雪碧碰瓷元气森林？ 这儿面的营销策略你晓得吗？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看到下面这张<span style="color: black;">照片</span>，你最先想到的是哪款饮料呢？</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpex2iaUujpln93WY4zOMouDrqsBXbJEiceicaVd8hSE9mLAGv7ibxgO0tGA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相信大<span style="color: black;">都数</span>人的反应都是：雪碧和元气森林！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">但事实却是<span style="color: black;">这般</span>的：</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnptzqa650esSkHRdEMMdkWnIZyYyEIQ3MSdZibHOOKiawGCwdmyh8U3SQA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">*以上<span style="color: black;">照片</span>均来雪碧无糖系列<span style="color: black;">宣传</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在雪碧去年发布最新无糖系列<span style="color: black;">宣传</span>后，网络上<span style="color: black;">显现</span>了“雪碧竟然碰瓷元气森林”、“雪碧和元气森林联手了”等<span style="color: black;">各样</span><span style="color: black;">区别</span>的声音，<span style="color: black;">诱发</span>人们的热烈讨论。<span style="color: black;"><strong style="color: blue;"><span style="color: black;">那样</span>，这则<span style="color: black;">宣传</span><span style="color: black;">背面</span><span style="color: black;">包含</span>了<span style="color: black;">那些</span>营销学呢？<span style="color: black;">一块</span>来<span style="color: black;">瞧瞧</span>：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1. 品牌管理</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌管理是市场营销中非常重要的概念，内容<span style="color: black;">包含</span>品牌价值、品牌定位、品牌视觉管理等。优秀的<span style="color: black;">制品</span>包装设计不仅能够起到美观和宣传的<span style="color: black;">功效</span>，更能打造品牌认知度。<span style="color: black;">宣传</span>中这只让你<span style="color: black;">第1</span>时间就联想到元气森林的白色瓶子<span style="color: black;">便是</span>一个优秀的品牌视觉管理案例。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>测试一下以面这些logo你认识多少呢？</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpiblL0TgUE8uV79SUPJoUCicMagYq2UYbDSOSX5pewD3rYFhvVa1ib8GRA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2. 市场调研与分析</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">市场调研与分析在市场营销中有着举足轻重的地位。<span style="color: black;">经过</span>市场调研和分析，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>企业<span style="color: black;">认识</span>市场发展前景，<span style="color: black;">即时</span><span style="color: black;">调节</span>营销战略，发展方向等，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">认识</span>消费者的潜在需求与问题。雪碧新推出的无糖系列正是在积极满足消费者追求健康的需求。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3. <span style="color: black;">宣传</span>活动</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">宣传</span>界有<span style="color: black;">这般</span>一句话“人们<span style="color: black;">重视</span>到你的<span style="color: black;">宣传</span>，就等于你的商品推销出去了一半”。雪碧<span style="color: black;">宣传</span>利用<span style="color: black;">自己</span>品牌效应，和社交<span style="color: black;">媒介</span>传播属性，再加上和元气森林的设计“撞衫”，让这则<span style="color: black;">宣传</span><span style="color: black;">诱发</span><span style="color: black;">热榜</span>，无疑<span style="color: black;">亦</span><span style="color: black;">增多</span>了<span style="color: black;">制品</span>的<span style="color: black;">揭发</span>率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了以上三点，<span style="color: black;"><strong style="color: blue;">市场营销的学习内容</strong></span>还<span style="color: black;">包含</span><span style="color: black;"><strong style="color: blue;">消费者<span style="color: black;">行径</span></strong></span><strong style="color: blue;">、<span style="color: black;">市场管理导论</span></strong>、<span style="color: black;"><strong style="color: blue;">营销战略</strong></span>、<span style="color: black;"><strong style="color: blue;">营销<span style="color: black;">途径</span>策略</strong></span>、<span style="color: black;"><strong style="color: blue;">营销分析和社会<span style="color: black;">媒介</span>策略</strong></span>等。