的购买欲望和品牌<span style="color: black;">目的</span><span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8.文化教育类</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">①</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">节目：</span></strong><span style="color: black;">《十三邀》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">视频：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《第一季之许知远对话二次元》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《第二季之许知远对话马东》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">合作品牌：福特金牛座、梅赛德斯奔驰</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销形式：独家冠名＋道具<span style="color: black;">移植</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创意亮点：TA的<span style="color: black;">精细</span>匹配、品牌溢价、高<span style="color: black;">专题</span>性的节目策划</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《十三邀》<span style="color: black;">已然</span>更新了两季，<strong style="color: blue;">每一季都采取品牌独家冠名方式，<span style="color: black;">重点</span>以汽车类品牌为主。</strong><span style="color: black;">第1</span>季是福特金牛座，第二季是梅赛德斯奔驰。品牌冠名方式<span style="color: black;">亦</span>很传统，<strong style="color: blue;">片头口播＋品牌<span style="color: black;">制品</span>露出，节目中<span style="color: black;">亦</span>会<span style="color: black;">显现</span>汽车的<span style="color: black;">移植</span>，</strong><span style="color: black;">例如</span>采访路途中的车内展示。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wVuqLdAjyb8GeN6mWEIlib164d6PKZC0vOn46In59dWDdsJd0fib5GZrpIv6tXSzeDfrhY3131e5ibmCG7ibG25Ltg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：节目《十三邀》）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文化教育类的节目，其用户<span style="color: black;">通常</span>受教育水平比较高，对节目本身品质的<span style="color: black;">需求</span>，和对品牌的<span style="color: black;">选取</span>，都比较苛刻，这类用户和汽车品牌的TA匹配度较高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主持人许知远<span style="color: black;">做为</span>单向街书店的创立者，出过专著，<strong style="color: blue;">在知识分子阶层<span style="color: black;">拥有</span><span style="color: black;">必定</span>KOL特性，之前从未主持过节目，<span style="color: black;">拥有</span>很强的看点，</strong>节目本身的品牌价值有<span style="color: black;">必定</span><span style="color: black;">保证</span>。品牌与此类节目的合作，<span style="color: black;">便是</span>“强强联合”，彼此成就。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">节目在内容选题策划上，<span style="color: black;">亦</span>会注重热点和独家性。<span style="color: black;">例如</span>和二次元的对谈，突破了之前文化访谈只关注文化界名人的惯例，令人耳目一新。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">和马东的对谈，则紧扣近期热门<span style="color: black;">专题</span>和<span style="color: black;">名人</span>，进行深度访谈。这些<strong style="color: blue;">围绕网生用户展开的选题，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>节目更好地在新<span style="color: black;">媒介</span><span style="color: black;">途径</span>传播</strong>，<span style="color: black;">亦</span>为品牌带来了不<span style="color: black;">同样</span>的价值观和品牌外延。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8.文化教育类</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">②</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">节目：</span></strong><span style="color: black;">《Kevin英语情报局》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">视频：</span></strong><span style="color: black;">《<span style="color: black;">卑视</span>眼镜》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">合作品牌：无</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销形式：公益<span style="color: black;">宣传</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创意亮点：科幻短片、公益主题</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">节目<span style="color: black;">重点</span>是跨文化交流和英语<span style="color: black;">平常</span><span style="color: black;">运用</span>的软性<span style="color: black;">教育</span>类视频，内容策划上摒弃了固化沉稳的老师独自演讲的方式，采用了双KOL，以及群采方式，用娱乐搞笑的方式探讨了<span style="color: black;">非常多</span>跨文化交流的有趣<span style="color: black;">专题</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>更新的《<span style="color: black;">卑视</span>眼镜》，是团队为自己用户制作的公益<span style="color: black;">宣传</span>，用<strong style="color: blue;">科幻短片的方式探讨了地域<span style="color: black;">卑视</span>的问题</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在剧情上<span style="color: black;">亦</span>环环相扣，最后实现反转，虽然道具和特效都还有优化空间，但对<span style="color: black;">平常</span>生活里的人性思考，对地域<span style="color: black;">卑视</span>问题的立场表达，都很清晰。