并且，市场营销学位还<span style="color: black;">需求</span>学生<span style="color: black;">拥有</span><span style="color: black;"><strong style="color: blue;">较强的表达、辩论和沟通技巧</strong></span>——这<span style="color: black;">针对</span>任何工作都<span style="color: black;">特别有</span>用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着智能手机、流<span style="color: black;">媒介</span>服务、社交<span style="color: black;">媒介</span>和新技术的兴起，对专业市场营销人才的需求还在<span style="color: black;">持续</span><span style="color: black;">增多</span>。<span style="color: black;"><strong style="color: blue;">据UCAS数据<span style="color: black;">表示</span></strong></span>：<span style="color: black;"><strong style="color: blue;">96%</strong></span>的市场营销专业毕业生在大学毕业后不久就会找到工作或继续深造，<span style="color: black;"><strong style="color: blue;"><span style="color: black;">她们</span><span style="color: black;">第1</span>份工作的平均收入为2万美元</strong></span>。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpxwpbRtud6fXxDNf9ibA9I5QC0UyPvJ8j5TKZanPJUEHQriaABJicnvsaA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">*截图来自UCAS官网</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;"><strong style="color: blue;">对营销学感兴趣</strong></span>，想利用假期时间，<span style="color: black;"><strong style="color: blue;">提前学习本科级别学科知识</strong></span>，<span style="color: black;">得到</span><span style="color: black;"><strong style="color: blue;">官方参与证书</strong></span>，<span style="color: black;"><strong style="color: blue;">为大学申请做足准备</strong></span>的话，不妨<span style="color: black;">选取</span><span style="color: black;"><strong style="color: blue;">由加州大学伯克利官方举办的《市场营销》在线夏校</strong></span>:</p><img src="https://mmbiz.qpic.cn/mmbiz_png/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpQ5SoRYk3VYLzue6c3QGnybuX14DYU1EVN0Bn2hOXosbwtac9JRuK0g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">市场营销学</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Fundamental of Marketing</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpIpxdOibyLp29VJnWUoFWhG5CrVMNV20s42q01o8iaHziazHAjavL0ibN5Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">市场营销学</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">● 课程简介</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学生将</span><span style="color: black;">在富有创造性和挑战性的市场营销<span style="color: black;">行业</span>，<span style="color: black;">认识</span>培养客户忠诚度的关键<span style="color: black;">过程</span>，<span style="color: black;">加强</span>对市场分析、品牌构建、活动策划、消费者<span style="color: black;">行径</span>认知等部分的理解。学生将利用所学知识，对现实世界中的<span style="color: black;">商场</span>挑战进行战略分析并提出<span style="color: black;">处理</span><span style="color: black;">方法</span>。课程旨在培养学生<strong style="color: blue;">识别<span style="color: black;">目的</span>客户群体</strong>并<strong style="color: blue;">判断市场需求</strong>的技巧，使学生在项目中<span style="color: black;">逐步</span><span style="color: black;">熟练</span>活动策划、活动执行、活动运营等环节，能够制定并<span style="color: black;">创立</span>品牌战略，识别和应对消费者<span style="color: black;">行径</span>的转变，并进行有效管理<span style="color: black;">干涉</span>与创意活动设计等。、</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">● 参考课表</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpvYOhGn21sys4AorsHOrW39hwZbk8wPAXfiaaVANIrXA1T1v4kU5JFcA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">● 课程收获</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">- </span><span style="color: black;"><span style="color: black;">认识</span>营销策略与消费者文化 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">- 学习品牌理论的基本原理，以及<span style="color: black;">制品</span>的定位等<span style="color: black;">原因</span><span style="color: black;">针对</span>消费趋势的影响</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">- <span style="color: black;">经过</span>理论和实践<span style="color: black;">办法</span>，学会批判性地分析营销战略和战术 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">● 适合对象</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对工商管理、<span style="color: black;">媒介</span>、<span style="color: black;">宣传</span>学等专业感兴趣的学生</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> 项目信息 </strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpIpxdOibyLp29VJnWUoFWhG5CrVMNV20s42q01o8iaHziazHAjavL0ibN5Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">加州伯克利</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpvyibvdGAibZibUtgIW2k7IoFUK7dgQ3ZfIu0ibXjAC37bbanLK0IauTm0w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnp8FxbgFBU1mueTa5p1kE6dw1aoia4KVWzbeFazFKApLCibRAzdnC51GMA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpdG9RHia7YQEsXib3yia9eL57e2yW8qVuIrmGqoPz2icsWgBPqIPtpvewoQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnp5f2cWXAD4mHibBsga8VofCbqTwNDjpwtdcvc6fr1ibE2qJo8IRwEW2Sw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpcuLtcsqdEQAY7saXOZKtaJibibXNZSxibmq4gibWXNswQoXicPGV4ibnvibDg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnp501LCWxChz55ia4zacopBxx8g03VrSdoJMJFkuBXSiagblMyHzzw5TkQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpddgiavE9fMNAeHCDnrDVwUF3f73HJG49rnWguHrMcbgfqHVtjogE5TA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">加州大学伯克利在线夏校</strong><span style="color: black;">由伯克利大学官方举办、<strong style="color: blue;">加州伯克利指派导师授课</strong>、<span style="color: black;">运用</span><strong style="color: blue;">伯克利官方课程平台</strong>学习，<span style="color: black;">最后</span>授予学生<strong style="color: blue;">官方结业证书</strong>。</span><span style="color: black;">在为期两周的学习中，学生将用学到的专业大学课程，为以后的专业<span style="color: black;">选取</span>和大学进修奠定坚实<span style="color: black;">基本</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2023暑假，</span><span style="color: black;">项目将<span style="color: black;">供给</span>伯克利前沿主题学科，<span style="color: black;">触及</span></span><strong style="color: blue;">计算机科学、工程学、商科、心理学多个<span style="color: black;">行业</span></strong><span style="color: black;">，采用 </span><strong style="color: blue;">PBL式学习法</strong><span style="color: black;">，<span style="color: black;">经过</span>案例分析、课题探讨、小组合作等形式，<span style="color: black;">帮忙</span>学生理解知识、<span style="color: black;">认识</span><span style="color: black;">将来</span>发展方向、提前适应美国大学授课模式，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿思丹（ASDAN China）从 2018 年起，<span style="color: black;">做为</span>加州大学伯克利分校项目在中国大陆地区的官方合作伙伴，选拔优秀的中国学子参与。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpo2fdLibzKH5fyXzB6ycKDo933Tge4NGFa4AMXTW0elBxBdtYTPcT9sg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> 项目亮点 </strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01. 官方项目背书</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本项目为加州大学伯克利分校<strong style="color: blue;">官方在线夏校</strong>，<span style="color: black;">由<strong style="color: blue;">伯克利指派导师授课</strong>，搭配伯克利<strong style="color: blue;">学习平台bCourse</strong>，项目结束并达到结业<span style="color: black;">需求</span>的<span style="color: black;">朋友</span>，将收获<strong style="color: blue;">官方项目参与证书</strong>，<strong style="color: blue;">伯克利在校生有的，你<span style="color: black;">亦</span>有！</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02. 全美最佳“市场营销”课程</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">加州大学伯克利在2023 QS 可<span style="color: black;">连续</span>发展学校排名第1，在2023 US News中排名第4，<strong style="color: blue;">其市场营销专业被认为是美国最好的课程之一</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03. 适合高中生的专业启蒙课</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从<strong style="color: blue;">市场营销导论</strong>到<strong style="color: blue;">市场调研</strong>，从<strong style="color: blue;">品牌管理</strong>到<strong style="color: blue;"><span style="color: black;">宣传</span>活动</strong>，课程内容<span style="color: black;">包括</span>了市场营销专业的各类<strong style="color: blue;"><span style="color: black;">基本</span>必修课</strong>，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>学生<strong style="color: blue;">在短期内全面、系统地<span style="color: black;">认识</span>市场营销学</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">04. 小班研讨制</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">项目采用<strong style="color: blue;">小班深度研讨课堂模式</strong>，每门课程不超过16人，与来自全国各地的<strong style="color: blue;">优秀高中生</strong><span style="color: black;">一起</span>学习、交流</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">05. 丰富的课堂活动</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">导师将<span style="color: black;">按照</span>课程内容设置丰富的活动，如：头脑风暴、小组讨论等，让<span style="color: black;">朋友</span>们近距离体验伯克利的<span style="color: black;">教育</span>风格。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> 项目收获 </strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">达到课程结业<span style="color: black;">需求</span>（<span style="color: black;">包含</span>出勤、课后作业等）的<span style="color: black;">朋友</span>，将<span style="color: black;">得到</span>官方项目结业证书：</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpy1nDwXbQ01lzN8Z2Feel2pCwOvN33C7RR80y78ISrfPu3JjG28mz0A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">加州伯克利在线夏校结业证书（参考样张）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> 参考日程表 </strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">北京时间</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">周二至周六</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">备注</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8am - 11am</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">伯克利分校导师实时在线授课</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>天为开幕式与导师授课；最后一天为学生展示与结业式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">12am - 2pm</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">午休</p>_<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2pm - 5pm</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在伯克利官方平台 bCourses 上完成导师<span style="color: black;">部署</span>的任务</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">老师上传的部分文件可能<span style="color: black;">必须</span> VPN，请<span style="color: black;">朋友</span>提前下载以便项 目顺利进行</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5pm - 8pm</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阅读与作业时间</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">* <span style="color: black;">实质</span>课程表和先后<span style="color: black;">次序</span><span style="color: black;">按照</span>伯克利分校校方安排可能会 有微调，请<span style="color: black;">朋友</span>们提前预留好项目<span style="color: black;">时期</span>的全天时间；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">*bCourses 平台学习任务<span style="color: black;">包含</span>：案例分析、专题作业、 语言学习等。bCourses 平台的学习为非直播课程，学生 <span style="color: black;">必须</span>在平台上<span style="color: black;">根据</span>老师规定的时间完成任务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> 往期精彩 </strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpX35uPV4AQUiaoUf8gEYTSviboPn4caH6QngJqJibEOIvZMnw2M2c76Xng/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpa8x4fZJ5U8arcoGzl9OYYWhOtLmZcKwPP1a0atAlJ6aTjicKXq3OTGg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpcEzk6bTCmCZZDs6vjlgFuoYIq18ic2GI91PibjmpBuI25BOxLicgvibaRA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpaov1W0EvcOGNYsQFqj2xVEiaqZ2u4S6kgIASuC6Ck82ZuBMKyqmEKaw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2022年夏天，来自上海包玉刚、昆明国际、新加坡北伦敦大学学院、美伦国际学校、广东碧桂园学校、西安高新<span style="color: black;">第1</span>中学、宁波效实中学国际中心、东北育才实验学校等<strong style="color: blue;">9</strong><strong style="color: blue;">位优秀学子</strong><strong style="color: blue;">，参与了《市场营销》课程的学习。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">项目中，<span style="color: black;">朋友</span>们<strong style="color: blue;">从身边<span style="color: black;">哪些</span>主流且经典的品牌<span style="color: black;">起始</span></strong>以<strong style="color: blue;">小组合作</strong>的形式，<span style="color: black;">一块</span>剖析<span style="color: black;">区别</span>品牌的<strong style="color: blue;">成功要素</strong>、<strong style="color: blue;">拆解logo设计</strong>的缘由、并结合课程中学到的<strong style="color: blue;">营销模型</strong>、<strong style="color: blue;"><span style="color: black;">宣传</span>投放</strong>、<strong style="color: blue;">市场分割</strong>等加以讨论分析。