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>看到这个团队在剧情上的脑洞是比<span style="color: black;">很强</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">9.美食类</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">节目：</span></strong><span style="color: black;">《办公室小野》 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">视频：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《神奇！办公室小野，站在<span style="color: black;">食品</span>链最顶端的<span style="color: black;">女性</span>》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《我在阿里巴巴吃着火锅，而此时此刻你在哪里？》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">合作品牌：江铃汽车驭胜、阿里大文娱（优酷<span style="color: black;">马铃薯</span>、大鱼号）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销形式：单期定制＋场景<span style="color: black;">移植</span>＋道具<span style="color: black;">移植</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创意亮点：恐怖微电影、节目场景移植、KOL品牌溢价</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">洋葱视频旗下的《办公室小野》是一档定<span style="color: black;">位置于</span>办公室的创意美食节目，核心KOL小野<span style="color: black;">亦</span><span style="color: black;">由于</span>这档节目<span style="color: black;">作为</span>美食类节目的头部网红。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在给江铃汽车旗下驭胜品牌做的创意定制视频里，洋葱视频动用了旗下两个KOL，小野和七舅脑爷。<span style="color: black;">宣传</span>片在<span style="color: black;">名人</span>塑造和剧情设计上有七舅脑爷的风格，这集视频在播出后，收获了<span style="color: black;">非常多</span>小野粉丝的关注，<span style="color: black;">由于</span>内容风格较之前有了比<span style="color: black;">很强</span>的<span style="color: black;">调节</span>，令人耳目一新。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>汽车品牌的<span style="color: black;">移植</span>，<span style="color: black;">亦</span><strong style="color: blue;"><span style="color: black;">表现</span>在<span style="color: black;">运用</span>场景和道具上</strong>，<span style="color: black;">包含</span>台词“这车不错，和你很搭嘛（指小野饰演的天才主厨）”，传递了品牌定位，<span style="color: black;">名人</span>翻找物品时将车内设计做了细节展示，节目的营销信息展示得比较完整。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：<span style="color: black;">《神奇！办公室小野，站在<span style="color: black;">食品</span>链最顶端的<span style="color: black;">女性</span>》</span>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而另一只创意<span style="color: black;">宣传</span>视频，则是小野将原先在成都的办公室移植到了优酷<span style="color: black;">马铃薯</span>，<span style="color: black;">帮忙</span>阿里大文娱在<span style="color: black;">青年</span>用户群里做企业宣传，用<span style="color: black;">马铃薯</span>雕刻出优酷<span style="color: black;">马铃薯</span>和大鱼号的LOGO，加深了观众对品牌的认知和记忆。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span><span style="color: black;">必须</span>借内容文本来展示理念、功能、价值观，内容<span style="color: black;">亦</span><span style="color: black;">必须</span><span style="color: black;">宣传</span>来丰富其盈利模式。<span style="color: black;">宣传</span>原生化的当下，品牌/<span style="color: black;">制品</span>露出的尺寸、时长已<span style="color: black;">再也不</span>是内容营销效果的<span style="color: black;">重点</span>衡量标准，融合<span style="color: black;">成为了</span>重要指标。<span style="color: black;">能够</span>预见到的是，内容营销将要越来越好玩了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">近 期 热 文</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><span style="color: black;">1.</span>更名过去4个月了，卷土重来的《会火》与《关八》有什么<span style="color: black;">区别</span>？</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">2.2018 今日头条向左，企鹅号向右，内容创作者该<span style="color: black;">怎样</span>抉择？</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">3.垂类分析第5弹：《游戏类短</span></a>视频节目完全指南》超有用！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">4.只会在方言上做<span style="color: black;">文案</span>？看这些短视频节目<span style="color: black;">怎样</span>用语言俘获观众</span></a></p><span style="color: black;"><a style="color: black;">5.32万人<span style="color: black;">一块</span>制作视频是一种<span style="color: black;">怎么样</span>的体验？</a></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">行 业 报 告</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">11月</a><span style="color: black;"><span style="color: black;">丨</span> <a style="color: black;">10月</a><span style="color: black;">丨</span> <a style="color: black;">9月</a><span style="color: black;">丨</span> <a style="color: black;">8月</a> <span style="color: black;">丨</span> <a style="color: black;">双11</a><span style="color: black;">丨</span> <a style="color: black;">平台</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
你的见解独到，让我受益匪浅，期待更多交流。 我完全赞同你的观点，思考很有深度。
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