最后，<span style="color: black;">朋友</span>们被分为了三组，正式创建自己的品牌、思考品牌受众，并以<strong style="color: blue;">生活中的品牌<span style="color: black;">做为</span>竞争对手</strong>，完成<strong style="color: blue;">竞品分析</strong>、<strong style="color: blue;">优劣对比</strong>... </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">● <span style="color: black;">朋友</span>们怎么说</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@王<span style="color: black;">朋友</span>：</strong></span><span style="color: black;">全部</span>项目真的收获了太多，这次课程<strong style="color: blue;">使我更坚定的认为市场营销是适合我的</strong>，我<span style="color: black;">亦</span><span style="color: black;">认识</span>了市场营销<span style="color: black;">不仅</span>是推销东西，<span style="color: black;">背面</span><span style="color: black;">必须</span><span style="color: black;">非常多</span>技能去推送一个好的营销，<span style="color: black;">例如</span>从一个品牌的brandmark到target market再到market strategy。我认为<strong style="color: blue;">这次最大的收获<span style="color: black;">便是</span><span style="color: black;">加强</span>了领导力和沟通能力</strong>，<span style="color: black;">由于</span>我其实是一个不太敢于<span style="color: black;">发布</span>自己观点的人，但在这次的项目中老师会引导我让我积极<span style="color: black;">发布</span>自己的看法，<span style="color: black;">况且</span>我<span style="color: black;">亦</span>敢于去带领一<span style="color: black;">全部</span>小组去组织讨论。除此之外，<strong style="color: blue;">我非常享受在课程中头脑风暴的部分</strong>，我与其他<span style="color: black;">朋友</span>的观点碰撞总是能迸发出更好的想法，<span style="color: black;">况且</span>不知不觉我的英语水平<span style="color: black;">亦</span>得到了<span style="color: black;">提高</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@吴<span style="color: black;">朋友</span>：</strong></span>在学校我选的科目是经济，<span style="color: black;">始终</span>很向往能将理论知识运用到生活<span style="color: black;">其中</span>，而这次课程是一次很好的机会。我在项目中<strong style="color: blue;">收获了团队合作能力及<span style="color: black;">有些</span>运用新知识的能力</strong>，<span style="color: black;">亦</span><strong style="color: blue;">收获了良师益友及体验了良好的学术氛围</strong>。这些体验与能力<span style="color: black;">提高</span>使我能进一步适应西方<span style="color: black;">教育</span>，<span style="color: black;">亦</span>学到了学术之外更<span style="color: black;">宝贵</span>的东西。参加项目后<strong style="color: blue;">我<span style="color: black;">发掘</span>市场营销<span style="color: black;">不仅</span>是单方面的<span style="color: black;">机构</span>输出，而是一项要从多方面<span style="color: black;">思虑</span>的行动</strong>，从消费者和商家<span style="color: black;">自己</span>的利益<span style="color: black;">一块</span><span style="color: black;">思虑</span>了，才是较为全面的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@张<span style="color: black;">朋友</span>：</strong></span>很<span style="color: black;">爱好</span>项目中的project， 我之前不是很经常深入地做以小组为单位去探究某个东西的project，<strong style="color: blue;">这次的project让我对teamwork有了更深刻的<span style="color: black;">认识</span></strong>。我在项目中收获了沟通能力和团队协作能力，我认为这些能力<span style="color: black;">针对</span><span style="color: black;">将来</span>的高中和大学生活都<span style="color: black;">非常</span>重要。<span style="color: black;">由于</span>项目中的<span style="color: black;">每一个</span>step都<span style="color: black;">必须</span><span style="color: black;">每一个</span>人承担<span style="color: black;">必定</span>的工作，并且这些任务之间<span style="color: black;">相关</span>性很强，<span style="color: black;">必须</span>与队员<span style="color: black;">持续</span>沟通<span style="color: black;">发展</span>，<span style="color: black;">因此</span>不知不觉间我的这些能力<span style="color: black;">亦</span>得到了<span style="color: black;">提高</span>。<strong style="color: blue;">参加项目后我<span style="color: black;">发掘</span>Marketing会从<span style="color: black;">有些</span>简单<span style="color: black;">原因</span>学起，<span style="color: black;">例如</span>有效沟通等等。</strong>Marketing的专业知识并不是所<span style="color: black;">必须</span>学的<span style="color: black;">独一</span>内容，<strong style="color: blue;">后期要学习的内容</strong>还是<strong style="color: blue;">极具广泛性、专业性和挑战性的</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@高<span style="color: black;">朋友</span>：</strong></span><span style="color: black;">全部</span>项目中我<strong style="color: blue;">最<span style="color: black;">爱好</span>用miro来进行小组合作这个环节</strong>，这个软件<span style="color: black;">能够</span>让<span style="color: black;">咱们</span>所有人<span style="color: black;">同期</span>在上面工作、很方便有趣。<span style="color: black;">况且</span>我在这个项目上获取了团队合作与沟通能力，<span style="color: black;">每一个</span>人都有自己想法经过分享沟通，<strong style="color: blue;">不仅能从<span style="color: black;">朋友</span>身上学到<span style="color: black;">有些</span>新想法，新思路，还能意外收获<span style="color: black;">有些</span>新知识</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> 申请信息 </strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpIpxdOibyLp29VJnWUoFWhG5CrVMNV20s42q01o8iaHziazHAjavL0ibN5Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">加州伯克利</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">项目日期</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>期：2023.7.11 - 7.22</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二期：2023.8.1 - 8.12</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（周日、周一<span style="color: black;">休憩</span>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">适合年级</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10-12年级</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（详情请咨询阿思丹老师）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">录取人数与<span style="color: black;">需求</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>主题课程最多 16 名学生</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">根据</span>报名<span style="color: black;">次序</span>先后，录完截止</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">报名方式</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">扫描下方二维码，立即报名</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpUF1MXgnLIdDUJDtk3icypzKEFnmiaROGpbwesrjmmc5qZnnmiaTZUPAwA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情请按您所在地区咨询项目顾问</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（将二维码放大后再长按识别添加）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">华北</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpfTrh6xaMbYJicXyqNKM0vwuFmHaibjzGtQdcYL6XsYkhIj9sHdk0NogQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">郝老师 13426307315</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">北京地区</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpYib5Vfia9f8bvoibG9VktAJhEeic2p98MqLeeWMOecib5s0NLEe2rScFQxA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">朱老师 18501947376</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">天津、山西、山东、河北、河南、内蒙、黑龙江、吉林、辽宁</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">华东</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpTiaibWDDibVaFPB24TcwoUt6riciaTEQNtj38Yw8pgPiboySJXZGBn4774cg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">崔老师 18616679008</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上海</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpdnianRjpm4llx0munpYOSj2ZnXXTOOu9fOSOZ19JMtn9NuVGaQzPcbw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">潘老师 13061891146</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">江苏</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnp4m1ZLMfN7FpHP68DbHG72gUOkLRyffXTy9OV9RR6wF8fuT8C7dlY2Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">王老师 16621704569</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">浙江</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">华南</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnphRYGK1F5nPibc29EvsayyfOJWIPict7RuxwR2whGJviaISiawvjECl9ibfg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">覃老师 13632952698</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">深圳、佛山、珠海、中国港澳台地区、海外学校</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r8jbKHlqekVNhaibRjQQoQsZfSrYvUgnpLmfQFtlVKFHtEIG2wTd88YbAA4yB2dWSMvsaLlYQdCiaEQzwNxt3fow/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">吴老师 18664388036</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">广东、东莞、中山、惠州、广西、福建、海南</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">中西</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">王老师 16602818331</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">四川、重庆、云南、贵州、陕西</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">郭老师 18683522180</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">湖北、湖南、江西、安徽、青海、宁夏、新疆、西藏、甘肃</p>
这篇文章真的让我受益匪浅，外链发布感谢分享！ 楼主节操掉了，还不快捡起来！ 你的见解独到，让我受益匪浅，非常感谢。 大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。 你的努力一定会被看见，相信自己，加油。 交流如星光璀璨，点亮思想夜空。
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